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DECK EXPO PREVIEW 2026 EDITION
DECK
September/October 2026
SPECIALIST Ideas & Strategies for Outdoor Living Professionals
ANDY HENLEY
Overcoming odds to be at the top of his game September/October 2026 | Deck Specialist |
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YOUR CLIENTS WILL NOTICE
From decking and railing to privacy screens and lighting, Deckorators® offers complete outdoor living systems designed to work seamlessly together. The result is a cleaner build, a more cohesive finished look, and the kind of details your clients will notice. See the full lineup at deckorators.com. © 2026 Deckorators. All rights reserved.
DECK EXPO PREVIEW 2026 EDITION
DECK
September/October 2026
SPECIALIST Ideas & Strategies for Outdoor Living Professionals
ANDY HENLEY
Overcoming odds to be at the top of his game September/October 2026 | Deck Specialist |
1
SUMMER
ALL YEAR LONG
DECK SPECIALIST A publication of 526 Media Group, Inc.
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INSIGHT. INFLUENCE. INDUSTRY INTELLIGENCE. 4 | Deck Specialist | September/October 2026
CHANGE OF ADDRESS Send address label from recent issue, new address, and 9-digit zip to address below. POSTMASTER Send address changes to Deck Specialist, 151 Kalmus Dr., Ste. J3, Costa Mesa, CA 92626. Deck Specialist (USPS 224) is published six times a year at 151 Kalmus Dr., Ste. J3, Costa Mesa, CA 92626 by 526 Media Group, Inc. Periodicals Postage paid at Santa Ana, CA, and additional post offices. It is an independently-owned publication for U.S.-based builders and contractors that specialize in decking and other outdoor living projects. Copyright®2026 by 526 Media Group, Inc. Cover and entire contents are fully protected and must not be reproduced in any manner without written permission. All Rights Reserved. We reserve the right to accept or reject any editorial or advertising matter, and assume no liability for materials furnished to it. Opinions expressed are those of the authors or persons quoted and not necessarily those of 526 Media Group, Inc. Articles are intended for informational purposes only and should not be construed as legal, financial or business management advice, nor an endorsement of any company, product, service or individual referenced. Sept./Oct. 2026 • Volume 10 • Number 5
DECK
SPECIALIST
Ideas & Strategies for Outdoor Living Professionals FEATURES
Henley: Against All Odds 12 Andy How two brain surgeries, a stroke, and unexpected turns led to Andy Henley’s success today
18 Deck Building 101 Awards
Facebook group’s winners share their wins
26 Architecture of a Deck: Part 3 of 3 Lawrence Winterburn explains what happens after homeowners sign off on a project
Today’s Contractor 30 Inside Pro Programs
How manufacturers’ pro programs are helping contractors grow through training, leads, rewards and support
INDUSTRY LOOK
28 What Defines Quality in PressureTreated Lumber?
Bill Buczek shares four considerations every deck builder should keep in mind when selecting pressure-treated decking and framing
12 ON THE COVER: Built in Salesville, OH., the “Down
South Dream” project was designed by David Settlemyer and Andy Henley. It features AZEK/ TimberTech decking, Preferred Railing, Hideaway decorative panels, Tru-Scapes lighting, and an Open Spaces structure all brought together to create a distinctive space for relaxing, entertaining, and making memories.
32 How Composite Decking Has Evolved Choosing a deck board has become less about selecting a brand and more about specifying performance
ALSO INSIDE
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8 Editor’s Note 10 Industry News 36 Parks & Deck Creation with Bobby Parks 40 Set the Standard with Brendan Casey 44 Tool Reviews with Andy Henley and Mike Mitchell
48 Market Yourself with April Edwards 50 New Products 56 Date Planner 57 Ad Index 58 Idea Book 6 | Deck Specialist | September/October 2026
EDITOR’S NOTE • Sara Graves
10 Toes Down M
y church often says you need to be “10 toes down,” a phrase that means you need to be all in on whatever you endeavor to do, remaining grounded in your convictions, while staying real with yourself. Lately—and quite literally—that saying has meant more to me than ever before. As I think on this, I am looking down at my toes 6” deep in ocean water. I can barely see my painted toenails peeking through the frothy white shore break. I just moved back to a small community that still knows what a surf town should look like. I decided before I got here that I would be all in. Living only a few blocks from the ocean, I promised myself I’d spend as much time on the beach as I could. And that’s exactly what I’ve been doing. I’ve enjoyed daily walks along the shoreline with my sandals in hand and my feet in the sand and surf, weaving around children at play. I mentioned my move on a recent podcast with DeckSouth’s John Lea, and he reminded me that you need to take your shoes off and put your feet on the ground to truly become one with a space. It brings “healing,” he said. He’s right. A healing space is more than measurements and material selections. It’s a place where homeowners feel the breeze, listen to the birds, or watch a summer sunset. It’s where families gather, and memories take root. The best outdoor spaces have a way of pulling us outside without asking. They invite us to kick off our shoes and be completely present. Those moments don’t happen by accident. They happen because a builder thoughtfully considered where the morning and afternoon sun would fall, how strategic seating would encourage conversation, or how a walkway would naturally lead someone to walk around the space. There’s something about a builder putting themselves in the shoes of another—to imagine what it would be like to live in that space—that separates an average builder from a true craftsman. A craftsman understands that a great outdoor living space isn’t defined solely by precise measurements, but by the finer details and aesthetics that shape how a space feels and naturally draws people
A healing space is more than measurements and material selections ... It’s where families gather, and memories take root. outdoors. It becomes a place where homeowners and guests feel comfortable enough to kick off their shoes, walk barefoot, and become one with the space. Because when homeowners and guests start seeing the outdoor space as the place no one wants to leave, the builder knows they’ve created something that will outlast what’s beneath their feet.
Sara Graves is the managing editor of Deck Specialist. Reach her at sgraves@526mediagroup.com
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Deckorators Hosts 1st Volunteer Event Deckorators will bring together Certified Pros from across the country Oct. 20-23 in Nashville, TN., for Build It Forward, a volunteer event with nonprofit partner Rebuilding Together Nashville. Together they will craft new outdoor spaces for families in need who otherwise wouldn’t have access to them. Eighty contractors (31 Deckorators Certified Pros and their teams) are already registered to attend Build It Forward. The crews will work on five outdoor deck projects. Certified Pros will share techniques and best practices on the jobsite. The official build day on Wednesday, Oct. 21 will conclude with an evening celebration at Cannery Hall featuring live music from The Nashville Band. Learn more at www.deckorators.com/pages/ build-it-forward.
NEWS BRIEFS Trex Co. has named Specialty Building Products (SBP) its sole national distributor partner for decking and railing. Boise Cascade will distribute James Hardie’s products, including TimberTech decking and railing, Hardie siding and trim, and now AZEK trim and moulding. This comes three weeks after Trex Co. made SBP its sole nationwide distributor, usurping Boise Cascade. Woodgrain has expanded its partnership with Fiberon, bringing Fiberon’s products to the Pacific Northwest (Auburn, WA./Tigard, OR.), Southwest (Phoenix, AZ./Albuquerque, N.M.), California (Sacramento/Ontario.), Rockies (Boise, ID./Salt Lake City, UT.), South Central (Cape Girardeau, MO./ Jackson, MS.) and Texas/Oklahoma (Houston, TX.) Decks & Docks Co. has opened a new location in Denver, CO.—its first in the Rocky Mountains region. PrimeSource Brands acquired Starborn Industries, a leading provider of branded fastening solutions and installation systems for decking and exterior applications. UnderDeck Shield is partnering with Rafferty Aluminum & Steel, a leading wholesale building materials distributor serving the Northeast.
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AGAINST ALL ODDS How two brain surgeries, a stroke, and a bunch of unexpected turns shaped Andy Henley, the founder and owner of Hen-House Decks THE STORY of how Hen-House Decks, Uniontown, OH., came to be doesn’t begin on a jobsite or in a lumberyard. It began in a courtroom, with its owner— 22-year-old Andy Henley—sitting before a judge, unable to work, and unsure of his future. By the age of 20, Andy had survived two brain surgeries due to a severe neurological condition called trigeminal neuralgia/cluster headaches, said to be the cause of some of the worst pain humans can endure. The second surgery resulted in a stroke, leaving Andy feeling “uncalibrated.” Unable to use his dominant left hand, he had spent six months getting his strength back before appearing before the judge that day to find out whether he would receive permanent disability. “I was struggling bad,” Andy explains. “I didn’t have a job because I couldn’t work. I was enrolled at school, but never went because I couldn’t get to the college.” As Andy sat before the judge, she spoke words that he says he will never forget, and will always be thankful for: “I’m going to deny you because if I gave this to you, that’s all you’re ever going to be in life,” the judge said. “You seem like a guy who can talk, has a good personality, who can still be driven. If I give this to you, you’re not going to be successful someday. I feel like you could still be successful at something.” It was that pivotal moment that forced his life onto a new path, one he never expected, one that would eventually help him create one of the industry’s most recognizable deck companies. The New Path Ahead As Andy’s body continued to heal, he realized along the way he had developed a newfound passion for design and creativity, a heightened sense of color, design, and music that today he fondly calls his “superpower.” As a glass-half-full kind of guy, and not willing to give up after the judge’s ruling, he began looking for work he could do. One day, he spotted a newspaper ad for a decking salesperson. The job would enable him to rely on his strengths: sales, communication, and the “gift of the gab.” CONTINUED >>
“I can’t help but think that maybe all of this happened for a reason. Along the way, I fell in love with this industry that I can’t see myself falling out of love with it.“
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That first sales job then led him to Procell, where he began selling what is known today as TimberTech/AZEK decking. The more he learned, he says, the more he cared about design, color, marketing, and the art behind outdoor living. After Procell, he partnered with another builder for seven years, learning the business side and refining his eye for design. In time, he realized there was only one way to create the kind of work he envisioned—he would need to build a brand of his own. Birth of Hen-House Decks In 2017, Andy founded Hen-House Decks—named for his two family lines that he wanted to honor: Henley and Greathouse. From day one, it wasn’t just a business to him; it was “a responsibility, a legacy, and a standard” he intended to uphold. His aim was to become a premium deck builder with a name strong enough that people sought him out for the kind of work no one else was doing. “I’ve always wanted to create something that was my own vision and not somebody else’s vision, something that would help me separate myself from the competition,” he explains. Andy says a deck “is not a platform. It’s not an exit point. It’s not a commodity. It’s a pinnacle feature of a home. A personal sanctuary. A place where memories are made.” He captured this in his company’s motto: It’s not just a deck. It’s a Hen-House deck. To help bring Andy’s visions to life is his talented carpenter, Ken Baldwin, who shares a similar vision of being able to do things that other people can’t do, and the many other talented people who have helped mold Hen-House Decks into what it is today. There was one project that has forever changed the trajectory of the business—“The Guitar Deck.” Although Hen-House didn’t create the original design, the moment Andy saw the concept, he knew he wanted the job. He won the bid through smart pricing and planning, and a color scheme using Trex decking that brought the design to life. Since then, he says, “The Guitar Deck” has become an international calling card, shared across continents, and is the piece of art that unlocked his business. “To me it wasn’t about how much money we made on the project. That project has carried me through my entire career as Hen-House Decks.” CONTINUED >>
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“I’ve always wanted to create something that was my own vision and not somebody else’s vision, something that would help me separate myself from the competition.“
Hen-House 2.0 Andy sees himself evolving beyond just a business owner. He wants to become a mentor for the next generation of builders, and a voice in the industry. He mentions looking up to industry leaders like Bobby Parks, Brendan Casey, and David Settlemyer. “You’re dealing with a lot of passionate people,” Andy says. “We could sit there and talk for a week straight about everything and never run out of something to say, and never be bored of hearing it.” Through Deck Expo, the North American Deck & Railing Association, and the Deck Specialist “Tools & Technology” column he writes with Mitchell Construction’s Mike Mitchell, he’s been actively building community and raising industry standards. He describes his column collaboration with Mike as this: “We are two different type of people. I’ve always said Mike and I are like Donny and Marie (Osmond)—Mike is a little more country. I’m a little more rock ‘n’ roll.” It’s exactly that chemistry and their different perspectives on the industry that makes their partnership work, Andy explains. “I have my view as a person who’s not swinging the hammer, while learning from my guys. Mike’s out there. He hears it. He sees it. He uses it.” The Next 10 Years Last year, Andy hired a dedicated salesman whose sole purpose, he says, has been to sell simple decking packages: one-board borders, no lights, or deck tattoos (inlays). “It is just one color in and out.” The day-to-day sales left to his salesman opened Andy’s schedule so he could seek out additional creative projects that are “one-of-a-kind pieces of art,” while simultaneously working on other aspects of his business. “It has freed my time up to focus more on who I’m going to be in the next 10 years,” he says. He also has been working with April Edwards of Deck Builder Marketers, who he says has captured his vision and has helped him focus his marketing and business growth efforts.
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Coach Andy One passion that Andy rekindled is his love of youth wrestling. Having wrestled himself before his surgeries, he is known as Coach Andy to a group of first, second, and third graders. “I love teaching youth wrestling. They’re screaming and running around and they don’t listen—but they listen to me,” he says. The chaos is a place of peace for him. “It calms me. When I’m in that room, I’m focused on one thing.” Andy says he realized how similar decking was to wrestling. Both require consistency, having a strong work ethic and doing something different that will give you a leg up on the competition. “A lot of people get nervous, overthink or do not like their competition. I wanted to understand my competition. I wanted to know how I could beat them. And I didn’t stop until I figured it out.” As a youth coach, Andy says he takes pride in telling the younger generation that although wrestling is hard and demanding, the rewards come later. He believes decking is much the same. It requires dedication and hard work, but the effort pays off in the end. “I owe that drive and that passion to wrestling,” Andy says. Looking Back Andy says today he is the 10-year version of what he wanted himself to be when he created Hen-House Decks. So, what would he say to the 22-year-old version of himself, the one sitting in the courtroom, the one who couldn’t yet see the life that waited on the other side of his struggle? He’d tell him, “Never settle for less. Trust the process, and keep pushing forward. We did it, bro!” He views the brain surgeries as a “Godwink” (a personal experience that is interpreted as a sign of divine intervention or answered prayer.) “I can proudly say if it wasn’t for all those things that happened to me, the brain surgeries, stroke, the opportunity to sell decking, I wouldn’t be where I’m at today,” Andy says. “I can’t help but think that maybe all of this happened for a reason. Along the way, I fell in love with this industry that I can’t see myself falling out of love with it.” DS
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DECK SPECIALIST WAS HONORED to once again help judge the fourth annual Deck Building 101 Giveaway photo contest. The Deck Building 101 group now includes approximately 111,300 members, and from dozens of finalists, 13 winners were ultimately selected. Projects were judged on skill, difficulty, creativity, and innovation. Charles Chadd, Decks Unlimited, said of this year’s contest, “OC Lumber, PWT, Tru-Scapes, Decks & Docks, Dexerdry and Under the Sun Concepts are helping to support the contest and the builders involved by contributing giveaways, prizes, and plaques for this year’s winners.” He added that “Tru-Scapes has been a longtime supporter of Deck Building 101 and our mission to educate, build, and inspire the next generation of custom deck builders,” while Decks & Docks “represents and supports the broader deck-building industry, giving builders access to a wide range of brands, products, materials, and solutions.” Clint Webb, who leads the Facebook group and yearly contest, said of Dexerdry, “Dexerdry’s support of the Inside Out category is a great fit, helping us recognize builders who are pushing the possibilities of creating functional, finished spaces beneath the deck.” The group also held a deck design contest in conjunction with the awards. The three sponsors of the deck design contest were Under the Sun Concepts (1st place), OC Lumber (2nd place) and PWT (3rd place). According to Casey Ingle, Owens Corning, “When the deck becomes art, the frame can’t be an afterthought. The materials underneath should be every bit as intentional as the design above.” New this year, Deck Building 101 is expanding its recognition beyond the contest winners with three special industry honors sponsored by Decks & Docks: the Lifetime Achievement Award to Brendan Casey of Casey Fence & Deck; the Industry Impact Award to NADRA’s Michael Beaudry; and the Innovation Award to Eva-Last. Here’s a look at this year’s winners. 1st OVERALL (A) Builder: Andy Henley Hen-House Decks 2nd OVERALL (B) Builder: Brendan Casey Casey Fence & Deck 3rd OVERALL (C) Builder: Dave Fraser Fraser Decks & Patio Covers
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“Custom design demands innovation, and PWT is proud to be a part of what makes it possible.” — CHADD FURLEY, PWT DESIGN EXCELLENCE
DECK TECH (D) Builder: Jeff Shattuck Custom Decks by Shatmire Home Improvement
1ST PLACE (Sponsored by Under the Sun Concepts) Builder: Robert Hodichak 33 North Design Collaborative, DeckSouth
CURVED DECK (E) Builder: Andy Henley Hen-House Decks STAIRCRAFT (F) Builder: Louis Lattanzio The Deck Nerds INSIDE OUT (G) (Sponsored by Dexerdry) Builder: Sean Collinsgru Premier Outdoor Living
2ND PLACE (Sponsored by OC Lumber) Builder: Matt St. Pierre Hashtag Decks
SOLO BUILDER (H) Builder: Matt St. Pierre Hashtag Decks CUSTOM RAILING (I) Builder: Jim Zoellner Zoellner Designs TRU-STAR (J) (Sponsored by Tru-Scapes) Builder: Brendan Casey Casey Fence & Deck VISUAL IMPACT (K) Builder: Adam Drover Decksperts
3RD PLACE (Sponsored by PWT) Builder: Chris French French’s Custom Outdoor Concepts
OUTDOOR LIGHTING EXPERIENCE (L) Builder: Michelangelo DeCaro Renaissance Deck Builders CONTINUED >>
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September/October 2026 | Deck Specialist |
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JOIN US AT DECK EXPO BOOTH #3305
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(SPONSORED BY DECKS & DOCKS)
INNOVATION AWARD
Eva–Last
BY CHARLES CHADD, DECKS UNLIMITED
“Sometimes the future isn’t about reinventing the wheel—it’s about engineering a better one. I believe Eva-Last has done exactly that, and I’m excited to see how it continues to shape the next generation of outdoor living.” — CHARLES CHADD, DECKS UNLIMITED
AFTER MORE THAN 33 YEARS of building custom decks and outdoor living spaces, I’ve had the opportunity to work with nearly every major decking brand on the market. At Decks Unlimited, we’ve installed Trex, Fiberon, TimberTech AZEK, MoistureShield, and several others. Every product has its strengths. But today, the board our company reaches for more than any other is Eva-Last because it is engineered differently than anything else we’ve installed. Like traditional PVC decking, Eva-Last won’t absorb moisture, rot, or deteriorate the way wood-based composite boards can over time. By combining a PVC and bamboo core with fiberglass reinforcement, Eva-Last delivers exceptional rigidity, dimensional stability, and structural strength. The result is a deck board that offers the lowmaintenance benefits of PVC while providing enhanced performance that contractors and homeowners can both appreciate. Homeowners want a deck that looks beautiful for decades without constant maintenance. Contractors want a product that’s dependable, stable, easy to install, and built to perform. Eva-Last checks those boxes. I genuinely believe Eva-Last represents the future of our industry. It has become our go-to decking, not because it’s the newest product available, but because it’s engineered differently and consistently delivers the performance we expect for our clients. As builders, we all want to leave behind projects that stand the test of time. In my opinion, that’s exactly what Eva-Last helps us do.
INDUSTRY IMPACT AWARD
Michael Beaudry
EXECUTIVE VP, NORTH AMERICA DECK & RAILING ASSOCIATION (NADRA)
“Michael Beaudry is the rock of the decking industry, creating a family where everyone has a voice, friendships replace competition, and collaboration drives advancement. A devoted family man, leader, and friend, his influence has elevated professionals, materials, building practices, codes, and recognition while making our entire industry stronger together.“ April Edwards, Deck Builder Marketers, and Michael Beaudry, NADRA.
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— DAVID SETTLEMYER, UNDER THE SUN CONCEPTS CONTINUED >>
SUSTAINABLE BAMBOO COMPOSITE BUILDING MATERIALS “Eva-Last Decking is the best decking on the market. Features like glass-fiber reinforcement and printing technology that truly replicates the look of real wood makes it easy for us to build with and our customers love it!” KEVIN CHOQUETTE | @RAVINBUILDERS
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LIFETIME ACHIEVEMENT AWARD
Builder: Brendan Casey OWNER, CASEY FENCE & DECK
SOME PEOPLE BUILD DECKS. Others help shape an entire industry. For nearly four decades, Brendan Casey has been one of those people. His commitment to quality, innovation, and doing things the right way has influenced builders all across the country. He didn’t just build incredible outdoor living spaces. He helped raise the bar for what our industry could be. Throughout his career, Brendan has always been willing to share what he’s learned. He never kept his knowledge to himself. Whether it was a new building technique, a better way to solve a problem, or simply taking the time to help another contractor, Brendan has always been generous with his advice and guidance. Just as importantly, he’s always been the first to lift up other builders by recognizing their great projects and celebrating their accomplishments. He genuinely wants to see others succeed, and that’s one of the biggest reasons he’s earned so much respect throughout this industry. His projects speak for themselves, but what really
A PERSONAL NOTE FROM ANDY HENLEY
For me, this award is personal. Brendan hasn’t just been someone I respect. He’s been a mentor, a friend, and honestly a father figure in this industry. He’s always been there to answer my questions, give me advice, and sometimes tell me exactly what I needed to hear, even if it wasn’t what I wanted Andy Henley and Brendan Casey. to hear. He’s held me accountable more times than I can count, and I’m a better builder, business owner, and person because of it. Mike Mitchell and I have joked for years that Brendan is our “work dad.” We laugh about it, but there’s a lot of truth behind it. Everyone needs someone who believes in them enough to push them, call them out when they need it, and celebrate their wins. Brendan has been that guy for both of us and for so many others in this industry. Now, Mike and I have learned there are a few extra benefits to staying on Brendan’s good side. For one, he’s an OG rugby player who graduated from the School
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separates Brendan is the respect he’s earned from the people around him. Customers trust him. Manufacturers respect him. Fellow builders look up to him. That kind of reputation isn’t built overnight. It’s earned over a lifetime of showing up, working hard, and doing things with integrity. The true measure of a career isn’t just the number of projects you’ve completed. It’s the impact you’ve had on the people around you. Brendan’s legacy isn’t only found in beautiful decks. It’s found in the builders he’s inspired, the businesses he’s influenced, and the example he’s set for what deck building can be. That is why we are honored to present Brendan Casey with the Deck Building 101 Lifetime Achievement Award. It recognizes not only an incredible career, but the lasting mark he has left on the deck building industry.
of Hard Knocks, so getting on his bad side has never seemed like a particularly smart career move. And then there’s that cabin in the mountains. We’ve joked for years that being his “work sons” should at least earn us visitation rights someday. We’re not asking to be written into the will, we’d just like Brendan to remember who his favorite kids are when it comes time to hand out the spare keys. All jokes aside, Brendan, thank you. Thank you for investing in people, for always being willing to help, and for making this industry better than you found it. Your influence reaches way beyond the decks you’ve built. It lives on in the people you’ve taught, the careers you’ve helped shape, and the friendships you’ve made. Congratulations on receiving the first-ever Deck Building 101 Lifetime Achievement Award. There isn’t anyone more deserving. Thank you for everything you’ve done for this industry, and thank you for everything you’ve done for me. I’m proud to call you not only a legend in deck building, but also a mentor, a friend, and our “work dad.” DS
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THE ENGINEERED TO ENDURE The details that separate a deck built to last 50 years from one that starts failing in 10 Deck design is the ultimate sales tool. A stunning design, crafted to fit your client’s budget and executed to perfection, is profitable the day it is finished, and the photography will sell millions in work after that. Your reputation is built on what you build. If what you build looks basic, that is fine. Maybe it is designed for efficiency and the profit is in the speed. Maybe your style runs to detailing so heavy that a project takes most of a year, which suits a certain client and sends most of the rest running. Both are real businesses. Know which one you are in, because that is where your detailing decisions come from. Great deck design is not just art. It is efficiency incarnate. Details that simplify labor, last longer, look better, and fit the house like it grew there. Details that cut your warranty obligation down to one or two trips a year. Those solutions belong in every design you draw, at every price point. While part one of this series covered reading the site before you draw, and part two covered the design process and the client conversation that pays for it, this last part of the series covers what happens after they sign, where the money is either kept or handed back one warranty trip at a time. Below is a collection of things I have witnessed that have caused injuries, collapse, premature failure and warranty voids in my 40 years of building. ACQ ROT, FASTENERS AND MULTI-LAYER BEAMS About 20 years ago, ACQ lumber replaced CCA. ACQ simply does not last as long. It requires different fasteners and brackets. Here in Ontario, we have seen five- and seven-year-old decks sagging because the middle layer of a three-ply 2x10 beam had rotted. I have personally seen ledger flashing done in aluminum disappear in five years. THE LEDGER CONNECTION Home builders often cut corners. I have seen half-inch particleboard rim joists, missing rim joists on collapsed decks. Unflashed ledgers are likely 40% of the collapses
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in North America. Securing to the rim is the most critical part of the build. When the rim is questionable, free-stand the deck on its own posts, or use a foundation bracket to support the ledger from the foundation. DROPPED LEDGERS Ledgers should be fastened in a staggered pattern within the center third of the board, into the frame of the building. If you drop the ledger 6”, your top screws are secured into material that will support the load and the bottom ones miss entirely. I have seen two collapses both under snow load. One severed a gas line. OVERSPANS By overspan, I mean code minimum size. As decks age or get loaded with snow, they sag. My designs always step the joist up one size and work from the minimum spec for the smaller joist. SCREWED FRAMES Deck screws are for holding decking down. I have seen many builders, even on television, screwing their frames together with deck screws. That practice is illegal in seismic zones for obvious reasons. LATERAL BRACING Decks in motion are slowly tearing themselves apart. STAIRCASES Securing a staircase to a deck and building it to last as long as PVC decking takes roughly twice the materials and work of a typical pressure treated staircase. When installing decking with a 50-year warranty, replacing the stair structure after eight years is not ideal. VERTICAL DECKING AT THE PERIMETER Many builders run a vertical piece of decking or fascia and cap the decking off around the outside. It is a much easier detail than border boards. It is also a 10-year detail. After that you are removing it and replacing it. 20’ BOARDS Just because they make 20’ boards does not mean you should use them. One to 2” of expansion and contraction damages boards and fasteners at the end.
OF THE DECK
PART 3 BY LAWRENCE WINTERBURN
FULL-LENGTH FASCIA The amount of fascia I see falling off or wrinkled is astonishing. Many companies recommend big, ugly fasteners, but that is a band aid. The trick is a detail that uses shorter pieces of fascia. RAIL BLOCKING FAILURE Rails are important. When a rail fails, it is a liability. I see a 2x4 scabbed in under the decking to connect the rail more often than I am comfortable with. I have seen manufacturers recommend details that are prone to rot. FOOTING FAILURE When you arrive in a suburb, you have no idea what was there before. We have all seen footings move. There are now engineered details for footings. MOISTURE TRAPS Wood does not rot because it gets wet. It rots because it stays wet. Low-skirted decks and decks waterproofed from below are always problematic since they trap moisture inside a cavity that never dries. CODE IS THE FLOOR Code exists so a deck does not kill anyone within a few years of the build date. It is not a standard of practice and it was never meant to be. Most code-worthy decks will only last five or 10 years. ASK THE 50-YEAR QUESTION Run every detail past one question: Will this still be doing its job in 50 years? DS
Photos provided by Lawrence Winterburn
Lawrence Winterburn, founder and principal designer of GardenStructure.com, DesignersDecks. com, and DesignYourReno.com, is based in Southern Ontario. During his 30 years in the industry, he developed his own methods for designing and building decks and outdoor structures. His work has been featured in multiple, well-known publications. Reach him at GardenStructure.com.
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INDUSTRY LOOK
BEYOND THE STAMP: What Defines Quality in Pressure-Treated Lumber? BY BILL BUCZEK
PRESSURE-TREATED LUMBER remains one of the most widely used materials for deck framing and, in many markets, deck surfaces. While most contractors know to check the grade stamp and treatment designation, selecting quality pressure-treated lumber requires looking beyond the label. The best-performing decks begin with materials that are not only code compliant but also manufactured consistently, suited for the end-use application, and capable of delivering long-term durability. Here are four considerations every deck builder should keep in mind when selecting pressure-treated decking and framing. Choose the Right Treatment Not all pressure-treated lumber is intended for the same application. Before purchasing, verify that the material is treated for its planned use, whether that’s aboveground decking, structural framing, or ground-contact applications where there’s a greater chance for moisture exposure. End tags applied by the lumber treater contain this information. They also signal if the boards are included in a third-party inspection program, which is required for building code compliance. Using the correct treatment level for each component helps maximize service life and reduces the potential for termite attack and fungal decay in demanding environments. Contractors should also consider the specific conditions of each project, including climate, drainage, exposure to moisture, and whether certain areas of the structure may be more vulnerable over time. Verify Treatment Quality The grade stamp tells you important information about species, grade, and intended use, but it doesn’t reveal how consistently the lumber was treated. Quality pressure-treated lumber depends on more than simply adding preservatives. Proper preservative penetration and retention are critical to long-term performance. Contractors should work with suppliers that source lumber from manufacturers with established quality-control programs, routine production testing, and
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independent third-party inspection. Those behind-thescenes practices help ensure consistency from one load to the next. Inspect Before You Build Even well-manufactured lumber deserves a careful inspection before installation. Take time to evaluate framing and decking for straightness, excessive warp, loose knots in structural areas, and significant wane. Sorting material before construction begins improves framing accuracy, reduces installation delays, and produces a cleaner finished deck. A few minutes spent selecting the best boards and properly storing them helps preserve the condition of the material until installation begins. Choose Compatible Components The performance of pressure-treated lumber depends as much on installation as on manufacturing. Use corrosionresistant fasteners and connectors that are compatible with modern preservative systems, and incorporate proper flashing, drainage, and ventilation into every project. Quality Beyond Compliance Meeting code is the starting point, not the goal. Professional builders know that selecting pressure-treated lumber means evaluating more than what’s printed on each board. Choosing the appropriate treatment, understanding how quality is verified, inspecting material before installation, and following sound construction practices all contribute to better-performing decks. For contractors, those decisions translate into fewer callbacks, more efficient builds, and structures that continue to perform long after the project is complete. DS Bill Buczek, ProWood’s manager of wood preservation, is a recognized industry leader, technical expert, and the current First Vice President of the American Wood Protection Association. www.prowood.com
THE DECKS YOU BUILD, BUILD YOUR BUSINESS
FEWER CLIENT CALLBACKS, MORE FUTURE CLIENTS Years from now, the Fiberon® deck you install today will look just as good as the moment you drove that last fastener. With industry-leading warranties, including performance, stain and fade coverage on all our products, you can rely on us to deliver beauty that lasts. Give customers a stunning outer-home upgrade. Your future self will thank you. FI B EROND ECK IN G .CO M September/October 2026 | Deck Specialist |
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How Manufacturers Are
Helping Contractors
BY SARA GRAVES
TODAY’S PRO BUILDER PROGRAMS have evolved into comprehensive partnerships designed to help contractors build stronger businesses. To better understand how some of these programs are structured, Deck Specialist asked five leading manufacturers—Belgard, Deckorators, Eva-Last, Fiberon, and Trex—what it takes to qualify for their pro builder program and what contractors receive in return. Their responses offer a glimpse into how manufacturers view their relationship with professional contractors. Belgard The Belgard Authorized Contractor Program on belgard.com includes two tiers: Authorized Contractor and Master Craftsman. Both tiers receive marketing support, and regional homeowner leads based on geographic rotation. The Authorized Contractors must provide proof of insurance, maintain current CMHA certification, offer a three-year workmanship warranty, and complete 10 inspected Belgard projects annually. Master Craftsmen must also have five years of installation experience, provide a five-year workmanship warranty, regularly use Belgard’s Design Studio—or offer comparable 3D visualization capabilities—and meet
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key annual purchase requirements. The program does not require brand exclusivity. Deckorators “The Deckorators Certified Pro program is designed to build loyalty, advocacy, and sales growth among professional builders and contractors,” says Michelle Hendricks, director of marketing, Deckorators. To qualify, contractors register online, complete training, and provide proof of a Deckorators decking or railing project installed to company specifications. Certified pros are expected to continue training, represent the brand, and use Certified Pro marketing materials. Contractors may work with competing brands. In return, the pros receive homeowner leads, preferred placement on deckorators.com, and increased visibility through the contractor locator. Elite contractors earn additional exposure based on annual volume, work quality, and growth. They also earn 3% back on Deckorators’ purchases with no restrictions on rebate use. Elite members receive additional sales support, while both tiers benefit from lead support and an exclusive 25-year Removal & Replacement Warranty on eligible decking and railing products.
Eva-Last “The Eva-Last PRO Contractor Program is about building a community where contractors connect, grow, share knowledge, get rewarded and ultimately build better businesses together,” explains Tim Sandlund, Eva-Last’s director of marketing. There are three tiers to the PRO Contractor Program: Member (under $50,000 in annual purchases of Eva-Last products; Gold ($50,000 - $100,000) and Platinum (above $100,000) The PRO Contractor Program focuses on brand advocacy, volume growth, and installation quality. To qualify, builders must complete Eva-Last product training, carry proper insurance, and work on residential projects. In return, builders in all three tiers of the program are eligible for an extended labor warranty ranging from 1 year (Member), 10 years (Gold) or 25 years (Platinum), and they receive leads based on geographic rotation and regional rep assignment. They also receive up to a 3% rebate on decking and fastener purchases, depending on the pro contractor tier. Builders in the Gold and Platinum tiers receive either 1% (Gold) or 2% (Platinum) co-op earnings. Builders aren’t required to be exclusive. Fiberon Pro builders are Fiberon’s greatest advocates, says Thomas Gooch, senior manager, product management. To participate in the Fiberon Ascendant Program, builders must complete Fiberon’s Outdoor Education Training and be licensed in their local market. Builders submit purchase receipts to earn rewards points and move through three program tiers based on annual purchase volume: Pro (under $50,000), Expert
($50,000-$99,900), and Ambassador ($100,000 or more). Ambassadors receive a 3% co-marketing credit, while Experts receive 2%. Higher tiers receive longer labor warranties, and deeper partner discounts. Homeowner leads are distributed through Fiberon’s tiered Pro Locator on fiberondecking.com, based on member status and proximity to the homeowner. Trex “The TrexPro Builder Program is all about helping great contractors do more of what they already do well,” says Rick Zepp, Trex’s district contractor development manager. To qualify, contractors need deck-building experience, preferably with Trex products, proper licensing and insurance, a portfolio of completed work, and positive customer references. Members are listed on Trex’s “Find a Builder” tool on trex. com, receive leads based on location and availability, and advance through three program tiers: TrexPro, TrexPro Gold, and TrexPro Platinum. Higher tiers receive additional benefits, including co-op marketing support, enhanced lead visibility, and promotional opportunities. Builders aren’t required to be exclusive to Trex. For builders willing to engage beyond simply placing orders, today’s pro builder programs have become another tool for building a more successful business. DS
Belgard, Deckorators, Eva-Last, Fiberon, and Trex are among the manufacturers using pro builder programs to provide contractors with leads, marketing support, warranties, and other businessbuilding benefits.
INDUSTRY LOOK
We’ve Outgrown the Term
“COMPOSITE DECKING” BY MICHELLE HENDRICKS
FOR YEARS, the choice between decking materials was simple: wood or composite. Today, “composite decking” is no longer one material or even one category. Products grouped under that label differ in thermal movement, moisture performance, weight, traction, and installation applications, yet many people still talk about them as though they’re interchangeable. As an industry, we’ve outgrown the term “composite decking.” Perhaps it’s time we stop asking what the best composite is and start asking a more useful question: What’s the right material for the job? Specification is becoming more important than selection As decking materials have evolved, choosing a deck board has become less about selecting a brand and more about specifying performance. Decking should be specified based on performance requirements, not simply product category. A front porch, a waterfront dock, a rooftop deck, and a shaded backyard all place different demands on a finished deck. One homeowner adding or replacing a deck may value low maintenance above everything else. Another may prioritize barefoot comfort during the hottest part of summer. A third may care about dimensional stability because they live in an area where seasons bring great changes in temperature. Those aren’t product preferences— they’re performance requirements. Start asking different questions Rather than starting with material choice questions, builders having the most success are beginning with questions about the project itself. • How much direct sun will the deck receive? • Will the deck sit near water or close to grade? • How much thermal movement can the design accommodate? • What level of maintenance is the homeowner truly willing to accept? • Is the project driven primarily by budget, aesthetics, or long-term ownership? The answers naturally narrow the material options.
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Traditional wood-plastic composite offers the look of wood with reduced maintenance and often fits budgetconscious projects. PVC offers moisture resistance but expands and contracts more with temperature changes. Newer mineral-based composites, like Deckorators Surestone technology, minimize thermal movement while offering additional performance benefits such as improved traction and cooler surface temperatures. Better specifications create better outcomes For contractors, a focus on specifying matters for reasons that go well beyond product performance. When a deck performs the way a homeowner expects, everyone wins. When it doesn’t, the conversation may turn to warranty coverage, but also to unmet expectations. Helping homeowners understand why a particular material fits their project builds confidence helps reduce questions after the project is complete. The next competitive advantage Homeowners already have access to thousands of product reviews, comparison videos, and online buying guides. What they don’t have is experience interpreting that information, and that’s where professional builders continue to create value. We may have reached the point where “composite decking” is no longer a useful description on its own. It’s become an umbrella term for materials with distinct performance characteristics and different ideal applications. Builders who recognize this shift and guide homeowners through it will build better decks, stronger relationships, greater trust, and, ultimately, better businesses. DS
Michelle Hendricks is the director of marketing for Deckorators. www.deckorators.com.
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Deck Expo to Land in Louisiana DECK EXPO WILL BE HELD Nov. 17-19 at the Ernest N. Morial Convention Center in New Orleans, LA., bringing deck builders, manufacturers, dealers and other outdoor living professionals together for three days of education, networking and product exploration. For builders trying to keep up with new products, changing codes, evolving homeowner preferences and new technology, the show is an opportunity to get a closer look at what’s changing and what may be worth bringing back to their own businesses. Co-located with the International Pool | Spa | Patio Expo, the annual event will cover topics ranging from deck design, AI and construction to building materials, code compliance and business management. For many builders, one of the biggest draws is simply being able to get their hands on products they may have only seen online or heard about from a supplier. The show floor will give contractors an opportunity to see and compare new decking, railing, framing, tools and other outdoor living products. That includes fasteners, outdoor kitchens, lighting, pergolas, outdoor heating products and specialty tools. Instead of researching products one at a time, builders can see and compare a wide range of options in one place.
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There will also be more opportunities to talk shop with other builders this year. New for 2026, a Welcome Party will be included with the purchase of a conference pass. The show will also feature Connect Series Happy Hours, including one specifically for Outdoor Living Professionals. Also debuting this year is the First Look Pavilion, a new area showcasing start-ups and new innovations in the outdoor living industry. The Energy Bar will return with coffee and other drinks in the morning and energy drinks in the afternoon. Deck Expo brings together contractors, remodelers, landscape professionals, manufacturers, distributors and suppliers from across North America, giving builders the chance to compare notes with other contractors, pick up installation ideas and talk directly with the companies making and supplying the products they use. Deck Expo is held alongside the larger PSP Expo, expanding the product and educational offerings into the pool, spa, patio and broader outdoor living markets. For builders already expanding beyond the deck—or considering it—that provides a chance to see what is happening across the larger outdoor living market while they’re there. DS
Make Railing the Statement, Not the Afterthought. Railing is one of the most visible choices in the finished space. Start with RDI Railing for standout style with efficient installation and fewer callbacks to elevate each project and your business. Find Railing Designed to Impress at rdirail.com
PARKS & DECK CREATION • Bobby Parks
The Difference Customers Will Pay for the Value of Credibility W
HEN CUSTOMERS COMPARE CONTRACTORS for a project, what makes your company different? Why should they choose you over someone else? What separates your business from the many contractors competing in the same market? If your company appears average, customers will make their decision based primarily on price. But when your business stands out as one of the top operators in your market, price becomes only one part of the equation. Customers begin choosing you because of confidence, credibility, professionalism, reputation, and reduced risk. These differences change everything. If You Appear the Same, You Must Charge the Same Customers compare contractors based on perceived value and perceived risk. If several companies appear similar in professionalism, capabilities, and delivery history, pricing becomes the deciding factor. The goal is to create separation. Customers must see meaningful differences between your company and everyone else. The stronger your credibility and reputation become, the more comfortable customers feel paying a premium. Less perceived risk equals more dollars. The contractors who consistently command better margins are usually the ones who communicate professionalism, confidence, and a strong delivery history long before the project begins. Your Building Philosophy Defines Your Identity Every successful contractor needs a clear building philosophy. This becomes the foundation for your company’s identity, reputation, and messaging. Your
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building philosophy answers a simple question: “What is your company about?” Many contractors struggle to communicate this clearly, yet this message becomes one of the first impressions customers remember. It should be simple, honest, and consistent across your website, social media, and customer conversations. My former Georgia company’s message was straightforward: “We do not build the raw, woodstained decks and porches commonly accepted in our market. We combine products we believe will perform and stand the test of time. We design and build projects that feel like true extensions of the home and reflect well on our reputation for years to come.” That statement immediately communicated our standards and priorities. Customers may not remember every detail from an initial conversation, but they remember the overall impression. Your messaging shapes that impression. What Are You Known For? Quality craftsmanship and customer service should already be expected. Those are not so much differentiators as they are a requirement just to compete. The bigger question is: What kind of projects and experiences is your company known for delivering? Your past work becomes your future reputation. Every project either strengthens your brand or weakens it. If customers experience buyer’s remorse after a year or two because materials weather poorly, boards warp, pressure treated framing dips or rots, or details deteriorate, your reputation suffers quietly behind the scenes. Potential referrals disappear before you even know the conversation happened.
On the other hand, projects that continue to impress years later become long-term marketing tools. Guests see the work, ask who built it, and your past customers become advocates for your business. That is why product selection, detailing, and building philosophy matter so much. The goal is not simply to complete projects; it is to deliver projects that continue selling your company years later. Decide Where You Want to Rank Contractors must decide where they want to compete within their market. Do you want to be viewed as average, or do you want to be viewed as one of the top operators in your area? Average effort usually produces average results. That often means inconsistent profitability, unstable scheduling, and constant price competition. Raising your standards does not necessarily mean building massive or overly complicated projects. Often, it simply means adopting better materials, cleaner details, stronger communication, and more professional processes. Will Customers Really Pay More? Many contractors doubt customers will spend more for their services. But customers are not simply buying material and labor. They are buying confidence. Consider two contractors bidding similar projects. One proposal comes in at $40,000 and another at $44,000. On
paper, the lower price may appear attractive. But customers also evaluate risk. Does the contractor communicate professionalism? Do they show a strong delivery history and customer reviews? Does their work consistently reflect the quality the customer wants? Many customers would rather invest more upfront with a contractor they trust than gamble on uncertainty to save a small percentage and risk buyer’s remorse. The companies that build multiple layers of credibility remove doubt from the customer’s decision-making process. Even though the price may be higher, those contractors become the safer “investment.” Leads Create Opportunity A contractor’s upside potential is influenced by three things: • Lead generation • Profit margin • Production capability The better the lead quality, the better the opportunity. Many contractors focus heavily on closing ratios, but for design-build companies, a high closing ratio may indicate pricing is too low. There are techniques and processes than can lead to higher closing percentages but for many, if you are closing a high percentage of jobs, you are likely leaving money on the table. CONTINUED >>
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making decisions. A website is one of the most important Many contractors work hard, credibility tools a contractor can have. Your website is stay busy, and still struggle to your digital headquarters. It communicates your brand, project quality, and professionalism before you create strong profits... Often the philosophy, ever speak to a prospect. Without one, many contractors issue is not production volume, are simply invisible. An effective website should focus heavily on first it is positioning. impressions through strong photography, clear messaging,
Production capacity also matters. Most companies can only complete a limited amount of work annually based on labor availability and scheduling. An effort should be made to be as profitable as possible and not just have months of work on the schedule that keeps you busy. There is a major difference between staying busy and operating profitably. Referrals: The Best Leads Referrals are typically the highest-quality leads because trust already exists before the first meeting. A satisfied customer essentially pre-sells your company to the new prospect. That lowers resistance and increases confidence early in the process. Strong referrals usually come from customers who paid profitable prices and still felt they received excellent value. They communicate that the experience, professionalism, and final product justified the investment. Bad referrals often come from discounted jobs. Contractors who constantly negotiate downward to keep crews busy create customers who associate their company with cheap pricing. Those customers then refer new prospects expecting similar deals, creating an ongoing cycle of low-margin work. Discount pricing tends to reproduce more discount pricing. Referrals Alone Can Limit Growth Many contractors proudly operate on referrals only. While referrals are valuable, relying solely on them can limit opportunity and profitability. And relying on this lead source alone is to some extent relying on luck. Most organized contracting businesses generating substantial volume receive only a portion of their work from referrals. The rest comes from internet-based sources, primarily websites and online searches. That surplus of leads creates flexibility. Contractors with strong lead flow can quote projects at higher margins because they do not need every job to survive. They can become more selective and focus on projects with better profitability. Contractors depending only on referrals often feel pressure to close a much higher percentage of opportunities because lead volume is limited. That pressure can affect pricing decisions. Your Website Is Your “Owned” Digital Storefront Today’s customers research contractors online before
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and professional presentation. It should communicate the types of projects you build and the standards your company represents. A strong website does not just generate more leads, it generates better opportunities. Where in the past traditional SEO teamed up with Google Business Profile provided results, today’s websites require AIO (AI Optimization) to be AI-synthesized for responses on platforms like ChatGPT, Google AI Overviews, and Perplexity. Social Media Supports the Brand Platforms like Facebook, Instagram, and others can help contractors build visibility and credibility. They provide ongoing exposure, branding opportunities, and additional layers of trust. However, social media works best as an enhancement tool, not the foundation. And, you do not own the platform or have ultimate control over it for the long term. You own your website. It remains the primary destination where local customers evaluate your company, view project galleries, and absorb your messaging. Together, websites and social media create a stronger overall brand presence. A Blended Approach Creates Stability Referrals provide trust. Websites provide visibility and opportunity. Social media reinforces branding and credibility. Together, these tools create a more stable and predictable flow of opportunities while strengthening your reputation within the market. That consistency reduces dependence on luck and improves the ability to maintain strong margins. Together these aspects bring focus on other contractor qualities other than just price. The intent of this column is about generating more quality opportunities, incorporating elements that improve positioning, and strengthening your company for the future. At the end of the day, this approach is not necessarily about selling more jobs, it’s about selling better jobs at better margins while building a stronger business. This approach was the foundational principals of my former company, and it made all the difference. DS
Bobby Parks is a wellknown contractor who is now a director of contractor development for Eva-Last.
July/August 2026 45 September/October 2025 Deck Specialist 33 September/October 2026 || | Deck DeckSpecialist Specialist || | 49 39 March/April
SET THE STANDARD • Brendan Casey
The $20 Grand Slam: AI as a Marketing Tool I
N OUR LAST ARTICLE, we discussed using AI as a design tool to help contractors conceptualize projects and communicate their visions with the clients. In this article, we want to take the discussion in a different direction. Instead of focusing on design, we want to examine what has become, in my opinion, one of the most valuable $20 investments a contractor can make: using AI as a marketing tool. Builders have always chased the next best tool or piece of equipment that might make us faster, more efficient, or more profitable. We spend thousands of dollars on a new saw, trailer, truck, or a specialty tool if we believe it will improve production or increase profits. Yet, one of the best returns on investment we have experienced came from a $20 monthly subscription. For many, it has become a tireless marketing assistant. AI streamlines research, organization, and proofreading while helping you critique and develop professional campaign materials. Deploying it correctly recovers hundreds of wasted hours and replaces thousands of dollars in traditional outsourcing costs. Once you clearly articulate your vision, brand identity, and goals, your AI personal assistant can consistently bring those standards to life with a high level of professionalism—provided you are aiming for a polished, corporate aesthetic rather than an animated one. That doesn’t mean everyone sees it the same way.
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Before writing this article, we asked contractors for their opinions. One response was rather blunt: “As soon as I see anything AI, it tells me the person is low effort. Ninety-eight percent of contractors can’t actually build the images they generate.” Another contractor said the following: “When I see AI advertisements, 19 out of 20 have no portfolios of their own, but it makes handymen look like professionals.” These criticisms are not entirely incorrect. AI can make someone with very little experience appear to be well-established. It can create beautiful images, polished advertisements, and professional-looking brochures for a contractor who may not possess the knowledge of craftsmanship being implied. If homeowners judge a contractor solely by attractive marketing, they may overlook the one thing that matters most: whether the contractor can actually produce what is being presented. On the other side of this discussion, one contractor described AI as “a personal assistant that I pay $20 per month.” Another builder said: “AI is best used for idea conceptualization and brainstorming, but every result must be checked for errors.” He too emphasized the importance of teaching it your patterns, business, and the details that prevent the finished product from looking AI generic or mainstream. Which is one of the biggest complaints, if not held in check. AI designs can
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It features a that More info: homeshowcenter.com/ More info:adequate homeshowcenter.com/ More info: LEFT: Two understated ramps demanded precise control of slopes, exceptionally talented individuals lack a positive result is impacted by depth ofFrom driveathere, speed become better and communicate their ideas and talents matters; morestair calls do not automatically create better If homeshowcenter.com/ you build high-end outdoor who living projects, your process much easier. board patterns, locations, andthe stair flow. 100w bi-directional USB-C PD overview/louisvillehome2 overview/coloradosprings overview/columbia landings, and transitions to meet code andThis align seamlessly Ifbusiness—better your marketing partner can’t explain how your website marketing should educate, set expectations, and filter out handrails, drive. Strong motivation and inner drive are an equalizer that we as individuals have. more effectively. matched calls do. has been another Staircases remain one of the most challenging AI recommends building the design in layers. Starting with port and aIs15w port toskilled with surrounding deck elevations. helps you win better projects, you’re theare point. This poor-fit before they reach out.toYour timelevels. is is too that can propel even lessMaybe people higher Sometimes we are motivated until we not. We itprospects forUSB-C everyone? not. If your competition the the amazing way AI has improved ourmissing business. Thecolors, beauty features we’ve encountered. The image generator often footprint and layout, then introduce borders, Minneapolis Home Building &visible, Madison Home Expo Columbus Building &results Renovation Expo deliver 115w ofwaste. continuous isn’t just about rankings anymore. It’s about being valuable to cheapest guy in town—“Bob in his beater”—you probably is, each of us has the opportunity to tweak and guide it to Unmotivated are comparable to a truck that is get tired of dealing with customers, inspectors, building wants center them, push into When: the yard, alter lighting, and Remodeling eventually landscaping. Breaking Expo Jan.or 9-11, 2026railings, When: Jan. 2-4, 2026 front and rear of serve the Sales Center, connecting viewing areas and power for to faster charging ofBut ifthem credible, and the obvious choice when someone researches. won’t bother with AI. you are looking to trade your best our needs. intheir gear running at idle speed that slowly creeps forward. departments, and what at times can feel like an adult direction entirely. Accessibility ramps, Monona elevation the process intolayout smaller pieces helps maintain control of When: Jan. 16-18, 2026to manage Where: Terrace Convention Where: Ohio Expo Center, Columbus, OH. circulation routes. was planned headlamps, phones, tablets 3)“beater” Being marketed a roofer or aneven emergency service in forcertain a like better truck,and climb the rung on WI. the the AI Board has also dramatically expanded what smaller The forward progress is slow anext slight incline kindergarten: your employees orcarefully teamfrom members. We transitions, and railing configurations can create design while preventing the software becoming Where: Hyatt Regency Minneapolis, Center, Madison, More info: homeshowcenter.com/ long of runs, visual interruptions, and system control material and laptops. Deck building isn’t andown emergency purchase. Homeowners 5)minimize Omnipresence without aContractors connected ladder of success, and improve how your company is companies can create. are now producing will cause it to slow or stop with a possibility become worn down with the challenges of finding labor, Minneapolis, MN.honestly, it matters. More info:need homeshowcenter.com/ overview/columbus similar challenges. You can find broke yourself trying to force overwhelmed tooomnipresence, many instructions. movement over time. You’ll hear theby word and aren’t calling because and they help perceived, then youtosomething need begin incorporating AI into juggling quality videos, presentations, brochures, company songs, rolling backwards—except for to Ram trucks. cash flow, hittinginfo: profit margins, riding out More homeshowcenter.com/ overview/madison the software to bend your will. A different photograph Homeowners don’t go from “I might want a deck” to “here’s today. They’re making a high-ticket decision about their Ipé and cumaru were selected for their density, dimensional The kit includes aoutcomes 65wprogram. USB-Care more like a truck with recessions, your marketing and other marketing materials that once required outside Motivated and the many challenges that come with overview/minneapolishome2 Florida’s Largest Home Show Tampa orhome a different sketch will often solve a problem faster than The of Redundancy my Trap deposit” inperformance one step. It takes multiple touchpoints. They andand lifestyle. stability, and proven in environments. wall adapter a first One of2026 the where itaccelerator changed my business writers, designers, musicians, production companies, and someone putting theirareas footofon the with the running ayou business. We cancoastal become complacent or Fox Cities Home & Garden Show When: Jan. 2-4, 20 additional prompts. One the most valuable skills you One thing will begin to notice, especially if they have If your marketing partner uses the same playbook they see your work, check reviews, browse your site, ask around, Boards were sorted and staged to maintain consistent appearance 100w 3-ft. USB-C PD cable. was search management. After allowing AI to evaluate again, thousands of dollars. Does this replace a high-end Tampa Build Expo When: Jan. 16-18, 2026 Where: Florida State Fairgrounds, Tampa speed of advancement based on the amount of pedal even worse, frustrated or burnt out. We get tired of the can develop is learning how to guide the software rather similar features, is that the software will begin to fall back and come areas. back when they’respacing, ready. fastening patterns, use for general home services, you’ll attract theacross wronglarge surface Expansion When: Jan.down 21-22, 2026 Where: Cities Exhibition Center, More info: floridaslargesthomeshow.com how my company was appearing in searches and howto our marketing company? Absolutely not!is The true, industryapplied. The distance covered and “isn’t the speed ofFox getting builder’s grind. than arguing with it. on the same ideas as a default. You may think you are Where omnipresence breaks when it turns into people and wonder why marketing working.” It works, and airflow beneath the deck were engineered deliberately [milwaukeetool.com] Where: Tampa Convention Center, Tampa Appleton, WI.(Ram message could be improved, I allowed it to make some specific marketing companies remain a necessary staple thebut destination is affected by the energy put forth. Periodically, we need a mental pep rally or positive scattered marketing—hiring vendors in silos, doing a little only when it matches how your customers actually buy. getting in rhythm until you realize every project has taken to accommodate seasonal movement compromising Morethis info:without buildexpousa.com/ More info: homeshowcenter.com/ NADRA 2026 Summit & Awards Gala trucks usually go farther faster.) restart. We may provide on our own or something AskJan. AI for Help on same flavor. That’s what’s referred to as the “Trap aesthetics orthe structural integrity. CONTINUED >> tampa-build-expo overview/foxcitieshome When: 7-9,are 2026 Deck railings featured in the 3D renderings included in Keystone’s proposals. When you encounter a roadblock, it often makes sense to of Redundancy.” The Image Generator should support your>> CONTINUED Two ADA-compliant ramps were integrated into CONTINUED the overall >> Where: Wyndham Grand, Clearwater, FL. More info: nadra.org/awards CONTINUED >> >> CONTINUED
... it is possible for less talented but highly motivated people to equal or exceed achievements of exceptionally talented individuals who lack adequate drive.
48 | Deck Specialist | November/December 2025
July/August 53 May/June 2026 || Deck Specialist || 29 January/February 2026 Specialist 35 September/October 2025 Deck Specialist September/October 2026 | Deck Deck Specialist 41 March/April | || Deck Specialist | 47 July/August2026 2025 Deck Specialist || | 55 37
“AI is another valuable tool in your toolbelt; it is not the toolbelt itself. It does not replace knowledge, experience, craftsmanship, reputation, or the ability to build what you sell.” for growth-driven builders who are already climbing the ladder at a blistering rate. But for those who can’t yet afford elite agency pricing, or simply aren’t ready for the organizational and strategic boost that comes from working with a true marketing professional, AI can serve as a bridge to that next plateau. Used properly, it can help elevate your image, sharpen your message, and better position your company for the next step—and for $20 a month, it can be an absolute $20 grand slam. Andy Henley of Hen-House Decks in Ohio has taken this in a particularly creative direction by using AI to write songs about his company, his employees, and even other companies (including mine). The songs are memorable, entertaining, and completely different from the typical contractor advertisement. Other creative companies are using AI to produce polished videos and presentations that would otherwise be cost prohibitive for the typical builder. Note: Andy will be hosting an AI presentation at the upcoming Deck Expo this November in New Orleans, LA. The truth is, not every contractor needs a company song or cinematic videos, but they now have access to professional marketing methods that were once financially out of reach. If they are willing to educate themselves and learn how to use this tool, they now have the opportunity to overcome previously insurmountable barriers. However, the tool still requires good information. AI can’t read your mind, understand your company automatically, or know which details are important to your business unless you accurately provide them. With AI, you reap what you sow. Vague input creates weak results. Detailed, precise information gives something far more meaningful to work with.
as consistent as possible since that’s another way to create “Brand Recognition,” an identity that the client can relate to. Here are outlines of a few we have found to be extremely beneficial:
Flyers and Brochures Once the phone rings, the potential client has already given you somewhat of a green light. Just by reaching out, they have indicated that they are interested in hiring you. Now is the time to differentiate yourself from the rest of the prospective herd. This is where AI-generated, individually targeted, educational pieces become extremely powerful tools. Each of these personalized pieces should have a specific purpose, not simply lumped into a generic packet. When used strategically, I have found these flyers and brochures to not only be deal closers, but they also generate additional funds that my competitors are regularly missing out on. I have found that it is extremely important to keep the style and design
Borders and Patterns This explains how borders, picture framing, direction changes, and thoughtful board layouts can transform a basic rectangular deck into a custom outdoor living space. Always be sure to display several exciting photos that reinforce the message you are making. It helps the homeowner understand why design has value and that the lowest square foot price never produces the best project. This also gives you the opportunity to explain how a border is not just decorative—it serves a very specific, long-term, structural function.
42 | Deck Specialist | September/October 2026
Introductory Brochure This introduces the company, the people, the process, and what a client should expect from the first conversation through project completion. Doing so builds familiarity and confidence before the first meeting, helping the contractor arrive as a known professional rather than another name on an estimate list. You have already set the tone and level of expectation against which all others will be judged. Comparison Checklist This allows you to set the standard by providing an organized set of important questions you want your clients to ask every other contractor regarding licensing, insurance, structural practices, materials, communications, warranties, along with another 20 or more topics relevant to how your company creates amazing projects. It changes the conversation from “who is cheapest” to “who is actually providing the most complete and responsible project.” More importantly, the client is now using your AIgenerated checklist as the measuring stick by which every other contractor will be judged. Without realizing it, they have established you as the high-water mark. In essence, they have put every competitor at a disadvantage by making your standards the benchmark against which every other contractor, proposal, or project will be compared.
Custom Inlays and Transitions This demonstrates how inlays can be creative, decorative,
AI-generated, individually targeted marketing pieces should each have a strategic purpose. When used correctly during the sales process, they help builders generate additional funds that their competitors are missing out on.
functional, and economical while eliminating unsightly or potentially hazardous splices in the decking. It turns an artistic feature into a practical construction benefit while showing the difference between ordinary installation and intentional excellence. Lighting These can be created as individual or overall pieces showing post cap, riser, recess, post sleeve, rope, under deck, landscape, under rail, accent, path, or virtually any other form of lighting you may offer. They demonstrate how a deck can remain functional and become even more visually appealing after sunset. We have created marketing pieces for most of these individual styles along with an overall brochure showing one of each; it all depends on where we are in the process. This allows the client to imagine how the space will look and feel at night, when many outdoor living spaces are used the most. Construction Practices This can explain optional framing materials, fasteners, footings, joist spacing, flashing, hardware, and any other details pertinent to your individual style and techniques— many of which disappear once the decking and railings are installed.
It teaches the homeowner that much of the real value is hidden below the surface while giving them meaningful questions to ask the competing contractors. Once again, you have created another opportunity to set the standard. The list goes on and on. We have generated a dozen or more of these brochures using AI, and they have increased both our closing ratio and the total per-job sales. These pieces do not need to be sent all at once. In fact, I have found them to be far more effective when strategically introduced as the conversation and sales process develop. Every email becomes another opportunity to educate, persuade, and demonstrate expertise without repeatedly making a direct sales pitch. Each piece can essentially become a trial close, while continuing to layer the value of what you bring to the table. That is the real marketing advantage. AI isn’t simply about creating prettier advertisements. For the quality builder with limited marketing experience, it can help elevate the presentation of their company to more accurately reflect the talent, knowledge, and craftsmanship they already possess. But there is a responsibility that comes with the ability. AI should help you better portray who you really are, not exaggerate your capabilities or market projects you aren’t prepared to deliver. Used properly, it can help a good builder become a better marketer without pretending to be a better builder—and keep them from selling themselves into projects that are over their heads. That, to me, is an absolute $20 grand slam. DS Brendan Casey with Casey Fence and Deck is a 19-time national award-winning Deck Specialist with over 40 years of professional experience. He and his wife, Dianna, started their business 25 years ago and immediately gained a reputation for high quality and a unique approach when it comes to delivering exceptional value for your outdoor living investment.
September/October 2026 | Deck Specialist |
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TOOLS & TECHNOLOGY • Andy Henley & Mike Mitchell
THIS TOOL BLOWS— AND THAT’S EXACTLY WHY WE LIKE IT Makita 40V XGT High-Speed Dust Blower Price: $204.00
T
HE DECKING TNT TEAM put the Makita 40V XGT HighSpeed Dust Blower to work on our jobsites. It may not be the biggest or flashiest tool in the trailer, but once we started using it, we realized just how handy it is to have a quick blast of air within reach.
MIKE: There was a time when an air compressor and hoses were simply part of every jobsite. I always kept a small blow gun in my tool bag because there was usually an air hose within reach. If I needed to blow sawdust out of a tight spot, clean off a tool or get debris out of the way, I could hook it up, give it a quick blast of air and move on. As cordless nailers improved, we eventually ditched the compressor and hoses altogether. I definitely don’t miss dragging them around, but I never really thought about one of the little conveniences we lost along the way. That blow gun sure was handy, and this is exactly where the Makita blower fits in. It basically puts that quick blast of air back in my tool bag without bringing the compressor along with it. It runs on Makita’s 40V max XGT battery platform and packs a surprising amount of air for such a small tool. It’s compact enough to hang from your tool bag or belt, and the battery never seemed to wear down. ANDY: What impressed me most was how much power Makita packed into such a small, lightweight tool. We do a lot of detailed work, especially when installing inlays, and this blower lets us quickly clear away dust after making intricate cuts. It’s a lot easier to appreciate your work when you can actually see it. MIKE: It also worked great for cleaning drilled holes in concrete before installing epoxy anchors. Getting all the concrete dust out of the hole is an important part of achieving a good bond, and that normally means using compressed air or another method to clean it out. By adding a small piece of tubing or a straw to the end of the nozzle, the airflow can reach all the way to the bottom
of the hole. It gives you a quick, portable way to clear out the concrete dust without dragging a compressor and hose to wherever you’re working. Whether you’re drilling into foundations for ledger connections, piers for post bases or patios for privacy walls, this is one of those small uses that can make the tool worth having around. ANDY: We also use it to clean our miter saws, plunge saws and other tools throughout the day. It’s great for blowing sawdust and composite debris out of our trailers, trucks and shelving areas—including those corners that apparently haven’t seen daylight since the trailer was purchased. Because it’s compact, we can grab it, clean up quickly and get right back to work. MIKE: The GSA01Z comes with several nozzles that change how the air is delivered, and they definitely add versatility to the tool. The problem is figuring out what to do with them when they’re not being used. There’s no onboard storage, so unless you keep them in a separate case or toolbox, they’re pretty easy to misplace. For a tool that’s so convenient to grab for a quick job, it would be nice if at least a couple of the most commonly used nozzles could snap onto it somewhere. In reality, I can see most of the attachments eventually ending up at the bottom of a toolbox while the one you use most stays on the tool. ANDY: It also comes in handy when we’re cutting aluminum railing. We can immediately blow away the shavings before they scratch or mark the composite decking—and nobody wants to explain how a brand-new deck got scratched during cleanup. MIKE: The biggest thing to understand is what this tool isn’t. It’s not going to replace the cordless blower we use to clean an entire deck, driveway or jobsite. That’s not really CONTINUED >>
44 | Deck Specialist | September/October 2026
July/August 2026 | Deck Specialist | September/October
19 45
its purpose. Think of it as the cordless replacement for that little blow gun that used to hang from the end of your air hose. From fine detail work and aluminum railing cuts to keeping our saws this little blower found plenty of ways to Cover II and trailers clean,Nichigo G-Tape www.gtape.com earn its place on a deck-building jobsite. It’s compact, powerful and easy to keep within reach, which means it’s one of those tools we’ll 33 Palram Americas probably grab more often than we expected. www.palram.com At the end of the day, this tool really blows—and we wouldn’t 55have it any other way. DS Postsaver Europe Ltd. www.postsaver.com
cordless and easy to 23Pros: Compact, lightweight, Shurtape Technologies www.shurtapetech.com grab and go. Cons: No onboard nozzle storage. Spitz Group
39
www.spitzgroup.com
Overall TNT Rating: 9.7 / 10
27
Starborn Industries www.starbornindustries.com
21
Sylvanix Andy Henley is the owner of Henwww.sylvanix.com House Decks, Uniontown, OH. Mike Mitchell is the owner Trex of Mitchell 11 Company Construction in the Chicagoland www.trex.com market. Andy and Mike can Cover IIIbe reached in the DeckingTNT Versatex www.versatex.com Facebook group. hen-house@outlook.com 64 Woodway Products mike@mitchellconstructioninc.com www.woodwayproducts.com
Contractor’s Corner The Tool I Didn’t Expect
When asked to write about what tool I couldn’t live without, my mind immediately went to specialty saws, lasers, or even our mini skid steer. But instead of answering right away, I decided to pay attention for a week and see what I actually reached for the most. The answer surprised me. An old chisel that lives in my tool bag. It’s older than me—several times over. The handle is beat to hell and its lack of a stamp suggests it’s from a time when good steel was just plain good steel. Now it builds decks. Need to put a quick back bevel on a board? Pry a warped deck board into place? Clean up a notch? Convince a tongue-and-groove board to cooperate? That old chisel usually ends up being the answer. Sometimes the tools you can’t live without aren’t the expensive ones or the flashy ones. They’re the ones that have quietly solved problems for generations. Mine just happens to be a simple hunk of steel that’s still earning its keep, one deck at a time. Zachary Leamer Sasquatch Outdoor Living BuiltByTheBeast.com @sasquatchoutdoorliving
Deck Building Solutions • 866-767-1850 • www.suredrive.com • sales@suredrive.com
46 | Deck Specialist | September/October 2026
September/October 2026 | Deck Specialist |
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MARKET YOURSELF • April Edwards
The Problem with Knowing How to Do Too Much
I
GOT IN THE WAY of my own business’ growth, and the hardest part is that I knew I was doing it. For the past year and a half, my company has been flatter than I wanted, and my habit of fixing everything was part of the reason. Every decision made sense on its own. Together, they made me the person everyone waited on. I knew the way I had operations set up was not working. Around the same time, the person handling our internal marketing left. I decided to step in, clean things up, and figure out what the company needed before hiring again. I was cleaning the house before the housekeeper came. Before I knew it, months had passed and I was still doing the work. I was already responsible for sales and fixing operations. I was also rebuilding HR, recruiting, and finance while developing our leaders. Could I do the work? Yes. Could I do all of it well without working 80 hours a week? Not even close. Sales suffered, marketing lost focus, and too many decisions still ended with me. I paid for it personally too. I stopped working out and stopped protecting the morning time I needed for myself and prayer. I sacrificed time with my husband and wore myself down. I did not have one more ounce to give to anyone, especially myself. The problem was not that I did not know how to do the work. The problem was that I knew how to do too much of it. What I called temporary became normal, and I was too
48 | Deck Specialist | September/October 2026
deep inside the work to see what it was costing us. I talk to hundreds of deck builders at industry events and during my free growth strategy calls. Some do too much themselves. Others have a team, but everyone waits for the owner to make the call. The thinking is often the same. I can do it better. I can do it faster. I can save money if I handle it myself. At some point, that stops being true. Decisions take longer, the team stops stepping up, and the work that could grow the business keeps getting pushed aside. I am being vulnerable because I do not want you to repeat this pattern. The cost of waiting does not arrive as one big invoice. It shows up in the project you could not pursue, the leader you could not promote, and the profit you could not reinvest. Meanwhile, the competitor who kept showing up earned the project and built more momentum. This shift is not easy. Not at all. I have to stop proving how quickly I can solve a problem and learn to make my team the hero. Instead of giving the answer, I ask: What do you think is happening? What options have you considered? What do you need from me? When I answer too quickly, I teach people to wait for me. When I help them think through the problem, I build a leader. The hardest part is accepting that something you are still good at may now be better in someone else’s hands. The point is not to make yourself less involved. It is to protect the work only you can do as the owner. Other people can manage schedules, solve client problems, follow up
“The problem was not that I did not know how to do the work. The problem was that I knew how to do too much of it.” with leads, or run marketing. You can delegate almost every function in the company. You cannot delegate your responsibility for deciding what you want the company to become, how fast you want it to grow, and what you are willing to invest to get there. That part of your role is irreplaceable. If you are buried in work someone else could own, no one is doing the work only you can do. That is not a time management problem. It is a failure to lead. I coach business owners on this exact problem. I would have seen it in someone else’s company, but I could not see it in my own. That happens when every problem feels urgent. Every owner needs outside support from a coach, an accountability partner, or someone who understands the industry and will tell them the truth. They do not need to know your business better than you. They need to see what you cannot see from inside it. Marketing gets caught in the same trap because owners put off giving someone real responsibility for it. It lands with an office manager, an assistant, or whoever has time. They try a few things and hope it works. Marketing should not be a collection of random tasks and hope. Someone should make sure it gets done, show you whether it is working, and change the plan when it is not. That is the standard we hold ourselves to at Deck Builder Marketers. I say that only so you can ask whether your current partner is doing the same. If you are spending too much time managing your marketing partner, directing their next move, or chasing answers, marketing is still sitting on your plate. You may have hired a vendor, but you have not gained a growth partner. And if the work is not helping you reach your goals, the biggest cost is not the fee. It is the revenue you never earned and the time added to your company’s growth timeline. Marketing cannot fix every operational, financial, hiring, or leadership issue. But when it is done right, it becomes a real part of the growth plan instead of another responsibility you are trying to manage alone. Growth usually takes time and money. People, tools, marketing, or outside help may squeeze margins before they pay off. But avoiding the investment only delays the growth you are trying to create. If you recognize yourself in this, stop answering every question. Start asking better ones. Put capable people in charge, give them what they need to own the result, and let them be the hero instead of stepping in
to save the day yourself. Maybe it is time to let yourself graduate into the CEO your business needs next. That does not make you less important. It stops making the business depend on you for every important thing. Until next time, keep moving forward. DS
April Edwards is a digital marketing strategist and founder of Deck Builder Marketers, Oceanside, CA. You can message her on Instagram @deckbuildermarketers or learn more by visiting deckbuildermarketers.com.
September/October 2026 | Deck Specialist |
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NEW PRODUCTS ECOPAVR’s Cool-to-the-Touch concrete pavers are engineered to stay up to 40°F cooler than standard concrete pavers in high-heat environments, making them ideal for decks, docks, patios, pool areas and rooftops. They feature an internal mesh reinforcement for added durability. [ecopavr.com]
W. R. Meadows has introduced HydroWrap Puma Flashing, a rapid-curing, liquid-applied flashing and detailing membrane designed to provide reliable waterproofing protection in critical transition areas while helping contractors reduce installation time. Built on advanced Puma technology, the new membrane cures quickly (even in cold weather) and eliminates the need for reinforcing fabric, allowing projects to move forward faster with fewer installation steps.
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50 | Deck Specialist | September/October 2026
[wrmeadows.com]
FastenMaster has introduced the MarineLOK fastener, a heavy duty 316 stainless steel structural screw that delivers maximum corrosion protection in a variety of applications and is suitable for use within 1,000 ft. of saltwater. MarineLOK features an innovative patentpending design that combines three technologies that enable faster starts, smoother cutting and a cleaner finish: a sharp type-17 point, serrated cutting teeth, and wood clearing inner threads. The T50 drive system locks in for a stable installation, and the SureSink Head provides a clean finished look. MarineLOK is designed to replace ½” lag screws and is ideal for coastal wood-to-wood connections. MarineLOK fasteners are available in 3”, 4”, 5”, 6”, 8” and 10” sizes, and come in boxes of 30 along with a T50 driver bit. [fastenmaster.com]
Cinch’s HD 1.25” railing line is designed to simplify projects without sacrificing a polished appearance. It gives contractors, builders and dealers an easy-to-install railing option. [cinchrailing.com]
in-lite has introduced the Light Simulation Tool, an innovative tool developed to easily show customers what lighting can add to an outdoor space. With the Light Simulation Tool, builders can transform a photo of an existing outdoor space into an atmospheric evening setting within seconds. This makes it immediately clear what happens when the sun goes down. Users simply upload an existing photo of the outdoor space or shoot a new one on site. Then they choose which outdoor elements of the outdoor space they want to bring to life. The results of what the space could look like at night can then be shared with the customer as a PDF file. [in-lite.com] September/October 2026 | Deck Specialist |
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Engineered with the next generation of M18 FUEL motors, electronics and RedLithium Forge battery technology, Milwaukee Tool’s new 10-1/4” Rear Handle Circular Saw provides the industry’s most capable cordless beam-cutting solution. Built to take on the toughest structural lumber, the saw allows users to cut 4x material in a single pass for fast, confident performance that surpasses all major competitors. It is also the lightest 10-1/4” circular saw on the market, weighing just 10.3 Ibs. A compact footprint, wellbalanced design, and removable auxiliary handle further improve control and comfort. AutoStop Advanced Kickback Protection technology detects severe kickback events instantly, shutting the tool down faster than a human hand can react. [milwaukeetool.com]
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52 | Deck Specialist | September/October 2026
September/October 2026 | Deck Specialist |
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The Deck Devil deck board straightening tool by Titan Building Products is your third hand on the job site. It pulls and pushes deck boards—even on curves—and reaches tight spaces where other tools can’t. Contractors grip joists to push or pull, or use it to pull crowned joists onto beams. With the included extension tube, it adjusts from 10” to 26”, giving you the reach you need in any situation. Powered by any standard cordless drill with a 3/8” chuck, it keeps your hands free when you need them most. [titanbp.com]
The Deck Divider is a new deck spacing tool for installing any board with any fastener. It accommodates timber, composite, multi-width boards, clips and screw systems by being adjustable to the deck board width providing a 3/16” gap. Deck builders can use the tool to increase build accuracy and save time. [thedeckdivider.com]
Edge has launched Arris, a premium mineral-based composite trim made with proprietary Surestone technology. Arris is available in an S1S2E profile (textured on one side, smooth on three), with an S4S profile (smooth on four sides) to follow. It comes in widths ranging from 4”–12” and nominal 1x and 5/4x thicknesses, launching in 20-ft. lengths with shorter and longer options planned. The lightweight, easy-to-workwith trim features a durable white capstock that’s scratch, scuff, and weather-exposure resistant, and arrives ready to install to streamline project timelines and reduce labor. [ufpedge.com/arris]
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September/October 2026 | Deck Specialist |
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DATE PLANNER Feeney’s new DockRail kits provide a Charleston Build,durable, Remodelmarine-grade & Landscape railing Expo system When: 8-10, 2027 At only 4.8”Jan. long, thedesigned powerful for residential docks. Where: Park Fairgrounds, Ladson, S.C. Xtreme 12VExchange Max Brushless 1/4-in OTHER WINNERS INCLUDED: More info: homeshowcenter.com Screwdriver by DeWalt is designed DockRail rail and post kits are engineered five NADRA awards this year for his project. He to maximize controlOutdoor in hard toinstallation, Commercial Living Project for&easy with Dave Settlemyer, Under the Sun, to Columbus Building Renovation Expousing components Charlottepartnered Build Expo reach fastening applications, 1st: Deckmasters of South Florida develop When: Jan. 8-10 that snap and screw together with preWhen: Oct. 13-14the design. features integrated LED 2nd:three Extreme Decks drilled posts and pickets Where: Ohio Expo Center, Columbus, OH. to support its Where: Charlotte Convention Center, Charlotte, N.C. work lights to illuminate dark work 3rd: Cedarbrook Outdoor Design Build More info: homeshowcenter.com More info: buildexpousa.com 6200 series 1/8” CableRail kits (included). Award, Mastersanti says the standard is now that areas, and provides versatility in Designed for level dock applications, the close. “It’s not about us; it’s about the customer. It’s tight spaces. ProductHome Display Madison Expo Murfreesboro Home Expo system includes post kits—each containing about the industry,” he adds. “The customers are 1st: Ravin Builders (partnered with Dan Pettit’s When: Jan. 8-10 When: Oct. 16-18 posts and and bottom post caps—along with starting to Miller get builders all over the countryTN. are that Other Northern Outdoor Living Dave Settlemyer’s features: Where: Monona Terrace Convention Center, Madison, WI. Where: Tennessee Coliseum, Murfreesboro, rail kits featuring 10-ft. 200 top rails Under the Sun Concepts) close to a standard and level of quality.” • Brushless motor for maximum More info: homeshowcenter.com More info: murfreesborohomeexpo.com and 2nd: and All Decked Outtop rail inserts, end plate kits, 1/8” Overall for the night was Dr. Decks’ Arrow Tool Groupwinner has unveiled a refreshed runtime durability 3rd: Fraser Decks and Patio Covers CableRail kits, and CableRail Kiki project, which, according to Dr. Decks’ owner Minneapolis Home Building & Remodeling Expoend caps. The Losdesign Angeles Build Expo for its popular T50X Heavy-Duty • 1/4” quick-release drop and load kits feature 6000-series aluminum, known Jason used all most of Russell’s When: Jan. 8-10 When: Nov. 4-5Russell, Staple Gun, giving one of its trusted35 years of deck Hex that accepts 1” bit tips Refurbished Deck for its strength, corrosion resistance, and building particularly deck CA. board- • DCB126 Where: Hyatt Regency Minneapolis, Minneapolis, MN. Where: Los Angeles Convention Center, Loshis Angeles, fastening tools experience, a modern new appearance while - 12V Max 5.0 ah battery 1st: info: DeckRemodelers.com More homeshowcenter.com More info: buildexpousa.com bending He told NADRA that to create • Bundled reliability in marine environments. maintaining theexpertise. performance and reliability with a charger and belt 2nd: Hayes Construction of art,” his team had to create usersthis have“one-off come towork expect. hook3rd: DeckRemodelers.com Northwest Remodeling Expo Deck Expo – International Pool & Spa Expo methods to new new ways to apply their standard AAMA-2604 powder-coated finish adds • Three-year limitedThe warranty, When: Jan. 8-10 an extra layer of protection against UV When: Nov. 17-19products. exterior Now featuring a bold red-and-black housing, the one year free service, 30-day ClosedSeattle PorchConvention Center, Seattle, WA. Where: Where: Ernest N. Morial Convention Center,N.J.-based New Orleans, LA. Parks to grip Sparta, Deck toolinfo: combines anpointed ergonomic with a simple satisfaction guaranteed 1st: info: Decks andexposure, More, Inc. salt spray, and weathering. More homeshowcenter.com More poolspapatio.com Remodelers, by Sean McAleer, which brought push-button loadingled mechanism, making staple 2nd: Decksouth Inc. home 10and awards. He says Deck Remodelers has [dewalt.com] loading quick hassle-free. [feeneyinc.com] 3rd: Merrick andfrom Portland Build,Design Remodel &Build, Landscape Show Phoenix Build Expo Far left: ARK Home Solutions’ staff theInc. bottom stair up: “figured out how to scale high quality to an extreme When: Jan. 8-10 When: Dec. 9-10 Ashlyn Kreps (daughter), Tyler Kreps (son-in-law), Gracie Thomas>> CONTINUED level without diluting it.” DS [arrowtoolgroup.com] Where: Oregon Convention Center, Portland, OR. Where: Phoenix Convention Center, Phoenix, AZ. (daughter-in-law), Noah Thomas (son) More info: homeshowcenter.com More info: buildexpousa.com Jacksonville Home & Patio Show When: Oct. 2-4 Where: Prime Osborn Convention Center, Jacksonville, FL. More info: jacksonvillefallhomeshow.com OPPOSITE: Andy Henley, Hen-House Decks, won
Protection for your deck starts
UNDERNEATH IT.
DeckWrap PowerBond® is the quick and easy way to extend the life of deck support systems and posts. Our patented PowerBond® adhesive aggressively adheres to all wood types, even in temperatures as low as 25°F. Self-adhering and self-sealing for protection you can trust, roll after roll.
Request a free sample at www.mfmbp.com. PROTECTION FOR LEDGER BOARDS • JOIST TOPS • JOIST ENDS • POSTS
56 | Deck Specialist | September/October 2026
September/October July/August 2025 2025 | | |Deck Deck Specialist Specialist 61 July/August 2026 Deck Specialist | | | 27 61 March/April 2026 | Deck Specialist | 31
AD INDEX AD INDEX Page 53
Absolute Distribution Inc. www.absolutedist.com
47
Palram Americas www.palram.com
50
American Ground Screw Mfg. & Supply www.americangroundscrew.com
54
Postsaver Europe Ltd. www.postsaver.com
Cover III
Arxada www.wolmanizedwood.com
21
PWT www.pwtewp.com
37
Atlantis Rail Systems www.atlantisrail.com
35
RDI www.rdirail.com
46
Bigfoot Systems www.bigfootsystems.com
3
Simpson Strong-Tie www.strongtie.com
15
CAMO www.camofasteners.com
25
Starborn Industries www.starbornindustries.com
55
Deck Expo www.poolspapatio.com/deck-expo
Cover II
Sylvanix www.sylvanix.com
57
Deck2Wall www.deck2wall.com
7
Versatex www.versatex.com
11
Deckorators www.deckorators.com
54
DeckPro www.postsaver.com
52
DeckWise www.deckwise.com
49
Diamond Pier www.diamondpiers.com
Cover IV
Digger Specialties www.diggerspecialties.com
10
ECOPVR www.ncpindustries.com
23
Eva-Last www.eva-last.com
29
Fiberon www.fiberondecking.com
33
Great Southern Wood Preserving www.yellawood.com
41
Humboldt Sawmill www.mendoco.com
45
Master Halco www.masterhalco.com
56
MFM Building Products Corp. www.mfmbp.com
9
Milwaukee Tool www.milwaukeetool.com
17
MOSO North America www.moso-outdoor.com
10
NCP Industries www.ncpindustries.com
39
Nichigo G-Tape www.gtape.com
5
Owens Corning www.owenscorning.com
Welcome our newest advertisers, Eva-Last and NCP, the maker of ECOPVR concrete pavers. Consider these products for your next project.
September/October 2026 | Deck Specialist |
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IDEA BOOK
Sensational Sauna A RECENTLY COMPLETED vacation home overlooking New Brunswick’s Bay of Fundy makes an outdoor sauna part of the overall outdoor living experience rather than simply another amenity. Funday Wild sits above one of the world’s most dynamic coastlines, where the Bay of Fundy rises and falls by as much as 36 ft. during a full moon. The property overlooks the bay from roughly 130 ft. above the high-tide line, while trails leading to the beach and surrounding forest begin just outside the front door. Wildlife can be viewed without ever leaving the deck. Instead of competing with that landscape, the outdoor space, including a standalone sauna, was designed to immerse guests in it. The view from the sauna offers guests sunrise views over the nearby cliffs. Designed and built by North on Sixty, material selection inside the sauna was intentional. Facing east, the sauna is clad in Kebony wood, which is known for its ability to weather in coastal environments without maintenance for up to 70 years. The sauna’s interior features old growth, western red cedar, and vertical grain cladding over 2x6 framing and polyurethane 2-lb. foam, while the benches and flooring are constructed from eastern white cedar. Throughout the project, unfinished wood was selected where appropriate to preserve the natural character of the materials.
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The sauna is heated by a HUUM Hive wood-burning stove capable of bringing the room to over 70°F in about an hour. The shower on the north side is in lieu of a cold plunge tub, which would’ve required maintenance. Rather than existing as a separate destination, the sauna is one stop in an outdoor experience that extends from the home’s decks to the surrounding wilderness. Guests can follow trails through the forest to the beach below or onto the east-facing Kebony wood deck to watch the sunrise over the nearby cliffs. Fundy National Park is less than a mile away. The home’s exterior uses Kebony dually modified wood throughout, creating a consistent exterior palette across the decking, cladding, stairs, ramps, structural posts, handrails, soffits, fascia, furniture, window frames, and exterior doors. It was chosen not solely on appearance, but also its long-term performance in a harsh maritime environment known for salt air, moisture, wind, and dramatic seasonal changes. “Choosing Kebony was about prioritizing lifecycle value over the initial price tag,” says North on Sixty designer Yuill McGregor. “By using a material that holds its form and integrity so well, we’ve effectively removed the long-term costs of heavy maintenance and premature repairs that typically come with wood construction.” DS
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