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Wesleln Lumber & Building Mdt6riol3 ,YTERCHANT

Lcrne Lumberns Wood Disploy

A display of Lane Lumber Co., Los Angeles, products was offered at a recent "Salute to Industry" luncheon sponsored by Hyatt House Hotel and Industrial Council, City o{ Commerce. 'Ihe exhibit was designed and built by Jack Millikan, Lane V.P. At the luncheon, Lane Lumber was cited for service and business leadership.

to more ond more Coliforniq deolers qnd distributors. For yeor qround supplies of dimension lumber ond precision-frimmed studs, depend on D & R.

Old Growlh Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Associqfion's New Slote

The National Particleboard Association elected a new slate of officers at its annual meeting. Alan C. Goudy, Collins Pine Co., was elected president; George Mohr, Forrest Industriesn Inc., vp.i and Winston Purifoy, Georgia-Pacific Corp., secretary-treasurer. Former NPA president Robert L. Bremhorst, U.S. PlywoodChampion Papers, Inc., and George Swindells, Duraflake Co., were named to the executive committee.

Robert E. Dougherty, NPA executive director, predicted that they would better the '67 level. Basing projections on current production, he forecasted that members will ship over 750 million sq. ft. In 1961 when the association was founded, they shipped some 219 million sq. ft.

Big Conc<rt this Month

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

Lumber Sales

A number of international officers and past Snarks will attend the Shasta-Cascade Hoo-Hoo club's annual concat, the 24th of this month, according to club president Al Kerper. It will be at the Riverview Country Club in Redding, Calif.

The annual is always one of the biggest and best attended Hoo-Hoo club events held in the West.

Lumber Production Rqte

Lumber production in October 1968, the latest figures, was at a seasonally adjusted annual rate of 36.9 billion board feet, an increase of 3.9 percent from the September rate and 6.5 percent above the October 1967 rate, the National Forest Products Association has reported.

Softwood output accounted for 30.4 billion bf., a rise ol 4.7 percent from September and 9.5 percent above October 1967. Hardwood production at 6.5 billion bf. rose 0.2 percent from September but was down 5.7 percent from the year-ago level.

lmprovement ldeqs Shored

Problems of the industry were discussed at a recent Shasta' Cascade Hoo-Hoo Club 133's meeting.

President Al Kerper introduced Milton Schultz, Paul Bunyan Lumber, as panel chairman. Sitting on the panel were: Ray Crane, manager, Crane Mills; Bob Korn, sales manager, U.S. Plywood, Shasta div.; Bob Blumenstein, products research, Kimberly'Clark Corp.; Virgil Mastelotto, wholesaler and purchasing at Tartern Webster and Johnson; and Bill Berry, quality standards control, Kimberly-Clark Corp.

Sec. Hickel on Lqnd Use

In his first press conference since being named Secretary of Interior, Alaska Governor Walter J. Hickel ofiered his views on the use of public land resources. He said, "I think we have had a policy of conservation for conservation's sake. Just to withdraw a large area for conservation purposes and lock it up for no reason, or not make it available to the general public, or make it so difficult that the general public can't use it, doesn't have any merit in my opinion. We should expand the size of the areas in a way to benefit the American people, both in recreation and development of natural resources." Governor Hickel indicated that in many areas it would be possible to get at t}le resources without impairing the area for other uses.

Deqler Builds Dreqm House

The Homer T. Hayward Lumber Co., Salinas, Calif., is building one of five houses professionally designed by the National Lumber & Building Material Dealers Assn. An NLBMDA research council committee issued a comprehensive study, Design 1970, with five house plans, which explored facets of residential desigrr and placed emphasis on the preferences and needs of home buyers in the coming decade.

Reviewed in the B0 page report were economic, social, political and technical aspeets that shape the American consumer's world. The study also provided knowledge of production and marketing of houses in the 1970s and describes the changing patterns in new product development and marketing.

Design and construction criteria were transposed into the five house designs by John Bloodgood, former architectural editor of 'Better Homes anil Gardens. Demand for middle and upper-income housing is expected to increase 55 percent over the coming decade.

NEI,YS

By R0SS KINCAID executive vice president

DECEMBER 6-8, 1968 could turn out to rJ be memorable dates as the history of Western is recorded in the annals of time. Those were the dates when a special study committee, appointed by President Homer Greer took an objective look at this association's programs and industry role both now and 5 years from now.

Chairman Jim Hayes, the executive com. mittee and a few more key committee members reviewed the results of the district o'grass roots" evaluations along with the board of directors recommendations and then hammered out a 'blueprint for WBMA functions. It is an exciting program and carefully designed to respond to member needs as revealed in our earlier research.

Western's oonew looko" details of which will be submitted to the board of directors for approval, would place major emphasis on le gislatinry tnarutgetnent counselin p;, personnel training a,nd, industry marketing ooperatinn.

The tools and implementation required for a realistic program will necessitate some increase in financial support. Watch for details as they unfold as acknowledged by the committee, "now is the time for the lumber and building material dealer to secure his place in the markets and Western must chart its course to provide maximum assistance toward that objective."

Twenty - three members participated as panelists in the 5 regional all-day sessions on "advertising and promotion." The ac,

Weslcm Lurnbcr & Euilding f$qredalr iICRO{ANT colades were numerous and fully desdrved as members proved that there is a tremendous reservoir of practical and useful information available when they dip into their business experience.

No one in this business could be exposed to the valuable information so freely given by the panelists and not be greatly benefited. And yet all too many of Western's membership were not present. This is too bad the programs and the panelists who prepared so carefully and well deserved a good attendance.

Perhaps those who were there will spread the word and the next series of dealer exchange meetings will be jammed for there will be more of this type of program. It's great !

Welcome to the following new members: Atlas Building Center, Coeur d'Alene, Idaho; Atlas Building Center, Osburn, Idaho. And associate members: Trym-Tex, Inc., Portland, Ore.; G.H.Foster, Inc., Medford, Ore.; Building Supplies, Inc., Spokane, Wash.; Hardware Wholesalers, Inc., Spokane, and Spokane Hardware Suppliers, Inc., Spokane.