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Over 50 years of advertising and promotion have made redwood known throughout America and the world for its natural beauty and quality performance. Your customers will see California Redwood advertising in . .

o Better Homes & Gardens o Better Homes & Gardens Ideas r House Beaudful o House Beautiful Manuals r House & Garden o House & Garden Guides o HowTo c Hudson Home Magazine o Popular Mechanics o Sunset o Sunset Ideas r Woman's Day Ideas o A.I.A. Joumal o Architectural Record o Progressive Architecture o Architectural Digest o Interior Design

I Housing r Pacific Coast Builder o Professional Builder r Building Supply News r GulfCoastlumberman o Home Center o Lumber Co-Operator o The Merchant o Northrvest Lumberman . Retail Lumberman o Southem Lumberman

? CALIFORNTA REDWOOD ASSOCTATION

I O.t. Lombard Smeet, San Francisco, California g4ll|

(Continued from page 8) knowns and unknowns in timber supply. The knowns he described as the physical supply of timber and proven demand. The unknowns include: man made timber restrictions, life style changes, production capital supply, cost of money, and world-wide fiber demand. He expects urban voters to decide the fate of many of these unknowns.

Inflation will be a major factor, according to Davidson, in determining the lumber business in the 1980s. He foresees more consolidation, fewer independents and an urgent need for government to fill the gap between current timber supply and demand.

Economist Eric Thor of the Bank of America, the following speaker, sees continuing inflation, with gasoline retailing for $2 per gallon by 1981, and other energy costs moving upward in similar fashion. He urged that America actively seek new energy sources to offset the energy cost spiral. Thor called the present status of the economy an adjustment and said that 1980 would bring a re-adjustment of the adjustment.

An excellent panel discussion followed with four members of the Second Growth Club (the under 35 group in LASC) making uniformly well-prepared and knowledgeable

(Please turn to page 65)

T|tP ERASS present included lll LASC pres. Ralph Cardwell; National Forest Products Assn. exec. v.p. Ralph Hodges and NFPA pres. Don Lee Davidson. l2l Pete Parrella, Bill Adams, Michele Alexander. (31 Jimmie Potter, Jim Newquist, Seth Potter. lll Hugh Bell, Mike and Maureen Coleman. l5f Ted Gilbert, Russ Fritchey. l0l Jim Frodsham, Andy Ersek. l7l Carl Henoch, Steve Coontz, Hank Childers. l8l John Golby, Verl and Ferrol Rhine, Bob Ransom. l9l Jim and "Babe" Pottratz, Rodger Morris. (l0l Dennis Richardson, Bob Fishbaugh, Arnold Nutter. llll Pat Hawthorne, Scott Cardwell, George Howard lll. ll2l Tom Supple, Dave Metzgar. ll3l Second Growth panelists: Randy Port, Marc Myers, John Newquist, Jeff Throop, John Ganahl. llll Don Stobaugh, Sterling Wolfe, Dave Gambee. llSl Larry Ouinlan, Frank Moloney, Milt Johnson. (l6l Pat 0'Donnell, George Cudworth. llTl Jerry Main, Jack Finnegan, Jim Hunter.