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Merchandise the advertising with enough lead time to buy-in for the event.

Keep the stores open longer hours. Create an "Energy Savings Center."

Develop a program to merchandise end-caps with the same considerations as the advertising is merchandised.

Increase the number of tabloid promotions in 1983.

Survey customers, non-customers, and employees to determine how the company is perceived in the market.

Increase cooperative advertising billings by 3090.

Advertise fewer items with more severe price cuts.

Promote credit plans.

Create five new remodeling packages. Try a mailed tabloid section.

Remove and rewrite the negative signing in the store.

o Create a product knowledge training course for store employees.

o Shop competition systematically.

o Retrain the "purchasing agents" as merchandisers.

o Offer an incentive program to all employees.

o Formulate a public relations campaign.

O Run an off-premises Home Show.

o Plan a statement stuffer continuity program.

Koa, thought to be the most beautiful wood in the world, is ideal for use in fine furniture, musical instruments, flooring, veneers, plywood,cabinets, wall paneling and novelty items.

o Hold a builder's & contractor's "Appreciation Night."

o Display more lumber in-store for takewith.

a Try color in the R.O.P. advertising.

o Develop a file of competitive and outof-town ads.

o Run a stylized map in the ads.

o Make advertising copy show benefits rather than only features.

O Capture more meaningful information at the cash register.

o Ticket sale merchandise at the advertised price.

Plywood Makers Settle Suit

Georgia-Pacific Corp., Weyerhaeuser Co. and Willamette Industries Inc. have agreed to pay $165 million to end a l0-year-old classaction lawsuit, which charged the companies with conspiracy to maintain high plywood prices.

All three companies deny any involvement in illegal activities.

Robert E. Flowerree, chairman and chief executive officer of Georgia-Pacific, said, "We feel that settling this litigation is in the best interests of our shareholders, despite the fact that we know we did not fix plywood prices. We previously won on the same issues, facts and evidence in the Federal Appeals Court.

"However, because of the risks and expenses inherent in litigation of this size, we felt it was best to settle these cases and put them behind us. "

Weyerhaeuser and Willamette also said that the settlement was made in order to avoid litigation risks and expenses. Over a three-year period, Georgia-Pacific has agreed to pay $99 million, Weyerhaeuser $37 million and Willamette $29 million.

Among the charges levied against the companies was that they charged "phantom" freight rates as part of a conspiracy to maintain high prices.