IrlI nree bedrooms, trnro baths.

Occupancyis but a fewmonths away.

Meanwhile, we'll be converting this tree to boards, dimension, millwork, moulding and plywood. Products serving people.

What's left over will make particleboard, wood pulp, ground cover.

It all takes place at the several AFPowned sawmills and remanufacturing plants. Your dependable source for Western species construction needs. You'll appreciate our quick, courteous and friendly service, too.

And because we help Nature with her job, you know we'll always be doing ours.

Supplying resource. For the homes of today and tomorrow for generations to come.

Americanforest Products

Plon, Don't Pi.lnt

fF you want to avoid having your business r run you this year, instead of vice versa, we urge you to make the tiine needed to carefully plan all phases of your operation so that you and your key people will have a clear idea of which goals you can realistically expect to achieve this year.

The time you spend away from your usual day-to-day activities could be the most important time you spend all year. No business will run for long without an idea of where it is going and how it intends to get there. Without ploals, a firm inevitably drifts with and at the mercy of the tides of events. As we have seen over the past five years, that can be pretty perilous.

Try tr-r be as objective as you can in fixing targels. Setting an impossible task only brings an inevitable let-down and will weaken future attempts to direct your business to a specific financial or marketing benchmark. The simple resolve to "make more money this year" is good as far as it goes, but it will never suffice as good planning.

Range over all the many specific facets of your operations, areas such as capital investment, ability to borrow, adequate inventories, accounts receivables, growth . potential, competi- tion, pricing for maximum profit, physical facilities such as your present location, yard and warehouse layout. Ask yourself if these factors are structured so that you can best service the type of customer you want to reach. Is the showroom attractive to your trade, are your advertising and other marketing tools as good as they must be to compete ?

Consider the people who will be doing these jobs. Do they have the training needed? If not, how can you provide it? Will it take? Can you motivate them with money or more responsibility, titles, uniforms, expense accounts or better working facilities ?

Weigh your tentative goals against broader, more basic questions involving your business. What is its purpose ? Is it the same as your competition, or should it be? What customer area does it serve and is that area expanding or contracting? If the firm is not presently in final form, how do you specifically envision it in T977, five short years from now?

Some of your planning will be in areas falling under the heading of sciencg some under art and most in that in-between area that is a little of both and makes the business fun. Fun if it is making a profit, that is. Make sure you do so this year by doing the planning now so that you won't have to punt out of trouble later.