EXPANSION HAS CREATED Extroordinory Opportunify for

Enioy living in healthy, smog-free Denver, Colorado

Martin Lumber Co., in business since 1922. offers unequalled security, paid vacations, life and medical insurance, retirement plan. And unlimited opportunity to advance.

BA0 EXAiIPLE lacks headline, poor job ddscription, no attempt to give benefits, assumes reader already knows werything about company, is poorly ananged. disregards desires of applicant and confuses impnasrs.

(2) job. Remember, your opening is exactly what he wants.

Prepare a written list of the advantages of your company: salary, benefi ts, stability, permanence, longrange contracts, location, working conditions. Make your list as complete as possible.

Develop a Where-to-look list for

Your inquiry will be held confidential. Write today or CALL

Areo Code 303 - 000-0000 JOHN

G00D AD has attention getting headline, stresses advantages of location, gives benefits, specific instructions to applicant and so forth.