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Plus Alaska and Hawaii

ll you sell into the West, or any part of it, we can help you get across your message.

The Merchant Magazine covers all 13 Western states (from New Mexico up through Montana, to California and the rest of the West Coast, plus Alaska and Hawaii). Founded in 1922, il has been the listened-to voice of the industry in the West for more than seven decades. Our longevity also proves we can get an advertiser's message to the important trade factors better than any other medium. And at the right price.

Our paid circulation is over 4,000 - a remarkable vote ol confidence as these industry influentials receive at least four or five free magazines monthly. The Merchant's paid circulation tells you clearly which magazine Westerners read.

The Merchant's unique blend of news, merchandising and marketing information, salted with personal news and notes and seasoned to the Westerners' taste reaches an audience of home centers and lumber dealers, as well as the wholesalers, distributors and jobbers that back them up. The Merchant, incidentally, is the sister publication of Building Products Digest.

You can count on reaching the market in the West through The Merchant Magazine. Call today, you'll be glad you did.