Western Building Material Association's 65th annual Convention all set to roll in Portland, February 1-2-3

I LL is in readin,.ss for lhe 65th Annual 1r Westeln Exposition according to Ross Kincaid. executive vice president of the Western Ruildine Material Association.

The Exposition is set to go February l-3 in Portland. Ore., and is expected to have a full house o{ lumber and buildine material dealers and exhibitors.

An exhibit preview in a Hawaiian setting will be held from 7 to 10 p.m.. Thursday, February I. Attending will be lumber and building material dealers, their employees and, as invited guests, contractors, architects and school specifiers. As an added attraction an exhibition of loe rolling by thc world champion women log rollers will be presented through the courtesy of the Weyerhaeuser Co.

Following Thursday's Exposition opener, a continental breakfast will start off the Friday, F-ebruary 2, activities. After breakfast a roundtable discussion titled a "Look to the Future" will be held courte.sy of the Western Association. Pa rticipatirrg in the roundtable will be Harold E. Sand, vice president, Ceorgia-Pacific Corp.; Richard P. Neils, general sales manager, Forest Products Div., St. Regis Papcr Co.: and Louis A. Flora, manager, Marketing Services, Wood Products Div.. Weyerhaeu-

JANUARY, I968

ser Co. Also on deck will be Robert O. Phillips, vice president and general manager, Simpson Building Supply Co.; Jerry L. Jeremiassen, chairman o{ the board, United Building Centers, Inc., and Arthur E. Masters, president, The King Lumber Co. Moderating this group of top industry executives will be Jack Parshall, editor, BuiLding Supply [Yews.

After the roundtable an all-industry luncheon will be held featuring music and a parade of models style show. Featured during the entertainment segment is Harry Lorayne, author of "How to Develop a Super-Power Memory," an all-time best seller in its field, and reputed to be "The Man with the Most Phenomenal Memory in the World."

The afternoon will be devoted to viewing the variety of exhibits displayed in the Memorial Coliseunr.

Story dt d Glonce

All the information you'll need regarding this year's big, Western Exposition. Wide range of exhibits and events promise maximum amount of information and entertainment.

On Saturday, February 3, William R. Smolkin, New Orleans, Louisiana, marketing consultant will tell thc Profitron story. He will describe how an individualized, computerized marketing antl management service can be applied to the retail lumber and buildine material dealer.

John H. Volfe, from the Houston, Texas, based John Wolfe Institute and a specialist on sales success, will also be on the morning program.

Once again the afternoon will be devoted to exhibit viewine.

On the social side, the traditional and popular Western Roundup party and the annual dinner, entertainment and dance are rescheduled highlights for this year's festivities.

A new wrinkle in the Exposition program will have the exhibits open on Saturday afternoon to the members of the Northwest Hardware and Implement Association. That association is also holding its annual convention in Portland, Ore. And, WBMA members will be issuing invitations on a selected basis to consumers to visit the show on Saturday a{ternoon.

Two lucky winners will be awarded, as a registration prize, free Pan American flight tickets to Hawaii to join with the Western's Post-Convention reconvened meeting and tour in Hawaii. Nearly 50 persons have registered for participation in the popular event.

THURSDAY EVENIIIG, FEBRUARY 1

Opening Celebration . Exhibits Preview

7:00-10:00 P.M. o Memorial Coliseum

See products displayed in an exhibit area with a refreshing "new look"

Gaily decorated in a colorful and breezy Hawaiian atmosphere

With music, singers, dancers, favors, refreshments

See Champion Women Log-Roller Exhibition

CONVENIENT FREE SHUTTLE-BUS SERVICE BflWEEN THE COLISEUM AND HOTELS DURING THE WESTERN EXPOSITION

RESTAURANT IN EXHIBIT AREA FOR YOUR CONVENIENCE

FRIDAY, FEBRUARY 2

Continental Breakfast . Memorial Coliseum

Business Programs o Georgia-Pacific Room

"Look At The Future" . A panel of decision-making executives in distribution and marketing will seriously discuss our industry's future.

Participating executives are from these firms:

Georgia-Pacif ic Corporation

Simpson Building Supply Co.

Weyerhaeuser Company

The King Lumber Co.-California line yard operation

United Building Centers, Inc-Mid-west line yard operation

Moderator: J. W. Parshall, Editor, Building Supply News

NEW EVENT!

All-lndustry Luncheon

12 iloon . Coliseum Convention Hall

0utstanding Speaker . Surprise Entertainment

WESTERN ROUNDUP

. Everyone Welcome! P.M.

Continental Breakfast . Memorial Coliseum

Business Programs o Georgia-Pacific Room

"Profitron" . William R. Smolkin, well-known marketing consultant, will present this marketing and management service for retail lumber and building material dealers.

The program will also feature a presentation by a top sales executive.

Everyone is invited to attend all business programs.

Exhibits 0pen . Noon to 5:30 P.M.

Annual Dinner . Dance . Entertainment

PORTLAND HILTON

A gala climax to your 1968 Exposition