ays off BIG

Five complete. new 100,000 sq. ft. centers per year for five years are scheduled. The first of the new stores is targeted for a mid-March opening in Huntington Beach.

Each site will involve a million dollar investment for property and buildings. It is estimated that em. ployment {or 100 - 125 workers will be generated by each outlet.

Story d| d Glqnce

Promotion pays off with big crowds as mass merchandiser opens fifth store . advertising featured bargains, leaders, price items of all kinds concept of supplying all the needs of the home oroved a powerful draw more stores planned.

The Angels company has been a Ieader in the development of "do-ityourself" centers in southern California. The original Angels store was founded by Kline I0 years ago in El Monte.

Two years ago, the company was merged with Daylin, Inc., Beverly Hills based multi.management corporation. Kline is now president of Angels and vp. o{ Daylin, Inc. Daylin also operates do-it-yoursel{ building supply centers in Texas, and three Bonanza Home Centers in the San Francisco Bay area, making it one of the largest concerns of its type in the nation.

The Angels division is heavily promotion oriented, Kline pointed out. It is one of the hishest volume per square foot divisions in the Daylin organization.

M0RE THAN 5,000 jammed parking lot prior t0 opening. Crowd extended three blocks along streeit; 20,000 visited the center during opening day. Holiday items got heavy selling slress.