The squane foot of profit.

Now there's a simple way to (1) reduce inventory and (2) increase profits.

It's the DEFT MARKETING CENTER. 6 sq. ft. of floor space-6 sq. ft. of profit.

Completely self-service. it contains everything any customer needs to (1 ) put a clear natural finish on wood, (2) color stain & finish raw wood. (3) restain or refinish wood. and (4) create decorator colors for wood.

It stands 62" tall. 4 ft. wide and 18" deep. Sturdy metal constructi'on. Shows wood color samples and has free instruction folders in beautiful full color. lt's loaded with Deft products for wood staining & finishing.

Want to know more about at?

Just mail the coupon & we'll send complete information on how you can reduce inventory & increase profits with just one complete line of wood stains & finishes-Deft.

Govering the Territory

Roy Dunbar, general manager of North Valley Lumber Sales of Redding, Sacramento and Fresro,'Calif., is being a very active director of jurisdiction six of the International Order of Hoo-Hoo. He has already made a number of visits to clubs in his jurisdiction. A 20-year member and past president of the local Shasta-Cascade Hoo-Hoo CIub fl33 of Redding, he is currently a director of the club and is a past state deputy snark of northern California.

Jurisdiction Six mentioned above covers the states of California, Nevada, Arizona, New Mexico, Utah, Colorado and Hawaii. There are 2l active clubs in this area.

His success in Hoo-Hoo is attested hy the fact that during his tenure as president in 1960, the Redding club won lst place in National Forest Products l7eek activities.

Hoo-Hoo is international in scope, a chain of ll0 loeal clubs are now in the United States, Canada, and Australia.

Product Scoring Successes

A product that has been having recent success in some of the West's biggest markets is Cladwood, a particleboard product made by a firm with the same name in Sweet Home. Ore.

An exterior building board, it is produced by consolidating wood fibers treated with waterproof phenolic resin between layers of specially prepared wood fiber mat treated with more phenolic resin. The process was patented by the late Ralph Chapman.

FHA approved for single wall construction on direct to stud applications lff' o.c., it is claimed by the manu{acturer to take and hold paint better because of its smooth, hard surface. It will not raise, check or split and can be sawed, drilled, machined, nailed and sanded, they say. It is produceA in 3/e" and 5/d:' panels.

It is produced in a wide variety of patterns, which includes rough sawn, shake, smooth, board and bat, reverse board and batn and shuttet. It has been used for soffits, ceilings, (like carports and breezeways), gable ends, freeze boards, fascia, garage doors, fences, accent panels and a number of other uses. All pan. els manufactured are certified under the quality control supervision of the Teco testing agency.

The product is guaranteed not to split, check, crack or delaminate when installed according to approved specifications.

Nome Pelerson Assn. President

Robert D. Peterson, president of the Palmer G. Lewis Co., Inc., Pacific Northwest and Alaska building material distributor, has been elected to the presidency of the National Building Material Distributors Association. The NBMDA has approximately 600 members representing 850 warehouses in every part of the continental U.S., Alaska, Canada, Virgin Islands, Sweden and Australia, plus over 100 of the leading manufacturers of building products

Peterson joined the Palmer Lewis Co. in 1946, as the first full-time salesman.

I lnfA Annuql Upcoming

I fnu l5th annual meeting of the Imported Hardwood I Products Assn. will be held Feb. 18-20 at the Erawan I Garden Hotel, in Indian Wells, Calif., near Palm Springs, according to exec. vp. Charlie Schmitt.

I A top-notch roster of speakers and programs is com- bined with a social activities slate that includes an aerial I tramway ride to the top of 8,516 ft. Mt. San Jacinto for dinner.

New AFP Pqrticleboqrd Plqnt

Construction of a 115 million sq. ft. annual capacity particleboard plant at the Martell, Calif., facility of American Forest Products has been announced by presi. dent C. T. Gray.

Completion of the $10 million plant is scheduled for 1972. Actual production is expected in the third quarter.

Designed capacity will make this one of the largest particleboard plants in the country, and at this time, the third largest out of the 19 already built or under con, struction in the western United States.

The Roseburg, Oregon, firm of Fiber Process, Inc. will complete plant design and supervise construction. Both principals of the firm, Ronald Frashour and John Pickens, have performed like functions and served in executive management capacities with Forrest Industries, Inc., which presently operates seven similar facilities.

Exclusively for California . .

to more and more California dealers and distributors. For year around supplies ol dimension lumber and precisiontrimmed studs, depend on D&R.

Old Growth Fir Dimension lrom

F.S.P. Lumber Co., Port 0rford, Oregon

Hemlock Studs from Warrenton Lumber Co., Warrenton, Oregon

Hemlock llimension fiom Westport Lumber 00., Westport,0regon l{ow, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Fast, regular ocean shipments by barge lrom Southern 0regon and $e Columbia River direct to Southern Galifornia.

Aft t{eth would appreciate an opportunig to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783.0544.