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Redwood garden grades for spring

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LETI TE RS

LETI TE RS

Al8-SEAS0llE0, patterned knot-and-sapcontaining redwood siding is already beginning t0 appear in the marketplace as the redwood industry creates new siding and paneling products that will add to the long-lavored redwood architectural grades for these uses.

Redwood Garden Grades

(Continued from previous page) aids this year so dealers can become effective merchandisers of all redwood products.

A new consumer ad will high- light redwood garden grade's superior weatherability and performance in publications such as, Better Homes & Gardens, House Beauti"ful, House & Garden, Popular Mechanicsand Woman's Day ldeas.

Builders and architects will be seeing a new CRA ad in major trade publications on how redwood garden grade amenities help sell and merchandise multi-unit developments. Also for this audience, CRA will continue to run its twopage color ad on the complete family of redwood grades and uses.

Newspaper and magazine publicity will continue to feature ideas for using redwood garden grades for decks, garden rooms and outdoor living environments. Spring publicity will also feature CRA's successful Redwood Design-a-Deck Plans Kit, the complete do-it-yourself deck design package. After four years of promotion, over 90,000 Redwood Design-a-Deck Plans

Kits have been sold with continued strong demand indicated through 1980. The plans kits have been used successfully by many redwood dealers as the focus for redwood deck and garden grade promotions, some boosting retail sales of redwood garden grades as much as 500/0.

Sales Booklet

In response to increased demand for redwood design ideas and sales aids. the CRA will also introduce an eight-page color booklet on using redwood garden grades for luxury outdoor environments around pools, spas and hot tubs. The booklet will be another addition to a growing library of design and technical information, construction tipsheets and sales aids that are available to dealers.

Along with ttrese sales aios, they plan to produce a LaBelle filmstrip presentation on redt,,ocr<i's grades and uses to be used as a slales training tool for dealers, their personnel and their customers.

By planning, buying and inventorying redwood lumber early, dealers can help assure successful promotions for the spring building season.

For hard-to-get dimension items, long lengths, wide widths, many California lumber buyers talk to these D&R specialists every day- They're resourceful, experienced, reliable.

Ask your wholesaler about D&R products or calltollfree for the names of D&R wholesalers near you.

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