Hardware merchandisers continue to improve

THE past decade has seen continI ued progress in getting away from the "bad old days" when manufacturers produced merchandising devices that they thought were effective only to find that they didn't fit the dealer's real need, or the need as the dealer perceived it.

Story at a Glance

The artlscience of designing improved merchandisers for hardware products continues to benefit from increased dealer-manufacturer dialog. . sparking the consumer's interest through "idea centers" is given increasing priority.

Today's selling tools reflect the increased cooperation between manufacturer and dealer: increased profitability testifies to the new displays' effectiveness.

Among the best in the hardware field are a trio of new sales devices from The Stanley Works, an old-line (est. 1843) hardware manufacturer with some very up to date ideas.