Vinyl window sales to hit { 1,5 million

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INYL window acceptance is grow- U ing rapidly among builders and remodelers as well as homeowners. The combination of appearance, energy efficiency, economy andlowmainienance appeals to both new home buyers and those remodeling or updating an older home. Sales for 1993 are predicted to top I1.5 millionunits.

With a history of success in Europe, vinyl windows were introduced in the U.S. in the late 196(h. Frames are fabricated from polyvinylchloride in all popular styles and glazrng options including low emissivity. (see related story p. 14)

Retailers find shoppers often confuse vinyl windows with painted wood windows since they come in several colors and appear to be freslrly painted. However, a sales person can assure his customers that vinyl windows never have to be painted. Cleaning with a damp cloth or mild detergent is all that is needed to restore the fresh paint look. Other advantages to be pointed out include lack of swelling or shrinking under extreme moisture conditions, no

WINDOW SATES t98t-1993.

Storyat a Glance

Vinyl window sales keep growing... benefits a retailer can sell .. ways to guarantee quality of products offered.

rusting, pitting or conoding, even in salt air, and selflubricating properties that ensure smooth opening and closing. Condensation is virtually eliminated. Heat loss through window members is greatly reduced by the natural insulating quality of vinyl.

Aretailercan give his customers the very best by stocking vinyl windows with an SPI certification label. This assures the product has been tested by an independent laboratory and complies with all the provisions of the American Society forTesting and Materials Standard D4099. SPI, or The Society of the Plastics Industry, Inc., is the parent associationof the Vinyl Window and Door Institute.