ETETI TUMBER &MILIINE, ING.

sell them a well made product-it won't."

If You Don't Have lt...Don't Advertise It!

When you or I, or your customers, shop at K mart, Venture, Target, or any of the mass merchandisen, we anticipate no or little service and a line at the checkout counter. We've never really been told to expect otherwise. On the other hand, in our industry, while dealers would never stoop to intentionally advertise merchandise they don't have in stock, some constantly promote services they can't deliver. Advertising the existence of "knowledgeable salesmen" is the most disturbing falsehood customers talk about. lf during peak selling hours the floor is covered by immature, untrained, part-time hiSh school kids, who can't identify where the advertised items are displayed or inventoried, then the store signing and the institutional blocks in the ads should not read "Need help-look for our knowledgeable fellow in-"

Promote With Stylg

Ask your newspaper or printer if they can offer you an exclusive type face for your headlines and selling pricts.

(Please turn to page 23)

Annual Wood Products Week

Memphis, Tennessee, the world's largest hardwood market, will celebrate its annual Wood Products Week, Oct. 27-Nov. 2, under the supervision of the Lumbermen's Club of Memphis.

More than 156 establishments dealing in lumber or related products are located in the Memphis area. More than 15,000 people are employed in the Memphis wood products industry with an annual payroll exceeding $140 million. Products produced are as diverse as beechwood chips to be used in making vinegar and aging beer, railroad tie plugs (60,000 per day), golf club heads and baseball bats. Hardwood flooring manufactured in Memphis is used in Japan's Disneyland and the governors' mansions in Kentucky and Missouri.

Annual events conducted as part of Wood Products Week include the Loggers Breakfast, selection of Lumber Lady Fair who traditionally presents the Liberty Bell Trophy at the Liberty Bowl football game and the Wood Choppers Ball. The Lumbermen's Club of Memphis, reportedly the oldest and largest of its kind in the world, was established in 1898 and has members throuehout the country.

Texas Wood Building Contest

Retailers of lumber in Texas are being asked to submit nominations for the Texas Forestry Association's annual building design competition. '

Wood construction must be featured in the building constructed in Texas within the past few years, according to Ron Hufford, executive vice president of the association. The structure may be residential, commercial or public. The architect need not be a Texas resident.

SFPA Works On Team Spirit

Oklahoma football coach Bud Wilkinson will kickoff the Southern Forest Products Association's "Teamwork for Tomorrow" meeting, Oct. l3-15, at Hilton Head Island. S.C.. with a talk on teamwork.

The annual meeting also will consider Canadian lumber imports, repeal of timber tax incentives, markets and product quality.

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