N. W. hardwood annual

p)RoDt'CTIO\. distlibrrtiorr. sup' r I'ly ,,tt.l markt't rlrlllsis strrdit's lrighlightt'd tht. r'econt Northrvest Ilardrvood AssIt. annrtal mtrcting at Anahcim, Calif., in the l)isne1'lancl tlott:1.

Despite their prorimity to Fantasyland" thc group worked hard at mcctings covcling topics such as "Rcd Alder Dimen-.ion Yield Study;" "Production and l)istributiolr o{ liollorving sPt'eches alrd l.raut'ls lhc next da1-, Emmct J. Nist, Scattle Rox Co.. r.t'vicrvcd thc NHA's birth and grorvlh to it-s ples('nt levt:1. [,sirtg a liglrt tout:h. ltt, ably dt'mon,.tt'alctl thc nt't'cl lht' gloulr has for suPlrort flom its mt'mbt'rs.

Rt'd Aldcr;" "Abrasive Planning;" and "Haldu'ood Supply and lilarkt't Analysis fol Wcstt't'n \\rashington."

Filst day of the lrvo day mect, Nor'. ]f:i 19. also sa\\r elt-'t:tion oi ()eolge Por,vt'll as pr('s., Ilcg Justis, \"P. 'llrt: day ended rvilh a social scssion at Arnelican Fort'st Products' Cerritos facility.

Pant'lists on altlt'r protlttctior-r an<l distribulion \\'cr(' Paul A. Barbcr', I)aul I'ialbt'r' llardu'ootls (1o.. Salem. Ole.: Jack E. Kohl" Kohl. lnc.. St:asirlc. Ort'.; Jat,k IIiggins, J. E. Higgins Lumbt,r Co., Stru Fratrt'i'.cro; Jclly Lapin, N'Iclt'u11- Hardl'oo<l Co" L.A.; Allcn Jac:obs, 13ab1'linc Furni' turt: Co.. L.A.; and [3alncy Schrrflrnarr. Cillespit'-Gilr:rcst Furniturc. L.A.

Redwood Wholesoler Moves

Well known western redwood wholesaler, D. C. Essley and Son, has moved to new quarters, taking over the Associated Moulding facility in East Los Angeles.

The company began in 1935 as an office wholesaler. In 1950, Essley expanded the company by becoming a wholesale distribution yard and moved to Montebello where Chuck Lember joined the organization as a sales representative, working with Essley's son Jerry and son-in-law Wayne Wilson.

to sales manager, according to Sam Fineman, president.

Feldhorn's responsibility is supervising nine salesmen covering the Western U.S. and Hawaii.

Weslern Stotes Hordwqre Show

Buyers by the thousands will again flock to the 23rd Western States Hardware-Housewares-Paint & Garden Supply Show, Feb.27-29, Brooks Exhibit Hall, Civic Center, San Francisco.

This popular trade show has been designated a "must" by both manufacturers exhibiting and buyers who want to see and buy new products, merchandising aids and prornotions. It is the only complete industry show in the West.

Over 600 manufacturers will be represented at the show, sponsored by the California Retail Hardware Assn. According to K. B. Jacobsen, show manager, pre-show interest is very high with many new exhibitors taking booth space.

day is Employes' Day with all retail personnel invited. Special attendance prizes for both buyers and employes include color tv, trips to Hawaii and Disneyland, cash awards, and a seaair trip.

Hobbs Woll Adds Middlekouff

Sales manager

John Polach has announced the addition of Peter Middlekauff to the sales staff of Hobbs Wall Lumber Co., Inc., San Francisco. Pete covers the Valley and Coast areas including Sacramento, Fresno, San Luis Obispo, Santa Barbara and Bakersfield.

Prior to joining Hobbs Wall, he had two years experience as a branch salesman with U.S. Plywood.

EilIER statesman of the wholesale redwood business, rDee Essley, now in his mid180s, glances up from his "required reading," The Merchant Magazine.

D.

Buyers from all retail areas will see the latest in hardwareo housewares, paint, garden supplies, building materials, automotive supplies, giftwares, plumbing and electrical supplies, sporting goods, variety and notion items, plus hundreds of other individual lines.

A 1966 Stanford graduate, Pete was a college All-American first base. man with some aspiration for professional baseball. He took the first step with the Minnesota Twins and Kansas City Royals and was picked for the 1968 All Stars along with another newcomer, Vida Blue

New Humbolt Club Slote

C. Essle],

known throughout the lumber industry as "Dee", started in the plywood business in 1915. During his career he has been very active in Hoo-Hoo, the promotion of the lumber business and the establishment of the Hoo-Hoo Memorial Grove,

Bel.Air Promotes Feldhorn

William "Bill" Feldhorn, who recently joined Bel-Air Door Co., AIhambra, Calif., has been promoted

Buyer attendance is expected to top the 10,000 mark, spending should be over $l million plus an even larger amount on post-show orders. The 100,000 sq. ft. site makes it convenient for buyers to attend and take advantage of the many specials offered.

Show hours are: Sun., Feb. 27: lI a.m.-6 p.m.; Mon., Feb. 28: Noon6 p.*.; Tues., Feb. 29: 3 p.m.-10 p.m. Monday is Buyers' Market Day with special show prices and prizes. Tues-

Re-elected as president of Humbolt Hoo-Hoo Club is Paul Ward, sales manaser of Arcata Redwood Co. Join' ine him on the slate for '72 is Frank Stu.,g"., v.p.; Paul Adams, secretarY; and Del Slone, treasurer.

Elected to the board of directors at their recent election nite meeting were John Kelly, Bud Peterson, Paul Wray, Don Stotts, Doug Clayton, Don Nolan, Harvey Carroll and Joe Costa. Named to the honorary board of directors was Sam Witzel.