\[bve thesoods onthe State!

With sheathittg and studs to go.

If you're a wholesaler or distributor in the Los Angeles basin, Mllametre's ready to fill your orders for rop qualiry shearhing at Berth l?7 in Wil. mington. Located in the Bay Areal You'll also find us at 2800 Alvarado Street in San Leandro, where we have the finest sheathine as well as studs.

!7e do all the warehousing so you won't have to. From a few units, to a truckload, iust call us for a quote, then give us the specs. Weill have rhe goods on our dock, ready for your prompr pick-up. \Vhat a way to save time and save some green in the Golden Srare!

Phone us today at 503-926.7771.

Willamette Industries. Inc.

Lumber and Plywood Sales Division

Albany, Oregon 97321

503-926-7771

NAWLA Marketing Seminars

North American Wholesale Lumber Association wood marketing seminars to assist wholesalers in training people and providing them with the differential needed for success will be presented in both the Southeast and Northwest regions of the u.s. this year.

The southeastern program.will be presented Oct.2l-26 at the UniVersity of Georgia in Athens. Oregon State University will once again host the Pacific Northwest region program on June 10-15.

NAWLA education committee cochairman Larry Humphrey, Humphrey Lumber Co., Tacoma, Wa., says that learning the lumber industry is what NAWLA's wood marketing seminar is all about.

A faculty made up of principals from the membership and educators from forest products departments of outstanding universities plus representation from NAWLA's staff creates a classroom curriculum including the study of timber resourc€s, species, manufacturing and grading.

Students attending this in-depth training program learn industry nomenclature, lumber arithmetic, industry ethics, claim handling, contract writing, futures trading, credit, collections and transportation for both direct and distribution center wholesaling. Sales and marketing with prospecting, selling and a telemarketing lab are included.

Enrollment is limited with registration accepted on a priority basis from member firms. Tuition per NAWLA enrollee is $750 including pre-seminar study materials, tuition, field trips to mills and the woods, seminar literature and room and board on campus. Non-member mill and wholesaler personnel may register on a space available basis for $900 per person.

Forty students are enrolled or planning to enroll for the University of Georgia session. Thirty-one are enrolled or planning to enroll for the Corvallis school. Registration is handled by the North American Wholesale Lumber Association, 2340 S. Arlington Heights Rd., Suite 680, Arlington Heights, Il. 60005. Telephone (312) 981-8630.

This sprading, bustling Sunrise plant is locaied in Spokane, Washington. Wtfr its hugo capacity (rnore than S),m0,m ft. annually) it poduces Sunrise appear€rnce lumber, the one nationdly recognized brand of wwd products spcially graded and Prodrced forte l'lonre Cent€r rnarket. The modem, cost-effrcbnt Plant allorys for meaningful economies in producing a superior product of consistent quality.

$unrise Forest Producls Co. is a national orqanization. As a result of a recont mer96r, Pan Lumber Co. of Ghino, California is a subsidiarv. Sunrise maintiainsbranch offices in Centrill and Southern California and di$ribution centers in Oregon and Califomia as well as this cutting plant in Spokane, Wbshirgton.

Haaquartcrs: PO. Box 1S)0

Lake Osrego, Oregon 97034

(503) 684-2621

ToS free 8OO-547-1771

SoutlrmCallfornla: CentralCallfomla: PO. Box729 PO. Box 529{

Fallbrook, CalitiDmia 92028 Modesto, California 95352

(619) 7284s45

(209) s21-6890

Parr Lumber0ompany PO. Box 989

Chino, Cafilornia 917'10

(714) 627.09s3

{213) 6?4-18€1

Redwood Selling Campaign

California Redwood Association's advertising and publicity are generating interest in indoor remodeling projects and demand for architectural grades of redwood including clear all heart, clear, B grade and finger-jointed redwood.

CRA will help dealers with their own redwood promotions by providing color or black and white photography for print and television advertising, redwood ad slogans, scripts for radio commercials and "Build Better With Redwood" banners for store display.

Two new pieces of literature help dealers boost sales and educate their customers.

Clear All Heart Redwood is an all-new, color information sheet which describes the finest grade of redwood available and shows its many uses. This sheet describes uses, application tips, finishes and offers specification details. Illustrations show residential and commercial applications inside and out.

Finger-Jointed Redwood Data Sheet is a revision of the earlier data sheet. Up-to-date technical information is combined with new photos to describe the advantages of fingerjointed lumber.

Dealers with questions, can contact Chris Grover, California Redwood Association, 591 Redwood Highway, Suite 3100, Mill Valley, Ca. 9494r. (415) 381-1304.

New Fenestration Trade Show

A trade show for manufacturers and fabricators of windows, doors, entrances and other fenestration products, Fenestration World '84, will be held at the Kansas City Convention Center, Kansas City, Mo., July 25-27, under the sponsorship of Interglassmetal Corp. The National Woodwork Manufacturers Association and the Architectural Aluminum Manufacturers Association are endorsing the industrial/trade show.

Building Product Promotion

Expanded services including market planning, promotion program development, regulatory agency liaison, technical writing, brochure development and trade show consultation, primarily for building products accounts are being offered by GrayMatthews Associates, Inc., Seattle, Wa.

Relta Gray is president of the organization formerly known as Relta Gray Associates. Dean Matthews, formerly with Simpson Timber Co., continues as vice president.