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And Selecfed Soles Oids For Better Marketing

Hand-Crafted Hardware

The famous Vervloet-Faes collection of traditional and modern hand-crafted architectural hardware is now available inthe U.S. throughJ. C. DeJong& Co.

The collection contains more than 45,000 casting moulds available for immediate use; some dating as far back as 1800, some created recently to the design and specifications of leading European architects and designers.

The artisans, headquartered in Brussels, produce their own tools for creating hand-chased and crafted hardware since the specialized equiDment needed is not commercially av'ail'able.

The hardware is made of such materials as pure gold and silver, brass (in many 9ifferent finishes), bronze, cop- pernickel, crystal, semi-precious ston-e, petrified wood, stainless steel and aluminum.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Take lt And Stuff lt

Lensclean Inc. has iust introduced a highly fire retardant tr6ated cloth, made into the shape of a 12" x 12" bag. The Lensclean "Blue Bag" is stuffed 2" to 3 " thick, with fiberglass, permitting one or more bags to be easily fitted into the configuration of any opening, greatly hindering the spread of flames, smoke and fumes from one area to another.

The material performs as a Class A fire retardant device accordins to ASTM 884-70e.

A good example of the kinds of holes in a building where the Blue Bag will work well is the area surrounding cable, conduit, or wires soing from floor to floor. or from room-to rdom. Another is the temporary open conditions left from renovauons.

The cost of using Blue Bags is sup- posedly far less than alternative methods of sealing open areas.

WRITE: The Merchant Magazine, 573 S. Lake Ave.. Pasadena. Ca. 9l l0l.

Solar Water Heater

Miromit of Israel, a manufacturer of solar energy water heaters since 1955, has a system that consists of only two elementsa heat collector and a hot water storage tank. The function of the collector is to trap the energy from the sun's rays and convert it into heat to produce hot water. A selective black absorber plate is placed in a frame under glass with a network of pipes bonded to it. Cold water from the storage tank circulates through these pipes and is heated. The tank itself is connected to the incoming water lines so that the sup- ply of water is automatically maintained. Additional collectors which function in parallel can be added in order to expand the svstem.

The heart ofthe sydtem is a patented heat absorbing coated element. This coating is claimed to be superior to any other method presently available of treating the metal heat absorber both as to absorption and heat retention. The system itself does not contain any moving parts whatsoever and functions automatically without any attention or maintenance. There is nothine that can break down or wear out. Circ-ulation of the water itself is automatic because the cooler, heavier water gravitates to the collector, while the lighter, hot water rises to the top of the tank where it remains until dr-awn off for use.

It is claimed that the cost for the entire installation can easilv be covered bv the savings in fuel or eiectricity which normally would be used within an l8-month period.

WRITE: The Merchant Magazine, 573 S. Lake Ave.. Pasadena. Ca. 9l l0l.

D-l-Y Radio Series

Alan Sands Productions, New York radio-program distributor, reports the availability of a recorded radio series, "Your Home Handyman."

The series consists of 260 one-minute features on easy do-it-yourself home repairs and helpful hints for home owners and apartment dwellers.

Lumber and building materials dealers have used "Your Home Handvman" series on radio to attract sal6s prospects.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.

A Better Screwdriver?

By applying the ratchet principle to a new patented socket-end screwdriver set, turning power is increased to four times that of a conventional screwdriver, claims the manufacturer.

Palm-Grip screwdriver set comes with Phillips and flat blade heavy-duty heads plus a palm-grip ratchet. For ease in handling and rapid use, the ratchet is 3-way and adjusts easily for strai.ght, forward, and reverse. The unit is n,..1conducting.

For No Money and 5 Feet

Goldblatt Tools says it needs only 5 sq. ft. of your valuable floor space to display these tool assortments: cement finishing tools; brick, block and stone masonry tools; drywall tools and plastering tools.

You don't risk a cent when vou buv these tools. They send a free low profil6 merchandiser, pre-selected inventory of fastest-selling tools and guaranteed sale of everything.

The first tool assortment is $200, plus a bonus discount price of $195 on each additional tool assortment. You eet free 1974 imprint cataloss with voui name imprinted when you-order two or more assortments.

Twelve free catalogs (not imprinted) go with one assortment. They prepay freight on all merchandise and free display materials.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Printing Hardwood Patterns

Ultra Value Panel Corp. has equipment in their new plant in Longview, Wa., to cure plastic materials onto wood panels using ultraviolet light energy.

As genuine hardwoods become scarcer and more expensive, the need increased to simulate their wood erain patterns by printing techniques apitieO to the face of material such as particleboard. hardboard, and softwood plywood. The grain pattern of hardwood has been difficult to properlv print over the contours and iriegdlariiies of these panels when using conventional paint finishing techniques.

With the Ultra Value process, a smooth, durable plastic surface is applied and fused to the panel face by ultraviolet light energy. The richly- grained patterns of the hardwoods can then be more faithfully reproduced on this surface in a variety of color tones, the company claims.

The process uses less energy than conventional finishine olants and complies with pollution rEgulations.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Speedy Storage

Jarke Corp. has a new sheet and plate rack addition to its line.

Identified as the Speedstore, the new rack is shipped completelv knockeddown and bblts quickly intoa structure for vertical storage of sheet, plate, and other flat materials.

Units are designed in l0' sections and can bejoined end to end in continuous rows of any multiple. Six inch compartments individually accept up to 6000 lbs. of sheet or light plate. Each l0' section provides five full compartments plus a half compartment at each end. The Speedstore (7' x 30" wide) is designed for material sizes ranging from 3'-6' in width and 8'-12' in leneth.

WRITE: The Merchant Migazine, 573 So. Lake, Pasadena, Ca.9ll0l.

PRACIICAI TUXURYA molded seat, sloped back for safety but selt-draining, makes BorgWarner Plumbing Products' new Comfortub bathing unit ideal for such feminine grooming rituals as leg shaving. Seat is also practical spot from which to supervise child bathing or simply to soak tired leet. 0nit also leatures cdntoured oack rest, safety grab bar, slip-resistant fiberglass-bonded acrylic finish. Weighing 70 lbs., Comfortub handles easily, says the manulacturer, incorporates a unique tiling flange for watertight installation. Unit was introduced atthe 1974 National Association ol Home Buifders show. Houston, Jan.20-24.

Wire Wonder Display

Home repair centers will benefit from Allied Products model l8-T2 two-tray "Wire-Wonder" display. It takes products away from crowded shelves, puts them out in the open at a convenient height, and makes them easy to select. Products are shown at different levels for maximum exposure with minimum floor space.

"Wire-Wonder" costs less than most paper or fiber material displays, plus it sets up easily and folds down for compact storage and handling. Banners and display cards are available for greater customer attraction.

Other "Wire-Wonder" models are available in one, three, or four trays; in combination with larger baskets, and with casters foreasy hindling. A basket model is also available. Clear, heavyduty plastic liners are also available for the large baskets.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Resilient Floorinq Svstem

Arco Chemical Co.-has'a totally new resilient flooring system for use in gymnasiums, multi-purpose rooms, and light industrial plant's.

PermaGrain '100', combines the performance advantages of a rugged acrylic/wood surface and the resiliency of a built-in cushion backing, all in one laminated module.

These modules, ll 5/8" x ll 5/8" x 3/q" and with t&g edges, have three distinct layers, or levels: an acrylic/wood wear surface, laminated to a subfloor base, in turn bonded to a resilient backing of a pressurized closed-cell polymer foam. The acrylic/wood wear surface is composed of comDressed hardwood chip-s impregnated- throughout with tough acrylic plastic; it thus has the same superior resistance to abrasion and identation as standard parquet PermaGrain. The pressurized cushion backing offers greater resiliency and longer- life tha-n ordinary optin-cell foams.

Modules are held together by a combination of a mastic and interlocking edges, which greatly simplifies installation. Each module is a self-contained flooring unit and can be installed over any level and structurally sound substrate.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Choice of Shower Drains

Superior Shower Co., Inc., says their Aqua-Lite collapsible stall shower is now available with either the special riser arrangement for easy "above-thefloor" installation or a lYz" direct "hook-up" drain. No extra charge for either one.

This full size shower stall is made of plastic, live hinged at all corners. It folds flat to fit a carton 5/2"x75"x33" and is resistant to corrosion. stains. discoloring, etc. Aqua-Lite is used for outdoor poolside, camps, cabins, boats, trailers, mobile homes, basements, etc.

WRITE: The Merchant Magazine, 573 S. Lake Ave., Pasadena, Ca. 9l l0l.

New Trash Compactor

Hotpoint introduced a totallyredesigned built-in trash compactor at the recent National Association of Home Builders meeting in Houston. Model HCH4fi), to be available to contract customers in March, is an under-counter model featuring more convenient loading and unloading, bold new styling, quieter operation, faster cycle time, greater compaction force and a circular, door-mounted trash bucket which can be used with special bags, economical plastic trash bags available in most supermarkets, or with no bag at all.

The trash bucket has a carrying handle for easy unloading and carrying to an outside trash receptacle or to curbside for pickup.

The new built-in compactor retains many of the popular features of Hotpoint's previously available HCH500 compactor, including a key lock, stop/start switch and reversible color door panels in Avocado, Harvest, Coppertone and White. Panel color can be changed in just one minute and the only tool required is a screwdriver.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

New Detroit Diesel Engine

A new family of diesel engines with the best weighi-to-power raiio of any cast-iron engine in its builder's history first came off production lines in January.

The Series 92 from Detroit Diesel Allison Division of General Motors offers a 25Vo hp. increase in the same size ex- ternal package as the division's Series 7l engines.

A total of six V-configuration modelsthree naturally aspirated and three turbochargedranging from 285 to 860 hp. will be produced in six-, eight- and l6-cylinder versions.

The 1.9601b. 6Y-92 at 285 hp. has a 6.8: I weight-to-power ratio. The same figures for the other five Series 92 engines shows the 6V-92T at 6.2:l; the 8Y-92at 6.1:l; the 8V-92T at 5.6:l; the l6V-92 at 6.1:1, and the 16 Y-9TT at 5.6:1.

The Series 92 is backed by the most extensive field testing program ever conducted forany Detroit Diesel engine the company says. When announced, the engine already had 2.5 million miles of highway testing and 33,000 hours of laboratory time on prototypes.

Since then. thev've accumulated another 4 million miles of highway experience and an additional 33 ,500 hours' testing time in off-highway, construction equipment and marine engine applications.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

New Belt Sander

The Foley model 3l I belt sander features direct drive from motor shaft to increase efficiency and provide additional safetv over belt driven desisns.

Non sprihg-loaded sanding belt is adjustable from outside ofa fully enclosed housing with no exposed pulleys. Hinged door eliminates the possibility of sanding belt creeping off pulleys, helps reduce air-borne dust.

Hand adjustable with no tools required, it has built-in dust collector capabilities, a large tilting worktable, and an optional disc grinding attachment with a work table.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

New From Ground Up

An integral frame forklift desiened specifically for industrial, construc"tion and agricultural applications is new from Allis-Chalmers. Forklifts in the past generally have been modified agricultural tractors.

Substantially sturdier than typical equipment baded on farm tractorl, the wheelbase has been shortened 3 " to 84' ' from previous designs and the wheel tread extend outward 4" on the drive wheels and 10" on the steerine wheels for increased stabilitv.

The power train cah be taken apart in segments and removed for repair or maintenance without disrupting the overall structure.

The 700 Series forklift's inteeral reinforced frame permits the vehidle to be used as a base machine for several models. The first model has 5000-lb. capac- ity. The whole line will use a common drive train. axles. transmissions and operator compartments.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

What Price Vanity?

Featured in Excel Wood Products Co.'s new line of budget-priced bathroom vanity cabinet is the Cameo ,model with raised sculptured panel doors and dramatic antique brass hardware.

The white Excelite@ finish is a vacuum-formed rigid shell of specially formulated pvc tliat is non-absorbeni and highly resistant to fading and common stain agents. It is wiped clean with standard household detersents and requires no waxing or polisFing to maintain lifetime beauty.

The precision-crafted Cameo vanity cabinet' has self-closing hinges, steel corner reinforcement brackets and double-doweled joints for durability and trouble-free operation.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca.9ll0l.

Laminated Beams to 60-Ft.

Simpson Stok-Lam beams are structural glued laminated members available up to 60'. The beams offer the advantages of laminated wood plus instant availability since any length beam can be cut from the 60-ft. lensths. About 15 different sizes are stockJd.

The beams are of an architectural grade suitable for construction where appearance is important. It handles most residential, lieht commercial and light industrial conitruction needs.

Manufactured of selected and prepared k/d Douglas fir, the laminations are securely bonded with waterproof adhesives. Made to the standards of the American Institute of Timber Construction, they are in the AITC Quality Inspection Program.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca.9ll0l.

Gaulking in Tubes, Cartridges

Marlite caulking, which has been designed specifically for waterproofing paneling and moldings in tub recess and shower areas. is now available in 1l-fluid ounce cartridges and lOYzfluid ounce tubes.

This pure white flexible latex compound also is recommended for replacing loose tile grout, filling cracks around windows, doors and baseboards. It will adhere to porcelain, marble, ceramic tile, wood, plaster, drywall, metal and painted surfaces.

One tube or cartridge is enough to completely caulk an average tub and shower installation. The caulking's smooth consistency allows the user to smooth the bead with a wet finser or spatula.

WRITE: The Merchant Magazine, 573 S. Lake Ave., Pasadena. Ca. 91 101.

Free Reader Service

For furlher informqtion on oll New Producls ond New Literolure, write fhe A,lerchsnf Mogozine, 573 So. loke Ave.. Posodeno, Cq. 9l l0l. Pleose mention issue dote ond poge number so we con process your requesl fosterl Thonks.

Door Safety Feature

Bel-Air Door Company's newest addition to its "International Door Line" is a new heavy duty grille to enable homeowners to inspect visitors and avoid unwelcome intruders. The feature is part of their new security program.

It is included in five of their handcarved doors. The grille is available in Alcala and Lerma designs in both smooth handrubbed and antique walnut finishes.

This new grille in Bel-Air Door's " I nternational Door Line" assures todav's homeowner added safety. security and peace of mind for family and home. lt also affords a beautiful and grand appearance to the entry of a home.

Modular Storage Cube

The Logan Co. has a modular storage cube that can be expanded by simply bolting on additional sections.

Providing 50 cu. ft. of storage, each module is 4' 2" x 4' 2" x 3' 1". Tensause. triple-crimped woven wire mesh lroVides heavy duty protection against vandalism while allowing for high visibility, ventilation and maintenance of room temperature.

The basic "starter" unit is a freestanding module; by utilizing a common wall additional units can be added vertically, horizontally or backed up to provide almost any type of space configuration. Units can also be mounted to a wall, thereby saving the cost ofone partition.

Doors have a padlock lug and can be mounted on any side to open either left or right.

Among many applications are storage of portable tools and small parts on construction sites and at work stations, apartment house storage, pet housing, protection of dangerous equipment, and as a home security center.

WRITE: The Merchant Magazine, 573 S. Lake Ave., Pasadena, Ca. 9l l0l.

Panel ls Easy To Keep Clean

Marlite's new Neapolitan paneling, a reproduction of matched marble slabs on hardboard paneling, can be kept clean with an occasional damp wiping.

Neapolitan paneling comes in 4' x 8' panels, as well as 5' x 6' panels that are included in a special tub recess kit. This Va" material can be installed over old walls or any solid backing. Special wallboard adhesive is used to secure a strong bond. Harmonizing moldings are available.

WRITE: The Merchant Magazine, 573 S. Lake Ave., Pasadena, Ca. 9l l0l