How to "home in" on cedar sales

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architects for red cedar shakes and shingles for both single family and multi-family dwellings. Those who encourage this inclination by being able to provide ample amounts of both information and product will find it worth their while.

High curb appeal is an inherent characteristic of cedar building products. Roof coverings and wall claddings of red cedar shakes and shingles give a rustic, yet sophisticated, appearance to a home.

Comments from architects and builders throughout the country make it clear that the cedar products add something special to a home:

"Cedar shingles are chosen for their aesihetic blend with the environs, their marketability and their ease of repair."

"Handsplit shakes provide a malleable skin that handsomely accentuates the classic lines of the building."

"The patina of cedar shakes serves to blend the structure into the surrounding woods."

Builders and architects as well as home owners also appreciate the nu- merous practical advantages of cedar shakes and shingles.

Dealers have a lot of support in presenting the product to their customers. The Red Cedar Shingle and Handsplit Shake Bureau, an outgrowth of the West Coast Lumber Manufacturers' Association in 1915, has an extensive program of advertising and promotion as well as a field service staff.

Members of the American Wood Council, the organization maintains a news bureau and has produced four films which are shown to consumers

Story at a Glance Possibilities for

increasing sales of cedar shakes and shingles. . .ways to encourage builder use of product...sup. port services and literature available.

both in person and on tv. They have literature available to support dealers and also publish The Mollet & Froe which is sent regularly to over 20,000 builders and architects to stimulate their use of shingles and shakes. The bureau also sponsors an architectural awards program every other year.

The fieldmen are a primary point of contact for dealers in obtaining brochures and other supportive material. In addition they interact among dealers, builders, roofers, code officials and governmental agencies to promote cedar shakes and shingles.

Fieldmen to contact, depending on your geographical region, are:

Harry T. Abney

7023 Bridgeport Circle Stockton, Ca.95207 (209\ 4774969

William F. Graham 1525 Paris Dr. Grand Prairie, Tx. 75050 Qr4) 262-t020

Robert Mitton

764 N. Marvin Dr. San Bernardino, Ca. 9Zl0 (714) 884-3965.