Bellwood spells it like it is."

*S iS fOf S-T. l-L-E-S

Bellwood standard hollow core doors now have the widest stiles in the industry. Door-people are becoming more stile-conscious. They know strong, straight stiles are important for really trouble-free doors. At Bellwood we've always insisted on stiles from only choice cuttings of high-altitude fir (produced by one of the country's finest lumber mills). And noq for added strength, we've made the stiles on Bellwood standard hollow-core doors the widest in the industry. Not 1", or 13/a", or even 15/e",but more than 2".We think this extra wide stile will be so important to you we've stained the ends bright orange to help you find them.

...One of the reasons why built-in door quality is spelled BELLWOOD. THE BELLWOOD COMPANY / 533 West Collins / Orange' California

Features

WBVIA 65th ANNUAL CONVENTION ALL SET TO ROLL SERVICE, NOT PRICE, KEYNOTES DICKENSON'S GROWTH

TW&J INITIATES PROGRESSIVE SALES TRAINING PROGRAM

PLYWOOD PRICES DOWN AS HOME COSTS RISE

LET CONVENIENCE SELL YOUR KITCHEN CUSTOMERS

HOW TO WRITE A CLASSIFIED AD THAT DRAWS RESPONSES

SAMPLES CAN'T TALK-SMOOTH SELLING SERIES

OUTSTANDING TEXT TRAINS PANELING SALES PEOPLE

CAL-PACIFIC REDWOOD BUYS VAN VLEET MILL

LET'S HEAR IT-SAVE OUR VIRGIN BILLBOARDS!

SCHOLAR DISCOVERS HOW LUMBER GOT ITS NA}IE

GOVERNIIENT PROPOSES 1112 DRY LUMBER STANDARD FOR U,S.

HOW TO FIND MARKUP AND MARGIN WITHOUT A WHEEL

DELAYS CLUB

Publlsher A. D. Bell, Jr.

Managing Ealitor

David Cutler

Asaoclate Edltor and Advertieing Production

Richard Heckman

Circulatlon D€partment

Martha Emery

Publishers Ilepreaentati v0b

NORTIIERN CALIFORNIA & PACIT'IC NORTIIIVEST

Max Cook, advertising and news, 420 Market Street, San Francisco. qallfornia 94111, Phone (415) Yukon 2-4797.

SOUTTIERN CALIFOITNIA

Jerry llickey, advertising and news, 412 West Slxth Streel. Los Angeles, Callfornla 90014, Phone (213) MA 2-4565 or MA 2-0€70.

CIIICAGO

N.C. "Budd" Bellow, advertisins and news. 1125O South Halsteil Street. Cblcago, Ulinots 60628, Phone (312) 748-3351.

NDW YORK

IIaI K. Poritz, advertisins and news, 246 FlfLh Ave., New-York. New York 10001. Phone (272i Murray Hill 4-6733.

DDI'IONTAL O}'I.,ICIIS

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT is Dub- lished monthly at 412 Weet Slxth Street, I.os Angeles, Californla 90014. Phono (213) }IAdison 2-4606 or MAdleon 2-0670 by Calltornla Lumber Merchant, InC. Please address all correspondence to ofllce of publication. Second-class Dostage rates paid at Los Angeles, Cal. Advertlsing rates upon request. Subscription llatos-U.S., Canada. Mexlco and Latln Amerlca: $4one year; S7-two years; g9-three years, Overseag: $5 - one year; g8two years. Singles coples 50/. Back copies 75l when ayallable, Change 0f Address-Send subscriD- tion orders and address chanceg to Circulation Department, We-stern Lumber & Buildlns Materlals Mer- chant, 412 West Sixth St.. Los An- geles, CaIlf. 90014. Include ad- dre6s label from recent l8sue ll possible, plus new address, zone number or zlD code.

The Merclrant Magazlne gerves the members o! the: Arlzona Retall Lumber & Builders SuDDlv Asso- ciation, Phoenlxi Lumbei Mer- chants Association ot Northern Callfornia, Los Altos: Montana Building Materlals Dealers Asso- ciatlon, Helena; Mountaln States Lumber Dealers Assoclation. Salt Lake Ci.ty and Denver; Lumber Assoclation of Southerf Callfor- nia, Los Angeles; Western Bulld- ing MaterialS Association, Seatile.

THE MERCHAI{T is an independ,ent rnagaz,ine published, rnonthlA for those rnernbers of the lumber and, buililing materials industries who need, and, want factual, accurate neu)s and, an objectiue anafusis of eaents and, products of concern to them in business.

Repellent Bqgs for Your Profection!

During the wet winter months, portland cement stays fresh longer when packed in water repellent bags. These were pioneered by C AL AVER As'"Cement, and are available again at no additional cost. When placing your orders, be sure to specify that you want shipment in water repellent bags. Supplying them is another of the many extra services that Calaveras likes to give.