Bellwood spells it like it i5... is for P'R'E'F'I'N'I'S'H'E'D

Why is it that jobbers and dealers everywhere are moving as much as a carload a week of Bellwood doors ple-finished right here at Bellwood? Because for quality priming and pre-finishing our cost is so low no one can honestly afford to pre-finish on the job any more. Also, there's 50% more profit for you in selling a pre-finished door that takes no more of your storage space than a raw one. And' too, our extensive f ine of standard finishes is immediately available. ln addition, because Bellwood stands behind every pre-finished door with a guarantee, any replacement haggling is eliminated' lf you can think of further rcasons, they're probably why these days, more than ever, P for Pre-finished spells BELLWOOD'

THE BELLWOOD COMPANY / 533 West Gollins / Orange' California 92669

IT.EPB,ESENTATIVES

NOIITHERN CAIITOBIYIA & PACII'IC NONTHI}'EST

Cel Wood, advertlsing and news, 5 Genoa Place, San Francisco, CaUt.9<Il33. Phone (415) 391-0913. San Fronclsco Btlllng Offlco. 2030 Union St., San Francisco, Calif. 94123. Phone (415) 346-6006. s()trTluiliN cAl,lr'()llNlA

Ted Tlss. advertlslng and new8, 573 So. Lake Ave., Pasadena, Call- fornia 91101. Phone (213) 192-36'25 or (213) 192-4098.

NDW IOBT Hal I{. Porltz. advertlslng anal news. 369 Lexinston Ave., New York, New YorF 10017. Phone (212) MO 1-0it80.

MID!I'EST itrerrv Crabbe. advertisins and news,-P.O. Box B, Xenia, Ohlo 45385. Phone (573) 372-6477.

EDITOBIAL OEI.ICES

WESTERN LUMBER & BUILDING

MATERIALS MERCTIANT is PUb. lished monthly at 573 So. Lake Avo.. Paaadena, Calif. 91101, Phono lzlgt 752-3823 or (213) 702-4098 bv california Lumber Merchanl Inc. Please address all correspondence to Edltorial Offlces. Secondclass postaee rates Dald at Pasadena, - Callf:, and additlonal offices. Advertising rates upon request.

SubscriDtion rtateE-U.S., Canada" Mexlco and Latin Amerlca: fione year: Sil - two years; $9 - thhee years. Overseas: $5 - one year; $8two years. Singles coples 50/. Back copies 75l when available.

SUBSCBIPTIONg

Clrnrrgo of AddreBs-Send subscrlp- tion orders and address changes to Clrculation Department, WeStern Lumber & Bulldlns Materlals Merchant. 573 So. Lake Ave.. Pasadena. Calif. 91101. Include address Iabei from recent lssue if possible, pJus new address, zone number or zlD cooe.

Tis Morchant Macazlno serves the members ol the:- Arlzona Retall Lumber & Builders Supply Asso- ciation. Phoenix; Lumber Mer- chants Assoclation of Northern Californla, Los Altos; Montana Bulldlns Materlals Dealers Assoclation,- Helena; Mountaln Stater Lumber Dealers Assoclation. Salt Lake Clty and Denver; Lumber Assoclatlon of Southern Callfor- nia. Los Anseles: Western Bulld- lng Materlal Association, Seattle. TIIE MERCHAIII is an ind,ependent rnagaz'ine published, monthlA f or those nxenxbers of the lumber onil building dtaterials industriee usho need, a,nd want factual, acaurate news and, an objectioa analgsi.s of etsents and. prod,ucte ol concern, to them i,n business.

Drop Deod, You Dinosqurs!

f TNFORTUNATELY, there are many in business L/ and out who equate longevity with wisdom, age with knowledge and years with experience. On the face of it, the idea that years of working within an industry educates one might seem true. Sometimes it is, all too often it isn't.

With the start of a New Year, many men will lean back in tleir chairs, adopt a slightly grave maRner and proclaim that they now have 10, 15 or 20 years of experience in business. The remark carries with it the implied warning that their long years have given them God-like insight and that only the most rash greenhorn would not take their ideas at face value, unquestioningly.

We have a question for all you self-appointed sages, ponderously adorning yourselves with verbal hashmarks. Have you really had 20 years of experience and continued learning or have you really been doing the same things over and over that you picked up your first year in business?

When you look at the attitudes and business methods of some of the dinosaurs in this industry. you wonder how they can still spout such backward stuff, how they can be in business for so long and learn so little.

Yet when anyone attempts to point out that there are better or difierent ways of doing things, they adopt that superior look and pontificate about all their years of experience. And always there is that implied warning that they are older, or have more years in business and hence theirs is the only true wisdom.

It is sad indeed, when we have so much good information available through trade associations, the trade press and the like, that there are still those that shun change, however good it might do them. We have always suspected that their thinking was frozen into pattern in grade school when they first discovered in the fourth grade that they could intimidate the third graders with how much they knew, simply because they were older. It?s a trick they shouldn't have learned.

So on they go, spouting and snorting about all they know because they have been in business for X years. Somehow, many have managed to survive, mostly in spite of themselves.

We'll bet their years are numbered. Entering the last year before the seventies, it seems pretfy clear that the only thing rigidity to old ways will produce now is rigor mortis

lmproved Feotures for Reqders

Taking the above to heart, we have two new changes for the New Year that mean more information, more quickly for our readers,

Our News Briefs column, brand new with this issue, p.I7, jampacks a great deal of information into a small space. The result of a lot of research and pondering, we think it does the job admirably. Let us know if you like it. The Personals column, p.28, reflects a new way of printing each item, first tried ]ast month" that makes the names easier to read and makes each item read faster.

They are just two examples of how we plan to constantly make comrnon sense changes to continually improve the magazine.

Mr.