\@Urant

THE STORE IS THEIR DISPLAY (contirtttad f rom ptge'rs )

is positioned behind it across a narrow flood control culvert and at the foot of the canyon wall. Done in the same general architectural style as the store, it is a complete mill (5,000 sq. ft.) and can handle a full millwork bid. A lreat deal of the work is in redwood, especially timbers.

The clear cedar paneling in the office was done in the mill and a continuing search goes on for new panelings to develop.

A truly remarkable policy the firm has maintained over the years is being closed from noon until one every business day. Business is conducted from Monday to Friday (7:30 a.m.-4:30 p.m.) and Laguna Beach Lumber Co. is closed Saturday and Sunday! If there is another retailer in the West with those hours, we haven't heard of them.

Manufacturing sidings and Western Red Cedar specialties

D & R's Marysville plant produces rough bevel siding in select tight knot grades and ships by rail and truck to all markets. Look to D & R for quality cedar sidings and specialties. Contact our Cedar Dept.

Inc.

Pressure-treating poles, piling and timber

Supplying poles and piling to an increasing number of utilities and construction projects. Here's why: we pick the best logs f rom timber weharvest...largeinventory . hard-to-get sizes quick delivery by truck or rail. Call D&R's Wood Preserving

If the policy hurts business, it is not apparent as the firm has Prospered and, as any visitor will see, does a bang up business during those five business days.

Backing up Dick Jahraus is a seasoned team of 3l employees that includes, in terms of service: truckdriver Mike Suhy, since 1933 (!), paint department manager Ab Billing- ton, 1939; millmen Bill Herrera, 1946 and Mel Taylor, 1947; and yard super Bob Peyton with over 20 years. Dick's sons are active with Joe, Jr., 28, a v.p. and in charge of the office and sales. Son Jeff. 25. handles all outside activities, including shipping and the mill.

Personal service is one of their key weapons in competing in the roughly 35 mile radius in Orange County that is their primary business area. Another is the mill, which has built a solid reputation over the years. It presently has a $5 minimum cutting charge.

Advertising is funded from between 3% 5% of their gross revenues and takes the usual forms of local newspaper, Laguna art festival program and real estate papers plus a softball team as well as the unusual medium of T shirts ($3 each) that say: "Laguna Beach Lumber Co."

Credit is a continuing problem and the firm has instituted increasingly stringent credit checks with credit firms and closely checks customer references. "We stay on it all the time and collections are sometimes tough," notes Jahraus.

The handsome new structure that houses the firm continues to draw gawkers, many of whom later buy and many of whom learn for the first time of the virtually endless variations possible with wood construction.

New Name: Natlonal Plywood

Watson Plywood, Inc,a Long Beach, Ca. producer of prefinished panel products, has expanded its distribution capability and taken on a new name, National Plywmd, Inc., to reflect the changes in its marketing system.

After nearly l0 years as a custom prefinisher of paneling, Watson introduced its own full line of prefinished wall paneling, including plywood, hardboard and particleboard, plus specialpurpose vinyl overlay panels on plywood and particleboard in 1975. The streamlined product offering includes over 50colors and wood grain finishes.

The National Plywood orgarrization is headed by Larry M. Flahive, (pictured) senior v.p. and general manager. Until 1912, Flahive headed building products marketing for Evans Products Co. and is generally credited with building Evans paneling to its commanding market position.

Flahive indicated the choice was made "because it reflects more clearly the nature and scope of the company's business. Our expanded distribution capability will soon be nation-wide," said Flahive, "including the eastern states. We've put together a marketing team that includes experience in all phases of the building industries. We've changed our name to demonstrate our growing position as a nation-wide building products marketer."

Headquarters arc at280l El Presidio Ave., Long Beach, Ca.90810.

D-l-Y Boom to Gontlnue

A recent Marlite survey of more than 30 home improvement editors of major newspapers accross the country shows that the do-it-yourself trend may even be stronger than originally projected.

Even in depressed areas, such as Detroit, the editors unanimously projected increased d-i-y activity in the next six months.

Kitchens and bathrooms continue at the top of the home irnprovement list with the editors, although family rooms ran a strong third.

Among those Western cities in the survey were Sacramento, Denver, and Los Angeles.

WTIAT'S D&R DOI

FALLS ?

Providing

Ponderosa Pine millwork and mouldings

From the heart of thepinecountry,D&R's millwork deoartment ships mouldings, inside door jambs-finger joint and solidexterior door frames, all kinos of millwork. Quotations? Call our Millwork Dept.

Dant & Russell,

WHAT'S D&R DOING in

PORTLAND?

Fabricating precision furniture parls and componenls

Drawer sides, T-guides, a wide range of f urnilure parts are milled from domestic hardwoods. Consistent pattern and moisture control, on-time delivery. that's what furniture manuf acturers expect and get from D& R Lumber Products! Need help? Ask D&R's Millwork Dept.

Dant & Russell, Inc.

Portland, Oregon 97205

W}IAT'S D&R DOIN in IMPORTED PRODUCTS ?

Bringing in doorskins, hardwood plywood and hardboard panels

D&Rfurnisheshardwood doorskins in many species, hardwood plywood in all thicknesses and pine hardboard panels from Sweden. Finland. Portugal. Compare our prices, service, integrity. Ask