kitchen & bath displays Gooking up effective

Story at a Glance

Reclpe for kltchen and bath prolect selllng ... ldeag to create vlgnettes and full dlsplays that wlll attract attentlon and help make sales.

LINEUP of bath vanities or a catalog of kitchen cabinetry is usually not enough to excite many customers into a major remodeling. But designing a classy, detailed display might.

Here's the recipe for heating up kitchen and bath sales:

Mk All lngredientsShowcase the whole project, not just the cabinets. Do-it-yourselfers spend much more on related items than they do on cabinets in an average bath remodeling, and a nearly equal amount in redoing the kitchen, according to the National Kitchen & Bath Association.

Highlight appliances, fixtures, fittings, floor and wall coverings, and window materials. You'll attract customers to the display and sell a bigger ticket project.

Add Spice - Adding decorative accessories to the display helps customers better imagine that this kitchen or bath could be theirs. Add towels, plants, even a bar of soap to your bath scene. Glasses, bowls, cans and a rolling pin can help spice up the kitchen.

Heat - Making the vignette's lighting brighter than that of the rest of the store willdraw attention to the area. Different lights can warm up the scene or make it look more realistic. Tungsten halogen bulbs can provide special accents within the display itself.

Sa? - Change your displays every so often, perhaps once every six months. After a while your once exciting showcases will begin to look stale, especially to regular customers and as styles change.

Let Stand - Obviously, the splashier, more spacious productions will attract more attention. But the average retailer is dogged by severe space constraints. Effective displays, though, can be constructed in limited space.

Set vignettes into sections of rack storage systems. Build a second story display, which can be seen clearly from below if the display is shallow and the aisle wide. Intersperse full displays with smaller vignettes. Utilize compact sample displays offered by many manufacturers.

Full displays show the public that you are an expert in kitchens and baths. When they're ready to remodel, they'll think of you.