Lumber? Higgins has it... wholesale!

One call does it all for hardwood and softwood lumber for every purpose. Higgins maintains complete inventories at its three distribution centers in Northern California. And Higgins' experienced personnel provides prompt, accurate shipment to help you keep your customers happy.

Higgins operates its own speciallydesigned dry kilns to assure proper seasoning.And acomplete millto run standard mouldings or special sizes and patterns. So next time call

Western Lumber a Building taterials torD.rtr C !ltORNtA tul{lEl AIEICHANI }lcrchondiring ond Ncws lcodcr rincc 1922

V0LUME 50, ito. 7

WBMA'S 68%-ANNUAL CONVENTION PROVES A BIG DRAW

PLYWOOD LOS ANGELES CELEBRATES EXPANSION MOVE

DEALER FINDS HIS NICHE AND EXPLOITS IT

HARDWOOD ANNUAL STUDIES SUPPLY & MARKETING

REDWOOD WHOLI]SALER MOVES TO NEW QUARTERS

23RD WESTERN STATES HARDWARE SHOW A MUST

HUMBOLDT HOO-HOO CLUB SELECTS 1972 SLATE

DAVIDSON PLYWOOD ANNOUNCES ACT'IVE RETURN

ELEVEN NEW ME}IBNRS.SIGNED BY SAN JOAQUIN CLUB

THE MERCHANT'S NDW MAN IS ON THE JOB

19?2 CONSTRUCTION FORECAST MADE BY F. W. DODGE

HARDWOOD PLYWOOD MANU]TACTURERS HOLD 5OTH

Publlsher A. D. Bell, Jr.

Ddltor David Cutler

Assoclato Edltor end Advertleing Productlon Mgr. Rlchard Heckman ()'rcltlation Marsha Kelley

RI'PRESENTATIVES

NORTHERN CAIIFORNIA & PACIF'IC NORTHWEST

Jcrry Holtz, 580 Market St., 1400. San Francisco 94104. Phone (415) 392-3365.

SAN FRANCISCO BILLING OFFICE

2030 Union St.. San Francisco, Calif. 94123. Phone (415) 346-6000.

SOUTIIERN CALII'ORNIA

Teil Tiss, advertising and news, 5?3 So, Lake Ave., Pasadena, Calt- fornia 91101, Phone (213) 792-3623 or (213) 792-4OgA.

NEW YORK luIDwEST

Billingslea & Flcke, Inc., 13? East 36th St., New York, N.Y., 10016. Phone (212\ 532-1632.

Richard Heckler, advertlsing and nelvs. P. O. Box B, Xenia, Ohio 45385. Phone (513', 372-647]'.

EDITOBIAI OI'rICES

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT iS PUb- lished monthly at 573 So. Lake Ave., Pasadena, Coltf. 91101, Phone (zrsi 752-3628 or (213) 792-4098 by Callfornla Lumber Merchant, Iirc. Second-class postage rates paid at Pasadena, Callf., and addltlonal offices. Advertising rates upon request.

Subscbiptions

Chonce of Address-Send subscrip- tion orders and address changes to Circulatlon DeDt., Western Lumber & Buildins Materlals Merchant, 5?3 So. Lake Ave,, Pasadena, Callf. 91101. Include address label from recent issue il possible, plus new address and zip code, Subscrlotion Ratee-U.S., Canada, Mexico-and Latln Amerlca: $4-one year; $?-two years; $g-three years. Overseas: $5-one year; $8-two years. Single copies 50/. Back coples 75/ when available.

Tho Merchant Masazine serves the members of the: -Arizona Lumber & Bullders Supply Assoclation, Phoenix; Lumber Merchants Association of Northern California, Los Altos; Montana Building Mate- rial Dealers Association, HeIena; Mountain States Lumber Dealers Association, Salt Lake City and Denver; Lumber Assoclation of Southern Callfornla, Los Angeles; Western Butlding Material Association, Olympla, Washington.

THE MERCHAIIT is an independ,ent magozine, for the lumber and buililing materials industrg, concentrating on merchandising, rna,na g ernent and, accurate, foctual neutc.