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LUMBER COMPANY, INC.

Founded 1935

Fir Pine Redwood Spruce Western Hordwoods

Direct MiIl Shipments

Dishibution Yards--San trtancisco o Los Angeles

Los Angeles-7155 Telegraph Road 90022

Phone (213) 685-4506

San Francisca-l485 Bayshore Blvd. 94124

Phone (415) 467-8440

EUR0PEffI BUltDlllG materials group hears "ins ard outs" of American business methods.

During their day at Mason Supplies, the Europeans asked questions concerning the profit picture vs. volume picture, American' forms of distribution and seneral business metlods. This was the third time Mason has hosted the rour.

NEW toTroN HAND CTEANER

An advanced new lotion that penetrates deep into the pores of your skin to float grime and grease to the surface.

Removes: Paint, grease, mimeo and printers ink, tar, pitch, lipstick, carbon stains and smudges, crayon and many other dirts and soils. Available in Pints and Gallons.

Pint has flip top dispenser, Gallons have plunger dispenser. Cleans hands, vinyl, woodwork, kitchtn appliiances. and hard to remove stains from badly soiled wash clothing. WRITE

Club Appoints Mostelotto

Former Shasta-Cascade Hoo-Hoo Club president Virgil Mastelotto has been named State Deputy Snark of Northern California, according to Larry Owen, district six director.

Long active in club work, Masteloito is resident manager of Tarter, Webster & Johnson's Redding, Calif.o branch, where his main duties are buying for the firm's distribution yards and selling local accounts, mostly industrial' He has been with rIV&J since 195r.

Among his duties are visits to all the local clubs in northern California.

Fleming Nomed 5.W. Distributor

Haida-Hide Inc., Edmonds, Wash.o has appointed Fleming Lumber Co., Ios An' geles as a licensed manufacturer and dis' tributor for Haida-Hide Homes antl Chalets for the southwestern United States, according to E. C. Harmsen, franchise di' rectors.

Haida-Hide homes are pre-cut and partially pre-fabricated and are adaptable to the current do-it-yourself market. The pre- fab components are manufactured at the Fleming Lumber yard in Los Angeles. These homes and chalets come in 24 mod' els with styles and price ranges to fit the individual lot and location.

Franchises are being set up through retail lumber yards. All plans and types meet the local building codes.

Joining Haida-Hide for Fleming Lumber are Stan Pion, {ormerly of Pacific Madi son, and Bob Brenneman, representing many years in home construction.

Tom Fleming, president of Fleming Lumber Co., is highly optimistic over HaidaHide prospects. "This iso" says Fleming, "the purest design I've yet seen."

Simpson Investing $O tvtillion

Simpson Timber Co. is investing $6 million in expanding and modernizing its Redwood Region facilities.

Major projects are a $4.1 million red' wood sawmill modernization and a $1 mil' lion plywood expansion that will make Simpson the largest, most diversified pro' ducer in California. Other items are a new industrial park by its Arcata and Mad River RR subsidiary and a new Simpson Wholesale Co. warehouse.

When completed, Simpson will be operat' ing three plywood mills on Humboldt Bay producing 235 million sq. ft. (3/s" basis) of Douglas fir, redwood and plastic overlaid plywood.

Simpson also has made very substantial investments in the past three years in young growth timberlands to provide for permanent, sustained yield operations according to Simpson's H. K. Trobitz.

New Hondymon for Sqn Jose

Handyman Corp. of San Diego is build' ing a 68,000 sg. ft. operation on Hillsdale near Camden Ave. in San Jose, Calif. The do-it-yourself facility will have parking for 300 cars.

Dick Mendence will manage the store. He is now asst. mgr. of San Josens Willow Glen Lumber that Handyman previously purchased.

Big 5.F. Hqrdwqre Show

After two decades of solid growth, the 20th Annual W'estern States HardwareHousewares-Paint & Garden Supply Show is ready for the biggest show in its history. Retailers from throughout the W'est will be on hand to see and buy during the Feb. 16-17-18, show at Brooks Hall, Civic Center, San Francisco.

According to K. B. Jacobsen, show manager, pre-show interest is above normal with many new exhibitors wanting booth space to present their products to retail buyers in the big Western market.

Buyers from all areas of the retail field are attracted to this show to see the latest in-automotive supplies, building materials, paint and paint sundries, sporting goods, Iawn and garden supplies, housewares, giftwares, hand and power tools, plumbing and electrical supplies, variety and notion items, plus hundreds of other individual lines of merchandise.

With the healthy, booming economy, re. tailers will continue to look for new lines of merchandise and new ideas and sales aids at the Hardware Show. Buyer interest in better quality is still a growing factor. Manufacturers will be showing new packaging ideas and merchandising units for their products which incorporate multiple use such as combination wall, counter, window and gondola units with built-in reorder information and selling messages.

Buyer attendance is expected to top the 10,000 mark. These dealers will be spending over $I million, plus an even larger amount on post-show orders. The 100,000 sq. ft. exhibit hall makes it attractive for buyers to attend and take advantage of the many specials ofiered by exhibitors.

Show hours are: Sun., Feb. 1G-12:00 noon-7:00 p.m.; Mon., Feb. 17-11:00 a.m.-6:00 p.m.; Tues., Feb. 1B-3:00 p.-.10:00 p.m. Tuesday is employees day with all retail personnel invited.

New offices for Arizona firm

Arizona Box Company's new offices in Phoenix are constructed entirely of forest products uncommon sight in Arizona-according to lumber sales division manager, Bill Walker.

Why the emphasis on wood?

Since its beginnings 50 years ago, containers and related supplies for agriculture and industry were their sole function. But in 1958, as the rapid growth oI Phoenix and the entire state showed no leveling signs, they expanded to include a whole- sale lumber and building products center to supply the state's increasing demand for building materials.

W'herever possible, the American Forest Products Corp. Phoenix subsidiary used company produced materials. J. H. Packham, Arizona Box's president and gener- al manager, said the entire roof and sub-floor system of the 3300 sq. ft. build. ing is Bond-Deck-a panelized white fir decking developed and made at AFPC's Fresno, Calif., plant.

cqll Hobbs Wall!

We represent over one hundred Western producers of Ponderosa and Sugar Pine... Redwood lumber and Redwood split products. Douglas Fir and White Fir ,.. Hemlock and Gedar lumber, as well as a complete line of Gedar fencing. Your one callto Hobbs Wall is a short-cut to fast service and the right grades at the right prices, backed by a solid reputation for dependable dealing.