Ways to warm up sales

EEMODELING and energy savfling are predicted to become two of the most active markets in 1985. You can profit from the trend with increased sales of weatherwise and fashionwise doors and windows for retrofit.

With more than a thousand different sizes and styles of windows manufactured in double and triple glazing, some already weatherstripped, you should have no trouble being able to provide just what the customer wants. Your challenge is to make him rryanl to replace the existing windows in his home. By promoting both the practical energy saving features and the esthetics of architectural styling, you can stimulate sales substantially.

Doors as well as windows become outmoded and need to be replaced to meet current standards of energy efficiency and fashion. Replacement doors are one of the most efficient and economical ways of dressing up an older home. Both entry doors and replacements for sliding glass patio doors are relatively simple and inexpensive projects that pay off big dividends in appearance and energy savings. By stressing these points, you can make a homeowner aware of advantages available to him.

You can make the consumer more aware of the inefficiency of older doors and windows as well as the attractive possibilities of retrofitting and remodeling. Additions utilizing solar heating with skylights or window walls range from enlarged entryways to living areas. Properly planned

Story at a Glance

Ways to develop energy and remodeling sales...improve prof it with doors and windows. .promoling projects with clinics, advertising, literature.

use of double and triple glazed windows with wood frames for insulation plus weatherstripping can increase the use of sunlight for heating and cut utility bills.

Literature from manufacturers spelling out the advantages of door and window retrofit should be made readily available in the store. Models, vignettes, and illustrations should be used to show the possibilities of improving the looks of the home as well as the energy efficiency. Clinics and seminars also can be used to emphasize the ease and practicality of projects adding energy efficient windows and doors.

For those who are not do-it-yourselfers, you should consider store-provided installation or the recommending of contractors. Both methods will increase sales for you.

Call on your sales reps for help and ideas or write to associations such as the Fir and Hemlock Door Association, Yeon Building, Portland, Or. 972M, for literature.

BUILDING materials other than windows and doors must be ourchased for most additions or remodeling jobs. Numerous materrals can be sold to complete this welcome room.

Gt&R stands tall on a n'hole n-'frln$R forest of redwclod products COMPAN'I'

G&R has an extensive selection of redwood materials plus direct mill shipping to vour vard bv rail or truck.

For Inquiries call

Marty Olhiser, sales mgr.

Craig Cookingham, assistant sales mgr.

Chris Jepsen, production mgr.

Ken Osbom

Harold Fuerst

John Cavallo

Tom Henderson ( Minneapolis 612 - 541-123 5 )