THE BEST TOOL

FOR THE DECK BUILDI]IG I]IDUSTBY

VERSATILE:

Drives screws 2" - 3" r ACCURATE: Allows precise countersink settings.

CONSISTENT:

Virtually jam free with Ouik advancing screws.

OUIK: up to 4 times faster than conventional methods.

. FAST LOADING: 167 screws per coil - in iust seconds.

APPLIGATIONS:

Decks, Docks, Fences, Panel Assembly.

ADAPTABLE to most electric or air oowered heavy duty screwguns.

OTHER MODELS

AVAITABT.E

To drive screws from sh" lo 2".

Marteted by Sunset Books and created by Books That Wodc Palo AIto, Ca., the program rurs on IBM compatible cdnput€rs using Microsoft Windows.

"It is the most sophisticated system we've soen fa consumers," said Al Heberer, Osnose national acotxmt rnanager. "Retailers can confidently recomnend it to their customers !o help promote the purchase of a deck. It is simple to use, offers great features and is a bargain at $70 or less."

A simple deck can be laid out by manipufating scteen images with a mouse. As cbanges are made to the size, shape, stairs and rails, the program automaticaly ins€rts acconmodating struc0ral underpinnings and update.s materials and price lisa. Designs can be viewed in 3-D ftom all angles. Decking can be hidden 3o show framing, c(rners can be notched or angled and outer house walls drawn. Plain English definitions, building tips, color enimation corrplete with soun( and use of national building code practices make tbe program user friendly.

Because the program is limited o simple designs, it lacks capacity to include hot CIb G tree openings c provide elaborate railing opions.

Osmose, which picreered a retail-bas€d lvlrintosh computer software deck program five yeas agq also ptomole.s a Monticello deck and garage design prcgr@. "Design and Build Your Deck" is available at software outlets and building supply retailen. It has be€n publicized in the Warf Street Journal and Nuiotul Bttsituss Revie*t, on national w and the TNT cable chennel d-i-y progran "Backyard America"

New Deck Grades Ease Ordering

The Westem Red Cedd Lumber Association bas introduced new dec,k grade categuies to make it easier for dealers, builders and specifien !o specify and order western red cedr fr outdoor patios and sundecks.

The wood is produced to consistent quality standards and made exclusively by WRCLA member mills.

ARCIMgT f,$n Ecrrc f.*. cn$ot I I Ez ffr|[Cr I qmnrfi0n ur|m

Model QD 3303 2" - 3"

LARGE VARIETY OF SCREWS including OUIK DRIVE RUST BUSTERS, colored to blend with cedar and pressure treated lumbert also seltdrilling lips lo avoid wood splitting.

(615\ 876-7278

Archltec{ Clear ulrimate appearance & durability. Clear, vertical grain heartwood. Usually manufactured to order. Archltect Knotty Rustic chrm. Durable & well manufactured knotty decking.

Custom Cleer Exellent looks & durability. Shows limited charrcteristics tbat do notdetrrt from its natural good looks. Custom Knotty Economical knotty decking with limited characteristics.

Contr.ctor Clc.r I&al for upccale decks. Sizc & number of chrrtcristics limited to create overall high quality sPPearaDoe.

ARCIIITECI mfrugrn lmilE

ConhrfmKnoCy Aprtical material reguiring trimming to the desired quality.

Advertising Girculars Rate High With Shoppers

Advertising in circulars is the way to get the biggest bang for an advertising buck, a recent study on consumer shopping behavior disclosed.

Over 80Vo of 1,000 consumers asked about shopping behavior and attitudes about advertising recalled reading an advertising circular, compaxed to 75Vo rccallnlng a W ad, 52Vo a newspapef ad, and 45Vo a radio commercial. All other forms of advertising received less than 45Vo re*all in a Gallup Organization poll done for the International Mass Retail Institute.

Price captured the attention of 737o of the respondents; a photograph of the product or item, 68Vo, and use of color,65Vo. In line with these figures, 867o said price was the most important attribute of an ad circular; 697o, a photograph of the item or product, and 697o, a description of the product. Including the store's phone number, discount percentage, rebate information or a photro of the store were considered less important, receiving less than a 507o mention. Mail and door hanging advertisements received the lowest ratings for effectiveness.

Ad circulars were kept by 787o of

Loggers Aid Children

Loggers across the South raised $325,000 to aid children's hospitals as part of the Children's Miracle Nenvork Telethon.

Using the theme "Log a Load for Kids," state forestry associations in Alabama, Arkansas, Louisiana, North Carolina, Ohio, South Carolina and Virginia sponsored campaigns to benefit seriously injured and ill children. This year the telethon aired nationally June 5 and raised $116 million.

the respondents to make shopping lists or plan store rips. Atmost half of these ad savers (47Vo\ took the circulars with them to the store. About 62Vo of consumers surveyed used circulars once a month or more to make buying decisions with 187o of that group always basing buying decisions on ad circulars.

Over half (59Vo) kept ad circulars for future reference with 74Vo of that group holding on to them for a week or more. Only 8Vo threw ad circulars away without looking at them, while Zl%o rcad them carefully and 38Vo glanced tbrough them.

Consumers were identified as ad shoppers or ad readers. The l87o judged to be ad shoppers consistently use advertising circulan to make buying decisions. The 2l7o considered' ad readers read all ad circulars carefully and kept the ones they intended to use for future reference. According to the study, ad shoppers are likely o shop more often but spend less than ad readers.

Qualified Attendees = Qualified Leads : FENCETECH'94 gives you BOTH

FENCETECH'94 is the largest and most exFnsirc fence show in the world

Large attendance , , , over 2,000 fence professionals are expected to attend

Buying power ., . 71o/oof ourattendees havethefinal say, recommend or inlluence the de-cision to buy

Purchasing powet

8lh$,rJl'&-fso88ilal?Ti?i1*, ann[al budgets over $lmillion

LOntion . . . ., Nashville is the host city for FENCETECH'94 and Music Cilv USA

I 3i 1il'3,?3,3'd 8[,t8if i #H$Jn' drivirig distance of Nashville)

Dont miss ywr ryrtunltyto Sellyatprodud u rrinicrtohis quallfred audiaw. hntad the Aneian Fene Assocltilion at 5fi0 Memuial fuiw, Sulte 11'6, S/rone fuluntain, GA, fuN3 u all (fu0)82442 fu more inlormdion.