Yellow popl ar battles for market rccognition

ATCH OUT, dealers, yellow poplar, the long neglected stepchild ofthe hardwood industry is ready to tackle the marketplace.

Propelled by the promotion committee of the Appalachian Hardwood Manufacturers, Inc., poplar has been introduced and increasingly accepted by the furniture producers as a major component in solid wood furniture. The committee is now working on acceptance by distribution yards.

"Their customers include important secondary producers in construction and home remodeling industries as well as millwork, door and sash producers and retail yards," according to Emmet Vaughn Jr., co-chairman of the promotion committee. "These wholesale yards share our intense interest in the successful promotion of the more complete utilization of the poplar product."

Vaughn, president of Emmet Vaughn Lumber Co., Knoxville, Tn., and promotion committee co-chairman, Jim C. Hamer of Kenova, W.V., have been the driving force behind the well organized and hard hitting movement to find a strong, viable market for poplar.

Marketing presentations to furniture manufacturers, distributors, cabinet producers, pallet manufacturers and ofi shore markets in both Europe and the Pacific Rim nations are a follow up to earlier efforts to establish yellol poplar as a construction dimension material.

Research into poplar utilization was begun by the Appalachian Hardwood Manufacturers several years ago. Their work at that time resulted in the species being approved for construction use by the American Lumber Standards Committee.

Although the construction market was penetrated and poplar's use in studs, beams and other dimension was approved by various code people, according to Vaughn, there is a home grown problem in that Appalachian mills are not set up to produce studs and many of the people are not equipped to make a commitment to that market. Although construction is a viable potential market for poplar, the production of material for such use is completely apart from the normal operations of the mills. Few manufacturers have been willing to submit their resources, human and economic, to a market that is even more volatile than the traditional hardwood markets, Vaughn ooints out.

Story at a Glance

Yellow poplar promotion targets distribution yads...apprcved for construction use, but production lags...outstanding working characteristics, abundant resources...ripe for increased acceptance.

The furniture promotion phase of the overall yellow poplar promotion has been highly successful. In comparing it to the oak promotion two decades ago, Vaughn emphasizes that it is "more successful at this stage than we had been with oak."

There are many reasons for yellow poplar (Lirodendron tulipfera), also known as the tulip tree or tulip poplar, to be raised from a "junk tree" classification. A prolific grower, it accounts for as much as 28% of the total hardu,ood stand. Foresters project that this figure will reach30% by the year 2000. Although it grows throughout the eastern hardwood forests, yellow poplar grown in the Appalachian mountain area is often considered to be superior due to ideal growing conditions of rainfall, drainage, seasonal change and rich soil.

Yellcnv poplar is knorvn for its outstand-

HERRII'lGBtOCK, a parquet style originated during the reign of French King Louis XIV can be blended with contemporary or period designs. Dealers can use literature from the National Oak Flooring Manufacturen ksociation to shorv their customers the variety of interior moods posible with the use of hardwood flooring.