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Are you ready for Budget Bob?

UST WHEN most traditional retailers were beginning to believe that they could co-exist with the retail warehouse phenomenon. along comes a new shopping mania with the potential to be equally serious competition.

Seemingly overnight, television shopping shows have gained a widespread audience ofeager buyers lured by low prices. Beginning on cable tv and now expanding to UHF sations, Home Shopping Network sells discount merchandise seven days a week, 24 hours a day on phone-in tv shov/s hosted by pitchmen like ''Budget Bob" Circosta.

HSN, which reaches about 8 million people presently and plans to become a nationwide network as extensive as ABC or CBS, sold to 350,000 people in the last nine months. On average, each customer bought 17 items at $32 each, according to the company. Sales were more than $500,000 per day. Combined, all the shopping shorvs expect an audience of20 million by early fall.

The discount shopping shows have a dual appeal: price tags 50% off list (appraisals furnished) and the appeal ofcurling up on your couch, phone in hand. As Budget Bob puts it: "in the comfort, convenience and safety of your ownhome."While the prices arenot always the super deal claimed, there is no discounting the convenience. To those who are sick of driving, parking, putting up with u,eather problems and low life clerks, tv shopping seems a boon. The brokerage firm Donaldson. Lufkin and Jenrette's srudy of w and computer shopping programs prompted them to forecast that by the late 1990s up to one-third of all purchases will be done away from the store.

While the merchandise presented is a widely varying mix. hardware and housewares items have been a not inconsequential percentage ofthe total. They're not selling plywmd and 2x4s yet, but ttry are moving other categories of merchandise on a major basis.

At this stage. no one really knom if this latest w offspring will prove to be a flash in the pan or a major new source of competition to existing stores. But gircn the serious dollars turned so far, it's a concept that bears careful watching.

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ALABAMA

Birmineham Sash & Door Co.

Birmingham

Phone: (205) 254-3276

Huttig Sash & Door Co.

Dothan

Phone: (205) 793'4477

ARKANSAS

Fischer Lime & Cement Co.

North Little Rock

Phone: (501) 376-2911

LOUISIANA

Davidson louisiana. Inc.

Alexandria

Phone: (318) 442'1355

Davidson Louisiana, Inc.

Houma

Phone: (504) 879-2313

Davidson Louisiana. Inc.

Kenner

Phone: (504) 466-4558

Davidson Iouisiana, Inc.

Lafayette '

Phone:13181234'6373

Davidson louisiana, Inc.

Iake Charles

Phone: (318) 439-8393

OKLAHOMA

Huttis Sash & Door Co.

Okilahoma Citv

Phone: (405) Szc:7aza

Huttie Sash & Door Co.

Tulb

Phone: (918) 622-3131

TENNESSEE

Wholesale Buildine Products

Nashville

Phone: (615) 259-4222

TEXAS

Davidson Texas, [nc.

Austin

Phone: (512) 444-6701

Huttig Sash & Door Co.

Ddlas

Phone: (214) 247'6161

Tiinity Forest lndustries, Inc.

Hunt (Dallas)

Phone: /8l7l 268-2441

Weyerhaeuser Company

San Antonio

Phone: (512) 661-8415