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PAN PACIFIC Forest Products fu looking for profassional fcast products trrdcrs in thc following locations: Lakc Oswcgo, Eugcne, Bend, Or., and Modesto, Ca. Full benefits. Excellent oppornrnity with a well astablished coryatry. If yor want to havc fun while yor work and carn a higbcr incore, thcn call Ron Hansu at (503) 38961@.

Twenty-five (25) words for $2 l. Each additional word 700. Phone number couns as one word. Address counts as six words. Headlines and centered copy ea. line: $6. Box numbers and special borders: $6 ea. Col. inch rate: $45 camera ready. $55 ifwe set the type. Names of advertisers using a box number cannot be released. Address replies to box number shown in ad in care of Building Products Digest, 451X) Cempus Dr., Suite 4t0, Newport Berch, Cr. 92660. Make checks payable to Cutler Publisbing, lnc- Mail copy to above address or call (714) 852-1990. Deadline for copy is the 20th of the month. PAYMENT MUST ACCOMPANY COPY unless you have esublished credit with us.

L n McCOY & CO., tuycn dovaruns, surplus, buybacks, sccods. All catcgcics coosidercd. 3A ?ated. Prompt p.ymnt. Call Pam David or led Dawson, (W) 3e22fi oR FAIrroTl4'462:@3t

EEAVY IttIIY DIST.&{FC. PL\IrIT in Birmingbm, Al. Burlington Ncthcrn & Soubcrn R.R., l4E,00Ot sq. ft. bldg. w/crancs, l4t acrcs, 31,80O sq. ft. shcds/docks. Virginia McKenzie, Southpace Propertics, Inc., (205) 3262222.

WANTEDT Plywood/OSB strips, drops; sound, squarc, uniform, dry, thickness l/4 tlrrorrth 2382. heferred widh, 3-12, S-lt2or wider. Length 32 to 96 inches or longer. Mired or Truckload Send pricc and availability to FAX #901-682-E501, or mil 1e; L,unber Source, 4746 Spottswood, Memphis, Tn. 38117. Phone Gm) 87+1953.

Merlo Stars In L-P Television Ads

In Iouisiana-Pacific's first national television campaign, chaimran and president Hrry Merlo faces the canera and says candidly, "'We've had no choice but to do something very imaginative or we'd have just been another lumber company."

L-P larnched the multimillion dollar campaign in May as a sponsor of the Indianapolis 500. Over the next several months, the company will air a series of 3Gsemnd spots on major national network, reaching more than 50 million people. The canpaign is designed to position L-P as the innovative leader in the manufacturing and marketing of building products.

"L-P's leadership in new product development is well recognized within the building Eade, but we're far from a household word," explained Panela Selis, director of corporate communications. "To educate a broader population, we knew nobody could tell L-P's story quite fike our chairman, HarryMedo."

No script was necessary to produce the spots, which feature Merlo speaking from tbe heart about the company he has led since its inception 21 years ago. Insiders and industry experts atrribute much of the Fortune 200 company's success !o Medos visionary, @mmon-sense appnoach to stretching natural resources and integrating recycled goods to manufacture high-performance, affordable building materials. The spos qrptttre the spirit" candor, energy and imagination of the man and the company.

"We expect our invesment in this campaign to benefit L-Fs well-established disribution and dealer base and to support the marketing efforts of home builden by making consumers aware of the advantages of our product innovations," said Selis.

"Increasingly, L-P products are being stocked in major home center chains where the weekend handyman or woman can easily put them in the back of their van or pickup. This ad campaign should help move more L-P products through this disribution channel, catering to the buy-it or do-it-yourself population," according to Selis.

National programming spans high-profile sporting events including the Indy car race series and U.S. Open tennis tournament, as well as the news shows Good Morning America, the Today Slww and ESPN Sports Center. The commercials will also heavily penetrate five major construction markets: Atlanta, Chicago, Minneapolis, Phoenix and Seattle. High-visibility programming in those markets includes top-rated shows like Home Improvement, Seinfeld and 60 Minutes; morning and evening news and local major league baseball and footbdl.

Merlo set L-P's course in the 1970s when he pioneered the production of oriented srand board in the U.S. OSB is

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CUSTOilERS d the new Buldes Squarc ll dora h The lVoodeds, Tr.. can leam how to hande hune impovemenl projeds in weekly ctsse a al lhe Leaming Certer uhon viJeo tapes of projects and how-{o bools can be lwiewed wilh slole e,gens. The cenler, made comfoiable wilh dds, lable and cofiee makor, b odfittod wilh video playbad< machins and an interdive ber sysl€m to povile on+minute answers on 32 separde pcircb.

Merlo In Television Ads

( Co nt inued from pag e 39 ) a structural panel made from plentiful, non-controversial trees. Introduced in 1970 as the "smart man's plywood," LP's Inner-Seal OSB line now includes lap and panel siding with matching soffits, fascia and trim and is used as the web material in engineered I-joists. L-P is the largest and most diversified producer of OSB products in the world. FiberBond underlayment, wallboard and exterior wall sheathing use recycled paper blended with gypsum to fomr a strong, solid panel. Recycled newspaper is the wood fiber source in Nature Guard cellulose insulation.

Fox Gal To Buy New System

Foxworth Galbraith Lumber Co., Dallas, Tx., will spend $2.5 million to redo its entire point of s2le rcrail operations with an advance open systems computing environment and to install network equipment linking its 60 Southwest locations.

This decision was reached after a successful six month pilot project, according to Jack Foxworth, vice presidentfinancp and chief financial officer.

The company had 1993 revenue of $250 million from Texas, New Mexico and Arizona lumber and building material centers. Founded in 1901, the company operates commercial facilities geared to the needs of contractors, subcontraclors and tradesmen, building material centers for retail customers, and specialty manufacturing plants.

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