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- Artemus Ward

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Pallet Users Ghoose Wood

An overwhelming majority of all pallet users choose wood pallets, according to a study by Cahner's Research.

The report concluded that 98Vo of all locations examined use wood pallets because of their strength, cost and availability. Other benefits noted included recyclability, disposability, durability and price.

Surprisingly, pallet users attributed only 5.4Vo of shipping damage to pallet use, while assigning 45Vo to poor materials handling practices.

Customer Loyalty ls The KeY

Customer satisfaction is not a reliable guarantee of future sales and profits.

In most customer service surveys, 85Vo of an organization's customers claim to be satisfied, but still may wander to other providers, reports marketing consultant Jill Griffin' She adds that question formation, measurement timing and the respondent's mood inflate the ratings.

Griffin cites a recent study of top managers in 200 of America's largest companies in which fewer than 2Vo were able to correlate profits with customer service levels.

"In order to keep their customers, organizations must engender loyalty," she says.