1 minute read

Wilffi't'"'ii.'i :i"l"$ffI":l

Pacific to what changes our industry might expect by the Year 2000' It's can Plywood Association figured that we can increase demand by more than a billion feet by persuading another four percent of U.S. households to purchase panels at least once a year. at an increasing disadvantage compared to products, like L-P InnerSeal@ which are made from 'Junk wood" species. Wide dimension lumber for floor and ceiling joists will be replaced almost totally by engineered trussesanother big market for our Inner-Seal panels.

More homes in the Year 2000 will be built, at least partially, in a factory. While predictions along these lines have been made before, there's a new wrinkle . . factory manufacturing will be applied to upscale homes.

Story at a Glance

enter middle age. But, there will be increasing opportunities to those who concentrate on the move-uP buyers with a desire for quality and an eye out for affordable ways to achieve that quality. We're already seeing the start of this trend. It's a healthy move toward building homes "better than theY have to be," spurred in part bY a renewed emphasis on quality and partly by an increased threat of litigation if things go wrong. The American Plywood Association has formalized the trend with its new "Code Plus" program.

Repair, remodeling and the do-ityourself markets will take on even more importance. In the structural panel area, for example, the Ameri-

There will be mandatory recycling in many areas by the Year 2000. We expect that necessary trend to provide us with a stable source of aluminum for our window and door products and waste paper for the fiber gypsum wallboard we're currently developing in Nova Scotia. The largest remaining forest that has absolutely no environmental problems, spotted owl or otherwise, is wastepaper.

On the resource side, all signs point toward a sharp decrease in the amount of available timber and a sharp increase in the political constraints on harvesting, even on our own timberlands. Even more of our national forests will be off limits to timber harvesting as preservationists take increasing advantage of the forum provided by the courts. Products that rely on old growth will be

More factory built homes, mandatory recycling willaid suPPlY, fewer timber resources, more engineered products, exPanded world trade.

Finally, there will be fewer trade restrictions by 2000, especially with Pacific Rim partners, and more world trade generally. That's both an opportunity and a challenge, since, we'll att be up against some stiff worldwide competition. L-P is gearing up now with more overseas marketing, more new Product development and manufacturing expansion into Canada and Mexico. We're looking forward to some exciting years for our industry as we approach the new century.

This article is from: