BPD February 2025

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THE VOICE OF THE LBM SUPPLY CHAIN

HOTTEST TRENDS IN DECKING & RAILING • POWER TOOL Q&A • NHLA HARDWOODS SPECIAL SECTION

February 2025

Tailored Solutions, Unlimited Potential

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------------| CONTENTS

February 2025

VOL. 44 • NO. 2 |------------

STAY CONNECTED ON SOCIALS: @BPDMERCH

14

FEATURES

DEPARTMENTS

10 14 18 20

FEATURE STORY

08 ACROSS THE BOARD

36

SPECIAL FOCUS: NHLA ON HARDWOOD

18

Latest innovations industrywide in decking, railing and deck framing

MARGIN BUILDERS Bright ideas on how to energize your sales of outdoor lighting

INDUSTRY TRENDS Top railing trend for 2025: All eyes on aluminum

PRODUCT SPOTLIGHT The biggest advancements in power tool batteries

Expansive National Hardwood Lumber Association-sponsored Special Section shares the many tools now available for lumber dealers and distributors to increase their sales of domestic hardwoods

24 OLSEN ON SALES 26 LUMBER 411 28 TRANSFORMING TEAMS 34 MOVERS & SHAKERS 50 NEW PRODUCTS 54 DATE BOOK 56 CLASSIFIED MARKETPLACE 56 IN MEMORIAM 57 ADVERTISERS INDEX 58 FLASHBACK

THE VOICE OF THE LBM SUPPLY CHAIN

HOTTEST TRENDS IN DECKING & RAILING • POWER TOOL Q&A • NHLA HARDWOODS SPECIAL SECTION

February 2025

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DIGITAL EDITION

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Fresh ideas for home improvement.

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WOODT RE A T E DRI GHT P r e s s u r eT r e a t e dL u mb e rIK D A TIP a t t e r nS t o c kIS t a i n e dF e n c i n gIC u s t o mP a c k a g i n g www. e v e r wo o d t r e a t me n t . c o m 8 0 0 2 2 6 3 4 4 4

------------| ACROSS THE BOARD

THE GREAT BLESSING OF MY LIFE ------------ BY PATRICK ADAMS I RECENTLY CAUGHT UP with an old friend from a past life. He too has moved on to new chapters, found himself in Southern California with an evening to spare and looked me up. With endless options for places to meet up, I told him to come to my house, I would throw a couple of steaks on the grill, and we’d catch up out back by the fire.

As we laughed, and shook our heads over the many stories from long ago, he asked what may have been a rhetorical question, “Man, how did we survive, and even crazier, end up with the lives we have now?” For some, the long silence that followed would have been uncomfortable, but his question was a good one that made me think for quite some time.

A gift from God, no doubt was the only explainable answer to the real question. But the question for some reason made me think back across the many chapters of my life. What I settled on was both comforting and disturbing to some, I suppose. I saw now that the great blessing of my life was hardship. I was blessed to have had a tough life as a child and young adult. I went through a fair amount of mental and physical pain, and loss, and misery, and this has helped me for the rest of my life. Now, things don’t really bother me. Now, I know I can endure anything. As a result, I feel blessed and grateful for just about everything. It shaped me and influences me to this day in both good and challenging ways.

I remember an old mentor who told me, “Comfort is the enemy of a full, grateful life. The mistake is to look for comfort, and the easy way out is the enemy. Strength and lessons only come from pain and hardship. Sharpness comes from grinding hard things against other hard things.” I remember thinking at the time that perhaps he had taken a few too many hard hits to the head. As much as I resented a lot of those hardships then, it is a source of

8 • building products digest • F

pride and comfort for me now. It is comforting to have the peace knowing that anything that comes up today, that it can be handled.

After this long silence that was consumed with thought, my only fear was shared with him. “How do we teach our kids the same lessons, in a different way than we learned them?” Now the shoe was on the other foot, and I saw the same fear in his eyes that I have in my heart.

That too caused a long silence as the fire crackled, our cigars burned, and our whiskey glasses neared the point of needing a refill.

It was a wonderfully long evening before we said our goodbyes and an Uber took him back to his hotel. We didn’t come up with an answer to that question that continues to float round in the back of my mind. Every generation aspires to “give their children a ‘better’ life than we had.” I used to think the measure of that was in material things and laughs. I’m not sure anymore.

But I do know this: someone said to me that parenting is only tough for those who care enough to be great parents. I do know that being a parent to my wonderful kids is the toughest thing I have ever attempted to do. It consumes my mind, causes more sleepless nights, and brings me more pain and disappointment in myself than anything else in my life. And it is the great blessing of my life that I am thankful for every day.

I hope this year brings you many challenges that force you to be uncomfortable, and resilient, and proud of yourself for persevering. I know this industry is full of some of the hardest working, most resilient people I have ever had the privilege of serving. For that, I remain humble and grateful.

PATRICK S. ADAMS, Publisher/President padams@526mediagroup.com

ebruary 2025

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Introducing New Castle Black WHERE STRENGTH MEETS SOPHISTICATION

The alternative framing industry is booming, with steel at the forefront.

Builders and homeowners are switching to steel for its durability and longevity over traditional wood. The time to tap into the rising demand for steel framing is now with New Castle Black from New Castle Steel.  Made and Distributed in the USA: Our steel, made entirely in the U.S., means quicker delivery and no extra costs from tariffs, keeping prices stable all year.  Higher Margins: Enjoy better profits with our premium yet cost-effective steel solutions.  Reduced Warranty Claims: Benefit from our renowned quality, reducing after-sale issues and backed by a 50-Year Limited Residential Warranty.  Performance Excellence: Quick installation, reduced waste, code compliant, non-combustible, corrosion-resistant, and rot- and termite-proof.  Market Leadership: Set yourself apart from the competition by offering an innovative product for building professionals.

Building a Better America, Together.

Learn more at newcastlesteel.com.

------------| FEATURE STORY

ARMADILLO EVOLUTION DECKING IN SANDSTORM

MODERN MILL ACRE DECK

NEXT ON DECK

LATEST INDUSTRYWIDE INNOVATIONS IN DECKING, RAILING, FRAMING ------------ BY DAVID KOENIG WITH IBS fast approaching and Deck Expo in our rear-view mirrors, most decking and railing manufacturers are shining their headbeams on a range of innovative outdoor living products. Here’s what’s new:

designs. Picture framing adds a professional touch along with the option of using additional colors. The breaker board eliminates the need for butt joints when the deck length exceeds the board length.

Composite Decking

NewTechWood has introduced two new premium series for its UltraShield composite decking. The new Monarch Series is a “high-scalloped” option with a mottled woodgrain finish. The decking combines the toughness and longevity of a capped wood-plastic composite with an engineered design. Its shield provides unbeatable colors and textures, with highly stain and UV resistance.

The decking is also crowned to help shed water. It comes in two styles: Emperor solid board for edging and Empress grooved board for hidden fastening.

The new Bell Series is designed with grooved edges for hidden fastener installation. The solid board is capped on all four sides for enhanced weather resistance.

Armadillo Decking from Avon Plastics has added two new colors to its Evolution composite decking line: Silverstone and Sand Storm. Both are backed with its 50-year non-prorated Golden Promise warranty.

The company has also added black fascia and 2x4.

Summit Decking is Deckorators’ newest decking line, featuring mineral-based Surestone technology. It will be offered in three on-trend colors and is designed to deliver a practical blend of performance and value. It is warranted for water and ground contact installation and has a low-gloss surface finish with flatgrain variegation.

Modern Mill now offers ACRE Decking in the Signature Stain Collection—seven colors that have been tested, approved and formulated with PPG’s 987 IR technology. The rice hull composite decking is also stainable with Sherwin-Williams SuperDeck IR Stain Colors, as well as hundreds of paint colors from PPG, Sherwin Williams, and Benjamin Moore (no primer required!).

PVC Decking

MoistureShield’s Meridian composite decking is available in a new color: Shoal, a tranquil, driftwood tan with TruTexture Surface, a true wood-grain finish with added scratch resistance and enriched color variegation.

MoistureShield has also expanded its low-profile InstaDeck outdoor flooring system to include two new tiles that allow for picture-frame and breaker board

The AZEK Co. has a new PVC decking line: TimberTech Harvest+ Collection. Available in two colors, Toasted Wheat and Timber Gray, the line offers a refined woodgrain visual with subtle, low-gloss patterns designed to mimic the timeless beauty of natural wood.

The deck boards resist water damage and fading. Testing is in progress to confirm the product is WUI (WildlandUrban Interface) compliant.

10 • building products digest • F

Trex is adding two new hues to its Lineage decking (Hatteras, a neutral brown inspired by windswept dunes, and Salt Flat, a symphony of silvers, whites and grays) and two colors to its Enhance collection (Honey Grove and Tide Pool).

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MOISTURESHIELD INSTADECK

NEWTECHWOOD MONARCH SERIES DECKING, EMPEROR STYLE

OHC PROCOATING

MOSO BAMBOO N-DURANCE

Hardwood Decking Overseas Hardwoods Co. has added a new stateof-the-art coating facility at its Stockton, Al., complex to improve the looks and performance of its hardwood decking, siding and soffits. OHC can now “ProCoat” lumber products in a factory setting, meticulously applying just the right amount of finish with no overspray. Boards are sanded, coated, wiped and cured on both sides in a controlled environment, guaranteeing consistency, and eliminating wasted time on the job site waiting for the product to dry before applying additional coats.

Tiger Deck added Genuine Mahogany from Fiji-grown plantation forests, offering it as decking, siding, paneling and other profiles to meet customer demand. Labeled as a Class II in durability (20+ year lifespan), the mahogany is fully legal, CITES exempt, and Lacey approved. Tiger Deck offers nominal 5/4x6, 8’ to 20’ long.

“In spite of the very high quality, relatively limited supply, and uniqueness of Genuine Mahogany, our pricing is less than ipé and upper-end composites in exterior use products,” noted Tiger Deck president Bob Hafner.

The Pau Lope Company and Sabra International are expanding their focus on a wider range of imported hardwoods for decking and other exterior applications.

“Pau Lope has been heavy to ipé and cumaru, but with the implementation of CITES Endangered Species status, there will be limited and higher-priced supply in these two species for 2025,” explains Pau Lope’s Jim building-products.com

VanPelt. “Performance values in hardwood decking and outdoor lumber remain important in the marketplace, therefore Sabra and Pau Lope will be emphasizing other hardwood species in its collection. This acts as a buffer until ipé’ and cumaru can find a new supply rhythm, which could be well into 2026.”

The expanded collection features South American garapa, tigerwood, massaranduba and itauba and, from Asia, red, brown and yellow balau, and dark red meranti.

Thermally-Fused Bamboo Decking To complement MOSO Bamboo’s 1x6 Thermo deck boards, MOSO now offers a single groove 8” perimeter board, creating a frame-like finish which is also perfect for top mounted railing. Also coming to the U.S. this year are 8’ square-stock boards, with longer custom lengths available for largescale projects.

The company is additionally promoting MOSO Bamboo N-durance, a solid, outdoor-density board made from compressed bamboo strips. Its warm, amber color results from steam-pressure treatment. The products exhibit exceptional stability, surpassing that of tropical hardwood, and have an engineered structural end-match system. It is available as decking, rainscreen siding, boardwalk decking, and square-stock.

Railings No company has caused a greater stir in the outdoor living industry in recent months than Trex by vastly expanding its railing lineup. The company is enlarging February 2025 • building products digest •

11

TREX SIGNATURE X-SERIES CABLE RAILING

WESTBURY SORRENTO MESH RAILING

its current lines and adding steel, aluminum, cable and glass systems.

“2025 will be the year of railing for Trex,” said Adam Zambanini, executive VP and COO. “We are now focused on leading the railing category as prominently as we do decking, with the category’s broadest and most diverse selection of profiles, materials and solutions.”

Brand-new are Trex Enhance Steel Railing, Trex Select Aluminum Railing, a steel black mesh infill for its Trex Select Steel Mesh Panels & Railing Kits, Trex Select Classic Railing now in Charcoal Black, Trex Select and Trex Enhance All-in-one Railing Post Kits, Trex Signature X-Series Cable and Frameless Glass Railing Systems.

Fortress Building Products updated its product and labor warranty programs, effective Jan. 1. Its residential Fe26 steel railing now comes with an extended 25-Year Limited Manufacturer Warranty. A lifetime labor warranty is now offered exclusively to residential contractors enrolled in the tiered Fortress Preferred Program.

Coming mid-2025 are Deckorators Continuous Top Rail (compatible with contemporary cable railing and glass railing) and Deckorators Glass Rail Post Kits, featuring a post-to-post glass design with line, end and corner post configurations. Adaptable to 6mm and 13mm glass, the kits will be offered in Textured Black.

Envision Outdoor Living Products, manufacturer of Envision composite decking and Fairway Railing, is launching E-Fit Railing Innovations, a pro series of new aluminum and vinyl railing products designed for efficiency and speed. When used together, the new products allow for installation times up to 300% faster.

The system comprises three new components: FastFit Posts (Fairway aluminum 3”x3” structural posts with pre-mounted brackets and vinyl 4”x4” post sleeves with quick-mount brackets), FastFit Panels (pre-assembled Textured Black aluminum or white vinyl panels in 36” and 42” heights), and vinyl FastFit Balusters (that quickly snap into place).

The AZEK Co. is rolling out two new railing platforms—TimberTech Reliance Rail (premium vinyl railings) and TimberTech Fulton Rail (galvanized steel railings).

Reliance Rail has a recycled PVC core and an advanced PVC cap reinforced with aluminum for enhanced strength and resilience. It is available in Matte White and Khaki. Fulton Rail is a panelized rail system featuring an architectural-grade powder coating for resistance to chipping, fading and chalking.

Most recent at Digger Specialties, Inc. are Westbury Bella Cavo Horizontal Cable Railing—a striking horizontal cable option—and a larger, bolder Sorrento Mesh Railing.

Bella Cavo’s minimalist horizontal cable infill creates wide, uninterrupted sightlines, making it ideal for decks, patios, and balconies. It is available in two configurations: one-rail (with a single top rail) and two-rail (with bottom top and bottom rail).

Sorrento Mesh Railing, previously offered with 2-3/8” stainless steel mesh, is now also available with a larger 3-5/8” stainless steel mesh. The larger mesh size is ideal for spaces where unobstructed views are key. It comes in many textured and non-textured powder-coated colors, including Satin Black, Bronze Fine Texture, and Gloss White.

12 • building products digest • F

Superior Aluminum Products’ new Series 9P residential aluminum railing kits combine the quick availability of ready-made with the durable craftsmanship of a custom manufacturer. Available standard in black or white finish, with other colors available on request, the square picket rails come in standard railing heights of 4’, 6’ and 8’, with stair railing heights at 4’ and 6’.

Alternative Deck Framing Owens Corning’s OC Lumber composite framing recently added 2x12. “It’s taking off as both an enabler of a fully composite framing system and also working together and integrated with both traditional PTL and metal systems as ledger board, stringers and rim joists,” noted Casey Ingle, director, strategic marketing, lumber.

New Castle Steel has launched New Castle Black steel framing, combining advanced materials and technology to deliver unmatched durability, ease of installation, and aesthetic appeal. It features a fine, textured, black, American-made, galvanized steel finish, providing a sleek, modern look that enhances any outdoor space.

Its enhanced paint protection comes with a first-in-class 50-year limited warranty, ensuring that your investment stands the test of time while looking great. BPD

ebruary 2025

building-products.com

THE POSSIBILITIES KEEP GROWING:

REDWOOD Nature’s majestic pillars. dwood iis so on ne o off tth he s sttrongest a an nd ffa as t e s t g grrowing s so oftwood spe spec cies. It thrives in Re Red some of the most productive timberlands in the world. Redwood is known for its timeless durability without the use of chemicals. Due to its flawless formation, there has never been a Redwood recall. There is a grade of Redwood for every application, every budget, and every customer.

“Growing beyond measure.”

Call or visit us today. Our family of Redwood timberland owners will continue to be your reputable and reliable source of Redwood.

Call us at 707.894.4241 Visit us at buyRedwood.com

------------| MARGIN BUILDERS

SELL THE FULL outdoor living package by becoming the local expert in lighting. (Photo by BOLD Lighting)

HOW TO SELL OUTDOOR LIGHTING ------------ BY TOM WATSON SO YOU WANT to start selling outdoor lighting to your contractor and retail customers but don’t know where to begin. I’m going to share a few of my favorite ways to not only initially sell lighting for their projects, but then maximize the beauty of the outdoor space while increasing your sales and profitability (and your contractor’s) by expanding on that initial offering.

Stock It, Sell It If you are not selling outdoor lighting to your customers, you’re leaving money on the table. If this is a new venture for you, the easiest way to sell it is to educate yourself and your customers on the value of adding outdoor lighting into their projects. If you don’t see enough value in selling it, you’re going to have a hard time showing any value to your customers. Plus, there is a great ROI when adding this into your offerings.

As I’m sure you see with other materials that you sell, it’s much easier to sell it when you have it on the shelf than when you don’t. The last thing you want to have happen is losing sales to your competitors because you don’t have any (or enough stock) of core products for

14 • building products digest • F

your customers.

Depending on your industry, the level of demand for certain types of fixtures can differ but an experienced manufacturer rep will be able to use their experience to set you up for the greatest amount of success right out of the gate. That being said, recessed, under cap, spot lights and path lights are always going to be staples on projects, and after becoming educated in the products and helping your customers do the same, you both bring more value to your respective customers by leveraging your lighting knowledge.

Be the Resource Your customers are coming to you as one of their key resources for knowledge in the product lines you carry. If you don’t feel confident enough in your outdoor lighting prowess, invest in your business by attending different trainings and seminars to become a lighting professional.

A mixture of hands on and theoretical training will go a long way in helping you understand everything you need to know about designing, selling, and installing lighting on projects. In addition to design services ranging from

ebruary 2025

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site visits to 2D lighting plans to fully immersive 3D renders, many manufacturers offer a multitude of training opportunities. If you’re wanting to level up your lighting skills, reach out to your rep and find out what you have available to you!

Start with the Ow, Demo the Wow! The easiest way to sell lighting to your customers is to start with the safety element. Changes in elevation like steps, stairs, edges of decks etc are the best place to begin. This allows a transformer installed, along with a main line run that can easily be added on to with most landscape lighting systems being very modular. As the majority of time spent enjoying an outdoor space is in the evenings after work with friends and family more often than not entertaining, this combination makes highlighting these transition areas a must-have on any project.

Now that your customers see the value in safety lighting, it will be easier to sell them on the real magic that landscape lighting can bring to the outdoor space.

Height, layers, colors, textures—these are all things that when introduced into the landscape lighting design, will unleash the true potential of your customers’ outdoor space, and maximize the investment that they are making into their outdoor oasis.

People don’t know what they don’t know and a lot of times that means that they can’t envision what their space can look like with landscape lighting in it. Many manufacturers offer different sales tools for dealer part-

SEE THE VIEW...

NOT THE HARDWARE

ners like point-of-sale displays, custom indoor/outdoor displays incorporating lighting into its natural habitat of decking, stone, gardens, etc., as well as demo kits to sell/ rent/lend out to your customers. By having any combination of these sales tools, your contractors can show their customers the magic that lighting can bring to a space, and create the emotional connection that we all look for in our sales process and that ultimately closes those deals.

If you follow the suggestions above, you will undoubtedly be successful in selling more lighting to your customers and helping them reach the full potential of each project aesthetically, and financially! If you still have questions or want to learn more about anything mentioned above, I’m always happy to talk all things outdoor lighting! BPD

TOM WATSON Tom Watson is a senior business development manager with BOLD (Best Outdoor Living Design). With over four years of experience in the landscape lighting industry, Tom works with industry professionals and suppliers across North America to help them grow their businesses and increase revenues using proven strategies and industry leading technologies in low voltage outdoor lighting (www.boldlighting.us).

Composite Fascia Board Fastener Cutting Wings create an over-sized hole to allow for expansion and contraction Type-17 Point for quick start Oversized Flat Top Head provides increased bearing surface and maximum hole coverage Colors Available

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New improved thread design drills easier with LESS MUSHROOMING in composite lumber.

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Trim Undercut Head traps loose material while countersinking Top Threads push composite material back into the deck (no mushrooming) Deep Tri-Thread Design for superior holding value

Two different hidden deck systems to better meet your needs and give you a clean finished look.

Colors Available •Gray •Tan •Redwood •Brown Type-17 Point for quick start

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February 2025 • building products digest •

15

+ 18

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& Over 3.8 Billion SaberDrive® Screws Sold

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------------| INDUSTRY TRENDS

THE POPULARITY of aluminum railing is sweeping eastward across the country from established hotbeds in the Midwest and Pacific Northwest. (Photo of RDI Railing’s Elevation Cable Rail in Matte Black)

ALL EYES ON ALUMINUM

RAILING TRENDS TO WATCH IN 2025 ------------ BY JOE CISZEK WITH HOMEOWNERS prioritizing contemporary aesthetics and durability, aluminum railings are experiencing unprecedented growth. The historically popular materials of choice, such as traditional pressure-treated wood, are no longer desirable because they are more prone to extreme wear and tear without proper maintenance and are more susceptible to extreme weather conditions.

Aside from the material being much lighter and easier to work with, quality improvements in aluminum manufacturing have also been crucial in this market evolution.

Aluminum railing is well established throughout the middle of the United States and the Pacific Northwest, where harsher weather conditions demand more resilient solutions. In these regions, aluminum is the top choice because of its imperviousness to rust and minimal maintenance requirements.

Aluminum railing, as the top choice for the region, is making its way eastward into the Mid-Atlantic and Southeast markets that historically favored conventional materials. This expansion coincides with one of the most prominent architectural trends of 2025: black exterior accents. Color has become a chief design element over the

18 • building products digest • F

past several years, and black is a popular accent color for doors, windows and trim. Adding black aluminum railings to an outdoor space complements these accents nicely and includes the outdoor space in the home’s overall aesthetic instead of being an afterthought. Additionally, black tends to disappear or blend into the landscape background, while larger wood profiles or other, brighter colors tend to distract or obstruct views.

The economic advantages of aluminum railings also are becoming increasingly apparent to homeowners.

While the initial investment might be higher than other traditional materials, the long-term value and quality have become more evident. Unlike pressure-treated wood, which requires regular maintenance and will eventually need to be replaced, powder-coated aluminum railings can maintain their appearance and structural integrity for decades with minimal upkeep. Additionally, some manufacturers offer lifetime warranties, which further solidifies aluminum as a new material of choice.

Climate considerations have also increased aluminum’s favorability. As extreme weather conditions continue to escalate year over year, homeowners are

ebruary 2025

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flexibility homeowners to achieve their desired Serenity Association Porch, Wolf Perspective Little, and its senior leadership Northeast allows Lumber Manufacturers – Sept.

20-22, annual aesthetic while still benefiting from aluminum’s meeting, Samoset Resort, Rockport, Me.; www.nelma.org.

Decking, Fiberon Decking &superior Railing, team will continue to lead the Beacon opened five new locaperformance.

Benjamin UFP-Edge, Keybusiness under brand.

Listings are often submitted months in verify dates and the Kamco tions during the final weeks ofadvance. last Always Southern Pine Inspection Bureau Obdyke, – Sept. 26-27, planer operator locations with sponsor before making plans to attend.

Link, and fasteners.

GMS expects to capitalize on course, Hilton, Pensacola Beach, Fl.; www.spib.org. year, bringing to 26 the number of The trend toward aluminum railings also reflects a thrilled to expand our cross-selling opportunities branches it added Lumber in 2023.

Beacon – Sept. broader shift in consumer preferences toward Wallacewith Distribution Co. “We’re – Sept.

26-27, fall market,low-mainSevierville National Hardwood Association 6-8, intro to geographical reach to service Kamco and GMS’s other operations alsohardwood made nine acquisitions during Convention Center, Sevierville, Tn.; www.wallacedist.com. tenance, sustainable home improvements.

As homeowngrading course, Memphis, Tn.; www.nhla.com. empowering the region, including the recently the year.– Sept. 7-9, Global Buyers Mission, Whistler,inB.C.; ers place more valuedealers on theirinpersonal time outside of Construction Suppliers Association –Michigan, Sept. 27-29, annual conference BC Wood bcwood.com. with that access acquired Tanner Boltwork and& show, Nut, Inc. at New locations are in Austell, Ga.; and their environmental impact, reLodge Gulfbuilding State Park, professionals Gulf Shores,materials Al.; www.gocsa.com.

Do it Best – Sept. 8-11, fall market, Indianapolis, In.; business. www.doitbest.com. to have our exceptional products and Marquette Heights, Il.; Des Moines, quire less upkeep and a longer lifespan are becomFlorida Building Material Alliance – Sept. 27-29, annual convention, Hoo-Hoo – Sept. hosted support,” said Sellers, Founded in 1971, GMS operates Ia.; NorthInternational Charleston, S.C.;8-11, andinternational convention, ing Rosen more popular.

Aluminum’s recyclability and durability Shingle Creek Resort, Orlando, Fl.; Jeremy www.fbma.org.

by Cowichan seniorevolving VP of sales at Wolfpriorities.

Home a network of over 300 distribution Bastrop, Tx. Valley Club, Vancouver, B.C.; www.hoohoo.org. align perfectly with these consumer United Hardware – Sept. 27-29, fall buying market, Mayo Civic Center, North American Wholesale Lumber Association centers – Sept. 11-15, Products, provides withFall extensive product This trendMn.; not only reflects “This a shiftexpansion in consumer prefRochester, www.unitedhardware.com.

Wood Basics Course, Peachtree City, Ga.; www.nawla.org. dealers a wider range of product offerings of wallboard, ceilings, GMS TO ACQUIRE KAMCO SUPPLY erences, but also presents an opportunity for dealers, Midwest Building Suppliers Association – Sept. 28, annual MBSA choices withaluminum a streamlined ordering steel framing Northwestern Lumber Association – Sept. 12-13, Legacy Group 2and complementary GMS Inc., Tucker, Ga., has agreed contractors and installers.

While railings offer Connect, Electric Works, Fort Wayne, In.; www.thembsa.org. roundtable, Jordan,Supply Mn.; www.nlassn.org. andasdelivery process to facilitate products, plus more than 100 tool to acquire Kamco Corp., numerous advantages, outlined above, installation Southern Pine Inspection Bureau –growth.”

Oct. 3-4, intro its to lumber grading, business rental and service centers.

Brooklyn, affiliates.

True ValueRAILING –N.Y., Sept.and 13-16, Fallintroduced ReunionThe show, R.sales, Brown ALUMINUM is being in anGeorge expanding rangeConvention of styles. will Hilton, require some Beach, different tools and know-how to install.

Pensacola Fl.; www.spib.org.

In addition to itsinvest comprehensive Center, Houston, (Photo RDI’s Avalon Tx.; Aluminum with Cable Infill in Matte Black) deal isofexpected to www.truevaluecompany.com. closeRailing this spring.

Forward-thinking professionals should in training Window & Door Manufacturers Association – Oct. 4-5, executive EXPANDS TO MICHIGAN portfolio, Wolf Home Products Founded in 1939 Swerdlick Blish-Mize – Sept.

15-16,by fallthe market, Overland Park,WOLF Ks.; blishmize.com. andmanagement tools to position themselves at the forefront of this conference, Cambridge, Ma.; www.wdma.com.

Wolf Home Products, York,market Pa., is segment. also brings family, Kamco is a–leading supplier growing BPD a team of experienced, Kentucky Wood Expo Sept. 15-16, Lexington, Ky.; www.kfia.org.

National Hardwood Association – Oct. 4-6, annual convention expanding its distribution reach to Lumber knowledgeable professionals who of ceilings, steel, now lookingwallboard, for materials thatlumber, can withstand everything American Wood Protection Association – Sept. 17-21, fall technical & show, Omni Hotel, Louisville, Ky.; www.nhla.com. service building product dealers in are dedicated to providing continand other fromcommittee heavyrelated rain to construction sweltering heat to snow meetings, Le Meridien Downtown, Denver,storms Co.; awpa.com.

Construction Suppliersued Association – Oct. roundtables, Jesup, Michigan. support and8-10, reliable service to products.

The company operates without the need for constant prep or repair.

Aluminum’s Lumbermen’s Association of Texas – Sept.

18-20, annual convention Oct. 15-17, Andover, N.J.; www.gocsa.com.

Michigan dealers will Ga.; be serviced the Michigan market. five distribution in theand its stability natural resistancefacilities to corrosion in varying JOE & expo, Live! By Lowe’s, Arlington, Tx.; www.lat.org. out Wolf’s state-of-the-art, 1 Alliance – Oct. 8-12, convention & show, Indianapolis, World Millwork Greater New York City area and temperatures makes it an attractive option forofregions CISZEK North American Wholesale Lumber Association – Sept. 18, Texas www.worldmillworkalliance.com. million-sq. ft. distributionIn.;center in GAINS IN CONSTRUCTION SPENDING services the New York range metro that experience a wide ofand weather conditions regional meeting, Arlington, Tx.; Sept. 20, Northeast regional TOBureau SPUR–WOOD MILLWORK DEMAND Wilmington, Il. tri-state area.

Southern Pine Inspection Oct. 12-13, quality control course; throughout theDuring year. the last fiscal meeting, Samoset Resort, Rockport, Me.; www.nawla.org.

Dealers in the Michigan market U.S. demand forPensacola wood millwork 17-18, dry kiln operator course, Hilton, Beach, Fl.; year, Kamco recorded revenues of railings has also JoeOct. Ciszek, product manager with the Barrette Outdoor Living The design versatility of aluminum Kentucky Building$245 Materials Assn. – Sept. 19-20, now blueprint reading & to Wolf’s www.spib.org. have access expanis (www.barretteoutdoorliving.com), forecast to increase 1.9% yearly approximately million. division of Oldcastle APG is contributed significantly to its growing popularity. material take-off class, Belterra Resort, Florence, In.; www.kbma.net. sive portfolio, including: Wolf Trim, through according a new a product expert for railing, decking and other andto garden Processing Technologies for the2027, Forest & lawn Biobased Products Following the close ofathe deal, Manufacturers now offer wide range of styles, from Ace Hardware – Sept.president, 19-21, fall convention, Orange CountyMouldings, Convention Wolf products.

Industries – Oct. 30-Nov. 1, King & Prince Bach & Golf Railing, WolfConference Freedonia report.

Kamco’s current Scott sleek modern designs to more traditional Wolf options. This Center, Orlando, Fl.; www.acehardware.com.

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ebruary 2024 eptember 2023

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February 2025 • buildingbuilding products digest •..com building products com --products

------------| PRODUCT SPOTLIGHT

POWER UP

THE BIGGEST ADVANCEMENT IN TOOL BATTERIES ------------ BY ZAFIR FAROOQUE What does this mean for builders, homeowners and dealers?

For builders and homeowners, these advancements mean smaller, lighter batteries capable of increasing power for high-demand tools such as miter saws, table saws, circular saws, and chainsaws—even for the most demanding tasks. Dealers should highlight these innovations to their customers, emphasizing the opportunity to upgrade to solutions that deliver unmatched efficiency and performance.

How can dealers can promote them to customers?

TABLESS lithium-ion cell technology is behind such tools as Milwaukee’s cooler-running M18 RedLithium Forge HD12.0 batteries.

THE BIGGEST TREND in battery advancements is the push for greater energy and power density. These innovations enable more runtime, increased power for demanding applications, and faster performance—all within the same or smaller battery sizes.

One notable breakthrough is tabless lithium-ion cell technology, recently adopted by some power tool companies. Milwaukee Tool’s M18 RedLithium Forge XC8.0 and HD12.0 batteries, for example, leverage these advanced technologies to unlock enhanced power and runtime. This technology runs cooler and delivers higher performance, allowing batteries to meet demanding applications, while maintaining a compact form factor. As a result, cordless solutions are now capable of replacing—and even outperforming—corded, pneumatic, and gas-powered options.

Why is this happening?

The growing demand for batteries that deliver more power, longer runtime, and faster application speeds— without increasing size—drives this shift. Advances in energy density and power output have enabled smaller, lighter, yet more capable batteries. This progress allows cordless solutions to surpass traditional technologies, offering professionals greater efficiency and performance while eliminating the constraints of cords, gas and air hoses.

20 • building products digest • F

Dealers should focus on professionals who need higher power on the job or experience runtime challenges with existing cordless solutions. Highlight the benefits of upgraded batteries, such as reduced downtime, greater durability, and better long-term performance. These features not only enhance productivity but also protect the customer’s investment, making upgraded batteries an easy choice for demanding worksites.

How do these advancements compare to older technologies? Why is the transition important now?

Modern batteries offer significantly greater power and runtime compared to earlier lithium-ion technologies, with certain manufacturers delivering up to 10 times the power of older generations. Advances in cell technologies and battery electronics not only enable faster charging but also extend the overall lifespan of the battery. These improvements have transformed cordless solutions, allowing them to handle applications previously dominated by corded or gas-powered systems. This evolution is critical as professionals demand solutions that match the capabilities of traditional systems while providing the flexibility, efficiency and convenience of cordless designs.

What’s next?

Future advancements will focus on even higher energy and power densities, faster charging times, and extended battery lifespans. These improvements will continue to expand the possibilities for cordless solutions, so they can tackle increasingly demanding applications while providing greater convenience, efficiency and durability. BPD – Zafir Farooque is group manager of product marketing at Milwaukee Tool (www.milwaukeetool.com).

ebruary 2025

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------------| OLSEN ON SALES

FIRST IMPRESSIONS ------------ BY JAMES OLSEN WE HUMANS judge each other quickly. Jordan Belfort, author of The Wolf of Wall Street, says four seconds.

A Harvard study says seven seconds.

In working with a large sales team for over 10 years, I find that the salespeople who are warm, friendly and confident in the first 14 seconds do well. Those who are standoffish, cool or nervous struggle. Whatever the time frame, our first impression—what people think of us—happens quickly.

On sales calls, the question of competency is also being judged. “Can this person help me?” is what potential customers are asking themselves. I tell my students, “It’s not enough just to be nice. We are asking our customers to invest time and money to work with us. They want to know if we can help them.” We spend a lot of time developing what I call our “Why Should I Buy from You?” statement. Our customers are seldom going to ask that question directly, but subconsciously they want to know the answer, and they want to know it early in our interaction.

them value in addition to what they are already doing. We need to sound warm, friendly, calm and confident.

Not too much of any, but not too little either. We need to ask open-ended questions. Too many salespeople ask closed-ended questions. Many “feed the answer” in their questions: Salesperson: “You’re probably buying 2x8 SYP, right?” (Fed answer in the question—closed) Customer: “No, we don’t buy SYP.”

How to Make a Good First Impression

The Follow-Up Question

Master Seller: “What are the main items you are buying in truckload quantities?”

Customer: “Our number one item is 2x6 premium in Euro or western spruce. Our second item is 2x4 in the same grade and species. We also buy lots of 7/6” OSB.” Closed and “fed answer” questions create short, non-engaged answers, while open-ended questions allow room to explain and engage.

In phone sales, how we sound is much more important than what we say. What we say is important, but if we say brilliant things and sound nervous, too aggressive, or standoffish, it doesn’t matter—our potential customers will discount us and do their best to end the conversation.

Most customers already have a salesperson they work with and trust— “I’m happy with my current supplier” is the most common objection we get when searching for new customers— so we must be ready to impress our potential customers that we will bring

While the customer is talking, most salespeople are thinking about what they’re going to say, often saying it before the customer is even finished.

Blatant interruptions are the #1 thing I have to UN-teach. Ninety percent of my students interrupt their customers (...until I break them of the habit)!

People want to talk about what they want to talk about, and they are dying to be listened to. While the customer is talking, the Master Seller is thinking about an interesting follow-up question. This keeps the conversation rolling in the direction that pleases the customer.

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ebruary 2025

In-Person First Impressions In person how we sound is important, but customers also get their first impressions from our body language.

The Greeting We want to look our customers in the eye, have a firm handshake—web to web, not fingers to fingers. We don’t want our handshake to be too limp or too strong—firm is perfect.

Standing and Sitting We want to stand up straight with our shoulders back and relaxed.

Many salespeople will stand and talk to customers who are sitting. I encourage salespeople to “pull up a chair” and sit with their customers.

Don’t force it, but if it’s possible sitting on the same side of the table sends a great partnership message.

Match and Mirror We want to match our customer’s body language—especially if they lean in. When they lean in, we lean in also.

We don’t overdo it, but leaning in is a great way to show we understand and that we care.

First impressions, good or bad, are hard to shake. Let’s do our best to make a great first impression. BPD

JAMES OLSEN James Olsen is principal of Reality Sales Training, Portland, Or., and creator of SellingLumber.com. Call him at (503) 5443572 or email james@realitysalestraining.com.

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------------| LUMBER 411

THINKING OF PARTNERING WITH AN INFLUENCER? 3 THINGS YOU NEED TO KNOW ------------ BY KIM DREW LAST MONTH we shared a few tips to get your retailer promotions off the ground, one of which was to consider a local or national spokesperson to help raise awareness of your store and your offerings. Let’s dig a little deeper into that idea with a few basic tips to consider if you’d like to work with a spokesperson/influencer to promote lumber sales at your store.

1. Choose the Right Person It might be tempting to choose someone you already know to up the awareness of your lumber offerings, but think twice before taking this route. While being comfortable with your influencer choice is important, choosing the right person is more so.

Perhaps someone you know has a friend with a large social media following and lots of online attention and they think this person would be a fit for your lumber retail business. Ask a few questions first: who is this person’s primary audience online? Is it consumers? Builders? Parents?

Dog owners? Find out who their primary audience is, the group to whom most of their content is targeted and be sure there’s a match. You want someone with a strong level of building products knowledge who can make lumber information easily accessible and desirable to your current and future customers.

2. Before Committing, Socially Vet Everything You’ve found a good person to act as an influencer for your lumber retail store, now what? Look at their social media—all of it. Go years back and review their posts.

Search for videos of them online. Google them. Anything and everything you can do to see what they’ve said in the past to ensure they’re not a bad fit at the core.

There are services out there to do this for you, as well.

You can plug in key tidbits of information to see if the person has ever posted something that might hurt your

26 • building products digest • F

business. If there’s a chance something might come to light down the road that would injure your professional reputation, you want to know about it well in advance so you can make an informed decision as to whether the person you have selected is a good fit.

3. Put Everything in Writing Even if the person you choose is close to you/an employee at your lumberyard, put everything in writing to protect your business. This means spelling out what you want from this person: how many posts per week, personal appearances per year, product mentions, etc.; when you expect it (consider building out a social calendar to schedule and track activities); even parameters around a day of product knowledge education, if this is something you’d like to throw into the informational training mix.

Remember, even if the influencer you choose is someone close to you, this is first and foremost a business partnership. Be sure both of you are clear on what’s expected in the contract. Don’t be afraid to spell out things they can and cannot do while wearing your logo or appearing on behalf of your store.

Bonus Tip: Choose the Best Information Sources Once you have your influencer secured, how best to train them? If lumber is a key part of your sales, be sure to check out the plethora of resources offered by the Northeastern Lumber Manufacturers Association at www. nelma.org. You’ll find downloadable brochures and sell sheets, posters for your store, how-to videos, and virtual tours to spark your customers’ imaginations, and so much more. BPD – Kim Drew, APR, is a longtime communications consultant in the building products and construction industry. She may be reached at kimdrewpr@gmail.com.

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FLEX FACTORIES

USING AI TO CREATE FLEXIBILITY FOR PRODUCTION JOBS ------------ BY CLAUDIA ST. JOHN I RECENTLY HAD the opportunity to speak at a conference on the topic of employee retention and workplace flexibility. One attendee asked me how it was possible to create “flexibility” in a manufacturing environment where schedules are highly structured and production must be done onsite. His point was valid—you can’t offer hybrid or work-from-home options when the job requires operating machinery at a worksite.

But that doesn’t mean creating flexibility in shift work is impossible. It just requires a bit of “out of the box” thinking. And perhaps a little help from technology.

In today’s dynamic manufacturing landscape, managers are increasingly turning to artificial intelligence (AI) to revolutionize shift scheduling and enhance workplace flexibility for non-exempt hourly workers. This technological shift is not only improving operational efficiency but also boosting employee satisfaction and retention. Here are a few of the ways our clients are using AI to transform the manufacturing workplace and to provide flexibility for shift workers.

AI-DRIVEN SHIFT SCHEDULING AI-powered scheduling tools are at the forefront of this transformation, offering managers powerful and often free solutions to optimize workforce allocation and accommodate employee preferences. AI algorithms can generate optimized and customized shift schedules by considering multiple factors simultaneously and quickly. To prove this point during my presentation, I created a sample work schedule that took many variables into account.

Variabilities like: • Employee availability and preferences

28 • building products digest • F

• Required skills and qualifications • Production demands and forecasts By processing a complex web of variables such as these, AI was able to create a balanced schedule that met both operational needs and worker preferences, in a fraction of the time it would take a human operations manager.

REAL-TIME ADJUSTMENTS & FAIR DISTRIBUTION OF WORK One of the key advantages of AI-driven scheduling is its ability to adapt to changes in real time. When unexpected absences or production changes occur, the system can quickly recommend the most suitable replacements or shift adjustments. This agility ensures that manufacturing operations remain smooth while also providing workers with opportunities for additional hours or shift swaps when desired.

In addition, the free AI platform I was working with was able to quickly and easily ensure a fair distribution of desirable and less desirable shifts among employees—taking into consideration some factors that I hadn’t even thought of like childcare needs and commuting times. Moreover, the AI tool offered an impartial approach to scheduling that could create flexible opportunities while also reducing perceived favoritism.

ENHANCING WORKPLACE FLEXIBILITY Beyond basic scheduling, AI is enabling manufacturers to offer unprecedented levels of flexibility to their hourly workers. AI systems can manage flex day requests and time-off applications with ease. By analyzing historical data and current staffing needs, certain AI tools can au-

ebruary 2025

building-products.com

tomatically approve or suggest alternatives for employee requests without compromising production targets.

Additionally, AI can easily facilitate non-traditional arrangements such as split shifts, job sharing, or part-time positions. This flexibility allows employees to balance work with personal commitments while ensuring production maintains optimal staffing levels. Workers can post shifts they want or need to give up, and the system can identify and notify qualified colleagues who might be interested in picking up extra hours. We all know those employees who are eager to work as many shifts as possible to earn extra money and those who are happy to give up a few hours to accommodate their pursuits. AI can help facilitate those swaps within the constraints that their managers put in place, such as limiting overtime exposure, etc.

IMPLEMENTING AI-DRIVEN FLEXIBILITY To successfully implement AI-driven flexibility in manufacturing settings, it’s important to select an AI scheduling tool that integrates well with existing ERP and HR systems.

Look for solutions that you can customize to align with your specific manufacturing processes and workforce needs. You may also want to consider implementing a self-service portal or mobile app that allows workers to view their schedules, request changes, and manage their availability preferences, which can both empower them and reduce the administrative burden on managers.

And, by ensuring the right workers are in the right place at the right time, AI-driven scheduling can significantly boost productivity and increase employee satisfac-

tion by giving them the flexibility enjoyed by non-production employees.

But let me be clear, while AI offers tremendous potential for enhancing workplace flexibility, it’s not without its weaknesses and challenges. Introducing AI-driven scheduling could face resistance from employees and managers accustomed to traditional methods and despite the goal to add flexibility, it could be perceived as impersonal, which is the opposite goal. And, while AI can handle complex scheduling tasks, human oversight remains essential.

AI-generated algorithms might make mistakes and miss the mark in little and very significant ways. There will always be the need for judgment calls and out-of-the-box thinking—a uniquely human capability. While AI is an amazing tool, it does not replace managers and schedulers who know what works and what doesn’t.

Bottom line: In the right hands with the right mindset and oversight, AI can be an awesome tool to create more efficient, fair, and flexible work environments that benefit both the organization and its employees. BPD

CLAUDIA ST. JOHN Claudia St. John is president and CEO of The Workplace Advisors, Inc. Reach her at (877) 660-6400 or claudia@ theworkplaceadvisors.com.

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1/17/25 10:35 AM February 2025 • building products digest •

29

KODIAK BUYS MINNESOTA'S KENDELL

Marvin’s previous area facility.

The new 185,000-sq ft. DC will serve as a central hub where Marvin’s products will be consolidated, shipped and delivered to customers along the East Coast.

Kodiak Building Partners acquired Kendell Lumber, Winona and Rollingstone, Mn., which will be integrated into its Simonson Lumber division.

Through the integration, Simonson Lumber will expand its product and service offerings while enhancing logistics, inventory management, and customer service.

ANDERLE ACQUIRES DREWS OF TEXAS

After three generations of family ownership, Drews Lumber, Marlin, Tx., has sold to Anderle Lumber, Cameron, Tx., allowing Larry and Jeanette Brothers to retire.

Drews was opened in 1962 by their grandfather, Fred Drews, Sr., to provide a source of materials to build homes locally.

The location temporarily closed on Nov. 7-11 for a quick facelift and rebranding as Anderle’s.

MINNESOTA’S ARROW WINDS DOWN

Minnesota’s Arrow Hardware & Paint continues to liquidate its last three locations, even as it holds out hope that a buyer will step in.

The stores in St. Peter, St. Cloud and Shakopee launched liquidation sales on Nov. 16, which were to run until all inventory is depleted— anticipated on Feb. 1.

Owner Dave Neiman bought the St. Peter store from his father in 1985, gradually adding nine more locations. He switched from Ace to True Value affiliation in 2020, and a year ago cut his store count to three 3. He attributed the closure to the bankruptcy of his primary supplier, True Value, and its takeover by Do it Best. He didn’t want to again have to remerchandise every bin tag, shelf and product.

BEACON ADDS ON IN MA, MO, TN

Beacon has purchased two companies in Massachusetts and opened greenfield branches in Arnold, Mo., and Lebanon, Tn. Beacon acquired Ryan Building Products in Westwood, Ma., and Fairway Wholesale Distribution in South Hadley, Ma. Founded in 1979, Ryan specializes in seamless metal gutter fabrication and delivery. Fairway has been serving lumberyard customers for nearly five decades.

IRVING PURCHASING MAINE MILL

Irving Forest Products bought the Masardis Sawmill in Masardis, Me. Previously owned by Groupe Lebel, the Masardis mill has a long history of producing random-length spruce and fir lumber. It currently employs 80 and has the capacity to produce 115 million bd. ft. annually.

The sawmill is located within close proximity to Irving’s 1.3 million acres of timberlands in Maine.

DEALERS WHOLESALE ADDS PBS

Dealers Wholesale, Indianapolis, In.-based distributor of commercial doors, business hardware, and security systems, has purchased Palatine Builders Supply, Wood Dale, Il. Founded in 1987, Palatine sells metal and wood doors, hollow metal frames, door hardware, and bathroom accessories to contractors throughout the Chicago area.

All 14 PBS employees expect to stay on, including GM Sarah Saisi and sales manager Mark Brasseur.

MARVIN OPENS DC IN CONNECTICUT

Marvin Windows & Doors opened its newest distribution center in Windsor, Ct., which will provide four times the operating footprint of

C&L WOOD JOINS PALLETONE

UFP Packaging, LLC, has acquired the assets of C&L Wood Products, Inc., a manufacturer of pallets and mulch based in Hartselle, Al. C&L will operate as part of UFP Packaging’s PalletOne business unit.

C&L’s leadership team, including president Henry Bowman and operations manager Frank Janek, will remain with the company.

C&L was founded in 1975 and acquired by Bowman in 1996.

MARVIN'S NEW DC IN WINDSOR, CT.

30 • building products digest • F

ebruary 2025

------------| DEALER BRIEFS Northville Lumber relocated to a larger, 72,000-sq. ft. facility in Northville, Mi., after more than a century in downtown Northville.

Morrow & Sons Lumber, Lawson, Mo., lost its lumber warehouse in a Dec. 18 blaze.

Schmuck Lumber Co. reopened its Gettysburg, Pa., location after adding a full-service Ace Hardware store, headed by Landon Rife.

Mead Lumber hosted a grand reopening at its newly renovated location in Liberal, Ks. Builders FirstSource will consolidate its two West Jacksonville, Fl., distribution centers into a leased 190,402-sq. ft., expected to be remodeled by next month.

Linworth Lumber, Worthington, Oh., and Strait & Lamp Lumber, Hebron, Oh., have rebranded as S&L Lumber.

MANS Lumber & Home, Trenton, Mi., purchased Michigan Timber & Truss, Flint, Mi., which will retain its existing name.

Texas Building Supply sold its shuttered Higginbotham property in Liberty Hill, Tx., to the local school district for $3.6 million.

Ewing Outdoor Supply added a branch in Richmond, Va. Westlake Ace Hardware is buying Augusta Ace Home Center, Augusta, Ks., from Pat and Diane Heriank. The deal should close March 1.

Aubuchon Co. purchased Noble Ace Hardware's stores in Rutland, Vt., and Cobleskill and Cambridge, N.Y., from Robert A. Noble III. Kabelin Ace Hardware opened store #8 in Michigan City, In. K&B True Value, Annapolis, Md., is changing co-op affiliation and will rebrand as K&B Ace Hardware this year.

Ossian Hardware, Ossian, In., acquired Markle Hardware & Rental, Markle, In., as its 3rd location.

A Few Cool Hardware Stores has signed a lease to open store #14 late this spring in Rockville, Md. Clouse’s Ace Hardware, operator of 22 stores in Michigan, has purchased Foster’s Ace Hardware, Newberry, Mi., and renamed it Newberry Ace Hardware.

84 Lumber rebranded its advertising division from Transformation Media to simply TM Advertising. building-products.com

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------------| SUPPLIER BRIEFS

BPI ACQUIRES HEARTLAND MILLWORK

Godfrey Forest Products will build a 617,000-sq. ft. OSB mill at the former Androscoggin Mill in Jay, Me.

Evermark has purchased stair-parts manufacturer Oak Pointe, Newcomerstown, Oh. Woodgrain bought Jeld-Wen's Towanda, Pa., plant.

OmniMax International, Atlanta, Ga., purchased Millennium Metals, Jacksonville, Fl. IKO will open a new facility in Bismarck, Mo., to produce granules for its shingle plants across the country.

BlueLinx expanded its distribution of LP Building Solutions’ LP SmartSide Trim & Siding and SmartSide ExpertFinish Trim & Siding in the Central Region, adding Monroe, La., and Little Rock, Ar. BlueLinx now stocks LP SmartSide at 17 locations.

Oldcastle APG merged its fencing lines (Barrette Outdoor Living, National Vinyl Products, Alumi-Guard, ActiveYards, Aluminum Fence Supply, Bufftech and SimTek) into the new Catalyst Fence Solutions brand.

Nichiha USA's Architectural Wall Panel and NichiProduct lines are Build America, Buy America compliant.

Kebony North America received an ICC-ESL Product Listing for its 1x6 dually modified wood Click-In Cladding System and Florida Building Code approval for additional CCS configurations.

LBM Advantage handed out 2024 Vendor of the Year Awards to CertainTeed Gypsum (commodities), Quikrete (specialties), James Hardie (millwork), and Cabinetworks Group (kitchen & bath).

Building Products Inc., Watertown, S.D., has acquired Heartland Millwork, a custom millwork manufacturer based in Larchwood, Ia., which will continue under existing general manager of operations Shane Roth.

The integration between both companies is expected to enhance operational efficiency through volume purchasing advantages. Additionally, investments in stateof-the-art equipment will increase production capacity while maintaining quality service for existing and new customers.

Founded in 1957, BPI has operates branches in Sioux Falls, S.D.; Fargo, N.D.; Evansdale and Council Bluffs, Ia.; Watertown, Wi.; and Elk River, Mn.

VERSATEX HONORS TOP PERFORMERS

Versatex Building Products has announced the recipients of its VERSATEXcellence Award for 2024.

Honorees include: Wholesale Distributor of the Year Wholesale Millwork, Inc., Reading, Pa.; National Stocking Dealer of the Year Alside Supply Center, Cheektowaga, N.Y.; and Regional Stocking Dealers of the Year Herrington’s, Hillsdale, N.Y.; Siding Depot, Asbury Park, N.J.; 84 Lumber Co., Selbyville, De.; Wood Specialties by Fehrenbacher, Evansville, In.; Buck Lumber & Building Supply, Charleston, S.C.; Manning Building Supplies, Jacksonville, Fl.; and Lumber One Home Center, Little Rock, Ar. Wholesale Distributor Sales Rep of the Year is Steve Cheffy, Snavely Forest Products, Greensboro, N.C.

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------------| MOVERS & SHAKERS Kevin Smick has been promoted to president of I.S. Smick Lumber, Quinton, N.J. Glenn Butterfield, previously with Barrette Outdoor Living, has joined the sales team at Capital Forest Products, Allentown, Pa. Dylan Dixon is now outside sales coordinator at 84 Lumber, Durham, N.C. Eric Harper was promoted to general mgr. of BlueLinx, Cincinnati, Oh. Caroline Pearce joined the marketing team at Culpeper Wood Preservers, Culpeper, Va. Zach Crews and Caroline Butler are new to the Southern region outside sales team, with Avarie Powell new to outside sales for the Midwest region. Wendy Farmer has been promoted to sales mgr. for Culpeper’s plant in Sweetwater, Tn. Joshua Whitley has been named senior VP and chief financial officer of McCoy’s Building Supply, San Marcos, Tx. He succeeds CFO Rick Neal, who retired after 27 years with the chain.

Bill Georgelis was promoted to VP of Eastern operations for Snavely Forest Products, Pittsburgh, Pa. Jack Johnson has been named VP-siding manufacturing for LP Building Solutions, Nashville, Tn. Josh Kroell was promoted to operations mgr. for the retail division of Lezzer Lumber, Curwensville, Pa. Andy Reich is now regional sales mgr., eastern region; Paul Cavalier, regional sales mgr., western region; Bo Hackney, store mgr., Pennsdale, Pa.; and Mike Ashcroft, assistant mgr., State College, Pa. Jared Rhodes, ex-84 Lumber, is a new outdoor living specialist with Lezzer in Pittsburgh, Pa. Justin Colby is now outside sales coordinator for Hughes Lumber, Afton, Ok. Andrew Vachon, ex-Barrette Outdoor Living, is a new Greenland, N.H.based account mgr. with Boise Cascade.

Charles Scott has been promoted to plant mgr. at Universal Truss, Rowesville, S.C.

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Austin Kessler, ex-Home Depot, is now general mgr. at R.P. Lumber, Edwardsville, Il. Brad Spaans has been named sales mgr. at Paradigm Lumber, Sioux Falls, S.D. Tom Horvat, global director of marketing for Koppers Performance Chemicals, Griffin, Ga., has retired after 34 years with Koppers/ Osmose.

Steve Rendine, ex-Douglas Lumber, was appointed VP of multi-family/ light commercial for Arnold Lumber Co., West Kingston, R.I. Mark Garboski has been promoted to executive vice president of Kodiak Building Partners’ Southeast region, overseeing operations of its American Builders Supply, Carpenter Contractors of America Southeast, Keys Lumber, and Sunrise Builders Supply divisions.

Cliff Shimer, previously with ABS, was promoted to Kodiak’s EVP of business transformation.

Dave Johnson was promoted to district mgr. of L&W Supply’s MidAtlantic District, overseeing 12 branches in eastern Pennsylvania, New Jersey, and north Delaware.

building-products.com

Peter Clifford, senior VP, COO and CFO, The AZEK Co., Chicago, Il., is resigning to join a company outside of the building products industry.

Ryan Lada is now senior VP, CFO and treasurer, and Matthew Wiora is chief accounting officer.

Jason Bunting has moved to Carter Lumber, Charleston, S.C., as market sales mgr.

Troy Buchanan is relocating from Liberty, N.C., to serve as facilities mgr. for Snavely Forest Products in Gonzales, Tx. Chad Kelly, ex-LP, is now general mgr. of InventWood’s new SuperWood plant in Frederick, Md. Lisa Rimmer has been promoted to executive VP of Richland Lumber, Mansfield, Oh. Clay Jackson, ex-Tractor Supply, has been appointed executive VP and chief operating officer of Orgill, Collierville, Tn. Craig Cowart, COO of CNRG, is being promoted to senior VP. Jordan Tice is now VP-assortment planning & dealer field operations; Francisco Feraud, VP-sales, international; Laura Luotonen, VP-credit; and Jim Rivas, VP of Orgill and president of subsidiary Tyndale Advisors. Karen Meredith, director of LBM sales, will be retiring on March 31 after 30 years leading Orgill’s LBM team following 18 years as a buyer with Central Hardware. Mark Scheer, director of field marketing, retired at the end of 2024 after 45 years in the industry, the last 16 with Orgill. Kevin Walker, director of transportation, is retiring after 29 years in operations. Newly named directors are: Kevin Farnsworth, dealer conversions-West; Jordan Hughes, marketing & advertising; Chad Murray, dealer conversionsEast; Alison Farrington, corporate account conversions; Joshua Quattlebaum, retail technology product management; Whitney Mancuso, brand strategy; Trey White, safety; Megan Kremser, accounting; Charlotte Wells, retail services operations; Alice Thomas, credit; Mike Cutrona, HR; and Reddy Bireddy, master data management.

Josh Johnson, Ivey’s, Mansfield, La., was elected 2025 chairman of the Construction Suppliers Association. Brett Bailess, Service Lumber, Rolling Fork, Ms., is chair-elect. New to the board building-products.com

are: Merritt Huber Jr., Carolina Lumber, Atlanta, Ga.; David Swift Jr., Swift Supply, Daphne, Al.; and Will Lummus Jr., Lummus Supply, Acworth, Ga. Skiler Lehman has rejoined Do it Best, Fort Wayne, In., as director of ecommerce.

Mike Post was promoted to president and chief operating officer for ABC Supply, Beloit, Wi. Jeff Beyer has been named Midwest regional sales mgr. for Deceuninck North America, Monroe. Oh. Fraser Ford III, ex-Grainger, is now with Cameron Ashley Building

Products, Greer, S.C., as inside sales mgr.

Michael Di Dio, ex-Wallaby Windows, is now with US Lumber Brokers, Del Valle, Tx., in sales & estimating.

Tony Ranzulla, mgr., Elston Ace Hardware, Chicago, Il., has retired after 47 years with the company.

Ashleigh Gulling is new to Westlake Royal Building Products, Columbus, Oh., as product development mgr.

Robin Eublind is now in charge of pricing at Mungus-Fungus Forest Products, Climax, Nv., according to owners Hugh Mungus and Freddy Fungus.

VERTICALLY SPEAKING CT Darnell and LBM Advantage member, A.D. Moyer Lumber, teamed up to maximize inventory efficiency with smart vertical storage solutions. By prioritizing ease of access, they made products simpler to find and faster to load.

The result? A transformed yard that went from 11 acres to just 4, while increasing SKU capacity. With the addition of 2 new T-sheds, 2 new L-sheds, and 2 Power Bins, the yard now offers more storage and improved loading efficiency—without losing a single SKU.

CT-Darnell.com Sunbelt-Rack.com 800-353-0892

Read about all of our projects at sunbelt-rack.com/stories/ or scan this code. © WTD Holdings, Inc., 2025. All rights reserved.

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------------| NHLA ON HARDWOODS

EMBRACING SUSTAINABLE HARDWOOD A RESOURCE FOR THE SUPPLY CHAIN ------------ BY BRENNAH HUTCHISON IN AN INDUSTRY filled with environmentally-friendly claims, your role as wholesalers, distributors and retailers is crucial in bringing high-quality, sustainable hardwoods to market. As nearly 54%* of U.S. consumers are skeptical of sustainability claims, your efforts are vital in ensuring you’re offering products that meet the demand for responsible, eco-conscious materials.

The Rising Importance of Sustainability in the Supply Chain As sustainability becomes a top priority in commercial design, it’s essential to differentiate between authentic, sustainable hardwoods and products that only claim to be eco-friendly. The Federal Trade Commission’s “Green Guides,” which provide guidance on the use of environmental marketing claims, reveal how some companies market their products as “recyclable” or “net zero” without making genuine environmental efforts. Understanding these distinctions is crucial for making informed purchasing decisions and confidently marketing products to your clients.

Your Trusted Resource for Sustainable Hardwood The Real American Hardwood Coalition (RAHC), in collaboration with the National Hardwood Lumber Association (NHLA), has launched RealAmericanHardwood.pro, a unique platform designed to provide accurate, reliable information about American hardwoods.

This website offers in-depth insights into hardwoods’ durability, versatility and environmental benefits, enabling you to make informed decisions about the products you source and sell.

Exploring RealAmericanHardwood.pro RealAmericanHardwood.pro is your go-to resource for staying informed about the latest trends in the hardwood industry. It features case studies and projects that showcase the use of American hardwoods in commercial design, providing you with examples to share with your customers. The site also offers educational content, such as the hardwood lifecycle and sustainable practices, to help you better understand the industry and confidently promote these products to your clients.

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REALAMERICANHARDWOOD.PRO can help you confidently promote sustainable materials to increasingly eco-conscious customers.

Aligning with Industry Leaders By aligning with industry leaders like the NHLA and RAHC, you can be confident that RealAmericanHardwood.pro is a credible and trustworthy resource. These organizations have joined forces to promote the use of American hardwoods in both residential and commercial applications. RealAmericanHardwood.pro results from these collaborative efforts, reflecting a shared mission to support sustainable and ethical practices within the hardwood industry.

Empowering Your Business NHLA formed a focus group with commercial designers and architects to better serve the supply chain in preparation for NeoCon and the launch of RealAmericanHardwood.pro. The group identified key areas where the supply chain needs to enhance its understanding of the hardwood lifecycle and its sustainable possibilities.

RealAmericanHardwood.pro addresses these gaps, offering clear, accessible information that empowers you to make informed decisions about the products you carry, instilling you with confidence in your choices.

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Why Real American Hardwood?

With consumers increasingly willing to pay more for sustainable products, trust is more important than ever. RealAmericanHardwood. pro provides the transparency you need to offer sustainable hardwoods to your customers confidently. The website equips you with the knowledge to promote these products effectively, helping you build trust with your clients and drive sales, making your business relationships more reliable and secure.

Visit RealAmericanHardwood.pro today to explore the endless possibilities of sustainable hardwood.

Equip yourself with the information and insights necessary to meet the growing demand for eco-friendly building materials. Together, we can ensure that the hardwood industry remains a trusted and vital supply chain. BPD – Brennah Hutchison is content strategist and editor for National Hardwood Lumber Association (www.nhla.com). * Source: Fernandes, J. (2023, April 25) YouGov. (n.d.). "Global: Are Consumers Mistrustful of Brands' Green Claims?"

NEW WEBSITE illustrates that American hardwoods offer even more than their beauty and versatility.

QUALITY HARDWOOD PRODUCTS – WHERE, WHEN, AND JUST HOW YOU NEED THEM Domestic: Appalachian, Glacial & Western Lumber Imported: Tropical Decking & Lumber building-products.com

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------------| NHLA ON HARDWOODS

WHY HARDWOOD SUSTAINABILITY AND CARBON SEQUESTRATION MATTER ------------ BY BRENNAH HUTCHISON IN TODAY’S rapidly changing world, sustainability isn’t just a buzzword—it’s a business imperative. As wholesalers, distributors, and retailers in the hardwood supply chain, you’re uniquely positioned to influence the products that end up in the hands of builders, furniture makers, and homeowners. Understanding the sustainability of U.S. hardwoods and their role in carbon sequestration is crucial, not just for the environment, but for your business as well.

the wood products—whether it’s flooring, furniture or millwork—effectively locking away carbon for the lifespan of the product.

Why it matters to you: Promoting hardwood products as a low-carbon alternative to materials like steel or concrete adds value to your offerings. Customers increasingly care about their carbon footprint, and by positioning hardwoods as an environmentally friendly choice, you can stand out in the marketplace.

Sustainable Hardwood Harvesting Supports LongTerm Supply Sustainable forestry practices, such as selective harvesting, ensure that U.S. hardwood forests remain productive over the long term. By carefully managing forests, we can balance the need for timber production with the conservation of diverse wildlife habitats. This means that the wood you source from mills is part of a continuous cycle that replenishes itself, ensuring a steady supply for years to come.

Why it matters to you: With the hardwood industry increasingly focusing on sustainability, you can confidently provide your customers with products that meet the highest environmental standards. Sustainable sourcing also aligns with the growing consumer demand for eco-friendly products.

Mitigating Climate Change via Responsible Forestry U.S. hardwoods, when sourced from sustainably managed forests, contribute to fighting climate change.

Sustainable management practices enhance carbon storage, reduce wildfire risks, and ensure forests continue to grow. By supporting sustainable hardwoods, you’re indirectly helping to mitigate climate change.

Why it matters to you: As businesses and consumers become more climate-conscious, showcasing your commitment to selling sustainably sourced hardwoods can give you a competitive edge. It positions your brand as a leader in promoting products that are not only high quality but also environmentally responsible.

Carbon Sequestration: Wood Products Store Carbon One of the most overlooked benefits of using hardwood is its role in carbon sequestration. Trees naturally absorb carbon dioxide from the atmosphere, storing it in their wood. When forests are managed sustainably and trees are harvested, the carbon remains stored in

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Preventing the Need for Unsustainable Imports As global demand for timber rises, reducing domestic hardwood production could result in increased reliance on imported wood from regions with less stringent environmental regulations. This not only impacts global biodiversity but also increases your ecological footprint.

Why it matters to you: By supporting U.S. hardwoods, you’re not only ensuring a high-quality product but also helping to reduce the ecological impact of im-

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ports. It allows you to provide your customers with hardwoods that are sourced from forests with stringent sustainability standards.

Educating Your Customers One of the most powerful tools you have in driving demand for sustainably sourced hardwoods is education. When you understand and communicate the environmental benefits of U.S. hardwoods, you can influence the decisions of builders, furniture makers, and homeowners, who are increasingly seeking eco-friendly materials.

Why it matters to you: Educating your customers about the sustainability of the hardwoods you sell can create loyalty and trust. When they understand the positive impact of choosing sustainable hardwoods, they’re more likely to return to you for future projects.

ROOTED IN EXCELLENCE. DRIVEN TO SERVE.

Promoting Industry Standards Certification standards, such as those from the Forest Stewardship Council (FSC), provide assurances that the hardwoods you sell meet rigorous environmental guidelines.

These certifications can be a key selling point for customers looking for sustainable options.

Why it matters to you: By promoting certified hardwood products, you not only align with global environmental standards but also ensure your customers can trust that the products they’re buying meet high sustainability criteria.

Your Selling Point: Sustainability Hardwood sustainability and carbon sequestration aren’t just about environmental responsibility— they’re also powerful selling points for your business. By understanding the role of sustainable forestry and carbon sequestration, you can offer your customers products that not only meet their needs but also support a more sustainable future. As the middle link in the supply chain, you have the opportunity to lead by example, ensuring the hardwood industry continues to thrive both economically and ecologically. BPD – Brennah Hutchison is content strategist and editor for National Hardwood Lumber Association (www.nhla.com).

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------------| NHLA ON HARDWOODS

DON’T BE SURPRISED BY HARDWOOD LUMBER SHORTAGES AND HIGHER PRICES IN 2025 ------------ BY DAN MEYER IT HAS BEEN A ROUGH couple of years for the North American hardwood lumber industry. U.S. hardwood lumber exports fell to a 12-year low in 2023 and were only marginally better in 2024.

U.S. single-family housing starts were the lowest of the Covid era in 2023, and were likewise only modestly stronger through November 2024, slowed by high inflation, mortgage rates and home prices. Remodeling expenditures fell in 2023 and 2024 for the first time in at least a decade. The resultant decline in flooring, furniture, cabinet and moulding demand drove the second significant downsizing in the hardwood sector in six years, and the fourth since major portions of the U.S. furniture manufacturing industry moved overseas at the turn of the century.

It wasn’t until the middle of 2024 that North American hardwood lumber production—which most industry members say is now the lowest they’ve ever seen— finally fell to match demand levels.

Looking forward, while domestic and global demand improvements will come slowly, there are valid reasons to believe lumber shortages and price spikes may quickly make 2025 a much different year.

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Lumber Production Will Remain Well Below Capacity As much as hardwood sawmills might like to return to a high-production, high-demand environment, we expect a rather cautious production response to lumber demand and price increases—in part because most of the new “demand” expected in the first half of 2025 will only serve to refill supply chains. It will take many months of sustained market improvements—along with strong signals that actual consumer demand is improving—before producers risk investing in higher production.

And, for good reason. Following each of the last industry downsizing events, lumber buyers grew concerned about availability. “Panic buying” caused rapid price spikes and many producers quickly ramped up production in response. However, as soon as buyers restocked and realized there remained enough capacity to meet future needs, they pulled back and prices fell as rapidly as they rose, leaving producers with large inventories of high-cost lumber they could only sell at a loss.

Additionally, it is unlikely that many of the current constraints on hardwood lumber production will lift quickly. Log prices, for example, are already too high

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relative to lumber prices, and any perceived uptick in the lumber market will only push them higher. And, even if landowners were suddenly willing to sell timber at prices that would allow better sawmill profitability, there aren’t enough loggers left to increase the timber harvest much above current levels.

Lumber Prices Can’t Go Lower Hardwood lumber prices did generally increase in 2024, at least according to our 14-item weighted index, though that does not mean that hardwood producers made a killing, and results for individual species, grades and thicknesses were highly variable. At the end of 2024 our kiln-dried lumber price index was 41% higher than in January 2005. However, after adjusting for the 65% inflation that has occurred since, current prices are actually 15% lower than 20 years ago (see graph). In fact, average lumber prices have only been above the inflation-tracking level in 20 of the last 240 months, and they’ve been more than 15% below the inflation line for 144 months… a full 12 of the 20 years. Most manufacturing input costs, however—logs, labor, insurance, fuel, equipment, etc.—have risen alongside inflation, if not faster.

Further, the 21% growth in our kiln-dried index in 2024 was largely due to record high prices for one

species: white oak. KD 4/4 FAS/1F and #1 Common white oak account for a combined 26% of the weighted index value, but those two items accounted for 64% of the net growth in the index in 2024. Yes, there were healthy gains in upper-grade hard and soft maple prices in 2024, but the index increase was carried by white oak. And, with common-grade and low-grade markets much less robust than the uppers, the index gain truly overstates the overall revenue picture for the average hardwood producer—which has to move much more than white oak and upper-grade lumber.

With lumber prices historically low, and production costs inflated, there simply isn’t room for sawmills to lower average lumber prices any further and remain in business.

Many sawmills reached that point in 2024, electing to reduce production and/or sit on inventory they couldn’t sell at a profit. That won’t change much in 2025. Instead, mills will remain lean and focused on those species that offer the best margins, producing only as much as they reasonably believe they can move quickly.

Chinese Tariffs Will Have Less Impact Writing this in December, we do not have the foresight to know whether the second Trump Ad-

HARDWOOD REVIEW’S KD hardwood lumber price index, adjusted for inflation. Had lumber prices tracked up in tandem with inflation, the inflation-adjusted index would have mirrored the dashed horizontal line.

building-products.com

ministration will usher in tariffs on imported wood products, nor which countries may be affected, nor whether they will again be met with reciprocal tariffs on U.S. lumber exports. Should tariffs come, however, and should they again be primarily on trade between the U.S. and China, we don’t expect the market impact to be as significant as during the first trade war. Following China’s July 2018 imposition of reciprocal tariffs on U.S. hardwood lumber imports, third-quarter shipments fell 36% from Q2’s record high, and by Q3 2019, they were down 57% from the peak.

What will be different this time?

For one, the North American hardwood lumber industry was in a dramatically different position back in 2018, following three years of steadily rising Chinese demand, sawmill expansions, and wide-open production. Everything that could be produced could easily be sold… and, then, suddenly it couldn’t.

Secondly, China accounted for 54-55% of all U.S. hardwood lumber exports throughout 2017 and the first half of 2018—and roughly half of all grade lumber sawn was being exported. So, the disruption in the Chinese market had an outsized impact. Today, China accounts for just one-third of lumber exports, and North American domestic demand consumes a significantly larger piece of the production pie.

Sharply reduced shipments to China would still have impacts—especially for species like cherry, ash, red oak, and walnut, of which the lion’s share of exports still goes to China—but they should be relatively smaller.

History suggests hardwood lumber shortages and price spikes are forthcoming in 2025. Secondary manufacturers are optimistic about demand upticks and will be competing against one another for whatever lumber is available from an industry that has contracted to its smallest size in decades. Lumber price increases will be short-lived, however, without the support of meaningful increases in consumer demand for hardwood products, which will take longer to develop. BPD – Dan Meyer is managing editor & analyst for The Hardwood Review. Reach him at dan@hardwoodreview.com.

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------------| NHLA ON HARDWOODS

BEYOND BIOPHILIA

WHAT’S IN VOGUE FOR NATURE & DESIGN ------------ BY THEA ROSE LEMBERGER THE ARTIST of the living spaces we occupy (where we work, sleep and play) is the interior designer. A home, our most intimate safe haven, is filled with love and an essence that often comes to life through art, design, and décor. Design impacts our productivity, and our well-being in our work places. The interior designer is creating indoor spaces, combining many different elements: color, texture, tone, pattern, function, feel, materiality, mood, and style. Despite interior designers focusing on the indoors, they often draw inspiration and incorporate design elements from the outdoor world. Isn’t this ironic?

There are many ways to explain this phenomenon, but few as fitting as biophilia. The term was first coined

by German social psychologist Erich Fromm in 1964 and later popularized by American biologist Edward Wilson in 1984. Biophilia—“the love of living things” in Greek— was a reaction against nature-isolating urbanism. E.O. Wilson’s theory suggests that humans have an innate tendency to seek connections with nature and other forms of life. This evolutionary perspective argues that throughout human history, our survival depended on understanding and interacting with the natural environment. The term acknowledges that human evolution in direct response to the natural world is an explanation for the never-ending craving for nature in all facets of life. As such, in interior design, an extension of the theory is “biophilic design,” a method that has taken

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off through the 21st century, which brings forward the relationship between humans and nature to the built environment.

Biophilic design means something different for each designer. Some take a more literal approach, incorporating the physical presence of nature in spaces through the use of live plants, leather, hardwood, water, or stone. While others take a more symbolic approach, finding analogies of nature through patterns, shapes, and colors. Biophilia is “bringing the outdoors, inside,” said Kathryn Marsh of Kathryn Interiors. “Biophilia doesn’t have to be green or a living plant. I use wood and natural colors to evoke feelings of warmness, a sense of comfort and grounding.”

When selecting wooden elements, Marsh considers hardwoods for durability, grain, texture and color, and relies on good relationships with hardwood suppliers to provide insight into the recommended application of specific species and the sustainability of the product.

“I love learning from my suppliers about their craft, I’ve learned about how one tree species produces different wood grains specific to the region they were grown, and I love highlighting those elements in my design.”

The local supplier nearest to Marsh provides a plethora of hardwood choices including: basswood, birch, red oak, walnut, maple and white oak, to name a few.

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For Hardwood Suppliers Interior designers are looking to hardwood suppliers—including lumberyards, wholesale distributors, secondary manufacturers, craftsmen and woodworkers—to tell them what’s in vogue, and vice versa. Designers look toward fashion, culture, travel, and the power of color to keep up with evolving trends. But they are also looking to suppliers of natural materials. If and when the hardwood industry strikes innovation and the development of new markets for a tree species like basswood or southern magnolia, the special applications relevant to design ought to be articulated.

With biophilic design demanding natural materials like hardwood, designers are looking to hardwood suppliers to provide information about what might cause wood to patina, how the mood of the hardwood color may change over time due to UV light or oxygen, expectations about impacts from pests, diseases or rot, and insights into the sustainability of the wood product.

Sustainability is such a vast topic that pinpointing a simple meaning that applies to every industry is nearly impossible. Relating to hardwood in interior design, information on the origin of a product, integrity of sustainable forestry labels, or descriptions about the differences between sustainably sourcing American-grown tree species versus other countries is essential.

While designers may know the basics of choosing sustainably sourced materials, fewer of their clients understand the complete picture of how sustainability relates to using hardwood in design. Sustainability is not only about installing smart appliances, more efficient lights, and renewable electricity; it’s about using materials that naturally renew with proper care, and are made to maximize durability and a long life, to ensure efficient use of resources and energy.

Trends in Design Follow Fashion Design likes trends. Fashion influences the colors of hardwoods selected in architecture and interior design. In the last few years, “light colored woods have been everywhere, and I think we will continue building-products.com

to see it for another several years,” Marsh reflected, thinking about the current trends. “What we see in design [colors, textures, moods], starts in fashion.”

The gentle hues of light hardwoods have a unique ability, just as darker woods do. The lighter woods can make a room look larger and reflect natural light calmly. To keep up with evolving trends of everyday culture, companies like Pantone provide annual color languages to inform critical decisions through every stage of workflow for brands and manufacturers.

Pantone’s 2025 color of the year is Mocha Mousse, which “expresses a level of thoughtful indulgence.

Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe,” said Leatrice Eiseman, executive director, Pantone Color Institute.

Brown is also an earthy, grounding color, that symbolically brings the outdoors, indoors. Nature has always inspired fashion, with patterns from flowers and leaves. The inspiration between nature, fashion, and design, and everyday life is perpetual, and when met with innovation, the opportunities are endless.

While the metals (steel, titanium, aluminum, alloys) have their place, hardwood is one of the few materials we have that is both (1) highly durable, resistant to environmental degradation, and able to maintain

structural integrity over time, and (2) akin to restoring a connection with nature.

Keeping the Artistic Spirit Alive Realizing the importance of optimizing the exchanges between interior designers and their suppliers (e.g., hardwood, will advance what’s in vogue with nature and design). What continues to draw interior designers to use hardwood as a material to accomplish the seven basic principles of design: balance, harmony, rhythm, proportion and scale, emphasis, contrast and details?

Artistic spirits are often open to inspiration and curious about innovation, constantly seeking new ways to express themselves, by experimenting with different techniques and styles. Not only an opportunity to keep the artistic spirit alive, the versatility and timelessness of natural wood lends itself to many design styles—rustic, contemporary, modern, farmhouse or traditional.

As design evolves, so too does the way hardwood is incorporated into spaces. “You used to have to match the different wood tones, colors and grains. Now, you can see different uses of wood combined in the same design,” said Marsh. “Hardwood is also used in combination with other materials to meet both cost needs and design innovations.” BPD – Thea Rose Lemberger, M.S. is an environmental scientist specializing in forest health, wood utilization, and sustainability.

LIGHTER WOODSY SHADES, such as Pantone color of the year Mocha Mousse, influence designers.

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------------| NHLA ON HARDWOODS

THE ENDLESS STAIR, constructed of American tulipwood, is pioneering the use of hardwood CLT. (Photo by Alex de Rijke)

NATURE’S TOUCH

THE ROLE OF HARDWOOD IN BIOPHILIC DESIGN ------------ BY BRENNAH HUTCHISON WHY IS HARDWOOD the perfect material for biophilic design, and how can you leverage its natural appeal to boost your sales?

Biophilic design is an emerging trend in architecture and design, gaining momentum due to global warming and rising sea levels. Designers, architects, and builders are increasingly turning to sustainable, eco-conscious materials that foster a connection with the natural world. This interconnectedness is vital for our physical and mental well-being. But what exactly is biophilic design, and how does hardwood fit into this approach?

Biophilic design seeks to incorporate natural elements into built environments, fostering a connection with nature. The concept is rooted in biologist E.O. Wilson’s 1984 book Biophilia, which explores human affinity for nature. Wilson suggests this bond is embedded in our biology, providing comfort, sparking creativity, and being essential for survival. Biophilic design translates

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this concept into architectural practice, integrating natural elements into everyday environments to combat our growing disconnection from nature.

The Natural Aesthetic and Sensory Benefits of Hardwoods Hardwood plays a significant role in biophilic design by bringing the beauty and warmth of nature indoors.

Its natural grain patterns and warm tones provide visual and tactile engagement, fostering a sense of natural connectedness. Walking barefoot on a hardwood floor or admiring natural woodgrain can evoke emotional responses and have been linked to increased creativity and productivity.

The National Hardwood Lumber Association (NHLA) interviewed Dr. Sally Augustin, an environmental and design psychologist, who emphasizes the psychological benefits of hardwood in biophilic design. She argues

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that the natural authenticity of hardwood is psychologically comforting, whereas artificial materials like linoleum and vinyl can cause discomfort. “If you think about how the human brain works, the way we process information, the things we found comforting millions of years ago—these are elements of biophilic design… One of the things our minds don’t like is to feel like somebody’s trying to trick it. So, seeing something that’s obviously unnatural… that’s about the worst thing you could do from a psychological design perspective.”

Augustin illustrates this by referencing a design product that replicates real wood with repetitive “knots,” explaining that our brains easily detect such artificial patterns and prefer the organic randomness of real wood.

Successful Biophilic Projects on Realamericanhardwood.pro Visit realamericanhardwood.pro to see examples that illustrate the successful application of biophilic design. These projects integrate natural materials and innovative techniques to create environments that enhance health and connect people to nature. From largescale constructions to artistic installations and bespoke furniture, each project demonstrates the versatility and sustainability of hardwood, fostering a deeper appreciation for the natural world.

Examples include: 1. The Americana Project at the Omni PGA Resort in Frisco, Tx.: This project showcases over 100,000 sq. ft. of thermally modified hardwood, highlighting its resilience and suitability for extreme conditions, enhancing aesthetic appeal, and fostering a connection to nature.

2. The Endless Stair: An installation made from American tulipwood CLT, combining visual intrigue with advanced timber technology, promoting biophilic design by encouraging environmental interaction.

3. The “Hole Chair”: Created by Lola Lely, this chair uses American maple and walnut, emphasizing a connection to the natural world and creating a tactile, organic experience.

Leveraging Hardwood’s Natural Appeal to Boost Sales Hardwood’s natural appeal makes it the perfect material for biophilic design, offering numerous benefits that can be leveraged to boost sales: • Durability and Longevity: Hardwood floors can last decades, often outlasting other flooring materials.

• Sustainability: Hardwood is a renewable resource.

Responsible forestry practices ensure ecological balance. Forests store about 2.5 trillion metric tons of carbon and capture 800 million tons of CO2 each year.

They also contribute to 13% of the U.S. CO2 emissions reduction, making hardwood an eco-friendly choice.

• Health Benefits: Hardwood doesn’t trap dust and allergens, improving indoor air quality. Using natural materials like hardwood in design is linked to a 15% increase in productivity and a 26.4% boost in cognitive performance. Hardwood fosters a sense of community and individual comfort, bridging diverse design needs. building-products.com

• Thermal Properties: Hardwood helps maintain indoor temperatures, reducing the need for artificial heating and cooling.

• Economic Value: Homes with hardwood floors tend to have higher resale values and attract more buyers.

Hardwood offers long-term cost benefits due to its durability and lasting appeal.

THE HOLE CHAIR uses American maple and walnut to emphasize a connection to the natural world. (Photo by Petr Krejci Photography)

Embracing Hardwood for a Sustainable Future Hardwood’s integration into biophilic design enhances mental well-being and promotes environmental sustainability. By choosing hardwood, you can create spaces that foster a deep connection with nature, support sustainable practices, and contribute to a healthier, more balanced way of life.

Watch Dr. Augustin’s interview and explore the projects mentioned on realamericanhardwood.pro to see how hardwood can transform spaces while supporting environmental stewardship. BPD – Brennah Hutchison is content strategist and editor for National Hardwood Lumber Association (www.nhla.com).

Sources Andreucci, Maria Beatrice, et al. “Exploring challenges and opportunities of biophilic urban design: Evidence from research and experimentation.” Sustainability, vol. 13, no. 8, April 13, 2021, p. 4323, https://doi.org/10.3390/su13084323.

Barbiero, Giuseppe, and Rita Berto. “Biophilia as evolutionary adaptation: An onto- and phylogenetic framework for biophilic design.” Frontiers in Psychology, vol. 12, July 21, 2021, https://doi. org/10.3389/fpsyg.2021.700709.

Dovetail, Inc. “Building with Wood,” https://www.dovetailinc. org/report_pdfs/2015/building_with_wood.pdf.

Hutson, James, and Piper Hutson. “Neuroinclusive workplaces and Biophilic Design: Strategies for Promoting Occupational Health and Sustainability in smart cities.” Global Health Economics and Sustainability, vol. 1, no. 1, July 6, 2023, p. 0549, https:// doi.org/10.36922/ghes.0549.

YouTube. “NHLA Biophilic Design.” YouTube, uploaded by NHLA, https://youtu.be/eQjILONOjpI?si=wZgg5H237UtpJl6N. February 2025 • building products digest •

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------------| NHLA ON HARDWOODS

DISTRIBUTORS are essential in bridging the gap as the construction industry demands sustainable products. (Photo by Sierra Forest Products, a division of UCS Forest Group)

DISTRIBUTORS CAN PAVE THE WAY TO A MORE SUSTAINABLE LBM INDUSTRY ------------ BY JULIA SIMS SUSTAINABILITY IS NO LONGER just a buzzword—it’s a guiding principle that drives innovation across industries, particularly in wood and construction. Distributors play a pivotal role in promoting sustainable practices, acting as intermediaries between responsible forestry and the construction industry’s growing demand for durable, eco-friendly materials.

By adhering to standards such as FSC certification and promoting transparency in the supply chain, distributors help the industry evolve toward more environmentally conscious practices.

Supporting Sustainable Practices via Certification As one of the first FSC-certified distributors, companies like UCS Forest Group demonstrate how these kinds of certifications not only guarantee responsible sourcing but also serve as tools for educating buyers about sustainable practices. They also ensure products align with standards like TSCA VI, CARB2, NAF, ULEF, and LEED VI eligibility, all of which are increasingly sought after by environmentally conscious consumers.

Market-Driven Innovations: Responding to Customer Demands As sustainability becomes more engrained in the design and construction industries, trends like biophilic design, which connects people to nature through raw materials, are becoming more prominent. By staying

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ahead of market trends and continuously evolving their product offerings, UCS is not only responding to customer demands but also proactively driving the conversation around sustainability in the industry.

For example, in recent years, white oak has become a highly sought-after material in the design space, valued for its aesthetic appeal, strength, and versatility.

However, it is also a rare species that is currently being overharvested, raising concerns about its longevity.

Through its expertise in sourcing hardwood from five distinct growing regions, UCS educates customers on the natural limitations of certain products and guides them towards alternatives, such as red oak, that are more abundant. By doing so, they balance environmental stewardship with customer satisfaction, ensuring a sustainable approach to the use of valuable resources.

Practical Expertise and Industry Standards Navigating the complexities of responsible sourcing of building materials can be challenging for construction professionals, and UCS’s role as an educator and intermediary between architects, designers, and manufacturers is crucial. The company helps customers understand the industry standards, grading systems, and sourcing strategies that can lead to more informed purchasing decisions.

Below are some practical insights on industry stan-

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dards, grading systems, and sourcing strategies that can help streamline the decision-making process when purchasing building materials: · Understanding Certification Standards: It’s essential to prioritize certifications that ensure sustainable sourcing and quality. For instance, FSC certification guarantees wood products are sourced from responsibly managed forests, while CARB2 and ULEF/NAF certifications ensure low formaldehyde emissions in composite wood products. · Navigating Grading Systems Based on Application: The NHLA grading system is a cornerstone of sustainable wood utilization that ensures every part of the tree is used effectively. It accounts for the needs of various applications which all require different qualities of wood.

By classifying lumber based on the percentage of clear, defect-free wood, the grading system inherently minimizes waste.

Distributors play a crucial role in breaking down barriers to purchasing and utilizing wood by educating buyers about grading systems and ensuring a wide range of certified, sustainable, and in-demand products are readily available. · Effective Sourcing Strategies: When sourcing sustainable materials, it’s important to ensure transparency throughout the supply chain. Look for suppliers who provide traceability for their products, showing where and how materials are sourced. This transparency helps reduce the risk of relying on unsustainable or unethical sources.

Additionally, tools like Environmental Product Declarations (EPDs) give detailed insight into the environmental impact of a material, such as its carbon footprint and resource consumption.

als, the carbon remains sequestered for the lifetime of the product,” explains Rob Cabral, vice presidentlumber and inventory management at UCS Forest Group of Companies.

“Wood products, from lumber to composite panels, are composed of fibers that capture and store carbon dioxide throughout their lifecycle.

As trees grow, they absorb carbon from the atmosphere, storing it in their biomass.”

Recycled wood and repurposed wood products continue to store carbon even at the end of their initial use. By reusing and repurposing wood, UCS helps extend the carbon storage cycle, ensuring that it is sequestered in the material and remains out of the atmosphere for as long as possible. This cyclical process is a key component of UCS’s broader sustainability strategy, helping customers reduce their own carbon footprints while contributing to global carbon sequestration efforts.

UCS has long been committed to adopting more sustainable practices into all aspects of their operations and educating the community through thought leadership, continuing education units, and website resources that help customers make informed decisions when planning their projects.

Looking Ahead As the construction industry continues to embrace carbon neutrality and resource efficiency, distributors will remain essential in driving positive change. Their role in fostering collaboration, reducing waste, and promoting sustainable practices ensures the wood industry is wellequipped to meet the challenges of a more environmentally conscious future. BPD – Julia Sims is marketing communications manager for UCS Forest Group of Companies (www.ucsforestgroup.com).

The Role of Wood in Carbon Sequestration One of the most compelling arguments for using more wood in construction is its ability to regenerate and store carbon, helping to combat the effects of climate change.

“North American forests are growing at faster rates today than they’re being harvested. When these trees are responsibly sourced and processed into building materibuilding-products.com

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------------| NHLA ON HARDWOODS

NEW TOOL TO PROMOTE NORTH AMERICAN HARDWOODS TO YOUR CUSTOMERS THE NORTH AMERICAN Hardwood Species Guide is an invaluable tool created by NHLA in partnership with the Real American Hardwood Coalition and the U.S. Forest Service. Designed specifically for designers, architects, and contractors, this guide showcases 14 of the most commonly available hardwood species.

With a focus on visual and practical benefits, it’s tailored to help professionals choose the right species for their projects while enhancing the end user’s experience.

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A Comprehensive Resource for the Industry The North American Hardwood Species Guide is more than a simple catalog—it’s a hands-on resource designed to inspire and inform. The guide is presented as a trifold with inserts containing card-sized samples of each species, allowing users to feel, see and explore the texture, color and versatility of each species. This makes it an indispensable tool for designers and contractors working on projects that demand both beauty and durability.

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Why the Species Guide Matters 1. Empowering Designers and Contractors. Designers and contractors frequently face the challenge of choosing the right material for a project. The guide simplifies this decision by offering a palpable and visual reference, ensuring materials meet aesthetic and functional needs.

2. Enhancing Communication with End Users. The guide becomes a bridge between professionals and their clients. Contractors can use it to explain and demonstrate the benefits of each species, helping end users make confident decisions that align with their vision.

3. Biophilic Design Benefits. As natural materials gain prominence in design, the guide highlights how hardwood enhances spaces by fostering a connection to nature. The samples allow users to see and feel the story each species tells, creating spaces that are beautiful, functional, and emotionally resonant.

NEW TRIFOLD marketing piece contains samples of the 14 most commonly available hardwood species: alder, American tulipwood (yellow poplar), ash, basswood, beech, birch, cherry, hickory, hard maple, soft maple, red oak, white oak, sap gum, and walnut.

By helping designers, contractors and lumberyards make informed choices, the guide empowers professionals to elevate their projects and inspire their clients.

To request a copy, email info@ realamericanhardwood.pro. Together, we can bring the functionality nd beauty of hardwood to the forefront of design and construction. BPD

Customization Options The North American Hardwood Species Guide is also customizable.

Lumberyards and manufacturers can personalize the trifold with their logos and branding or adjust the selection to reflect regionally available species. This flexibility makes it a powerful marketing tool for building stronger relationships with clients.

Why Lumberyards and the Industry Need This Guide 1. Educate Your Clients: Offer a resource that builds their knowledge and confidence in choosing hardwood materials.

2. Promote the Versatility of Hardwood: Highlight the diversity of applications, from modern interiors to traditional projects.

3. Strengthen Industry Collaboration: Use the guide to foster stronger relationships between suppliers, designers, and contractors.

The Next Step for Your Business The North American Hardwood Species Guide is more than a reference—it’s an interactive tool that showcases the beauty, versatility, and potential of hardwood. Its tactile design with real wood samples offers an experience that no digital resource can replicate. building-products.com

Patrick Lumber Company Over 100 Years in Business

Est 1915 February 2025 • building products digest •

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------------| NEW PRODUCTS

FASTER BELT SANDER COMPOSITE SIDING ADDITIONS Modern Mill is expanding its ACRE shiplap siding collection with the introduction of Nickel Gap siding as well as an additional V-Groove siding profile.

ACRE Nickel Gap siding features a tongue-andgroove profile for a seamless fit, ensuring precise, consistent spacing of about 1/8” between each board, roughly the size of a nickel.

MODERN-MILL.COM (601) 869-5050

Makita USA’s new 40V max XGT 3”x21” Belt Sander gives users a wood surfacing and sanding tool that offers up to 20% faster sanding speeds than corded, without the hassle of a cord.

The new GSB01 also has an adjustable front grip for sanding flush to walls and using the nose and the side of the sander. A variable speed dial allows adjustments from 390 to 1,540 ft./min. to match the speed to the application. Its auto belt tracking system keeps the belt in proper alignment without adjustment.

Convenience features include an innovative design for optimal tool and battery weight balance, an adjustable L.E.D. light to illuminates the work area, a dust bag, and a trigger with a lock-on button.

MAKITATOOLS.COM (800) 462-5482

TRUE MAHOGANY Tiger Deck is now stocking Genuine Mahogany from Fiji-grown plantation forests, as decking, siding, paneling and other profiles to meet customer demand The mahogany (Swietenia Macrophylla) is fully legal, Cites exempt and Lacey approved. It is highly stable, easy to work with, and labeled as Class II in durability, offering a 20+ year lifespan. It readily takes stain like fine furniture, allowing for plenty of options in color and appearance. No stain or UV oil is required; the wood can be left to naturally turn a silvery gray.

Genuine Mahogany is naturally very stable. Our careful kiln drying helps to enhance its natural stability.

Tiger Deck currently offers nominal 5/4x6 – 8’ to 20’.

Milwaukee’s new M18 Six Bay Daisy Chain Rapid Charger helps crews manage a large number of batteries from a centralized charging destination. The system allows bulk overnight charging on a single 15A circuit and rapid daytime charging while going from job to job.

Up to 10 chargers can be daisy-chained together in overnight mode, ensuring crews can grab and go with the charger and batteries they need to power their workday. Or, up to four charges can be daisy-chained together in daytime mode for faster turnaround.

MILWAUKEETOOL.COM (800) 729-3878

TIGERDECK.COM (503) 625-1747

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CENTRALIZED CHARGING HUB

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TUF-TRED

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Superior skid resistance Surface durability Weatherability Moisture resistance 4x8 panels, ¾" thick ADA Approved

Swanson Tuf-Tred is ideal for interior or exterior stair applications where skid-resistant surfaces are desirable.

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www.swansongroup.biz

Swanson Group Manufacturing 1651 South F Street Springfield, OR 97477

Phone: 541-492-7516 Email: greg.bess@swansongroup.biz

BLACK STEEL FRAMING The AZEK Alpine Collection combines timeless wood aesthetics with lasting performance, offering new beadboard and nickel gap profiles that enhance ceilings, soffits, porches, gazebos, covered walkways, and more.

Engineered to combine the beauty of premium stained lumber with the durability of modern innovation, the fire-resistant products have a Class A Flame Spread Rating and provide a high-end, polished detail to any exterior space—without the need for ongoing maintenance. They provide realistic woodgrain finishes and versatile design possibilities, backed by a Lifetime Limited Warranty.

New Castle Black steel deck framing from New Castle Steel features a fine, textured, black, Americanmade, galvanized steel finish, providing a sleek, modern look that enhances any outdoor space. Its enhanced paint protection comes with a 50-year limited warranty.

New Castle Black’s new stair system allows for installation in a fraction of the time compared to traditional methods. As part of the product launch, the company also offers fiber-reinforced HDPE plastic components to simplify surface-mount handrail attachment.

Steel framing requires no specialized tools to install; means fewer posts and piers to dig; eliminates crowning, planing, taping or shrinking of joists; resists corrosion, rot and termites; and is non-combustible.

AZEKEXTERIORS.COM (800) 910-3545

NEWCASTLESTEEL.COM (888) 960-0808

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MBA-Level Education Brought to You by NAWLA and Northwestern University April 27-May 2, 2025 Northwestern University // Chicago, IL

Learn More: nawla.org/events/executive-management-institute

------------| DATE BOOK Listings are often submitted months in advance. Always verify dates and locations with sponsor before making plans to attend.

Building Material Suppliers Association – Feb. 5-6, annual Learning Exchange & LBM Expo, Hickory Metro Convention Center, Hickory, N.C.; www.mybmsa.org.

Mississippi Lumber Manufacturers Association – Feb. 5-6, annual meeting, The Inn at Ole Miss, Oxford, Ms.; www.mlmalumber.com.

Lumbermen’s Assn. of Texas – Feb. 6, Action Day, Austin, Tx.; lat.org.

Peak Auctions – Feb. 6-10, online LBM auction; www.peakauction.com.

Construction Suppliers Association – Feb. 10-12, store manager learning group, Tyrone, Ga.; www.gocsa.com.

Northeast Retail Lumber Association – Feb. 20, IDEAS show, Valley Forge Casino Resort, King of Prussia, Pa.; www.nrla.org.

Orgill – Feb. 20-22, spring dealer market, Ernest N. Morial Convention Center, New Orleans, La.; www.orgill.com.

Peak Auctions – Feb. 22, LBM auction, Howard County Fairgrounds, West Friendship, Md.; www.peakauction.com.

BLD Connection – Feb. 25-27, Estimating 1-2-3, Inver Grove Heights, Mn.; members.bldconnection.org.

International Builders Show/Kitchen & Bath Industry Show – Feb. 25-27, Vegas Convention Center, Las Vegas, Nv.; buildersshow.com.

Building Material Suppliers Association – Feb. 26-28, ops manager roundtable, Anderson, S.C.; www.mybmsa.org.

Illinois Lumber & Material Dealers Association – Feb. 11, Expo, Bloomington, Il.; www.ilmda.com.

Appalachian Hardwood Manufacturers – Feb. 26-March 1, annual meeting, Harbor Beach Resort & Spa, Fort Lauderdale, Fl.; www. appalachianhardwood.org.

BLD Connection – Feb. 11-13, Estimating 1-2-3, Cambria Hotel Downtown, Omaha, Ne.; members.bldconnection.org.

Peak Auctions – March 1, LBM auction, Orange County Fairgrounds, Middletown, N.Y.; www.peakauction.com.

Indiana Hardwood Lumbermen’s Association – Feb. 12, air drying hardwood lumber, Cole Hardwood, Logansport, In.; www.ihla.org.

Inspired Home Show – March 2-4, McCormick Place, Chicago, Il.; www. theinspiredhomeshow.com

Monroe Hardware – Feb. 12-13, spring market, Myrtle Beach Convention Center, Myrtle Beach, S.C.; www.monroehardware.com.

Fastmarkets – March 3-5, Forest Products Europe Conference, Lisbon, Portugal; www.fastmarkets.com.

Florida Hardware Co. – Feb. 14-15, spring dealer market, Myrtle Beach Convention Center, Myrtle Beach, S.C.; www.floridahardware.com.

Ace Hardware – March 4-6, spring convention, Henry B. Gonzalez Convention Center, San Antonio, Tx.; www.acehardware.com.

BLD Connection – Feb. 18-19, BizCon South, Prairie Meadows Casino & Hotel, Altoona, Ia.; members.bldconnection.org.

Indiana Hardwood Lumbermen’s Association – March 5, kiln drying hardwood lumber, MacBeath Hardwood, Edinburgh, In.; www.ihla.org.

Construction Suppliers Association – Feb. 19-20, sales professional learning group, Tyrone, Ga.; www.gocsa.com.

Construction Suppliers Association – March 5-7, Truss 2 seminar, Raleigh, N.C.; www.gocsa.com.

Building Material Suppliers Association – Feb. 19-21, HR roundtable, Savannah, Ga.; www.mybmsa.org.

Southeastern Lumber Manufacturers/Southern Forest Products Associations – March 5-7, spring meeting & expo, Savannah, Ga.; www.slma.org.

LMC – March 6-8, annual meeting, Phoenix, Az.; www.lmc.net.

Peak Auctions – March 6-10, Midwest online LBM auction; www. peakauction.com.

LBM Advantage – March 10-12, annual buying show, Coronado Springs Resort, Lake Buena Vista, Fl.; www.lbmadvantage.com.

University of Innovative Distribution – March 10-13, Indianapolis, In.; www.univid.org.

Appalachian Lumbermen’s Club – March 11, meeting, Hotel Roanoke, Roanoke, Va.; www.lumberclub.org.

Cameron Ashley Building Products – March 11-12, dealer show, WDW Dolphin Hotel, Lake Buena Vista, Fl.; www.cameronashleybp.com.

Building Material Suppliers Association – March 12-14, sales manager roundtable, Greenville, S.C.; www.mybmsa.org.

Peak Auctions – March 15, LBM auction, Kane County Fairgrounds, St. Charles, Il.; www.peakauction.com.

Indiana Hardwood Lumbermen’s Assn. – March 17-19, annual convention & expo, Marriott Downtown, Indianapolis, In.; www.ihla.org.

BLD Connection – March 18-20, Estimating 1-2-3, Appleton, Wi.; March 25, intro to building material sales, Lincoln, Ne.; www.members. bldconnection.org.

National Hardware Show – March 18-20, Las Vegas Convention Center, Las Vegas, Nv.; www.nationalhardwareshow.com.

National Hardwood Lumber Association – March 18-20, control the process to improve lumber value, Memphis, Tn.; www.nhla.com.

Blish-Mize – March 20-22, buying market, Overland Park Convention Center, Overland Park, Ks.; www.blishmize.com.

Do it Best/True Value – March 21-23, spring market, Orange County Convention Center, Orlando, Fl.; www.doitbest.com.

Peak Auctions – March 22, LBM auction, Washtenaw County Fairgrounds, Saline, Mi.; www.peakauction.com.

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Sample the variety and versatility of eastern white pine.

Read grade rules, span details, and get new promotional ideas for your business.

Plastic, concrete or pine?

Learn why consumers prefer natural over fabricated.

Reach more customers by getting listed on NELMA’s Retailer Directory.

Listen to and watch product installation and comparison videos, plus grade representations.

Use all your senses. Visit nelma.org for all things eastern white pine, spruce-pine-fir and other softwood species grown in the Northeast and Great Lakes region.

Reach more customers. Join the NELMA Retailer Directory Today. Scan here to Get Found.

Simply open the camera on your smartphone or tablet, and hold it over this image.

@NortheasternLumberMfg @WoodInspiration @wood_inspiration1933

------------| CLASSIFIED MARKETPLACE Rates: $1.20 per word (25 word minimum). Phone number counts as 1 word, address as 6. Centered copy/headline, $9 per line.

Border, $9. Column inch rate: $65 per inch. Deadline: 10th of the previous month. Questions? Call (714) 486-2735.

PRODUCTS FOR SALE

WANTED TO BUY

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Carroll County Lumber Co., McKenzie, Tn., and C.R. Wilson Lumber & Supply, Dresden Tn. Son Mike Wilson continues at Gleason Lumber, sons Tom and Andy Wilson at Carroll County Lumber, and grandsons Thomas and Frazier Wilson at C.R. Wilson.

Indiana, and the local Chamber of Commerce, and helped launch the Habitat for Humanity ReStore in Crown Point in 2005.

He was named Indiana’s Businessman of the Year in 2001 and was presented the Sycamore Award by the Indiana Lumber & Builders’ Supply Association.

NORTH CAROLINA RELOAD

Shaver Reload, Statesville, NC

• Norfolk Southern Mainline Served • Easy Access to I-85, I-77 & I-40 • Company Owned Truck Fleet • Outdoor and Indoor Storage • 12 Acres Fenced with Security Lighting • 25+ years Reload Experience (704) 872-3148 • Fax (704) 872-3146 Email Tom Lakeman shavers.reload@gmail.com

------------| IN MEMORIAM John Daniel Hite, Jr., 87, longtime Koppers executive and retired head of Walker-Williams Lumber, Hatchechubbee, Al., died on Dec. 24.

He joined Koppers, Pittsburgh, Pa., in the early 1960s and steadily rose through the ranks to Southeastern district manager for the forest products division, manager of the specialty wood chemicals group, and ultimately vice president of the division.

John left in 1988 to become president and CEO of Walker-Williams Lumber, serving until the late 1990s.

The three-unit treater was acquired by Universal Forest Products in 2001.

He also served as 1987 president of the American Wood Protection Association and a director for the American Institute of Timber Construction and Southern Forest Products Association.

Mark Randall Jones, founder of Jones Lumber Co., Boca Raton, Fl., died on Dec. 31 at the age of 73.

Mark founded the company in 1981, later adding a branch in Fort Pierce, Fl. He retired in 2020.

Francis A. “Fran” Scoma, 81, former owner and operator of Tonica Lumber Co., Tonica, Il., died on Jan. 2.

Fran worked at Elliott Lumber Yard, La Salle, Il., before joining the staff of Tonica Lumber and eventually buying the company.

Clay Wilson, 90, owner of Gleason Lumber Co., Gleason Tn., since 1962, passed away on Oct. 2.

Clay got started in the lumber business with help from his father-in-law, R.A. Spellings, who owned Bells Lumber Co. Over the 62 years that Clay was in business, he teamed up with his three sons and grandsons, opening

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Joseph K. Beckman, 76, former owner of Home Lumber Co., Crown Point, In., and Glenlord Home Center, Stevensville, Mi., died on Dec. 31.

Joe was a past president of the Indiana Lumber Dealers Association, Habitat for Humanity of Northwest

ebruary 2025

Frank H. Aloi Sr., retired treasurer of Portville Forest Products, Portville, N.Y., passed away on Jan. 3 at the age of 88.

After serving in the U.S. Navy from 1955 to 1959, Frank earned a degree from Suny Alfred in 1961. He worked at Dresser Clark from 1963 to 1968, then at Portville Forest Products from 1968 to 2007.

Philip Bibeau, 67, former executive director of the Wood Products Manufacturers Association, died Dec. 7 following complications from Lewy Body dementia.

He joined the WPMA in 1995 as the director of association services, was appointed executive director in 2000, and retired in 2022.

building-products.com

------------| ADVERTISERS INDEX

53

NAWLA www.nawla.org

American Wood Technology www.americanwoodtechnology.com

55

NELMA www.nelma.org

Americana TMH www.americanarealwood.com

9

New Castle Steel www.newcastlesteel.com

Anthony Forest Products www.anthonyforest.com

33

NewTechWood www.newtechwood.com

Arxada www.wolmanizedwood.com

37

Northwest Hardwoods www.nwh.com

Atlantis Rail Systems www.atlantisrail.com

3

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ATURES

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d wood product on the market b-300Fv-2.1E r installation – 3 ½” , 5 ½”, and 7” s Timber wood framing systems 48 Initiative (SFI®) Certified nce uperior strength e MSR Lumber 25 strength solution for ral applications

One. Stop. Shop.

00. 221. B E A M

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Anthony Forest Products is part of the Canfor Group of Companies

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W W W. A N T H O N Y FO R E S T. CO M

©

Anthony Forest Products Company, LLC

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11/27/19 11:51 AM

Scan for the full story and video

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Baillie Group www.thebaillegroup.com

Storing millwork can be tough. Size variation, custom orders, temperature sensitivity—all can add to the challenges suppliers face as they seek efficient onsite storage solutions. That’s why Greg Zuern decided to try something completely different. Together with CT Darnell and Sunbelt Rack, Zuern Building Products consolidated all their millwork into one reimagined building for maximum efficiency. The results speak for themselves. Thanks to this change, they saw:

49

People don’t expect the hard sell anymore. They want a trusted advisor. Someone who’s going to answer questions and help solve challenges. This is as much an expectation in person as it is when they turn to your digital resources. When it comes to your online experience, that means having the right content and information readily available to help customers, no matter where they are in their purchasing process.

In our study, we found that 25% of the websites reviewed have content for every stage of the buying journey. Essentially, those who are doing it well know their audience well enough to create ample content that speaks to their needs and answers their burning questions.

Strong digital experiences have the content necessary to help guide buyers, while building that trust and delivering value at every step.

What are some of these content types? Educational pieces, tools and calculators, high-resolution imagery samples, installation videos, customer stories and testimonials are just some examples of content that holds a lot of value in this space.

V Quick Tip: Make content with intention. Talk to sales and service teams to learn the common questions customers are asking, and spend some time researching common search queries to ensure content is answering existing needs.

to have things like delivery costs, product manufacturing or production timeline information readily available.

If brands don’t provide this information up front, customers will look for it in other ways, such as through social media or online reviews.

Offering up this information, as well as providing real experiences and real feedback about products and services, will go a long way in establishing customer trust.

value for their customers. The best approach when it comes to tapping into these opportunities is always to take practical, doable steps. Audit what’s in place and see which steps you can take to strengthen your brand’s digital presence and become even more indispensable for your customers. BPD

JEN CANDLISH

Where’s the Best Place to Start?

As digital advancements continue to soar and customer expectations evolve, it only creates more opportunity for businesses to find meaningful ways to connect and deliver

Building on the critical role of content, it would be a miss if we didn’t talk about the growth and importance of transparency and authenticity in marketing in this space today—digital experience and beyond. From processes to costs and everything in between, it’s more important than ever for brands selling building products to be authentic and transparent about what they can offer their customers. As we know, customer expectations have changed—people now expect

Orgill www.orgill.com

Jen Candlish is communications director & building materials expert at JKBuild.

JKBuild is a specialized division of Jan Kelley, an award-winning creative digital agency.

Patrick Lumber www.patlbr.com

A Final Note: Transparency & Authenticity

Patrick Lumber Company

27

Biewer Lumber www.biewerlumber.com

47

57

Crumpler Plastic Pipe www.cpp-pipe.com

13, Cov III

Redwood Empire www.buyredwood.com

CT Darnell Construction www.ctdarnell.com

5

Simpson Strong-Tie www.strongtie.com

DeckWise www.deckwise.com

15

Sure Drive USA www.suredrive.com

51

Swanson Group Sales Co. www.swansongroup.biz

50% faster pick times $8MM more in deliveries with fewer trucks and drivers Maximized inventory efficiency and increased SKU count by over 15%

35

CT-Darnell.com • Sunbelt-Rack.com • 800-353-0892

34

© WTD Holdings, Inc., 2024. All rights reserved.

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offering? A chatbot can nurture a lead just as easily as it can receive one.

3. Full-Funnel Content – Becoming Your Customers’ Go-To Expert

5/7/24 11:25 AM

54

Diamond Pier www.diamondpiers.com

21

Digger Specialties www.diggerspecialties.com

7

Everwood Preserving Inc. www.everwoodtreatment.com

22-23

Great Southern Wood Preserving www.yellawood.com

Cover II

Humboldt Sawmill www.mendoco.com

31, Cov IV

Koppers Performance Chemicals www.kopperspc.com

19

Lee Roy Jordan Redwood Lumber www.lrjlumber.com

16-17

Midwest Fastener Corp. www.fastenerconnection.com

1. 8 0 0 . 4 4 4 . 7 3 1 3

constructionscrews.com

29

building-products.com

Digest 8-24 Layout.indd 21

Over 100 Years in Business

Est 1915 August 2024

• building products digest • 21

7/22/24 2:41 PM

Pau Lope Co., The www.paulope.com

Deck Building Solutions • 866-767-1850 • www.suredrive.com • sales@suredrive.com

MoistureShield www.moistureshield.com

WELCOME ABOARD! BPD introduces readers to four new advertisers:

• The Baillie Group, unified group of hardwood producers.

• Americana thermally modified hardwoods.

• Northwest Hardwoods, premier manufacturer/distributor.

• New Castle Steel, manufacturer of steel deck framing.

Keep them in mind when you’re looking for such products!

building-products.com

February 2025 • building products digest •

57

------------| FLASHBACK

100 YEARS AGO THIS MONTH

FLASHBACK:

LINE IN THE SAND IN EARLY 1925, Southern California faced a dilemma.

A decade earlier, it had built a seven-mile-long wooden road straight through the desert, connecting the southern edge of Imperial County with Arizona.

The pine-plank shortcut saved motorists hours over circuitous alternate routes. Yet the original wooden road was wide enough for just a single car; until sporadic turnouts were added, anyone traveling in the opposite direction had to take their chances veering around through the sand. In addition to being incredibly bumpy, the planks were subject to dry rot and constantly became buried underneath the drifting sand. The timbers were also taking a beating from the traffic and from the maintenance equipment used to scrape off the sand.

It looked like the Plank Road’s days were numbered— until a former lumberman was placed in charge of the State Highway Commission. As reported 100 years ago this month in BPD's sister publication, The California Lumber Merchant, Commissioner Louis Everding of Arcata, Ca., suggested that a sturdier species might do the trick. He convinced the state engineering department to design and construct 2,000 ft. of “experimental roadway” using redwood instead of pine.

The 6x8 timbers were cut to size with holes bored in them before delivery. Half of the test section was built 10 ft. wide, the other half 18 ft. wide, providing ample room for cars to pass. Timbers were separated by 4"x6"x24" spacers and laid to form a continuous track. The planks were held together by bolts, which were arranged so that the planks held firmly together, yet with sufficient elasticity to not unduly strain the structure from expansion and contraction during periods of extreme heat and cold.

The 18-ft.-wide portions were constructed in sections of 6 ft. long to make it easier for maintenance crews to replace worn planks. These sections were fastened together

by means of hooks and eyes so that any section could be removed and replaced independent of the balance of the roadway.

The 10-ft.-wide road was built in sections 8 ft. long—the length selected based on their weight and unwieldiness.

After storms, a truck with a crane could elevate sections of the roadway to allow the sand to sift through the openings between the timbers, and then lower the track to its proper place.

Despite the high hopes, redwood’s “superior lasting qualities” did not solve all of the Plank Road’s problems, particularly the cost and difficulty of clearing off the sand.

Not long after, the highway commission voted to install a traditional asphalt hghway (which in time would itself be displaced by Interstate 8).

Today, only fragments of the original Old Plank Road remain as a historical curiosity. BPD

A YEAR AFTER Plank Road’s opening in 1915, occasional turnouts were added to alleviate one—but far from all—of the single-lane highway’s issues.

CENTURY-OLD remains of the Old Plank Road live on in the middle of the Imperial Sand Dunes Recreational Area as a historic landmark.

58 • building products digest • F

The February 1925 issue promoted the forthcoming joint meeting of two short-lived industry groups: the Millwork Institute of California and the Western Planing Mill & Woodworking Association.

ebruary 2025

building-products.com

REDWOOD

DECKING Composite can’t compare.

Like the foods we buy, when it comes to decking, we want natural and real.

Redwood is always available in abundance of options. So stock the shelves! Unlike mass-produced and inferior products, Redwood is strong, reliable and possesses many qualities not found in artificial products. They maintain temperatures that are comfortable in all climates.

Redwood Empire stocks several grades and sizing options of Redwood.

Call us at 707.894.4241 Visit us at buyRedwood.com

151 Kalmus Dr. Ste. J3 Costa Mesa, CA 92626-5959

Change Service Requested

PRESSURE IMPREGNATED, CODE COMPLIANT

FIRE RETARDANT TREATED WOOD Surface applied fire retardants like paints, stains, penetrants, and intumescent coatings ARE NOT building code compliant in applications where Fire Retardant Treated Wood is required.

2 Hour Tested Exterior Wall Assembly (120-02) Max. Tested Load: 100% of Design Load Fire Ratings: 2 hour load bearing rated from interior and 1 hour load bearing exterior. For details refer to ESR Report 4244.

1. Drywall (2 hr from interior face) 2A. FlamePRO Lumber 2B. FlamePRO Plywood 3. Insulation 4. Exterior Facings (Required): Brick Veneer, 3/4” Cement Plaster (Stucco)

FlamePRO Fire Retardant Treated Wood is pressure impregnated, fully code compliant Fire Retardant Treated Wood.

It is appropriate for use in all applications where Fire Retardant Treated Wood is required.

VISIT KOPPERSPC.COM OR FLAMEPROFRTW.COM FOR ADDITIONAL INFORMATION

FlamePRO treated wood products are produced by independently owned and operated wood treating facilities. FlamePRO ® is a registered trademark of Koppers Performance Chemicals Inc. © 6/2024