srx BAND MIttS

Over 50,000,000 feet annually

Wbma Scores First

(Continued from page I 3) explained how they interacted within companies. Noting that 9090 of all communication was non-verbal, he stressed the importance of understanding why others do things differently.

WBMA's Young Westerners group presented a marketing, managing and motivating panel. Among the panelists was Petra Reininger, Rexnord Chemical, who discussed the CARE (Customers Are Really Everything) Program which is designed to eliminate selling distractions for sales people. She added that a firm should discover its marketing niche and establish a marketing program to secure it.

Eric Gerretsen, Gerretsen Building Supply, reviewed management problems and ways to solve them. Basic to this, he said, was the concept ofbreaking one large, seemingly unsolvable problem into various "chunks" and attacking them one at a time. He warned, "if you don't run your business, it will run you."

Rick Barnes, Knoll Lumber, described true motivation as being inspired by oneself. Companies must develop an envhonment in which employees can excel. The best method for management to use to motivate people is setting a positive example, by being a leader.

The next morning, the legislative and government affairs section of "National" presented an address by The Hon. William R. Bennett, Premier of British Columbia. Speaking mostly about Canadian lumber exports to the U.S., he said he was optimistic that a trade agreement "all can agree upon" will be made. He claimed that Canadian timber was not subsidized ("our system is different") as the International Trade Authority had agreed in 1983. He called upon the United States and Canada to mount a joint North American campaign to sell wood to the rest of the world.

James A. Goldberg, NLBMDA general counsel, then brought the dealers up to date on the latest IRS rules of automobile record keeping.

Economist Gene Stanaland spoke on the negative attitudes surrounding business in America and explained some of their causes. Using his marvelous sense of humor, he drove home the point that business should not feel guilty about making a profit.

The newly elected president of WBMA is Bob Perrin, Capital Lumber Co., Boise, Id. New vice presidents are Clayton Smith, W. J. Conrad Lumber Co., Coos Bay, Or., and Joe Orem, Bellingham Sash & Door, Bellingham, Wa., and the national directors are C. E. "Chuck" Link, WBMA, Olympia, Wa., and Gordon Gerretsen, Gerretsen Building Supply Co., Roseburg, Or. The immediate past president is Cecil Cleveland, Valley Best-Way Building Supply, Spokane, Wa.

Newly elected directors are Norman Kruckenberg, Bill Hepworth, John Connell, Robert Harper, Fay Johnstone, Mark Balfour, Phil Kudlac, Jim Duncan, Bob Storms, Rand Thomas and Bill Cromett.

He was sharply critical of American quality control, especially in automobiles, and warned that U.S. producers will lose markets if domestic quality doesn't match or exceed foreign competition.

Elections for new officers were held by the NLBMDA. (For new officers and directors of WBMA see box accompanying t hisslory./ New president of National is Patrick McCormick, McCormick Lumber & Fuel, Madison, Wi.; lst v.p., Gerald A. Jewett, Jr., Jewett Lumber Co., Des Moines, Ia.; 2nd v.p., Earl T. Carpenter, Street Lumber Co., South Hadley, Ma.; treas., Merle Mensinger, American Lumber Co., Modesto, Ca. Harry H. Horrocks II continues as acting exec. v.p.

A number of social events enlivened the business schedule. Immediately following convention activities, 75 lumbermen visited the Weyerhaeuser headquarters in nearby Tacoma, Wa., and one of their lumber mills. Later, another group of 100 left for an industry tour of Canada.

Sierra Club's Big Club

The Sierra Club was the fifth highest spending congressional lobbying organization during the first quarter of 1985, according to congressional records.

The National Committee to Preserve Social Security and Medicare ranked first among the 7,200 registered groups.

Mike Moseby is new to sales at Martin Forest Industries, Healdsburg, Ca.

Doug Hildman has been appointed hardwood lumber sales mgr. for TieeSource, Inc., Portland, Or.

Paul Anderson has joined the sales team at Berger & Co., Sacramento, Ca., according to Bob Glatt.

David and FlaviaCarlson, Carlson Builders Supply, Junction City, Or., are back after attending Ace Hardware Corp.'s convention and exhibit, Kansas City, Ks.

Robert Westing, Westing Co., Crand Rapids, Mi., has been elected pres. of the National Building Material Distributors Association. Joseph T. Theby, Jr., t Lensing Wholesale, Evansville, In., is now lst v.p.; Glenn A. Hart, OrePac Building Products, Lake Oswego, Or., 2nd v.p., and George M. Bryson, Hugh

I. Johnstone, John A. Kirshling and J. Christopher Lansing, directors.

Jack Barber has been appointed mgr. ofthe new Builders Square in Oxnard, Ca. Zig Konuszewski will head the Las Vegas, Nv., store and Phil Bragg will manage the Houston, Tx., store.

Mark Powerhas been named co-mgr. of 84 Lumber Co., Miramar, Ca.

Walt Kellogg III, v.p., Kellogg Lumber Co., Denver, Co., has been selected 1985 "Lumberman of the Year" by W.O.O.D. Inc.

Rich DeSmet has joined Minton Co., Mountain View, Ca., as a sales rep.

Donald H. Cuthbert has been promoted to national accounts marketing mgr. for Weyerhaeuser Co., Sacramento, Ca. Steven Folino succeeds him as sales rep.

J. Steven Broadhead is now gen. mgr. of finance and administration, Idaho Timber Corp., Boise, Id.

Don-Lee Davidson. Davidson Industries. Mapleton, Or., has been elected chairman of the American Lumber Standards Committee.

Marty Schneider has joined the new industrial lumber dept. at Lacy Forest Products, Redmond, Or.

Gary Haskett is the new mgr. of marketing and sales for Omak Wood Products, Portland, Or.

Bob Owens, Owens Forest Products, Duluth, Mn., has been on a safari in Zanbia hunting duck and geese.

Larry L. Funk has been named senior v,p. of Ceco Industries Inc., Oakbrook, Il., and pres. of its concrete construction div.

Gordon Shawver is new to sales at Door Stores of California, Inc., El Monte, Ca., according to Julian Gudding, gen. mgr.

Terence L. Smith, pres., California Hardware Co., City of Industry, Ca., has been elected pres. of Sentry Hardware Corp. Mark E. O'Malley, Southwest Hardware Co.. Phoenix. Az.. is now a corporate dir.

Brad Starkey, Visalia, Ca., has been appointed sales rep in Ca., Nv. and Az. for Atlantic Cabinet Corp., Williamsport, Md., according to A. James Nelson, v.p., marketing,

Bob Bothwell has been promoted to trading mgr. of All-Coast Forest Products, Inc., Chino, Ca., according to Daryl L. Bond, pres. Phil Dodson is the new exec. sales mgr. and Kent Bond is asst. exec, sales mgr.

Jack Smith and Chris Petenon itre new to sales at DMK-Pacific Corp., Fremont, Ca., according to Dwight Curran, pres. Paul Cloud. Mark Peters and Rod Garett are new to sales at Brazier Forest Industries, Thcoma. Wa.

David F. Wilson is now sales rep for the Weyerhaeuser CSC, Sacramento, Ca, Steve Campbell, McKenzie Trading Co., Eugene, Or., has been on vacation in Japan and Hong Kong.

Allen Hawkins has joined the Woodwork Institute of California, Fresno, Ca.

Edward W. Beck, v.p,, general counsel and sec., Pacific Lumber Co., San Francisco, Ca., has been named a director. Bill Bright, sales mgr., Richardson Lumber Co., Cloverdale, Ca., is back at his desk after a brief business triD.

Mike Bennett and Steve Langsdorf, lumber salesmen for Southern California PreStain, Long Beach, Ca., helped rescue an 8l-year-old woman moments before flames totally consumed her condominium.

Rick Wilson, formerly with LouisianaPacific, Fremont, Ca., has joined the sales staff at Georgia-Pacific, San Leandro. Ca.

Nicholas J. Kirkmire, v.p., corporate affairs. Plum Creek Lumber Co., Inc. Kalispell, Mt., has been elected pres. of the Pacific Logging Congress. Glen Duysen, Sierra Forest Products, Terra Bella, Ca., is now v.p.; Raymond M. Luthy, Publishers Paper Co., Lake Oswego, Or., treas., and William J. Cary, Portland, Or., exec. v.p. and sec.

Marshall Ritchie, marketing mgr., Red Shingle and Handsplit Shake Bureau, Seattle, Wa., has retired after almost 30 years with the bureau.

Jim Hunter, Schmidbauer Lumber Co., Eureka, Ca., is back after a Mexican vacation in Puerto Vallarta.

Jud Smith is now western regional general sales mgr. for the building materials div. of GAF Corp.

Steve Lupo has been promoted to western regional sales mgr. for Jacuzzi Whirlpool Bath, Walnut Creek, Ca.

Marc Crozier has joined sales at OregonCalifornia Forest Products, Eugene, Or. Ken Van Nortwick is new to sales at Boise Moulding & Lumbet Boise, Id.

We're interested in you. Let us know when you or one of your employees has changed jobs, been promoted, gone on vacation, had a baby, you name it. Just mail in a card or letter to The Merchant Magazine, 4500 Campus Dr., suite 480, Newport Beach, Ca. 92660 or, if easier, call (714) 549-8393. There is, of course, no charge.

Ted l)emas, asst. director, quality supervision, American Plywood Association, Tacoma, Wa., has retired after 33 years with APA. Loren Pollard succeeds him. Raymond C. Mitzner is now managing dir., international operations-Europe.

Earl Chalfan. Westem Intemational Forest Products, Beaverton, Or., has been named Lumberman oi the Year bY the Portland Wholesalers Association. Harvey Hetfeld, Niedermeyer-Martin Co., Portland, Or., has been elected pres.

Mike Campana, has joined CoPeland Lumber, Seaside, Or., as mgr' corc, nxturxl f:rcc clcfl'cts. All stauclarcl pxttcrns. 8' :ttrcl 9'. j-PLY ST1IRD-I-FLOOR -- Solicl core pancls 5/ti" utrcl .l/-i" totrgltc :ttrcl grtxrvc. firll itcc.

Jerry Heilman has been named co-mgr. of 84 Lumber Co.. Vancouver, Wa.

Kathleen Keele is now a marketing and business analyst at ASC Pacific, Inc., Federal Way, Wa., according to Tom Black, business develoPment mgr.

Mike Schmidt has been named plant mgr' of Richfield Millwork and Rob WNttier has moved to sales, according to Ron Hoppe, sales mgr., Sierra Pacific Industries, Redding, Ca.

George Kersey is the new national marketing director at Plywood & Veneer World Co., Los Angeles, Ca.

Tom Horstmann has joined Palmer G. Lewis Co., Auburn, Wa., as Or./ld. regional mgr.

Preston Sparks is the new lumber sales mgr. of Omak Wood Products, Omak, Wa. "Red" N. White is a new trainee in the paint dept. of Mungus-Fungus Forest Products, Climax, Nv., according to Hugh Mungus and Freddy Fungus.

O. 5-pll' c()llstruction. Vcncer facc, back xllcl cclltcr c()rc.

$. OSn STURD-I-FLOORthe ()rielttecl stranclboard for solid floor cotrstrtlcti()1.1.

B. APA TRADE MARI(ED o SPECIAITY PRODUCTS ON REQUEST o Pressure Treated Forest Products o Custom Treating Service r Fencing e Water-Borne Salt

. CCATweA o Grape-Stakes

. Posts & Poles

W.O.O.D. lnc. Marks lts 25th

W.O.O.D. Inc., Denver, Co., climaxed its 25th year anniversary with sponsorship of the 1985 Architectural Awards for Excellence competition.

Five designs utilizing wood were recognized, a single family residence, a multi-family residence, a commercial structure. an interior and a remodeling,/restoration project.

Special anniversary functions during the year included a membership luncheon and a long-range planning retreat. W.O.O.D. Inc. was formed in 1960 to promote an acceptance of wood products in the Denver metro trade area and to promote friendliness among industry members.

The Merchant Magazine

Loss Prevention Conference

The Home Center Institute will hold its fourth annual Loss Prevention Conference Feb. 17-20 at the Hyatt Regency Hotel, Fort Worth, Tx.

Speakers will include attorney James Cleary Jr. on "Legal Aspects of Handling Shoplifting Cases" and William Perry on "Controlling Your Bottom Line."

Workshop roundtables will cover personal computers within loss prevention, safety, setting up a shrink control program, document examination and other topics.

Beige Back In Home Fashion

Color conscious retailers are keeping their eye on beige which is predicted to be a leading color trend in home fashion.

Many of the leading beiges will be in the lighter tones, leaning towards the red rather than the yellow side of the color wheel, explains Julie Landis, master carpet stylist for Armstrong. She also expects a return to a wider variation of beige offerings in carpet lines.

Greys will continue to be the new neutral for some time, Landis said, with an emphasis on the pure grey tones and lighter shades. Blues also will remain strong, especially the grayed out blues that provide such good versatility as a decorating base.

In the red family, the roses and mauves will stay strong. Peach tones will lean towards softer values and turquoise will become an important accent color.