DO@RS

California, Here lt Comes

Strong home construction in California meant a larger share of 1996 western lumber production headed to the state, according to the Western Wood Products Association.

Last year, 27.5Vo of the West's shipments moved to California, up from 26Vo in 1995. Other western destinations received 47.\Vo, down from 1995's 49.lVo.

In 1996, housing starts, through I 1 months, rcse ll%o in the West, higher than the 8.9Vo national increase.

Finish Systems Spread

Sales of Exterior Insulated Finish Systems (EIFS) surpassed 285 million sq. ft. in 1996, up more than l0%o over 1995.

EIFS sales have climbed steadily during each of the last 10 years and have expanded nationally in the residential market from once being primarily Southeastern products.

Manufacturers attribute the widening popularity to more homeowners discovering the "elegant look, design flexibility and superior insulating and moisture-resistant qualities" the systems provide.

Prefab Components Rising

U.S. shipments of factorY-built components in housing should rise 1;l%o anntally through the year 2000 to over $20 billion, projects the Freedonia Group.

Component manufacturers are becoming more efficient in production and distribution, and developing higher quality products built to more exacting design sPecifications. Concurrently, concerns are rising over the quality and cost of on-site labor.

Roof trusses and Prefabricated walls and partitions will continue to compose 44Vo of the overall industry through 2000. Floor trusses and roof panels will post the strongest gains, each growing 8.87o aYear.

Other key factory-built components in housing include pre-hung windows and doors, millwork and Pre-built bathroom fixtures.

Yard Promotes CitY Card

To help promote use of a new citYsponsored credit card, La Mesa Lumber Co., La Mesa, Ca', is offering 37o discounts on Purchases made using the special VISA card.

The city of La Mesa also benefits since LVo of every purchase made with the card goes to support senior services and other community programs' Cardholders select which area they want their contributions to benefit'

Full Program For Wholesalers

North American Wholesale Lumber Association will taP into Baylor University to conduct seminars during its annual meeting May 3-6 at the Hyatt Hill CountrY Resort, San Antonio. Tx.

Professor Joe Cox will address "Performance Evaluation and Compensation;" Nancy Upton, "Meet the Challenge of Family Business," and Kendall W. Artz, "Strategic Planning for the New, ComPetitive Marketplace."

Other speakers: elementary school teacher Karen Richardson on the recent NAWLA Teachers Tour; Brad Johansen, Welco Lumber CorP', and John Kerr, Lignum Ltd., on "The Canadian-U.S. Softwood Lumber Agreement-One Year Later;" LarrY Zarker. National Association of Home Builders Research Center, "The Pressures from Alternative Products," and Russell Taylor, R.E' TaYlor & Associates Ltd., "The Global Timber Supply Shortage: Fact or Fiction?"

Jerry Long. Michael Parrella, Lynn Bethurur

Janet Parrella, Pete Ulloa, Bruce Keith, Matt Petersen, Jim Lawson, Steven Franze.

FOR IINTERNATIONAL SALES CALL: Nesto'r Pimentel. Oscar Portillo.

Dave Meyer is the new sales mgr. at Meyer Moulding & Millwork, Modesto, Ca., replacing Steve Hutton, who joined the sales team at Sunset Moulding Co., Live Oak, Ca. Angel Bowes has been named sales assistant at Sunset Moulding. Kristine Boardman is new to sales training and Kathy Saito also has joined the company.

Bob Courtney has resigned as v.p.-sales & mktg. at Pope & Talbot, Portland, Or., after 18 years with the company.

Gary Crittenden is now president of hardware stores for Sears, overseeing the 180 Sears Hardware outlets and 65 Orchard Supply Hardware stores, replacing Maynard Jenkins, who resigned as president of Orchard Supply Hardware, San Jose, Ca., to join CSK Auto Inc. as chairman and ceo.

Jim Casey is now lumber procurement mgr. at Georgia-Pacific's western sales center in Denver. Co.

John \bsky has been promoted to mktg. mgr. for James Hardie Building Products, Inc., Mission Viejo, Ca.

Debbie Dowdin is new to the sales & mktg. staff at Terra Nova Forest Products, Bellewe, Wa.

Mike Carl and Larry Miller are new to engineered wood sales at Willamette Industries, Albany, Or.

Linda Thornhill, ex-Lane Plywood, is new to sales at McKenzie River Trading Co., Eugene, Or.

Bill Ahrens is now general mgr. of Canfor USA Corp, Meridian, Id.

Karen D. Lundquist has been named v.p.-manufacturing for LouisianaPacific, Portland, Or.

Yates Edey, ex-Dillon, Read & Co., has been named v.p. and c.f.o. at Pioneer Resources, Eugene, Or.

James Mares will head up mktg. at Trinity Forest Industries, Inc.'s new Albuquerque, N.M., branch. He will focus on ponderosa, sugar and eastern white pines.

Stephen Capasso, ex-Aikenhead's Home Improvement Warehouse, is now v.p.merchandising for HomeBase, Irvine, Ca.

Debbie Hernandez is store mgr. of Home Depot's new Downey, Ca., unit. Dot Taylor has been named mgr. of the new Hollywood, Ca. store.

Eric Ford has opened a Portland, Or., office for Western Lumber Co., Medford, Or.

Dennis Dooley, Dooley Lumber Co., Newport Beach, Ca., is celebrating his 2fth year in the business.

Tom Tarango, general mgr. at FoxworthGalbraith Lumber Co., Alamogordo, N.M., has been named Associate of the Year by the Building Contractors Association of Otero County.

Chuck Williams has joined Tailgater Inc., Salinas, Ca., as mktg. & sales mgr.

Brian Olhiser, Louisiana-Pacific, Santa Rosa, Ca., and his wife, Kerri, are the proud parents of 5 lb., 14 oz. Morgan Elise, born Dec.21,1996. Granddad is L-P's Marty Olhiser.

Grover Brown, previously with lrvington-Moore, has been appointed sales mgr. at Aloha Machinery & Equipment, Inc,, Tigard, Or. Lyle Burgoyne and Bob Gnos, ex-Irvington-Moore, are also new to the company.

Lee Hedberg has been named senior applications specialist at Tivoli Industries, Inc., Santa Ana, Ca.

John Saunders, Economy Lumber, Campbell, Ca., has been reelected to the board of directors of the local Chamber of Commerce.

Kenneth A. Cassady, c.f.o., Monarch Marking Systems, has been named c.o.o.

John Brunett is now v.p.-manufacturing operations at Simonton Windows. Charlene W. "Charlie" Crooks is president and c.o.o.

Wendy Jinks is now customer service rep for Edgetech I.G. Inc.

John Forbis has been named president and ceo of Kroy Industries, Inc.

Kenneth Riley has joined BHK of America as product mgr. of its laminated flooring line.

Chuck Mattes is now director of marketing for UnionTools, Inc.

Joseph T. "Joe" Holland, ex-National Forest Products Association (now American Forest & Paper Association), is new to Hoover Treated Wood Products, Inc., as a technical mktg. specialist.

Donn E. Keefe, chairman of American Wood-Preservers' Association's standards interpretation committee, will be given the 1997 Award of Merit at the association's annual meeting Apnl 27 in Pittsburgh, Pa.

Laurent Boilly is new to APA-The Engineered Wood Association's international mktg. division, replacing Bob Potter, who joined the Field Services division.

Richard Petty, NASCAR racing legend, has been signed as a spokesman for Mastic.

David Johnson has been named controller at The Celotex Corp.

Ed Fender is now mktg. mgr. for trade shows and merchandising at Bruce Hardwood Floors.

Shannon Watson has been named mktg. channel mgr. for the dealer/distributor and builder channel at American Woodmark Corp.

Michael H. Thaman has been promoted to president of Engineered Pipe Systems, a division of Owens Corning, succeeding Scott Koepke, who has left the company.

Rochelle Groonis Roseman has been named v.p. creative for Imperial Wallcoverings' mid-market brands.

Philip J. "Phif' Smith has been appointed v.p.-sales & mktg. for A.H. Hoffman, Inc.'s horticultural products.

William E. Redmond Jr. has been appointed president and ceo of Garden Way, Inc., replacing Alan Brumbaugh.

Randall Johnson is now president of Heatmaster. Inc.

David T. Holvey has been named director of retail sales at Wayne-Dalton Corp.

Pete Tronquet has been appointed v.p.plastic products for the newly formed Exterior Products Group of ABTco. Rick Thomas is national accounts mgr.

Steve McDorman has been appointed pres./ceo of Sterling Air & Water, Inc.

Howard Holliman has been appointed product mgr.-specified commercial products at A.O. Smith Water Products Co.

Sharon Dobo has joined PermaGrain Products, Inc., as health & safety supervisor.

Mark Goldstein has been appointed president of Stanley Tools North America, replacing Joe Jones, who is now president and general mgr. of Stanley Tools Worldwide.

Ilugh Mungus and Freddy Fungus, Mungus-Fungus Forest Products, Climax, Nv., have named Gamble, Waite & Hope as their new financial advisor.