57 minute read
DeckExpo Returns
The Return of DeckExpo
After a year of show cancellations, outdoor living tradeshows are back and this time the event for all deck builders is landing in Dallas, TX., at the Kay Bailey Hutchison Convention Center November 15-18.
Held once again in conjunction with the International Pool | Patio | Spa Expo, the event will be packed with sessions and keynotes on hot topics buzzing around the industry. Builders are planning their schedules and suppliers and manufacturers are ready to share exciting news about their organizations.
Monarch Technologies will be using the event to announce the launch of its new MonaDeck ceramic composite decking line, a patent-pending new line of ultra-durable composite decking.
Deckorators will host a happy hour at its booth and a live recording of the Ultimate Deck Podcast while sharing new products and outdoor living trends for 2022. Builders can listen live from the booth, enjoy a free beer, grab some Deckorators swag, and register for a chance to win a driving experience at the Texas Motor Speedway.
“We’re pleased to host The Ultimate Deck Shop in our booth again this year to discuss the industry and offer listeners information they need to stay ahead of the game,” said Jase DeBoer, senior marketing manager, outdoor liv-
Happening November 15-18 Dallas, TX.
ing for Deckorators. “The composite decking and railing industry has exploded since early 2020 with unseen demand and record sales.”
In addition to a robust tradeshow, Grill + Chill is new at the expo this year and will feature outdoor exhibits and vendors specifi c to deck building, outdoor kitchens and grills, and patio furniture. Open during normal expo hours, vendors are invited to grill and network for lunch.
There will also be a number of educational sessions designed specifi cally for deck builders. On Tuesday, attendees can learn about deck design for hot tubs and the codes related to the hot tub placement and the deck around it.
During a session on leak-proof deck ledger fl ashing, builders can see approaches to minimize trapping debris between decking and fl ashing and encourage water to drain away from the house. And for a bonus, they will learn how to fl ash cantilevered wood joists at the face of the wall to protect this vulnerable location.
DECKEXPO joins forces this year with the International Pool Spa Patio Expo. EXHIBITORS at the last in-person DeckExpo included the team from Wild Hog Products.
How to Get More and Better Leads Online is a session for builders who are not getting the quantity or quality of leads desired from their online efforts. The class will show you how to turn your website into a lead generator, create landing pages that convert, nurture the leads through the entire buy cycle, and bring social traffi c to your website.
Other sessions will highlight sizing and designing wood deck beams, the art of landscape, identifying new business and design trends, and small space design.
It’s been a busy year for builders and outdoor living pros who are more than ready to network and spend some in-person time with their friends and colleagues.
“The past year and half has been really tough for a lot of builders and contractors. This is going to be a great event for us to recharge,” said Peter Hobbs, founder of The Deck Expert.
For more show details, visit poolspapatio.com and access a digital show guide. The online fl ipbook features the entire schedule, health and safety guide, and information about hotels and lodging.
Due to ongoing COVID regulations, a detailed set of measures has been developed collaboratively with DeckExpo/PSP organizers to deliver the highest levels of hygiene and safety at the event.
Schedule at a Glance
Monday, Nov. 15
8:00 a.m.-12:00 p.m.: NADRA Pre-Conference Education— Deck Evaluation/Inspection Certifi cation
Tuesday, Nov. 16
7:30-8:45 a.m.: Deck Design for Hot Tubs
10:30 a.m.-5:00 p.m.: Show Floor Is Open
10:30 a.m.-5:00 p.m.: Grill + Chill: Visit with Vendors
1:45-2:30 p.m.: Challenging Deck Ledger Installations—
and Solutions
Wednesday, Nov. 17
7:30-9:00 a.m.: 10 Steps to Be an Outstanding Pool and
Outdoor Living Designer
9:15-10:30 a.m.: Identifying New Business & Design Trends
10:30 a.m.-5:00 p.m.: Show Floor Is Open
11:30-12:30 a.m.: Deck Guardrail Post to Frame Connections
Thursday, Nov. 18
7:30-9:00 a.m.: Deck Education
9:15-10:30 a.m.: How to Find, Recruit, Attract, Hire, Motivate
and Retain Great Talent
10:30 a.m.-2:30 p.m.: Show Floor Is Open
10:45 a.m.-11:30 a.m.: Deck Lateral Load Reinforcement
THE ULTIMATE DECK PODCAST took over the Symposium for a free-wheeling simulcast of their ultra popular talk show. THE BROLAWS were last-minute dropouts as hosts of Deck Jeopardy due to a poor WiFi connection, but did send in a humorous apology video from the lake.
Builders gather virtually for first Deck Symposium
The first annual Deck Specialist Symposium was a runaway success as deck builders and outdoor living professionals around the country met together in a virtual setting to hear from industry leaders and product experts.
“Deck Specialist stepped up and delivered a home run on a multi-day event,” said Michael Scott, owner of Simcoe Decks. “They were able to generate a great amount of buzz in the industry before, during and after. The wealth of knowledge that was shared throughout the Symposium was next level and helped bring an industry even closer together.”
The day kicked off with renowned builder and contractor Bobby Parks, who gave an industry forecast and talked about business progression. Drawing on some experiences of his own, Parks encouraged builders to be the best they can be, despite a tumultuous year.
The event then went into an exclusive live Q&A episode of The Ultimate Deck Podcast, where hosts Wade and Shane, founders of the Ultimate Deck Shop, fielded questions from the audience while sharing some colorful information about their own hometown.
Day one ended with The Decking Game Show. Due to WiFi limitations, The BroLaws were unable to appear as hosts, but they did send in a special video to attendees. Three lucky winners took home huge prizes—a CAMO Pro Kit, the Ultimate Deck Package from FastenMaster, and a Telesteps Telescopic
It’s not too late!
DECK RAILING TRENDS with Deck Specialist’s Nick Kosan and AGS Stainless Steel’s Kevin Harris.
Tactical ladder courtesy of Regal ideas.
The second day of the event saw just as much excitement when the Carey Brothers took center stage to talk about branding. The duo spent their time encouraging builders to hold themselves to a high standard and to understand their worth. “Be selective about your projects. Know your value and go after those big jobs,” said James Carey.
The Symposium then moved into a segment on social media. Dr. Decks (aka Jason Russell) and Mark King, founder of Infi nite Decks, sat down with Deck Specialist editor Stephanie Ornelas and talked about how social media has impacted their businesses. “I’ve connected with so many builders on Instagram, many who have become some of my best friends,” said King. “It’s really helped change the way I share my projects and get inspiration.”
Emphasizing that it’s never too late to get into the social media game, Russell, who’s been diving into video creation as well, explained, “You just need to set deadlines for yourself and stay consistent. Take pictures, post the best photos you’ve got and a sentence or two that’s compelling. Social media is so important in so many ways.”
The event ended with the Elite Builder Panel moderated by Brendan Casey, Casey Fence and Deck. Casey sat down with Deck Specialist of the Year Award winners Scott Kelly, Precision Construction; Leif Wirtanen, Cascade Fence & Deck; and Michael Scott, Simcoe Decks. The builders talked about leveraging elite product brands, what’s in store for their businesses and the evolving world of digital marketing.
The fi rst annual Symposium was designed to bring the industry together in a virtual setting for two days of education and fun. Builders logged off at the end of the night fueled with insight and encouragement. Mission accomplished.
Couldn’t make the show? You can access the virtual marketplace and a full recording of the event at sympoium.526event.com!
“I want to compliment 526 Media Group for doing such a fantastic job of putting on this Symposium over the past two days.”
– Charlie Jourdain, The Mendocino Companies
“The team at 526 really has created a super high quality publication and platform for outdoor living. The industry will be the better for it.”
– Bobby Parks, BP Consulting & Design
“So many great takeaways, but one that really stuck with me was Bobby Parks’ input on improving and maintaining my deck business. Thanks, guys!”
– TC Decks
“The Symposium was well structured and offered us the opportunity to connect with builders and contractors from across the country that we would normally not have connected with. The speakers were excellent. We were able to sign up new DeckStars who opened the door to new regional areas for our brands. Loved the video chat room feature!”
– Andrew Pantelides, Regal ideas
“What a great event. Here’s to the next one!”
– Peter Hobbs, The Deck Expert
“A great industry resource!”
– Michael Scott, Simcoe Decks
RECORDINGS of sessions can be found at symposium.526event.com.
Thank you to our sponsors!!
Mission Collection® Avant Collection™
An outdoor style for every customer
No matter what type of outdoor structure you’re building, Simpson Strong-Tie® Outdoor Accents decorative hardware provides both design elegance and structural strength. Our Mission and Avant collections offer a choice of styles, from ornate and traditional to clean and simple. Both feature an innovative hex-head washer and fastener combo with the look of a bolted connection that installs as easily as driving a screw. And whichever collection you choose, all Outdoor Accents connectors and fasteners are rigorously tested for performance — so your structure will be strong, safe and beautiful. To see all of our Outdoor Accents decorative hardware and choose the style that’s right for your client, visit go.strongtie.com/outdooraccents or call (800) 999-5099.
DECK CREATION BOBBY PARKS
What is the single most important key element required to be successful in business? If you asked this question to a group of contractors, I suspect you would get a long list of answers. My answer would be that there isn’t a “single” most important key element. Sure, there are plenty of key aspects that if missing could send you spiraling and hinder your chances of success. For example: What’s the single most important component in your truck? Wheels, engine, transmission, steering wheel, or fuel?
It’s hard to say because it takes all these elements and more to move it down the road. Without all of them, you’re going nowhere. Long- term business success is similar in that without a focus on a variety of aspects, your business isn’t going far either. So, understand it’s a totality of combined aspects that require varying levels of focus. Looking at your business through a wide-angle lens instead of tunnel vision is required.
All businesses need a solid foundation of basic operational principles. But it’s how you handle the extended list of functional elements that provide for a healthy business that determines the success you have. Your operations are similar to your truck in that it requires fine tuning and adjustments to continue to run efficiently. Neglect will eventually strand you on the side of the road or put you in the junkyard.
Some aspects play higher percentage roles in this combination, but again without all of them no single one is going to take you to the finish line. It’s how you blend and mesh all aspects together that provides business balance. For example: Quality craftsmanship alone won’t create success, nor will great sales, marketing, or business skills.
It takes focus in multiple areas to provide business stability, rhythm, and success. So even though we can’t plug our business into a computer port like we can our truck to do a diagnostics check, we can self-check ourselves and make sure we are giving the necessary attention to our day-to-day operations. We can be disciplined and strive to learn what we don’t know or not neglect aspects that we just don’t like to do.
If there is a single key element, in my mind it would be developing a “complete game plan” as part of the “business plan” that covers all the aspects involved in a business to the extent they are required. To elaborate: Beyond the projected financials, it’s a checklist that requires discipline and commitment of the owner to implement, monitor, and adjust as they move forward. It involves routine procedures that includes a foundation of quality and customer service. It also includes simple marketing, organization, job costing, lead tracking, field leadership, and reputation management. It’s a simple focus on “Business 101.”
Bobby Parks is a nationally known contractor who has delivered over $40 million of outdoor living projects. He is founder and former owner of Peachtree Decks & Porches LLC and current president of BP Consulting & Design LLC.
THE CAREY BROS.
Managing expectations
We attribute a good measure of the
success that we have enjoyed in our 40+ years as home improvement contractors to managing client expectations. We believe that doing so can make you and your team look like heroes. Conversely, poor expectation management can derail your project, put you at odds with the customer, and lead to a struggle over money or worse a legal dispute. You don’t want this and neither do your clients. Everyone loses and no one wins—except maybe attorneys.
What is expectation management? Well, there’s an adage that expresses it quite nicely: under-commit and over-produce! The biggest mistake that most talented craftspeople and small businesspeople make is to do just the opposite: over-commit and fall short. Why? Simple. Tell the customer what they want to hear; so you will get the job. Some examples: • “Yes, I can meet you at night or on weekends.” • “Our design is free and will only take a week to produce.” • “Yes, I can meet your (totally unrealistic) budget.” • “We will be using the best materials for your project.” • “We can begin your project immediately.” • “Your project will only take two weeks from start to finish.” • “We can work out the details—materials, size, shape, colors, finish, etc., after we begin your project.”
If any of this sounds familiar, you need to set some healthy limits for yourself, your team, and your business.
Expectation management begins with your very first conversation with your client. You must be crystal clear about your process, what you are willing to do, and what you’re not willing to do. This initial dialogue and healthy exchange will determine if this prospect is a tire-kicker or a good potential client.
Let’s unpack the seven examples we offered earlier: • Many consumers have the idea that because you’re not a CPA, physician, or attorney that you will meet them anytime. Wrong! Be clear coming out the gate that you have set business hours and stick to them. Make an exception up front and it will only get worse. • “Free” sends the wrong message. What reputable business or professional that you know works for free? Instead, consider promoting your expertise and value. We will not move forward with a client unless they complete a Project Planning & Design Agreement. Good planning is essential to project success and ALWAYS takes more than a week. Be clear so that your client will know what to expect. • You know generally what your costs are for installed product. Level with your clients.
They don’t expect for you to zero in on the price, but a broad range will manage their budget expectations. Keep in mind that whenever you offer a range, they will ALWAYS focus on the lower number.
The last thing you want to do is lead them to believe that you will work to fit into their unrealistic budget. That will only cause you lots of unnecessary work, prevent you from focusing on good prospects, and make the client angry. • “Best” materials is vague. Manage expectations by providing details on grade, size, color, texture, finish, etc. There simply can never be too much detail. • Most clients want to begin their project yesterday. That is not possible for most professional builders—especially in this economy and with material delivery challenges. Be clear that you will begin the job when all materials are available, and you will be able to work on the project without interruption. • Not only do clients want their project to begin yesterday, but they also want it finished tomorrow! Manage expectations by giving them a construction schedule that is realistic and consider the inevitable hiccups that accompany every job. Give yourself some wiggle room and finish up early. That’s a great example of under committing and over producing. You’ll be a hero! • Beginning a project prematurely and making decisions along the way is a recipe for disaster. It invariably leads to change order disputes and almost always derails a construction schedule. Insist that every detail be buttoned up BEFORE you begin a project. It doesn’t guarantee that there will be changes, however, it does demonstrate that you have done your best to minimize any loose ends to prevent chaos.
Managing client expectations will help you qualify on the front end, prevent project pandemonium, and deliver yet another satisfied customer and reference.
The Carey Bros.—James and Morris—are nationally known experts on home renovation and hosts of a weekly radio program and syndicated newspaper column, both titled On the House (onthehouse.com).
MARV JOHNSON
DeWALT ToughSystem 27-qt. Cooler www.dewalt.com Retail Price: $129.99
DeWalt ToughSystem Cooler
One thing is for sure... no matter where you live in the United States, it has been an extreme summer for weather. Unprecedented record heat in the West, torrential rains and flash floods to the East, and devastating thunderstorms throughout the Midwest. Records broken everywhere.
Some say that this is a preview to the future, that this is what our new normal weather patterns will look like going forward.
Personally, I’m fine with the changes to our weather here in western Washington. Growing up, I was raised in the dry summer heat of Northern California in a house without air conditioning. So here, when some folks were complaining and agonizing over the temps, I was so thankful to finally have a real summer, even as triple digits registered on the dashboard thermometer of my truck. Then again, at this point in my life I also enjoy the comfort of conditioned air in my truck and home.
Working during the summer heat has always been preferable to working in the cold soaking rain of winter or the oppressive humidity of spring and fall that are hallmarks of the climate in the Pacific Northwest. That being the case, after working in the heat all day, there is nothing that cools you off better at the end of a summer day than an ice-cold beverage. So, I consider my cooler just one more tool that I always include in my work kit.
The humble Styrofoam box has really changed over the course of my career, and to see those advances I looked to the recently released DeWalt ToughSystem 27-qt. Cooler—a very cool product.
The cooler measures 14-3/8” x 21-5/8”x 16”, making it just the right size for easy loading of a typical framing crew’s worth of beverages, while still leaving plenty of room for ice. In my capacity tests, I managed to fit 32 12-oz. cans double stacked, or 30 12-oz. bottles (15 up and 15 down) and still had space for a full bag of ice. That is an impressive capacity. The cooler is load rated for a maximum of 88 lbs. and weighs just 19 lbs. empty. The lid has two drink holders molded into the top as well as one other feature—a stainless-steel bottle opener molded into the edge of the cooler lid. From this it was easy to confirm my theory that the product engineers at DeWalt, like most of us, would rather drink their beverage from a bottle.
The cooler is considered IP65 rated (IP =
Ingress Protection), which translates to dust proof, and is resistant to a low-pressure stream of water sprayed at it from any direction. Which means if you forget it’s in the bed of your truck and you hit the car wash, you won’t have to worry about any soap suds contaminating the “suds” inside. They are protected by a thick Santoprene gasket and strong metal snap close latch that ensure a positive and secure seal for the contents. Though I will say the car wash did a bang-up job cleaning the cooler’s bright yellow exterior.
The build quality and function of the cooler are typical DeWalt. It racks and stacks effortlessly as a member of the ToughSystem family. Heck, even the ToughSystem music player incorporates into the system.
Should you fi nd yourself sans cart, there is always the single briefcase-style top handle. While strong enough to take the load, it makes for a very awkward carry. A far better solution would be to grab a helper and lift and carry it by each end handle… far easier. There is no drain plug, which at fi rst seemed odd, until my wife pointed out to me how infrequently I use the drain plug in our other coolers. Makes logical sense to me, besides, it is just one more thing to lose.
So, while the features are nice, and the functionality vastly improved, a cooler is truly defi ned by how cold it is and how long before I need more ice. DeWalt claims the cooler provides fi ve days of ice retention. Skeptical of most manufacturer’s claims regarding their products, we set out to do our own rigorous testing under actual real-world conditions.
Initially I purchased three 10-lb. bags of ice and placed all three in the ambient temperature cooler, latched it shut, and proceeded to bet my wife that the ice would remain for at least three days. Her guess was 24 hours max. The cooler sat on my porch where it received approximately six hours of direct sun each day.
The high temperature each day was in the upper 80’s and we opened it only once each day— in the evening when I got home. Twenty-four hours in and the ice showed little sign of melting.
Day 2 check: it was about as melted as one might expect after a trip home from the grocery store negligible.
Day 3 check: although there was some water present, more than 80% of the ice remained.
Day 4 check: about 50% ice.
On the Day 5 check, incredibly, there remained about 20% of the original volume of ice. After being buoyed by the cooler’s performance, we
C
M
Y
CM
MY
CY
CMY
K decided to let it ride for one more day.
The Day 6 check revealed zero ice remaining. What did remain was a volume of 34-degree water that would have kept any beverage submerged in it at the same temperature as a beverage pulled from the fridge. When I contrast its cooling performance with that of my 12-year-old Yeti cooler, the DeWalt slightly outperforms it. When it comes to general durability and longevity, the Yeti is the winner—the difference between a bear proof and a bear “resistant” cooler. Additionally, consider that the cost difference between the two would allow for the purchase of almost three DeWalt coolers for the price of the Yeti.
The DeWalt cooler also has a remarkable lifetime warranty… unless a bear eats it.
Marv Johnson is the principal of Deck Envy LLC, Gig Harbor, WA. Send comments and suggestions for product reviews to emjaybuilding@mac.
ai158344394969_SplitStop_3.25x4.875_Comp.pdf 1 3/5/20 3:32 PM
BRENDAN CASEY
What does your website say about your company?
If you were fortunate enough to
attend the first-ever Deck Specialist Symposium earlier this summer, there was a great deal of discussion about social media and the advantages it brings to the table when utilized correctly. Some companies use social media as their primary source of marketing and advertising. Presenters Mark King and Jason Russell were prime examples. It’s safe to say that pretty much everyone reading this probably has a website.
Whether it was built in-house or professionally designed, we all should have one. As our businesses grow, so do our presentations, sites, our repertoire, and gallery of photos. If you have been in business for any amount of time, the evolution can be rather astounding. A good number of contractors spend a king’s ransom on attracting visitors to their websites to gain the clients confidence, show some great projects, create points of contact, generate an opportunity to meet and set an appointment.
For the most part, everyone has a link back to their website from their social media accounts. But what does that client find when they get there? What does your website say about your company? Are you giving the correct impression?
This article is not about all the design technology that attracts prospective clients to your site. That’s an entirely different aspect and subject for a web pro. This is about the “eye candy” they find when they get there and that’s their reason for staying on your site instead of clicking out and heading to the competitors. That first impression, the “vibe” they get from the initial landing. Let’s get one thing straight here, I am neither a web guru nor am I here to teach anyone how to build a website. I’m simply asking the question: What does your website say about your company?
Stand back, take a moment to breathe, and do a little self-diagnostic on your own sites keeping this in mind: most serious prospects have already been there before they initiated contact (and some that may never make contact). Hopefully, you or your sales staff make it a routine to regularly inquire what a client may or may not have liked about your site. If we don’t ask, how will we know what to improve on? Is your site giving the same impression you are trying to portray? Does it say exactly what you do, or is it leaving people to figure it out for themselves?
None of these questions or statements are any type of a judgment; one of the beauties of this industry is how different we all are, how so many of us have a different approach to get to the same goal. This is just to remind us to stay vigilant and be on top of the message we are sending. Does your website portray the position you are trying to establish in your local marketplace? If you are a high-speed production company willing to beat anybody’s price or a high-end custom builder, are you sending that message or giving mixed signals? Don’t send a message that has your sales
team spinning their wheels. Are you making it known if you specialize in something or have a niche? Some places specialize in wood, whether it’s treated, cedar or exotic and prefer not to work with composites.
Some only work with composites. Others specialize in steel framing and others use specialty treated material for their projects. Or maybe you work with all the above. Do you have photo proof of your own projects showing your company’s prowess with the products you are using?
Speaking of photos, do you have only a few pictures or 25, 50, 100, maybe more? My own personal polling has found that clients want to see lots of pictures. They want to see examples of similar homes and what you did with the space and color. As a builder, you should want them to find everything they need and not “click out” and go searching a competitor’s site.
Does your site have plenty of subcategories for people to view? You may have 500 pictures, but the client may only be looking for one specific type. If you break out different categories, you keep clients from losing interest. They can get right to the style they are seeking. The categories can be things like curves, octagons, borders, inlays, brands, colors or elevations. You can have railings with its own set of categories like vinyl, composite, aluminum, curved, glass, cable or something custom that you have created. If you have done it in the past and you are proud of your efforts, put it on display.
You can’t go on a photo sharing site today and not see fantastic examples of picture frame borders. Single, double, triple, multi-color, multi-width, or decorative inlays branching off the borders, if this is in your catalog should absolutely be displayed on your site. Clients may not want them but seeing that you offer it just raises the level of confidence in your skill level.
Board patterns with multi-directions, angles, herringbones, basketweaves, inlays, transitions or anything else to eliminate unsightly butt joints shows that you have a high level of integrity or care about the longterm value of the project. The designs where companies are changing colors, adding accents and other custom decorative features show a level of artistry and imagination that not only jump off the computer screen but also set you apart from the herd. Don’t be afraid to highlight that on your site, and who cares if Bob in his Beater tries to emulate your work? If you are the best, they will never do it like you.
Every company at some point finds themselves doing a support post and beam wrap. Some developments require it. These range from the extremely ornate (check out the work of Bobby Parks) to the very basic—and a world of options in between. If you have examples of your custom detail work, show it. Not only does it display your uniqueness, it also gives clients some expectations. This style is “X” amount of money. This is “Y.” You create parameters without even having a conversation.
This was slightly covered before, but do you have a design specialty? For some companies it’s curves or circles, for others it may be their decorative inlays or lighting features. If you are extremely creative with heat forming and creating unique features in your projects, make that front and center, opening page material.
If it’s multi-levels, working on hills and higher elevations, let your community see examples of those projects. If your specialty is an ornate barrel ceiling or built-in bars, fireplaces, or custom walls, show as many examples as possible. It sets you apart from the rest and changes the conversation from “I can do that” to “I have done that.” Just don’t show someone else’s work. It’s unethical and unprofessional.
A very important and sometimes overlooked part of a website is the “contact” button. That should be on EVERY page, even if subtle and off to the side. There’s nothing worse than a cli-
Careybrospros.com Podcast
A podcast for pros with advice from professionals on marketing, business and products to improve the bottom line. Spotlighting interesting guests that will help you bring it all together.
A CLEAN SITE that has your contact info displayed clearly is vital.
ent having to scroll around looking for a contact option. After all, that’s why you brought them to the site in the first place. How long have you been in business? If it’s less than five years, maybe you don’t want to show “proudly started last week.” But if you have been established for a long period of time, let your clients know. When someone is about to invest their hard-earned money with you, they want to know you have been and will be around for a while. Are you a multi-generational company? Let them know. It validates solvency.
Some folks love that personal service from a mom-and-pop company with 20+ years in business. Others are happy if you are a mega-corporation with lots going on. They feel like those guys know what they’re doing and have deep pockets. Whatever you are, be proud and let clients know.
AWARDS: Here is a time when you need to be like Michael Scott from Simcoe Decks who won the Regal ideas Specialist of the Year Award. Scott says he fully intends to make the very best of it and promote that in every way possible. If you win awards, they should be front and center of your website.
People want to be associated with winners, they want to buy from winners, and they want their deck built by a winner. Winning is a cure for a lot of things. You should be entering your best projects in as many contests as possible. You never know when one will win, and when it does, it will change the way clients view your company. So, get those awards on your website.
Along with awards, clients like to see business affiliations, especially local entities. So, if you are a member of a local business association, the Chamber of Commerce, national builder group, or others, listed them on your site. It is another layer in building a comfort level with prospects.
Local Sponsorships: If you are sponsoring local community activity groups, sports teams, charitable institutions, clubs, etc., that should absolutely be displayed on your site. People enjoy giving back to their own community. It makes them feel good, and when they see it on your site, they feel good about you. Suddenly, they don’t mind those few extra dollars they are spending on your expertise when they recognize some of it is being donated back into their community.
What does your website say about your company? Is it a valuable asset? Is it another employee, a productive member of your sales and marketing? Or is it forgotten about for most of the year?
We must maximize the profitability of every minute of every workday. Our websites must be viewed as a paid employee whether we acknowledge it or not, and that employee must be earning their keep and turning us a profit. Any employee who is not would be terminated. Don’t take the power of your website for granted. Just as easily as it can attract clients and generate sales, a poorly developed one can be costing you clients and losing you jobs.
Part of the site’s responsibility is to set the level of expectations so when your sales force arrives to make their presentation, most of the groundwork has already been completed. They know who you are, what you are about and what type of work you deliver.
Remember, clients don’t mind wasting your time, but we are trading hours for dollars every day and we must leverage the value of both. Your website can do a great job of vetting incompatible leads if it is set up properly and gives the correct impression of your target market.
With 35+ years experience in construction, Brendan Casey, with his wife Dianna, launched Casey Fence & Deck, Frederick, MD., fulfilling a growing need in the outdoor living market for an innovative and creative custom builder.
NEW NEW PRODUCTS PRODUCTS
Fortress Building Products’ Al¹³ PLUS aluminum railing system features code-driven enhancements and an innovative bracket system that addresses common challenges on large commercial projects.
Featuring an additional IBC code-compliant railing post, Al¹³ PLUS accommodates 8-ft. spans and fascia mount installations. The system’s pre-welded assembly reduces installation time and provides superior performance in strength and safety, while its premium powder coating supports corrosion resistance to ensure lasting style and minimal maintenance.
[fortressbp.com]
Sentinel Building Products is now offering it’s newly patented Boxed Railing Kits for residential use nationally.
The SureFit aluminum railing, long proven in the commercial industry on high rise buildings, has been tested (IRC and IBC 2018) and approved for 12 ft. spans with no center posts, resulting in huge savings in time and money. [sentinelmfg.com]
Deckorators has added two new vertical-grain color options to its line of Vista WPC composite decking, which offers the appearance of exotic hardwoods without the maintenance.
Silverwood (light gray) and Dunewood (medium brown) join Driftwood (gray) and Ironwood (brown) to give builders and their clients more color pairing possibilities. All Vista colors are available 3-1/2” wide in 20-ft. solid-edge and grooved-edge profiles, and 5-1/2” wide in 12-, 16-, and 20-ft. solid- and grooved-edge options. [deckorators.com]
YellaWood Protector semi-transparent stain and clear water repellent sealer provide longlasting, rich color and superior protection.
The fi rst to ever bear the YellaWood name, the professional-grade, acrylic-oil hybrid wood stains and sealer are water repellent and provide excellent protection for all outdoor projects like decks, fences or outdoor furniture. In accelerated weather test exposure to UV light, condensation and high temperatures, they demonstrated color fastness and coating durability equal or superior to the leading competitor’s tested products.
The stains contain iron oxide pigments for rich, long-lasting color. The premium alkyd oil fi nish in the deck stains penetrates wood, providing superior moisture damage protection, while the acrylic fi nish repels water, resists wear, and fends off mold and mildew. For homeowners who prefer a natural look, the clear, water repellent deck sealer is loaded with UV stabilizers to maintain that stunning appearance provided by Mother Nature herself. [yellawood.com/protector]
Fortress Building Products’ new steel pergolas combine steel’s unmatched weatherability and low maintenance qualities with its modern aesthetic to bring lasting style to the backyard equation.
Highly versatile, they can be confi gured in infi nite ways to meet a customer’s creative vision and can be employed across any type of outdoor surface to defi ne usable space.
The sleek structural steel is dual layer protected against fi re, corrosion, twisting, insects and rot, and resistant to moisture and the eff ects of weathering.
Customers can select from three freestanding styles available for download, including one Traditional and two Modern options. Each style can be assembled in countless confi gurations to accommodate ever-expanding backyard functions. To spark design inspiration, customers can preview the Traditional and Modern pergola styles in a variety of formations using the Pergola Visualizer. [fortressbp.com/pergolas]
Milwaukee Tool has introduced the next generation of Hole Dozer with Carbide Teeth Hole Saws, featuring a new 3 TPI design to deliver faster cuts with the durability of a bi-metal saw and life of a carbide hole saw.
The carbide teeth provide the ability to cut through stainless steel, cast iron, fastener embedded wood, cement board, fiberglass, plaster, asphalt shingle, and more with ease.
Deep gullets clear material fast and all-access slots provide fastest plug removal, resulting in efficiency and productivity with less downtime between holes.
A new slot design provides increased pilot visibility for accurate placement and faster chip ejection, keeping the cut cool.
With a cutting depth of 1.62”, saw sizes range from 3/4’’ to 6’’ and are sold individually and in nine- and 12-piece kits. [milwaukeetool.com]
Crescent Tools is launching an upgraded collection of Crescent Lufkin Chrome Power Tape Measures featuring improved designs that make them easier to carry, easier to read, and easier to use.
The chrome-plated case offers a new compact design, up to 20% smaller than the competition and optimized for comfort and utility and are up to 20% smaller than the competition. A wider blade provides up to 10 ft. of reach, while the nylon coating provides abrasive protection.
A matte finish on the blade coupled with enlarged print make for vastly improved visibility, while the flatter blade design makes marking measurements easier.
The devices also have an upgraded lock button design with a reduced path to lock and unlock. This means that the user can more easily go from locked to unlocked, no matter what size hands they have.
The line includes six different models: 12-ft. SAE, 16-ft. SAE, 25-ft. SAE, 35-ft. SAE, 5-meter/16-ft. Metric/SAE, and 8-meter/26-ft. Metric/SAE.
[crescenttool.com]
Wolf Home Products has launched its new Woodlands Collection as part of the Wolf Trim line.
The edge and center bead boards include four new colors: Ash, Cherry, Mahogany and Silverado.
The panels come tongue-and groove for a hidden fastener installation. Due to its lightweight and high-cell density PVC, the Woodlands Collection is low-maintenance and will not absorb moisture or swell, rot, split or delaminate, making it ideal for a variety of climates. Each board measures 1/2”x6”x 18 ft.
[wolfhomeproducts.com]
Metabo HPT has expanded its MultiVolt battery system to its lineup of cordless pneumatic tools and nailers.
In addition to the lightweight 18V battery, users can now choose the universally compatible 18V/36V MultiVolt battery, which can run at either voltage. As well, the tools can be attached to a unique AC Adapter for all-day runtime, saving battery life.
The battery is backed by Metabo HPT’s ongoing Lifetime Lithium Ion tool body warranty and two-year Lithium Ion battery warranty. [metabo-hpt.com]
www.vistarailings.com
U-C Coatings has introduced Fence Guard, an innovative wood fence stain from its Eco Chemical division.
Designed specifically for wood fences, the concentrated water-based alkyd stain comes in 1.5- and 5-gallon sizes in four semi-transparent colors (Natural Cedar, Expresso, Cocoa Brown, and Western Redwood) that will satisfy the majority of market color preferences. It is mixed with two parts water to make a ready-touse stain. It can be used on any residential or commercial softwood fence installation, old or new. [uccoatings.com]
DeckPro EFFEX has added Under-Rail LED Lighting to its arsenal of low-voltage products.
Distributed exclusively by ADI (Absolute Distribution Inc.), the sleek, stylish lighting option is designed for use with the RailFX aluminum rail and cable system. It creates an elegant ambiance of warm white light around the entire perimeter of the deck. A diffuser lens ensures all the light is dispersed evenly along the length of the railing.
The 55” light strips feature high-quality LED lights and quickconnect wiring for easy installation. [absolutedist.com]
HD Protect, an innovative new premium joist tape, is now available from Composite Prime. It works to prevent rotting and significantly extends the lifespan of wooden decking frames.
Designed for use with composite and timber decking boards with timber subframes, HD Protect reduces moisture build-up in substructure frames and protects timber joists against deterioration. A market-first, the self-adhesive joist tape is easy to install and possesses low tack and high bond properties, with no mess or unnecessary stickiness. [composite-prime.com]
deck sprcialist Digest
The industry’s leading deck & outdoor living publication ake sure all of your key staff receive this leading information resource!
VALUABLE INDUSTRY RESOURCES SIGN UP NOW!
www.deck-specialist.com
Industry’s Leading News & Information website. edeckspecialist Magazine The industry’s most read and trusted publication… no at your fingertips any ere! deck specialist eWeekly Newsletter lot appens in our industry! et t e ottest ne s delivered to your inbox every week!
Bring Your Team On Board!
DeWalt’s new Xtreme 12V MAX* 5-3/8” Circular Saw (DCS512B) delivers powerful and accurate cutting performance across a wide range of materials.
Features include a built-in rafter hook for convenient storage on the jobsite, an electric brake that quickly stops the blade after the trigger is released, an LED light for increased visibility and cut accuracy, and optional dust collection to minimize dust during cutting.
A built-in rafter hook allows for convenient storage on the jobsite. [dewalt.com]
Brass Knuckle SmartShell is the next-generation, cross-functional glove that does it all—providing impact protection, cut protection, excellent grip in wet conditions, and high visibility, without sacrifi cing comfort.
The gloves feature a machine-knit polyethylene with ANSI cut level A5 protection on the palms. Their strength-to-weight ratio is eight to 15 times higher than steel.
Thermoplastic rubber padding is sonically welded to the back of the glove to protect from contusions, smash injuries, object strikes, pinchpoint injuries to the fi ngertips, and other impact hazards. A gritty black nitrile palm coating off ers excellent wet grip. [brassknuckleprotection.com]
Lift-assist technology provides up to 50% assistance in raising and speed control in lowering Werner’s new easy-operating extension ladder.
The internal spring mechanism operates similar to a garage door system. As the internal lift cable is pulled, a spring releases tension and helps lift the fl y section with less eff ort. When the fl y section is lowered, it reloads tension on the spring, providing resistance to keep the fl y section from slamming to the ground. [wernerladder.com]
Nova USA Wood Products has expanded its line of rainscreen siding clips with a new ExoClad QuickClip designed with 6/6 ballistic grade nylon.
Lightweight and easy to handle, the new nylon clips are highly resistant to abrasions, dampen noise, and off er enhanced thermal bridging properties, which can reduce energy costs by minimizing the amount of heat transferred through the building envelope.
They join aluminum siding clips as the latest additions to the product line. [novausawood.com]
Feeney has launched ColorEasy, a new powder coating program for its DesignRail Aluminum Railing System and Awning Kits, featuring 18 colors, including 15 on-trend and classic colors along with three realistic woodgrain fi nishes.
Powder-coated colors include Bright White, Modern White, Coff ee Cream, Bronze, OilRubbed Bronze, Silver, Sparkling Champagne, Dove Gray, Iron Gray, Blue Steel, Matte Black, Textured Black, Brickyard Red, Commodore Blue and Hartford Green along with Cherry, Walnut and Weathered Gray woodgrain fi nishes. [feeneyinc.com/coloreasy]
PROTECT AND MAXIMIZE
THE LIFE OF YOUR NEW DECK
AVAILABLE IN TWO SIZES 1 5/8” X 50’ • 3 1/8” X 50’
9 Prevents wood rot and water damage 9 Self-seals around screws and hidden fasteners 9 Low temperature application
Come visit us in Dallas at DeckExpo - Booth # 3525 800-333-6700
www.cofair.com
Cofair Products, Inc. • 6135 Monroe Ct • Morton Grove, IL • 60053
Simpson Strong-Tie now offers its versatile, patent-pending LSSR rafter hanger in 2x lumber sizes that can install with both miter-cut and square-cut joists for plated truss.
The new models (LSSR26Z, LSSR28Z and LSSR210Z) feature a ZMAX finish for extra corrosion protection and respectively accommodate 2x6, 2x8 and 2x10 lumber.
They are field-adjustable for skews up to 45° and feature an innovative hinged swivel seat that adjusts up to a 45° slope. [strongtie.com/lssr]
At the request of contractors and homeowners, Invis-A-Rail has introduced its simple, patented two-part infill system now in a textured black powder coating over a 304 stainless steel baluster.
With the powder coating adding a durable layer, Invis-A-Rail features stainless steel underneath to further strengthen baluster performance, eliminating any chance of corrosion if the powder coating is ever compromised. Its premium-grade aluminum support channel is also powder-coated black to match.
[invis-a-rail.com]
DekPro Prestige has added Horizontal Rod Railing to its lineup of aluminum railing offerings.
Rod railings’ horizontal design is aesthetically pleasing and fits both modern and traditional home themes. It can be used for 36” and 42” rail heights for both interior and exterior applications.
Other new additions are 4” posts with welded base flange, and four-piece aluminum column wraps for 4x4 and 6x6 wood posts. [dekpromfg.com]
Anchor Iron Co. is now stocking Kadenz Aluminum Railing, as well as Kadenz Drink Rail (KDR) in matte black finish for stairs and flat railing parts.
KDR features an internally mounted drink rail that is also Type II ADA compliant, eliminating the need for a secondary handrail on stairs.
Additional Kadenz Railing colors and styles are also available through special order.
Anchor Iron Co. is based in the Twin Cities, MN., metro area. [anchoriron.com]
Kindred Outdoors & Surrounds’ new line of Signature Kitchens and Outdoor Cabinets features easy-to-install, customizable configurations pre-designed in a variety of sizes.
Manufactured using glass-fiber reinforced concrete for durability, the products are a collection of strong, yet lightweight building blocks that quickly assemble into custom barbecue islands, fireplaces, fire pits and more.
Each Signature Kitchen is pre-designed and arrives ready to install complete with all necessary cabinets, bolts, and endcaps. [mykindredliving.com]
Sakrete Produces First-Ever Reality Show
Sakrete has introduced the fi rst ever concrete competition series, with the same reality TV show feel and spirit of competition seen on Iron Chef, Forged in Fire, and Dirty Jobs. Now, the dramatic elements of those classic shows are combined in a knock-down, drag-out concrete battle royale: Sakrete’s Concrete Combat available on YouTube.
Each episode of Concrete Combat pits two teams of professional contractors against each other in a head-to-head concrete construction or repair challenge designed to test concrete knowhow in a wide variety of scenarios.
“Concrete Combat was conceived as a test of skill, fi rst and foremost,” said Dave Jackson, senior brand manager for Sakrete. “Though we certainly want viewers to appreciate what Sakrete products can do, it’s really all about recognizing and paying respect to the skill and expertise that our competitors bring to the table.”
Season 1 features eight teams from across the U.S. competing at the Sakrete Concrete Coliseum in a single-elimination showdown—win and advance, lose and go home.
Challenges include pouring slabs, repairing damaged concrete, setting fence posts, and more. All of the tools and materials are provided to the contestants, but they have no idea what challenge they’re facing until it’s revealed at the beginning of each episode.
“Some competitors will get lucky with projects that they’re very familiar with and others will fi nd themselves in completely new territory—the ultimate test of concrete mastery,” said Jackson.
Hosted by Brittany Goodwin (If You’re Gone, The Perfect Race), each competition is judged by concrete veterans Mike Day, a widely-viewed concrete expert on YouTube and the owner of Day’s Concrete Floors in Monmouth, ME., and Dirk Tharpe, Sakrete’s resident concrete expert. A special guest judge joins Mike and Dirk every episode to lend their own project-specifi c expertise to the panel.
From the looks of it, the videos are already well received. “What a cool concept for a show,” a viewer commented. “Mike makes the best concrete videos so educational,” wrote another.
The grand fi nale will be fi lmed live at World of Concrete 2022 in Las Vegas. Who will cement their name in history and who will crack under the pressure?
To view episodes one and two on Sakrete’s YouTube channel, visit youtube.com and search “Concrete Combat.”
SAKRETE’S Concrete Combat is the fi rst ever concrete competition reality TV show. Episodes one and two have already amassed almost 15,000 views.
Trex Launches AEC Site
Trex is expanding its reach with the launch of a new professionally focused website.
Trex.com/Professionals provides new digital content for the AEC (architect, engineer, contractor) community.
“Given the unmatched reputation and performance of Trex products, and our extensive and carefully curated portfolio, interest in Trex from the AEC community has grown tremendously in recent years,” noted Leslie Adkins, Trex VP of marketing. “Our products have proven ideal for both commercial and residential applications, ranging from hospitality and retail to residential and community projects that call for premium performance with low-maintenance ease and a modern lifestyle aesthetic.”
The new site targets landscape and building architects, designers, engineers and commercial contractors and offers a dedicated digital resource hub for information about Trex’s products. The site also features content that educates, engages and empowers professionals with the product confi dence needed to specify Trex products.
CAMO Wins Award
CAMO EdgeXMetal Clips won the 2021 Fastener Innovation Award from Worldwide Fastener Sources. The annual Fastener Innovation Awards highlight the groundbreaking technology infl uencing the future of the fastener industry.
“We’re honored to be named as a winner of the Fastener
ENGINEERED COMPOSITE FOOTINGS BY
Save Time, Labor, and Hassle
FootingPad® structural post foundations are engineered to meet or exceed the load capacity of concrete, while being lightweight and easy to handle.
Proven performance: over 400,000 in use
No concrete required and easy to handle
ICC Building Code Compliant
ESR-2147
Learn more or request a sample at Footingpad.com or call 989-224-7095
Innovation Awards,” said W. Scott Baker, CEO, National Nail. “With softwood prices at an all-time high, EdgeXMetal Clips make the transition to building decks with metal framing faster and easier for contractors.”
Engineered to fasten grooved deck boards at any angle, the clips deliver a one-pass fastening solution for metal framing.
“The 2021 Fastener Innovation Awards recognized products that shape the future of the fastener industry,” explained Mike McGuire, Worldwide Fastener Sources. “They show that innovation is an extremely powerful motivator that has continued the industry’s growth despite the pandemic.”
MoistureShield Airs TV Ads
MoistureShield is airing a new TV commercial for the way homeowners live every day, on major network streaming services. Airing this summer through Sept. 30, the commercial directly connects with homeowners and emphasizes the enjoyment a MoistureShield deck can add in all aspects of their lifestyle.
With the tagline “It’s not just any deck, it’s built for your life,” the ad highlights that a MoistureShield deck doesn’t stop at your door, it’s an extension of your everyday lifestyle and a square foot secret that adds to your living space. It also uses subtle icons to call out performance benefi ts like CoolDeck Technology and Solid Core manufacturing.
The new streaming TV ad will appear on networks in Los Angeles, San Francisco, Sacramento, Austin, Dallas, Houston, Boston, New York City/New Jersey.
Fiberon Adding Outdoor Furniture
Fiberon has partnered with Breezesta to offer Fiberon Furniture by Breezesta, an assortment of premium, sustainable outdoor furniture hand selected to complement Fiberon decking and railing. The collection is sold directly through Fiberon at fiberonfurniture.com.
Fiberon Furniture by Breezesta is offered in two collections—the Chill Collection and the Coastal Collection—that feature comfortable seating options and coordinating tables.
Made from a unique blend of high-density polyethylene materials, each piece of furniture is weather resistant and easy to care for. A wide range of furniture and cushion colors are available for homeowners to mix and match.
Available furniture colors include White, Black, Slate, Gray, Cedar, Chocolate, Weatherwood, Colonial Blue, Lagoon and Sea Glass. Sunbrella fabric cushions are available in Natural, Cast Silver, Cast Shale, Black, Navy, Gateway Mist, and Milano Char.
“We curated a selection of products and ontrend color options that complement our decking and railing portfolio and will provide homeowners with a full suite of outdoor living products,” said Chris Hayn, Fiberon VP of sales. “This partnership showcases that Fiberon is not just a decking company, but an outdoor living company.”
CREATED FROM a unique blend of high-density polyethylene raw materials, new Fiberon Furniture by Breezesta is manufactured with recycled content including post-consumer #2 plastic materials, such as milk jugs and detergent bottles, as well as post-industrial HDPE.
FSG Buys Fencing Wholesaler
Fencing Supply Group, Houston, TX., has acquired Sharon Fence Distributors, a full-service fencing supply and manufacturer based in Sharon, PA., with additional locations in Buffalo, N.Y., and Columbus, OH.
“Sharon Fence is a fantastic addition whose three locations increase the FSG footprint and extend our service area in Ohio, Pennsylvania and western New York. Customers will have greater choices and expanded product offerings for their fencing and outdoor living projects from a firstclass distributor,” said Jeff Cook, FSG executive vice president.
“Joining FSG is the absolute right next step for our company and our people. We found the perfect partner to increase our capacity to serve our customers, to expand our product lines, and to offer our people more opportunities where they can thrive,” noted David Smith, president of Sharon Fence Distributors.
Founded in 2021, Fencing Supply Group is a portfolio company of The Sterling Group. It reportedly is the largest wholesale distributor of fencing supplies in the U.S., with 53 branches in 29 states under the names Binford Supply, Cedar Supply, Fence Supply, Merchants Metals, and Pro Access Systems.
While construction companies continue to face supply chain disruption as a result of the pandemic, they are more optimistic (56%) than the national average (52%), expecting overall economic conditions in the U.S. to improve, according to a new study from Umpqua Bank.
The survey shows construction fi rms tend to see improving fi nances in the year ahead. About 66% expect revenues to increase, compared with an average of 55% for all sectors, and only behind that of retail (67%). The construction industry expects profi ts to rise, with 52% saying so, compared with an average of 45%, and trailing only retail (67%) and manufacturing (57%).
Construction fi rms also said they’ll continue to retool their approaches over the next year. Remarkably, 73% said they plan to make significant changes to pricing, more than any other sector, with others trailing well behind, such as manufacturing (50%), business services (49%), and wholesale (48%). About 34% said they are likely to take on debt to grow in the coming 12 months, versus 29% of all those polled. About 31% are considering increasing their real estate footprint, similar to other industries (32%).
“Construction fi rms of all sizes have shown remarkable resilience during the pandemic, and generally appear optimistic about the economy and their prospects for growth,” says Umpqua Bank’s Richard Cabrera. “They have faced volatile commodity prices and labor shortages, but strong demand for real estate, such as housing and warehouses, has allowed operators to pass much of the rising costs on to buyers.”
Like many enterprises, businesses in the construction industry have made changes and adapted in response to the pandemic. However, they are less like than other businesses to keep changes made long term: only about 37% of fi rms said they will maintain most or all of the changes they put in place since March of last year, the lowest among all sectors in the study. The national average was 54%.
About 95% of the construction industry said they had supply issues over the last 12 months, compared with an average of 88% for all sectors.
Roughly 20% of construction fi rms said they are more likely to acquire another business in the coming year, versus 26% of all companies.
Only 33% of fi rms said they would likely automate repetitive tasks over the next year, below the average of 44%, but 58% they would look for ways to digitize the business to improve effi ciency, in line with the average of 59%.
“We see very encouraging signs despite some macroeconomic adversity,” Cabrera says.
National Association of Home Builders –
Fall Leadership Meeting
When: Oct. 11-15 Where: Marriott Marquis, Houston, TX. What: Meetings for NAHB committees and leaders.
Subcommittees will meet virtually. More info: nahb.org
DeckExpo - International Pool & Spa Expo
When: Nov. 13-18 Where: Kay Bailey Hutchison Convention Center,
Dallas, TX. What: DeckExpo is again partnering with the
Pool|Spa|Patio Expo to present the premier event for outdoor living pros. More info: poolpatiospa.com
When: Nov. 15, 8:00 a.m. - 12:00 pm Where: Kay Bailey Hutchison Convention Center,
Dallas, TX. What: This program will allow the industry professional the opportunity to employ the ability to safely evaluate a deck. More info: nadra.org
When: Nov. 15, 1 - 4:00 pm Where: Kay Bailey Hutchison Convention Center,
Dallas, TX. What: Earn your Master Deck Professional –
CODE Certifi cation with NADRA. All options include class 3 in person and additional options to include all 4 parts on demand. More info: nadra.org
Welcome Aboard!
Deck Specialist is thrilled to introduce six fi rst-time advertisers! Consider them when you are looking for such products: • Barrette Outdoor Living’s composite decking and RDI aluminum railings • Lumber Plus decking retailer • Monarch Technologies’ innovative MonaDeck composite decking • Sentinel Fence & Rail’s boxed aluminum railing kits • Versatex Building Products’ cellular PVC trim • Wahoo Decks’ Fortis aluminum decking and AridDek combo aluminum deck board/deck drainage system
Page 66
75
43
35
Cover III 3G Technologies www.invisirail.com
526 Events www.526.events
Absolute Distribution Inc. www.absolutedist.com
Atlantis Rail Systems www.atlantisrail.com
Avon Plastics www.armadillodeck.com
15, 17 Barrette Outdoor Living www.barretteoutdoorliving.com
74
DESIGNED FOR BEAUTY, PROTECT AND MAXIMIZE ...At the industry’s premier education, networking, and MADE FOR LIFE. THE LIFE OF YOUR NEW DECK
Big Foot Systems www.bigfootsystems.com
37 This event is the largest gathering of pool, spa, patio, decking, and outdoor living leaders
AVAILABLE IN TWO SIZES 1 5/8” X 50’ • 3 1/8” X 50’
Coastal Forest Products www.ironwoods.com
ARMADILLODECK.COMand rather than close out the year, we’ll be kicking
71 Prevents wood rot and water damage Self-seals around screws and hidden fasteners Low temperature application and take your professional development further by participating with the International Pool | Spa | Patio Expo, co-located with Deck Expo.
Cofair Products www.cofair.com
Come visit us in Dallas at DeckExpo - Booth # 3525 800-333-6700
77 Cofair Products, Inc. • 6135 Monroe Ct • Morton Grove, IL • 60053
Butyl Deck Flash_Half Page Ad_8_21.indd 1 8/26/2021 3:17:40 PM
DeckExpo www.poolspapatio.com www.poolspapatio.com
18
NOVEMBER 13-18, 2021
KAY BAILEY HUTCHISON CONVENTION CENTER
DALLAS, TEXAS
27 Deckorators www.deckorators.com
DeckWise www.deckwise.com
78
08/26/2021 2:50:05 PM
Digger Specialties www.diggerspecialties.com
9
76
13
14 FastenMaster www.fastenmaster.com
FootingPad www.footingpad.com
Great Southern Wood www.yellawood.com
Holbrook Lumber www.holbrooklumber.com
53 Humboldt Sawmill www.mendoco.com
47 InfraTech www.infratech-usa.com
4-5
16
48 Lumber Plus www.lumberplus.com
MFM Building Products Corp. www.mfmbp.com
MoistureShield www.moistureshield.com Cover IV
55
Cover II-3
61
59 Monarch Technologies www.monadeck.com
MOSO North America www.moso-bamboo.com
National Nail www.camofasteners.com
Nichigo G-Tape www.gtape.com
On the House Media www.onthehousemedia.com
7
63
39
11
14
44
65
23
51
31
73
57
69
33 Pacifi c Woodtech Corp. www.pacifi cwoodtech.com
Permapost Products Co. www.klear-gard25.com
Protecto Wrap www.protectowrap.com
RailFX www.railfx.net
Reclaimed Woods of the World www.lunawood.com
Regal ideas www.regalideas.com
Sakrete www.sakrete.com
Sentinel Fence & Rail www.sentinelmfg.com
Simpson Strong Tie www.strongtie.com
SpecRail www.specrail.com
Sure Drive USA www.suredrive.com
Titan Metal Werks www.splitstop.com
Deck Building Solutions • 866-767-1850 • www.suredrive.com • sales@suredrive.com TIVA Building Products www.tivabp.com
Trex www.trex.com
67 Versatex www.versatex.com
68
64 Vista Railings www.vistarailings.com
Wahoo Decks www.wahoodecks.com
Set the Stage
Trex Commercial Products’ involvement in the recent renovation of Hayward Field in Eugene, OR., has made the company part of Olympic history. The renowned University of Oregon facility hosted the Olympic Track and Field Trials in June and featured Trex’s clear anodized aluminum railing.
Doubled in capacity from 10,500 to 25,000 seats, the world-class arena still offers an intimate setting, positioning spectators on top of the action with the first row just mere feet from the outside lane. Fans seated in the upper and lower bowls can cheer on their favorite athletes while enjoying clear views and the breathtaking surrounding scenery, courtesy of Trex Commercial Products’ custom engineered railing.
The project, which took nine months to complete and cost over $6 million, features more than 15,000 linear feet of aisle, glass, cable and drink rail throughout the interior and exterior of the arena and complements the open and airy design of the structure.
The installation process did not encounter too many struggles as a majority of the railing was installed with ample accessibility to the work. It was quite seldom that the company had to install work up in a lift. The biggest challenge was related to COVID. “Our workforce was limited when trained installers had to quarantine if exposed to the virus and that was a huge challenge,” said Laura Rygielski Preston, president of Trex Commercial Products.
In addition to its state-of-the-art amenities, the newly renovated landmark features a baton-inspired tower designed to “tell the story of the first 100 years of Oregon track and field,” along with an iconic wood roof that pays homage to the state’s history and forestlands.
UPPER: While the installation process didn’t encounter too many challenges, the biggest struggle was related to COVID. Trained installers were required to quarantine if exposed to the virus, which slowed the process down. LOWER: The scope of work cost $6.2 million for stadium railing, fencing & stair scope (which was a separate contract).
(Photos courtesy TREX Commercial Products)
Submit photos of your latest and greatest project to sornelas@ 526mediagroup.com
151 Kalmus Dr. Ste. E200 Costa Mesa, CA 92626-5959
Change Service Requested
