A Cur Prlme Sonccrn ls Your rlmbcr and Speclalty Produce leeds

Lasc Convention

(Continued from page l3) ing lumber, which comprises 9090 of their sales. He noted that 70v/o of their volume was in framing lumber and plywood alone. Mullin said what had worked best for them was motivated employees and constant training coupled with customer service and reliability.

The final panel was on various aspects of security. Leading off was Martin Temple of The Weyerhaeuser Co. who noted that yard theft alone was a $20 million problem per ye,u for his company. Observing that "if you provide an opportunity for your people to steal, they will," he counseled the establishment of a security system as a first step.

Chandler Lumber's Chuck Goeser urged that every office procedure include security. He described their earlier yard security system of wire fences, dog and guard and said that "eventually, we were forced to build a fortress, complete with yards of razor ribbon top." He said the savings produced meant it paid for itself in less than two years.

Roger Myers of Dxieline Lumber examined the people side of security, noting that it begins at hiring time. This includes background checks, looking for time gaps and other signals on job applications.

The annual dinner dance followed that evening while Saturday was devoted to golf, tennis and other pleasant Palm Springs pastimes. The conference was again held at the Spa Hotel.

New officers elected include Ed Fountain, Jr., Ed Fountain Lumber Co., president; E.L. Newkirk, Chandler Lumber, lst v.p.; Phil Butterfield, International Forest Products, 2nd v.p.; R.E. Hawthorne, Northridge Lumber, treas.; and Martyn Temple, Weyerhaeuser, sec. Wayne Gardner was re+lected executive vice president.

Elected to the board of directors (retail) were: George Barr, James Barr, Ross Callaway, Russ Fritchey, R. E. Hawthorne, Warren Lindsay, E.L. Newkirk, Charles O'Donnell, Don Olson, Robert Ransom, Jim Riffenburgh and George Swartz.

For 1985 the board of directors (wholesale) includes: Creighton Anfinson, Daryl Bond, Phil Butterfield, Bill Evenson, Mark Lofland, Jeff Lynn, Ted Pollard, Jack Secoy, Don Swartzendruber and Martyn Temple.

Timbers

From cutting a wedge to pre-fab'd crane pads or mine shafts. Angle cut, cross cut, drilling, dapping-Ve'll do them all to customer specitication.

January,1985

EOR A dozen-and-one years, F,nora rucKy enougn to artenq rne Sacramento Area Wholesalers Annual Luncheon have enjoyed a full measure of holiday cheer. In both senses of the term.

Held early in December each year, the luncheon's only purpose is to allow the California city's wholesalers to entertain all their mill suppliers and a few select customers. Happily for all concerned. no further business is transacted.

More than 350 men and women were present at this years gathering, slightly more than last year. The general consensus seemed to be that it had often been a tough year for the mill operators, while wholesalers and retailers had enjoyed a better than average business year.

More than 35 area companies sponsored the event, according to one of the organizers, Ralph Heath of California Cascade Industries.

For more pictures see

next page

Millwork Mfr.'s Open House

EOR the second year, Rocklin FFo..r, Products. a Sacramento. Ca.,-based millwork manufacturer has had an open house preceding the big luncheon held by area lumbermen. For pictures of that event, please see the preceding two pages.

The company's handsome offices reflect their millwork business. They made lavish use of products they sell and manufacture in decorating their suite of offices. It makes a very effective product display.

An interesting feature is a bank of four wall clocks, displaying various time zones across the country. Company president Robert Plunkett notes they come in very handy in keeping time straight as they market their products across the U.S.A.

Mountain States Convention

(Continued from page 26)

New Wood Foundation Name

A trademark has been issued for the new name, Permanent Wood Foundation, to replace All-Weather Wood Foundation, according to spokesmen from the Wood Products Promotion Council.

With more widespread use of the wood foundation system, WPPC officials sought a name which would more easily explain its function. Although it was important to builders in regions with cold climates that the foundation could be installed in any weather, the term All-Weather had little meaning for builders in Sunbelt states or for consumers. In contrast, the new name establishes the longevity and permanence of the foundation.

The Permanent Wood Foundation (PWF) is an engineered system which uses pressure-preservative treated plywood and lumber instead of concrete or masonry for foundation construction. Foundation walls are framed much as a regular wall panel is framed, using nominal two-inch lumber and American Plywood Association trademarked plywood sheathing, all stamped for foundation use bY the American Wood Preservers Bureau. Advantages of the wood sYstem include ease and speed of construction, opportunities for in-plant prefabrication of panels, ease of insulation and interior finishing and extension of the building season by eliminating the need for curing concrete.

Firm Aids in Positioning

The Falk Marketing Group, a national marketing consulting firm serving the home centerlumber & building materials industry, has opened a new division in Scottsdale, Az. The division is the first of its kind to provide services for positioning a home center4umber & building materials firm in its particular market, according to the president and founder. Richard A. Falk.