CALENDAR

September

Florida Lumber & Building Material Deelers Assocbfirn - S€pt. l(F12, annual convention & buying strov, Marrion Orlando \fbdd Center. Orlando. FI.

China Forestr!'Tour - Sept. l0-2, sponsored by George Roman Associates Inc.

Southern fbrcst hoducts Associati<n - Sept. ll, WPPC \tbod Roof seminar. Houston. Tx.

Hoo-Hoo Internationd Annual Convmtkrn - Scpt. 14lt, Mount Washington Hotel & Resort. Brcnon Woods, N.H.

National Oak Flooring Manufrturqs Associatbn - Sept. ISlt, hardwood flooring installation school. Cook Convention Center. Memphis. Tn.

Lurnbermen's Golf Associati<n of Memphb - Sepl. 16' hll tournament. Memphis Country Club, Memphis, Tn.

Tennessee Buildiry Material Associatbn - SepC 2{F2d cor*entirn. Cerromar Beach Hotel. Dorado. hreno Rico.

National Kitchen & Bath Wbek - Sept.2G2t hrirDunlap llarduare Co - Sept.2&29, market, Craorgia Mountains Center, Gainewille. Ga.

National Building Material Distributors Associatim - Scpl.22, regional meeting. Richmond Marrion, Richmord, rvb.

North American Wholesale llmber AssociationSept. ?fr27, Sheraton Music Ciry. Nashville. Tn.

Ifandy Hardrmre Wholesale Inc. - Sept. zTA,nrcrrko... Expositbn Center-Astrodome Complex. Houston. Tx.

Hardwood Manufacturcrs Association - S€pt. 2&3q producrion meeting. Henhey. h.

Amerkan Ptyumd Assaiation - Sept.293q annual nreairg, Disney World's Contemporary Resort Hotel, Orlando. Fl.

Bstibois International Wood Construction Exposition - Sept. 30-Oct. 4 Bordeaux. France.

October

Hardwmd Manufrturers AssociationOct. l-g fall produaion meeting. The Hotel Henhey, Hershey, h.

Forest hoducts Research Society -()cl.24, internationaj conftrence. hlmer House Hotel, Chicago, Il.

North Carolina Forcslr-v AssociationOct. H, annual meeting, Hilton Inn. Wlmington. NC.

Society of Amerien ForcstersOcL 5{, annual conantion. Hptt/ Birmingham-Jefferson Civic Center, Birmingham. Al.

DIY Marketing E6Oct. 7-q shorv, Jacob K. Javits Convention Center. New York City. N.Y.

Natioml Lumber & Buildtug Meterill lhalers AssaietinOct. 9-12, annual convention & exhibit. Westin Crorn Center Hotel, Kansas Ciry. Mo.

Arnerican Hardware Supply Co.ft. l2-!4', fall market, Memphis, Tn.

Southern triorcst hoducts Associnti<mOct. !llT,annual nreetfuE, Innisbrook Resort, Tarpon Springs, Fl.

Ace Hardsare Corp.Ocf. l&21, hll comention & exhibit, Georgia World Congress Center, Atlanta, Ga.

National Hardwood llmber AssociationM,28T2, annual convention, Queen Elizabeth Hotel, Montreal, Quebec, Canada.

National Sash & Door Jobbers AssociationOct. 25-29, annual meeting, Marrioft Hotel, New Orleans, Ia.

NHLA Convention In Canada

The National Hardwood Lumber Association will hold its 1986 convention Oct.2O-22 at the Queen Elizabeth Hotel' Montreal, Quebec, Canada.

Speakers include a cabinet minister from Quebec, the chiefexecutive officer

Panel Market Growth Seen

Growth with modest Pauses and changes in the U.S structural panel industry over the next five years are projected by a new American Plywood Association demand forecast.

A downturn from mid-1987 through 1988 is predicted due to a drag on residential construction caused by interest rates

Scotty's: Ads To Laugh At

Scotty's, Winter Haven, Fl., has adopted a humorous new advertising campaign illustrating what happens to those foolish enough to throw awaY Scotty's monthly sale catalog.

The first of three television spots shows a man opening mail in his kitchen. He gives the catalog a quick look and then from one of Canada's largest industrial concerns, and the chairman and chief executive partner of one of the U.S.'s most prominent accounting firms. rising into double digis, forced by mounting pressures on a more restricted money supply.

More than 1,500 people are expected to register this year for the first NHLA convention held in Montreal since 194.

The economy "appears to be traveling a somewhat bumpy road to a peak in 1987' coasting downward for a brief year and a halfand then accelerating to new heights by 1990" forecasts Bob Anderson' APA marketine and economic services director.

Wholesaler Meetings Planned

The North American Wholesale Lumber Association has set three sector meetings and nine regional meetings from Sept. 26 through Nov. 18, 1986.

Key program subjects include the current state of wholesale distribution of forest products, near-term business activity prospects and management of operating costs for the two-day sector meetings in Nashville, Tn.; Fortland, Or., and Toronto, Ontario, Canada, and the one-day regionals in Jasper, Alberta, Canada; Boston, Ma.; Bloomington' Mn.; Vancouver, B.C.; NaPa, Ca.; Orange, Ca.;Rolling Meadows, Il.; Irving, Tx., and King of Prussia, Pa.

BookTo Build Traffic

tosses it. Immediately, the house begins to fall apart.

The campaign is "a real departure" for Scotty's, said Dave DiMaggio, TullyMenard Advertising and Public Relations creative director, which before had only attempted institutional or promotional advertisine.

A 400 page home imProvement book by Owens-Corning Fiberglas Corp. to help retailers build in-store traffic and broaden their customer base will be available in November.

Tied into the public television This Old House program, "This Old House Guide To Building and Remodeling Materials," published by Warner Books, will be promoted in a $100,000 media tour of the top 15 markets in the country.