Story at a Glance

{laska, ldaho, Oregon and Washington members in good numbers make 70th annual Western Roundup a strong convention ... Jerry Williams elected new president next year's meeting will be in Portland.

Anchorage: Jack Peterson; Fairbanks: Marion Nussbaumer.

IDAHOBoise: John J. Carr; Nampa-Caldwell: R. J. Caldwell; Ontario (Oregon): Calvin Hutchinson; Lewiston: Frank G. Rima, Southeastern: Merlyn D. Jolley.

OREGONPortland : Winston S. Pool; North Oregon: D. L. Erickson; McMinnville: F. O. Garrigus; Albany-Corvallis: Dean Meador; (Please turn to page 34) and Larry Keller.(14) Pete and Gerry Sylvester. (15) Bob Slettedahl, Carl Knoll. (16) Chartie and Ethel Young. (17) Zack and Marjorie Brandon, Dick Lundgren. (18) Sel Vander Wegen. (19) Bitl Plett. (2ll)Darwin Alfstad, Drue Andre, Len Bradford. (21) Wayne Mattson, Vern Thomas. (22) John Whittemore, Ed Dietz. (23) Del Blanchard, 0. Thompson.

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cessful one? You can go through a long checklislhsinsd sales personnel . brand name products . . displays . current literature . . etc. But when all is said and done, weove found that many successful dealers work as hard on commercial prospects as on do-ityourself jobs.

In short" Main St. is where it's at.

And the reason is fairly simple. There's volume on Main Street. Take a look down the street and you'll see offices, supermarkets, laundrieso dry cleaners, shopping centerso restaurants, cocktail loungeso service stations, depart-