New Fn@duots

Ond Selected Soles Qids For Betler Marketing

Rough and Rustic

A new line of wall Panelings, answering the current demand for rough, rustic aPPearance, has been introduced by Bruce Paneling and Molding. Called "Stockade", the line has such product, names as Buckskin Brown, Musket Gray, Flint Black and Ranch Red.

The only thing conventional about Stockade is the 4'x 8'size. Grooves are cut deep and wide for a reverse board-and-batten appearance, and Stockade departs from traditional groove spacing for a wide plank effect.

A Bruce finishing line was changed considerably to produce Stockade's other major characteristic, a heavily wire-brushed surface. With this treatment, and the wax-finishing technique unique to Bruce, they are able to produce surprisingly rich earth-tone and decoratot colors, in a PoPular price range.

WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Shower Head Packaging

New packaging for Rain Jet's four patented "Rotary Massage" Shower Bath Heads provides more consumer appeal in the store and greater protection during shipment according to the company.

Dealers are also now receiving a new full-color counter display, complete with full-color literature, with every six shower bath heads bY Rain Jet. The display measures l2/2" x 133/q" x 8%".

Each head is securely nestled inside a hinged foam plastic container. The container is sealed with a full-color lithograph label depicting the particular shower bath head inside. The container in turn is placed inside a beauti

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ful chipboard display box. The display box has a window which allows the inner label to show through. This display box also carries a brief explanation of the live, tingling massage provided by the head's rotating inner nozzle.

There are four different models: the $ I 9.95 Mother-of-Pearl; the $24.9 5 Mother-of-Pearl; the $29.95 chromeplated;and the $39.95 24K gold-plated cone.

As a special VIP gift, an entirelY gold-plated super deluxe model isavailable on special order at $75. (All prices are list. Regular discounts apply.)

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach, Ca.92660.

Rustic Asphalt Shingles

A new deep-tab look in rustic asphalt shingles, the Dimensional Shake Shingle, has been develoPed bY the Celoiex building materials division of Jim Walter Corp.

The new design was made Possible by a new method of on-line Production of two-ply lamination of felts in the manufacturing of asPhalt shingles.

They are available in four colors and carry an Underwriters Laboratories Inc. class "C" fire rating. Factory-applied thermoplastic sealing adhesive that bonds shingles to the shingles in the course below provides wind resistance.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Spanish Language Signs

Spanish language glow-in-the-dark signs are now available from CanradHanovia, Inc. Some examples are: exit ("salida"), no exit ("no para salida"), emergency exit ("salida de emergencia"), fire extinguisher ("extenguidor"), and caution - open door carefully ("aviso abrase concuidado"). Others can be made to order. Canrad-Hanovia also carries a full line of signs in English. All signs meet or exceed current OSHA requirements.

Glo Signs are fully visible under normal liehting conditions, but in addition, glow instantly at nightfall or in the event of power failure. TheY provide a high initial glow and a long afterglow visible to the dark-adapted eye for up to eight hours. The signs are reactivated by the presence of light and last indefinitely.

Processed on heavy-dutY, washable vinyl with pressure-sensitive adhesive backing, Glo Signs can be mounted on virtually any surface found in plants, auditoriums, hospitals and other buildings.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Tool Merchandiser

Introduction of a Boss Powderactuated fastening center to promote the rental of powder-actuated tools through hardware and building supply dealers has been announced bY the Bostitch Div. of Textron Inc.

Supplies of drive pins and Power loads that are used with the model Boss standard velocity stud drivers are packed in convenient polyethylene 10-packs and are mounted on the attractive merchandiser display. The display rack also includes a supply of "How To" booklets that describe the many applications for fastening into concrete or steel.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 4?6, NewPort Beach. Ca.92660.

Winner By a Nose

Longer chain life and faster, smoother cutting result from Poulan's new sprocket nose bar on the Poulan CounterVibe Automatic. The sprocket nose is mounted between the 14" bar guide rails on a frictionless roller bearing. Drive links in the chain engage the sprocket teeth which keeps the chain tighter and moves it faster. Since the chain side links are held off the nose, chances for burning are reduced and the chain needs less adjusting. With reduced friction and self lubrication from the chain oil, the bar and chain will last longer.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach. Ca.92660.

Interior Shingle Panels

Shingle Interior-Tex Panels from Shakertown achieve a ruggedly handsome, colonial appeal for walls in living rooms, family rooms, halls and offices. They also add wall insulation. In 4'self-aligning panels, the shingles permit builders, remodelers and do-ityourselfers to cover new or old and cracked walls with minimum labor.

The shingle panels are made of real Western red cedar shingles that are electronically bonded to thick veneer. They eliminate the need to handle and nail hundreds of individual shingles, and can be applied with a hammer or staple gun. Application is fast and easy, requiring no experience. According to the manufacturer, shingle panels can be applied to an average 8'x l0' wall in a couple of hours.

Shingle Interior-Tex Panels may be applied directly to walls with nailholding properties, or to horizontal nailing strips on 7-7 18" centers. Panels can also be applied directly over sheetrock by nailing at the studs. A carton of l0 panels covers 26 sq. ft.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 4?6, Newport Beach, Ca.9266O.

F.R. Panel is New

A new fire-retardant fibre-board panel by Homasote has been tested at Underwriters' Laboratories and has been given a fire hazard classification: flame spread, l0; fuel contributed, 5; smoke develgped, 0.

The N.C.F.R. board is easily workable without special tools and maintains the same high structural characteristics of basic Homasote. It is for either interior or exterior use and may be used anywhere that flame-rating is a factor.

Available sizes are 4' x 8', 10', and 12' and others up to a maximum of 8' x l2'.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Sprayer Marks Lumber

Portable, refillable Sure Shot sprayers are a convenient, cost-saving method of handtng numerous marking jobs in forests and mills. Produced by Milwaukee Sprayer Mfg. Co., they are available in brass and steel construction in one quart and six ounces. A variety of nozzles, available sepa- rately, provide spray patterns and densities ranging from fine mist to pin stream. The marking is done with stains or dyes up to a viscosity of SAE No. 10.

In the mill, an operator can brand lumber or plywood sheets by simply spraying the ends of the stacks. Color coding may be used to indicate wood species, grade of plywood or the adhesive. For applications requiring the use of more than one color of dye, Sure Shot sprayers are available in four colors to permit color coding.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

fiber process of manufacturing. Because the facing is one piece, there are no joints to separate or distort. Nor will the facing split or separate as a result of expansion or contraction, it is claimed.

The distinctive character of wood is captured in the Colonist door facing by a shallow embossing of the doorskin which gives a subtle but visible graining effect to its surface.

The new door facing is being offered to door manufacturers for use on standardsize doors. Price of a door with Colonist will be about one-half that of a stile-and-rail wood paneled door and only slightly more than an embossed flush door.

WRJTE: The Merchant Magaztne, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

New Abitibi Panels

Abitibi's totally new "Rosewood Manor" plywood design features a rich appearing inlay divider strip. A new hardboard design, called "Town Hall", is the fourth addition to their deepembossed New England Barnbord series. Two new Decorative PlasticFinished panels, "Springtime" and 'Autumn", brings a total of l6 patterns now offered in this particular line of panels especially designed for areas of high humidity, such as kitchens, baths and showers.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Two New P-Traps

Genova, Inc., has a new thermoplastic tubular p-trap; it comes in two models. One is a conventionally designed tubular p-trap, while the other may be solvent welded into any plastic plumbing system.

Both models are furnished with poly-washers at the inlet for either sink or lavatory installations.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Door Selling Display

Promoting more sales of Benchmark bifold doors will be easier for building materials dealers with a new three*ided island display with operating doors. Featured in the island display is rigid metal framing that provides solid mounting for three bi-fold models. Dealers can select the styles most popular in their area, and change the display setup as desired.

embossed beauty of traditional wood paneling on a single sheet of steel.

A new door pull with a round knob and matching sunburst backplate in a stippled antique brass finish has been designed for the new full louvered door. It is also furnished with the louver panel and the flush doors.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

More Insulite Panels

Expanding its popular Insulite exterior siding line, Boise Cascade Wood Products has introduced factoryfinished Color-Side siding in 4 x 8 and 4 x 9 panels. Available in white and three contemporary colors, panels are designed to be used with the currently available horizontal lap ColorSide.

It is made of Insulite hardboard. factory finished with a thermosettins acrylic top coat. Both horizontal laf and panel Color-Side are guaranteed for five years against blistering, cracking, peeling or checking in accordance with the terms of the guarantee.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.

Slide-out Kitchen Shelves

Next to cleaning her oven, one of the most frustrating experiences a woman goes through in the kitchen is searching for a particular pot or pan in the back of one of her lower cabinets.

To relieve this frustration, the Long- Bell Div. of International Paper Co. includes bottom sliding shelves as standard equipment in all of its base cabinets. Sliding center shelves are available as an option.

The shelves glide out easily on vinyl shelf guides. With the shelf extended, it's easy to reach all items on it, even those stored at the rear. A small rim prevents items from sliding off when the shelf is extended.

Pull-out vegetable racks, 90-degree and 45-degree lazy susans, a revolvingshelf pantry and a tuck-away hostess cart are a few of the many other time-saving, work-saving conveniences available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

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Colonial Door Facing

Masonite has developed a new 6panel colonial door facing that is a faithful reproduction of the charming and still-popular door stylings of 150 years ago.

The new Colonist door facing is made from a single sheet of l/8" hardboard, utilizing a unique die-formed

Eye-catching point-of-sale signs suggest ways that builders and do-it-your- self customers can use bi-fold to beautify and enclose a bar, library, laundry, closet, workbench or storage space.

Dealers can now choose from five models in the line, including styles that feature the Benchmark-originated deep drawn process which creates the deep-

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

weltern Lumber and Bullding Meterial! MERCHANT

The oerformance tests were conducted by Pitisburgh Testing Laboratory according to the performance standards of the Architectural Aluminum Manufacturers Assn.

EARTHEN STONE A new vitreous china linish, uniquely duo-toned and slightly textured, is now available for Borg-Warner Plumbing Products' Antigua siphon-jet toilel and Rendondo and Sorrento seltrimming lavatories. The Earthen Stone Finish comes in three decorator colors to add prestigious distinction to any bath or powder room. Additional features include a color-harmonizing flush handle, matching vitreous china bolt hole covers and a color-coordinated seat and cover. A smooth ceramic glaze, color coordinated with the exterior, insures a sanitarv inner bowl.

Wood Look Steel Doors

Available as complete pre-hung packages, the Benchmark series of insulated steel entrance doors reoroduces on both sides of its Williamsburg model the traditional wood oanels of colonial doors in trouble-fre'e designs.

A matchine Williamsburs model is available with- the same deei-embossed "wood looking" design in s'teel bi-fold closet doors by Benchmark, also produced by General Products of Fredericksburg, Va.

The Benchmark group of entrance doors includes l0 models, including seven with tempered safety glass lights and flush door.

Available as a complete ready-toinstall package, they are pre-hung with wood framing to fit standard rough openings. The package includes three reversible, pre-mounted heavy duty 4" x 4" hinges, weatherstripping, and a choice of adjustable thresholds. Benchmark doors result in troublefree construction because their all-steel design does away with warping and panel splitting. Superior insulation values eliminate the need for storm doors in' most cases. A heavy duty astragal with weatherstripping is provided for double doors.

New Residential Window

Season-all's new model 126 "tiltingsash" replacement window, designed for residential installations, has passed all the performance requirements for a DHA2-HP high performance commercial ratlng.

In terms of resistance of air infiltration, the new is one third tighter than it needs be to qualify as a high performance commercially rated window. Some of the other tests were measures of water resistance and internal and external structural pressure withstanding ability.

Replacement Window

A completely redesigned model 505 commercial NuPrime replacement window is announced by Season-all Industries, Inc.

One major improvement is a fulllength screen track which permits either or both sashes to oDerate without removins the screen. Fuil or half screens are available.

A new frame configuration provides a stacking system for multiple-unit openings which does not require transom adaptors. This decreases the cost of multiple-unit windows and saves on installation labor.

A new locking arrangement between sashes enables the use of a wide variety of lock styles, and a new alignment clip also aids in saving installation labor.

The interlock sealing against air and water infiltration has been improved with this redesign.

Each Model 505 replacement window is custom-made to exactlv fit the openins into which it is to b6 installed.'No stiuctural modifications to the buildings, either inside or out, are necessary.

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Windsor ll Kitchens

Windsor II, a new Raygold cabinetry design made with solid oak, is now being marketed by Boise Cascade Kitchen Cabinet Div.

Combining refined elegance and standards of quality that assure lifetime appeal, Windsor II features raised panels and the luxurious tone of a hand-rubbed oak finish. Available in many sizes and shapes, Windsor II comes complete with a number of quality features: designer-created hardware, silent operating drawers, selfclosing hinges, solid oak front frames and a convenient carousel.

Windsor II cabinetry meets more than the needs of the kitchen alone. It also serves decorative and functional storage requirements in other areas. For example, it can be used as a stereo center for the living room, a dry sink/ bar for the dining room or a sewing area for the den. Subdued tones, striking hardware and clean lines make Windsor II an imaginative addition to any room.

French Provincial Door

An entryway that is warm and inviting has been achieved with Chateau, a new French Provincial door from Simpson Timber Co.

The design is in the classic style of Louis IV, a style that has flourished throughout the years. The carved panel of the Chateau is traditional but com- patible with most architectural concepts.

The door features wider stiles than on most doors - a full 5-3/8" - adding strength and permitting the use of showplace hardware, without sacrificing the elegant appearance.

The Chateau joins Simpson's International Door series. all of which feature luxury styling, traditional craftsmanship and fine wood at prices anyone can afford. The doors are a standard 6'8" in height, 3'0" wide and 1-3l4" thick. Of selected kiln-dried Douglas fir or hemlock, the doors can be painted or stained to accent or blend with any decorative scheme.

All doors in the line comply with the requirements of Industry Standard FHDA 4-72.

WRITE: The Merchant Magaztne, 4500 Campus Dr., suite 476, Newport Beach. Ca.9266O.

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For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Insulating Door

A new door combining good looks with superior insulating capabilities and easy installation, has been developed by Alcan Building Products.

Called the ThermaShield decorativei insulating door, the new Alcan product features an embossed wood girain design, authentic looking black hammered hinge straps, a deep cross-buck pattern, and window scallops (with an optional grille) creating a grand entranceway to the exterior of any home.

The new Alcan door is finished in one piece of aluminum, without any exterior joints or assembly screws so that a uniform color tone is achieved throughout, with no danger of air or water leakage. Its insulating abilities are also due to the thermobreak, and 1%" of highly efficient foam insulation, separating the interior and exterior of the door. This unioue nonmetal-to-metal construction deters against conductive heat transfer. a common problem for conventional aluminum doors.

Available in one style (the removable light), and in two sizes, 2'8" x 6'8" and 3'0" x 6'8", with custom and French door kits. the ThermaShield is a full l%" tfuck from top to bottom and from side to side, a feature which assures far better insulation capability than the standard aluminum door.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.