Allvantages Aduertising System

THE MOST SUCCESSFUL HOME CENTER/BUILDING MATERIAL ADVERTISING PROGRAM AVAILABLE

36 Different Promotional Themes o 36 Feature ltems o 36 Sub-Features c 432 Generic Product lllustrations

All in a sensational line drawing technique that makes it easy for you to adapt to your own advertising image.

Low Prof ile Grinder

Cooper Air Tools is introducing a new Dotco low profile right angle grinder designed for general grinding, close quarter grinding, snagging castings, removing welds, cutting pipe, sanding and deburring applications.

The 0.9 horsepower grinder is available in eight different models to accommodate four different spindle terminations at operating speeds of either 12,000 or 14,500 rpm. Spindle terminations are available with cutting tool capacities in I /4' ' shank collet,4" cutoff wheel and 3" and,4" depressed center wheel configurations.

The grinder line features an anglehead lubrication system which extends angle gear life. These grinders have high interchangeability of parts with other Dotco grinder models.

Grinders are available with either lever throttles or lock-off throttles.

'and you get 2 sels of alt aft work!

GUARANTEED! lf you're not fully satisfied we'll refund your money and pay the shipping costs both ways

BillFishmon

Energy Conservation

(('orttinued Jntrrt ltttg<: I0) apart. generates no excitement no matter how large the package letters, "SAVES ENERGY." To sell. conservation products need to be displayed to the point of overemphasizing potential savings, simplicity of operation and ease of installation.

Although each item may be displayed in its respective department, establish as well a new department-a conservation corner. ..SAVE WATER-SAVE ENERGY HERE" on a banner or header may attract the altruistic American. but "SAVE MONEY HERE" will entice everybody.

Fluidmaster research reveals that shoppers will read more package print and companion sales literature on do-it-yourself home conservation devices than any other product of comparable price. Your conservation corner should contain manufacturers' literature, p-o-p displays, small merchandisers as well as education/installation cartridge films.

Remember. the customer won't be ripped off anymore. Facilitate his conservation product shopping by narrowing the field to reliable devices only; grouping these devices together in a prominent, motivating display; and by providing support literature and other well-produced visuals to reinforce his selections. The word will soon spread that you're in business to help customers save money-as well as spend it.

New In Housewares

i('orttirtttt'tl liotn pugc I-i1 brushed aluminum covers, gold and black anodized bodies. and oak wood handles and feet.

o The electric salt meter measures both the salt and sodium content of foods and liquids with a food probe, to determine quickly if the food is too salty, moderately salty or low in salt concentration.

r The pop-a-cork batteryoperated wine opener that pumps air into the sealed bottle through a needle inserted into the cork: as the pressure builds within, the cork is oushed free from the bottle.

o The rust inhibitor tablet that slowly gives off vapors which act in the presence of moisture and oxygen, to coat the surface of metal articles and chemically prevent rust from forming; simply place the tablet in a tool or tackle box, etc., along with the objects to be protected from rusting.

. A compact safe for jewelry or cash can be easily installed in a concrete or wooden floor: it has a changeable lock combination, double locking bolts and a half-inchthick steel door.

o The microwave cooking aid, an electric device that is preprogrammed to give defrosting, cooking or reheating times for any quantity of nearly all kinds of food, along with proper power settings of oven.

o And finally, an automatic plastic potato peeler that fits into the garbage disposal and is powered by the disposal itself; it peels as many as eight potatoes in seconds and eliminates messy clean-up, as the peelings go directly into the disposal.

Dimension lumber, studs, timbers to 40'.

Sawmills located at Molalla, Tillamook, Toledo and Clackamas, Oregon, with shipping via SP, tnuck, ocean barge and for export.

Check the Exchequer

A watchful eye can often prevent an embezzlement from happening. Here are eight telltale signs which should arouse your suspicions.

(1) Ledgers are allowed to fall behind.

(2) Vacations are refused as are promotions.

(3) Excessive and continual overtime.

(4) Sensitivity to routine questions.

(5) Overprotective attitude towards records.

(6) Creditors ask to deal with specific person.

(7) Debts are written off without good cause.

(t) Collection of receivables declines without reason.

Truck Costs Outclimb Inflation

Costs of owning and operating a tractor-trailer have increased nearly double the inflation rate in the last l0 years with a hike of 2lulo in 1980 alone.

Total operation for the five year life span of a rig costs an estimated $500,000, based on 100,000 miles per year. Another $200,000 is spent on driver compensation and fringe benefits.

ldentify Your Phone Thief

Put the finger on those making unauthorized calls by having phones altered so that calls are received on any incoming line with outgoing calls limited to one line.

Separate bills for the lines will make it possible to know who is calling where.

is the

Boat builders, furniture makers, cabinet makers, etc. haie found it the one sure answer to gorrecting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Hardware Buyer Profile

Here's the answer to who buys hardware where for how much.

Men tend to buy in freestanding stores while women shop in enclosed suburban malls and localized shop- ping centers. Average ticket amount for all hardware purchases in all locations is $48.36 with the average purchase in a freestanding store totaling $63.84. Average purchase in a downtown location is $63.04.

These statistics come from a Management Horizons, Inc. study of consumer shopping patterns. The report categorized purchases of hardware in three categories, hardware, lawn, garden and automotive; home furnishings and equipment; leisure, recreation and hobby products.

More purchases of hardware are made in local suburban shopping centers than in enclosed regional malls or downtown areas, the study revealed. Most downtown purchases are made by the 18 to 25 year-olds and those over 65. Low income groups also shop downtown. Parents, regardless of age, tend to shop in local shopping centers while young couples with no children patronize freestanding outlets.

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Southern Influence

Congratulations on Building Products Digest, your new magazine.

If you duplicate the excellent coverage you provide the Western states, the South will definitely rise again-at least in the awareness of what is happening in the lumber, building materials and home improvement markets.

Dan Roulston v.-p., public relations

David W. Evans, Inc./California

22 Battery St. San Francisco, Ca. 94lll

Life Begins At 60

Congratulations!

Don't let the age bother yott. (A reference to our announcement in the December issue that our new mogazine, Building Products Digest, will begin as the Merchant goes into its 60th year of publication - ed.)

I had just turned 60 when Rick was born and now 19 years later both boy and dad are doing fine.

George Clough

Inland Lumber Co.

37 E. Huntington Dr. Arcadia, Ca. 91006

Back To Basics

Liked your editorial in November, 1981, issue. Good operators, wherever they are in our industry, will stay on top of what is going on and will come through these conditions a little wiser. They will cut out some fat and get back to basic business.

We still have a product the people need but we must tell them about it. Maybe we'll change some order takers into salesmen.

l98l is the 6lst anniversary of Foster Lumber. Established in 1920, it is the only lumber yard in Vallejo in business more than 25 years.

James A. Jones

Foster Lumber Yard, Inc.

3280 Sonoma Blvd. Vallejo, Ca.

Lumberingalong

Your November editorial "A Steely Resolve" deserves ahigh grade for hitting the mark! With all the talk concerning a depressed economy, it is common for a defeatist to look for anearlyfiruift. Even a w ell seasoned company can h ave the appeorance of a sound operation when in fact it has begunto decay. Aselect few set a high standard and rely on superior knowledge to check the decay of their profits. They are the ones thatare (k)not heort shaken by a discouraging outlook. It takes better utilization of resources to prevent shrinkage of assets during a starned and wavy economic period.

Our industry is lumbering along with an unbelievable resiliency to the inherent economic adversity. Hopefully our thick bark will protect us and when the trimming is done we won't be the sop!

R. Terren Dunlap

Dunlap Forest Products, Inc.

4435 Saddlebag Trail, Suite I Scottsdale, 4z,.85251

Northwest News

(Continued from page 25) record of your purchases prior to 1972, hang on to them. If not, start thinking now as to how you will reconstruct that activity. It should be pointed out that filing a claim, or not filing a claim, will neither hurt nor help the defendants. Damages have been decided and it's now only a matter of to whom and how much each claimant will receive.