You nsid I getthe dtrack onprditswith outside products fron Masonite 0orporation

Many hundreds of thousands of homes across the country in all kinds of weather and temperature extremes . owe their good looks and complete pro' tection to exterior hardboard sidings by Masonite Corporation.

Builders prefer Masonite X-90 sidings because call backs are so rare. Customet Satisfaction is built in at the factory. Only those woods that possess outstanding natural resistance to weather are used in the manufacture of Masonite X-90 exterior products.

There are Masonite exteriors for all building motifs, and to satisfy all tastes. smooth or textured surfaces; lap or panel and batten styles; vertical and horizontal treatmentsl primed, pre-stained or completely pre-finished in a variety of attractive colors.

With this kind of home builder appeal and home buyer satisfaction built-in, Masonite siding products are truly designed for dealer profit and repeat sales.

No hardboard manufacturer invests as much to support dealers than does Masonite Corporation. You can sell with confidence because our products are backed by the most dependable name in the business.

Drop us a line, Masonite Corporation, Box 777, Chicago, Il1. 60606, Dept. W-1

We'Il be pleased to fill you in on fil:En arr or our proqucLsr rllt-ruulrrE ,il a Royalcote paneling ll;---= I I cialty products and t";;r"";;. I I

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The cut i,n the prime rate to 6:3A%, Sth such cut since last Mar., u;on't be the lasf, bankers privately forecast: look for the rate to settle between 61/+%6Yz% despite cheaper tnoney, home buying won't pick up much until mid-spring observers predict S&t mortgage /oan closings were up 50/o in Nov. from the same month last year, making it rhe l}th, consecutiue rnonth' of good savings gain . housing slarls that month hit 1,692,000, the 3rd consecutive monthly gain

Wickes Corp. rccently signed Goodyear to establish automotive, tire, battery and accessory centers at Wickes Centers across the Il. S. . . a plant to make exterior wall panels rvill be built in Lafayette, Colo., by Foster Lumber of Boulder

Boise Cascude has begun operation of their nerv $3 million plywood plan,t at l)mmett, Idaho, . . Kaiser Cyp. is closing their Rosario, New N{exico, gypsum r,r'allboard plant because of slow business Croun ZeLlerbach has shelved indefinitely its plans for an $80 million forest products compler 300 miles north of \''ancouver.B.C....

Angels Home Improaement Centers in So. Calif., report good customer acceptance of their extendt'rl l0 p.m. closing lime . merchandisers in cold '**eather arcas who promin,ently display auto items such as scrapers, aerosol cle-icers, chains and the like, report good sales since lvinter has arrivecl with such a blast

Southutest I'orest I ndustries has completed buying 2 previous- ly announced acquisitions: Cen. Nuiling Mcchine, Sanger, Cali{., and Douglas Studso Inc. of South Fork, Colo Donovan, Cos., 42ncl largest contractor in the Li.S., plans to get into home buiLding in Ariz. and Calif., via acquisition. or joint ventures in ,7I

American Forest Products has opened their ultra-modern new office building in Newark, Calif., its 7,000 sq. ft. of space were specifically designed for gootl customer service Type I exterior glue wlll be used on most all fir and hemlock cloors madeafterApril 1

R"p. Iahn D. Dingell (DMich. ), the lumber industry's self-appointed watch dog, plans continuecl tracking to check the results in the marketplace of the new lumber stand.ards... W"yerhaeuser is marking its lumber with specinl identificotioz to help customers in keeping their inventories the Chiutgo Mercantile Exchunge now accepts hemfir lumber in place of white fir in futures contracts

A Producers Council survev shows that by '75, large retaiLers teel 37.3/o of their sales will be to consumers and that builder business will drop 13.8% .. , ABS took B1lo of the ltlostic drainage pipemarket during most of '70. walnut recaptured leadership among 't'urniture uoods for the Ist time in 3 years at the recent Southern Furniture market

PLaceraille Lumber has launched on a 4-pronged attack on air pollution; the last 5/on mostly wet, greell sawdust, is the biggest problem, said owner Bob West . . . Masonite plans an expancled schedule of advertising to incrt'ase deaLer store traffi,c

One i,n euery 4 housing starts last year was subsidized by some form of goaernment subsidy, according to the Mortgage Bankers Assn. . . housine consullant

Sant'ord Coodkin has predicted the economy will o'turn the corner by the 3rd quarter," not soon enouglt, to have an appreciable effect on that industry's '71 performance, he add-.

W ashington Stale's forest products industry is that state's largest employer; 27/a of the total number of manufacturing jobs . . the U.S. Forest Service expects demand f or timber prodzrr:fs to double in 30 years

The West's biggest market, Cali{ornia, has had the bulk of its economic readjustment and should get mouing again in early '710 says Wells Fargo Bank . . Bank ot' America now forecasts 145,000 final starts in the state, up from an earlier predicted 130,000 . . . L.A. county should have had the &r:st veor t'or housing since 1965, says Advance Nlortgage Co.

Patlatch Forests plans to close its Deer Park, Wash., mill at mitlyear because ol inadequate tim' ber supplies in the area Sauthuest Forest Industries has bought about 60/c of the stock of Southrvestern S & L, no price uasdisclosed...

IILID Set'retary Ceorge Rornze')' has been blasted by Nt'I. Forest Products Assn. for warning that producers will f,ace limited markets unless they up praduction, cut costs; NFPA says the statements oodemonstrate complete detachment from current reality." . . . the Fed Home Loan Bank Board has released details on their $85 million program to lower mortgage rates for moderate income families

President Richard I'lixgn, commenting on the recent money rate cuts, has saido "We look at it as further evidence that the credit market is becoming easier and more conducive to economic expansion."

When you plan your next move or expansion, why waste valuable time and money jumping from one service to another? Call for the people who can deliver the Total Project, Treated get a turn key job at a realistic price using the latest method of Treated Pole construction. Check with the people who know.