Selling Strengths of Western Red Gedar

ll, HEN YOUR customers are lU lookine for a wood with natural *artith, handcrafted appearance, and practicality, it is your cue to sell Western red cedar shingles and handsplit shakes.

North Pacific Coast Indians recognized the qualities of cedar thousands of years ago and built shelters and tribal long houses from split cedar. The ceremonial totem poles in the Northwest prove it is enduring, indeed.

With the beauty apparent, the unseen strengths that the Indians recognized are good selling points. Red cedar's extremely fine and even grain provides exceptional strength in proportion to weight. The overlapping method of installation results in strong structural strengths as well as natural rigidity to strong winds and resilience to pounding hail.

Another plus to point out is superior natural insulation qualit- ies. The cellular composition of millions of tiny air-filled cells per cubic inch makes red cedar a better insulator than any man-made product. Warmer homes in winter. cooler homes in summer, and lower heating and air conditioning bills confirm that those early home builders were wise in their choice of cedar.

For the remodeler, red cedar has many advantages. It can be put over an old roof, multiplying the insulative value. Shingles or shakes can be applied to either interior or exterior walls to update and add interest. They also can be used to coordinate and create harmony between original structure and additions. Some out of the ordinary uses of the product include covering planter boxes, playhouses, dog houses, garden structures and fences. These applications are all easily handled by the average home handyman.

To support your sales presentation of red cedar, you will find an intensified program of advertising promotions and features in national publications, plus a library of brochures for your customers. To help the do-it-yourself buyer there are illustrated instructions.

Today the trees of life, as the Indians called them, fill a special need for architectural beautv in this fast-paced machine age. The rich earth colors, warmth, and subtle patterns oftexture are ideal for new construction, remodeling, or decorating.

Crafted by specialists in the Pacific Northwest mills. some still one-man operations, the cedar shingles and handsplit shakes reflect the care put into their creation. Rigid controls ensure the highest quality.

Whether used in a roof, siding, interior walls, or on decorative items, indoors or out, you can sell red cedar to blend with a myrid of styles and settings. The strong shadow lines, the thatch-like texture, the warm natural color, the mellow silvery weathered appearance make a positive statement for the '80s.

'f HE Northwest Hardwood As- I sociation. an alder-oriented group mainly composed of Pacific Northwest members, decided to make the trek to Southern Californid, the U.S.'s biggest wood market, for this year's convention, their 24th annual.

The Portland-based organization has enjoyed steady growth over the year's and this year signed 29 new members, bringing the total to 127. The meeting was held in Newport Beach. Ca.. at the Marriott Hotel.

New officers elected for 1980 include Dick Lambert, Lane Stanton Vance Lumber Co., City of Industry, Ca., as president; Arnold Curtis, Northwest Hardwoods, Inc., Portland, as v.p.; and Jerry Nizich, Nizich Forest Products and Nizich Hardwoods, Inc., Philomath. Or.. as treasurer. Mike Starling, Tumac Lumber Co., Portland, is the immediate past president.

The three slots on the board of directors, for three year terms, (Please turn to page 38)