A complete product line from one of the South's most modern mills

We pnoduce over 110 million board feet of pressure treated products annually, plus an additional 170 million board feet of untreated.

In all, hundreds of wood products...

INCLUDING:

Radius edge decking, treated plywood, dog eared fencing, lattice. mail box kits, deco-posts and hand rail, balusters, picnic tables, Gothic top fence posb, stair stringers, patio squares, bench supports for decks, French Gothic and Gothic 1x4 fencing in 4'and 6', Iandscape timbers.

PLUS: a complete line of Southern Pine dimension Iumber in all three grades.

PLUS: enthusiastic service to back up our extensive line of quality products.

PLUS: a company fleet of 165 trucks for quick deliveries coastto-coast.

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CHILE: Cludes Hallfar, Ay. Anorico VoQ|f,b Su 80, th lloor, Sanliago, Orb. Tot (01 ll 56a 200-ar1{) F^)( 011- 562-200{81 r sophisticotedthese days Western woods star in creatiue upscale landscap designs U.S. ond

PUBLFNER DavidCdler EDITOR Juadblord ASSOCI IEEUIOn oa,tKoodg

OOilInlEUTllG ETXTOS Dftn O,ran Gagp Mdfirry, Walt Lyrdl

ARTURECToR Ma'thaEmory ST FFARMT Dhnl.Sbval CIRCUllnolICby|VU

SlrBsCR|PnOrc U.S: 95+m yeal 011-tm yeaB; $6tth.ss yeae Foolgn om yoar paydo In dvarce h U.S. frn6: cdae$37, Can .b or t&xbo; $9, ds omtba Ar r.b3 e ayailabl€. Shgb cql6-f3; bac* bor*$1.50 rlrn avahble, plr shpphg. CHA}GE Of ADDRESS Serd a(hr hbol nom rurl bsD I po.€Db, nr adteo ld g co.b. Ettt-O||c PROoICTSoISESTbprblbhodmorrt*yal1500Cmil.Or.,$0.O0,tl.rpoilB..ch,c|.P660,(tf085&fS,btqilo.h.Olirl$glrE. ltbanh&p€dodtflrdp6lc&nfdtb Db[rho|€sa|8anddbtixt|on|errbo|fi8|umbg|a]dhom€cen.ormad(*hl3so[f3rfdat6.cqytf'ttt99{byc&.Rbbhhg|r.Corrarded|oconlo.ll3t'lrr[yd rust mt be remdrcod h eny manrFr rlhou rrlton pombslon. AI Rbrc Rsen ed. &5ltr Prodl$ Ogsd aun6 m labily b nalsrhb tul||3trd b lt I<D d,y *R'yl,ill',Hl$?1i?,il,'# as Dean Deck, Ddcono fire retardant teated wood, Outdooro wood, Wolmanizedo Exfa" 1-800-s23-9957 Fax 903,843-3123 lumber, and treated specialties.

PHILIPPI]IE MAHOGA]IY

RADIUS EDGE DECKING FEATURES / BENEFITS

O SOURCED FROM WEIL-MANAGED PERMAilEI{T FORESTS o L0l{G LEt{GTHS-Maximum 10% 6' and 7' developing, balance 8' - 20 o EXGELLEiIT STREI|GTH T0 WEIGHT RATI0Use 5/4 vs. 8/4 in other species. o RUGGED PRODUCT-More durable than softwoods in transit and on the 1ob site. o LEGEiIDARY DURABILITY-Resistant to rot, decay, insect attack and splitting; "The boat builderb woodl' o EXCELLEI{T PAlt{T & STAIil H0LDlllG CHARACTERISTICS. o WEATHERS WELL-Properly sealed lumber remains smooth; no raised grain; Raw lumber ages to lustrous silver color o C01{TAll{S ll0 SOIUBLE TAill{lilS THAT CAUSE BLACK STAII{ o G0llSTAl{T SUPPLY-Stateside inventories.

. I|ATURAL & 1{01{-T0X|C-Does not require pressure treating.

-Refer to "Reliance" brochure

EDITORI.AL

What's the image of your business?

When I say McDonald's what comes to mind? Is it burgers, kids, convenience, fun or what? Whatever your answer, the question creates a mind's eye picture. Now ask the same question about your business from the viewpoint of your customer and prospect.

Is the image of your business unifonnly favmable? In too many cases the cuslomer's image is not the same as that of management and ownership. Often this disparity is glossed over, forgotten or just plain ignored. No one likes to think thathis fimr is less than OK.

But let's face it" do you honestly think your company ranks 1007o in the following categories? Products, people, appearance, security, cleanliness, pricing, professionalism, helpfulness, credit, delivery, layout - the list goes on and on. Marketing gurus love to trot out the saying that percep tion is reality in a customer's eyes. There's a lot of truth in that and it carries a message for us all.

If your prices are really low, but your customers and prospects don't think so and do business elsewhere, the reality isn't important. The perception is. It's a problem many independent

DAVID CUTLER publisher

dealers have competing against the pdce 6laims 6f the large warehouse chains. Changing the customer's mind is no q$y ask. Or cheap, eitber.

Years ago Canadian tourist officials surveyed Americans tro learn what we thouglt of Canada They were horrified rhat we didn't think of Canada at all. No thougbs, no image. We wonder if perhaps the same holds tnre for yorn business. The Canadians, incidenally, bave done a good job of solving Seh previos image probbm through aggressive marketing, advertising and promction.

If you sense you have a p'roblem, a blind $ryey in your m^rketing area of curent custmers and prospects can help you discover if you need to take action. Wbat answers you get will bep you devise a plan to solve any deficiencies. Smetimes a complete operating rcvnmp is in order, thongh often only selected aspects need a Ume up. We'll hope it's the liatrer.

Geaing a handle on a oompany's imrge can be slippery business. But in a wuld of pelaeptim is reality, it's a worthwhile exercise.