From Masonite IVI NG IlIALL

a great new idea to boost your sales!

Masonite has done it again. Here is a brand new concept in wall panelingwith unexcelled functionalism and flexibility. The Royalcote Living Wall is way ahead of the field-and it is backed by a great merchandising program ! All new from Masonite to help you make more sales . . . more profits !

The Living Wall is famous Royalcote paneling-with a difference! Concealed slots in the grooves accept specially designed shelf brackets and other wall accessories. Your customers can hang shelves and pictures in seconds. And they can rearrange or remove them just as quickly. Royalcote satin-finish Walnut shelving makes complete profit package. What a great new idea ! What a way to boost your sales !

Choice Of Three Fitte Fiitishes

Masonite is the only hardboard manufacturer to consistently back you up.w.ith c.omplete merchandising help. ln addition to nationat magazine and national network television advertising-here is local material you can use right in your store'

MAS0NITE E0RPERATION Box777, Chicaso, lllinois 605e0'Dept' M

I Send details of "Wall, Dark and Handsome" promotion.

E Have the Masonite Representative tell me about the "special" Living wall price.

A PR0DUCT of TW&J's sales training program, Pete Murphy supervises San Francisco trainees. He believes inventory inspections vital, says, "no amount of talking can take the place of actually being there and seeing for yourself."