Remodeler market is up for grabs

products. The program which was unveiled earlier to remodelers and consumers is based on building floor, wall and roof systems that are "one step" up from building code minimums. Dealers will benefit from the program since the quality emphasis will increase sales by about l0o/o and safeguard against complaints and callbacks, Kathy Nelson, an APA spokesperson, points out.

Remodelers who use the quality APA Rated Sheathing and Sturd-lFloor according to recommended premium construction guidelines are

Panel Dernmd

market share by extending the Code Plus program designed for new home builders to specify code-exceeding panel products and. systems to the remodeling market.

Possible Code Plus remodelers are profiled as those who complete abut 12 additions a year at an average size of 500 square feet. Converting these figures into the Code Plus program with thicker panel requirements, this results in a total volume or footage gain of 100 sq. ft. of panel products per additio'n. The total benefit as figured by APA could reach 5 million sg. ft. each year.

Story at a Glance

What rcmodelers expect of a supplier. ways to encourage lucratvesales APAto involve dealers in Code Plus program using structural panels.

eligible to give the homeowner a certificate of completion that guarantees quality materials, quality building methods and quality workmanship.

To help the remodeler polish his professional image, APA offers various promotional sales tools including a video, logos, advertising helps and consumer brochures. A Code Plus remodeler is allowed to use the trademark on his letterheads and in his advertising. In addition, APA field representatives are available to him for help or consultation. National advertising of the Code Plus program will give participating remodelers additional status.

Information detailing how a dealer can be involved in the Code Plus program will be in the mail this month, Nelson said. A dealer can use it as an incentive flor remodelers to buy from him, but he'll need to remember that a remodeler needs and deserves the same perks as a builder.