Coming in October . . . ANNOAL HARDWOOD SPECIAL ISSUE

The October issue of Building Products Digest will be a Special lssue devoted to hardwood. We'll have stories, features, articles plus merchandising and sales ideas . . all devoted to hardwood as it applies to you, our retail and wholesale readers. You'll enjoy reading this valuable issue . . and profit from it. too.

ADVERTISERS:

Take advantage of this exceptional opportunity to get your message before our 12,750 readers. The Digest's saturation circulation in the 13 Southern states assures blanket coverage for your advertising message. This Hardwood Special lssue is the perfect editorial environment for your advertisement.

Call today and reserve space. Deadline is September 1 4, 7987. You'll be glad you did.

Publlsber David Cutler

Edllor Juanita Lovret

Asslstlnt Edltor David Kocnig

Contrlbotiry Edltors

Dwight Cunan . Gage McKinney

Art Dlrcc'lor Manha Emery

Strfi Aralst Parie Perty

Clr.f,lLdoo Alice Npbcn

Building hoducts Digest is puuishcd rnonthly at 4500 Campus Dr., Suite 1t0, Nflpo.t Beach. Ca. 92660, phone (714) t52-l9tt0, by Cutler Publishing, lnc.

Advertising Offices

Advertising rates upon requestFrom all states east of the Rocky Mouotins: Contact Jean waggoner, nationel salcs menacer. From Arizona, Nevada and Californir: C-onuct David Cutler. Bolh may bc rcachcd at (?14) t52-1990 or by writing 4500 Cempus Dr., Suite 4t0. Newport Beach. Ca. 92660. From washinglon State, Oregon, ldaho' wyoming, Monuna, Utah, Colorrdo and Canada: Contact Clrolc Holm at (206) 3'lO 0680 or l0l8 Lloyd BuiHiry Scattlc, W& 9il01.

Subscriptions

Cfwge of Mdrcss-Send subscription orders and addrcss ctwryes o Cirud:rin Detr.. Building Producrs Dig6t. 45fi) Camps Dr.. suie48O Norpon B6tr. Ca.966O lrchde d&Ess label ft,orn rccent iscE if pcsilte. plus new addrcss ard zip code.

Subscription Retes: U.S.: $20-one ycar; S3Gtrro years: S5Gthree years. Foreign: or year payable in advance in U.S. fundsCanada or Mexico: air-$42: surface-$37; South America: air-S60: surface-$39: Asia: air-90: surface-$39: Eurooe: air-S9O: surface-$39. Sirryh copirs $2: trk copi6 $3 plus shipping & handling.

BUILDIII{G PRODUCTS DIGEST is az indeperdenl*<trned Nbli@tial fu ilu rxeil, xholesle atd distrihtiott laeb of he hotbr atd honv cenur rm*et in 13 hthem wcs.

Turn your profile this way, please

I N rur not too distant past, moulding and r millwork were often relegated to utilitarian uses. A baseboard here, a covered drywall joint therel some window sills and a nominal door jamb. Stairs did their job, but mostly without flourish or drama.

No more. Today's world of moulding and millwork is an expanding one, filled with exciting new uses for these products. Glamour is more often than not an integral factor in their sales. Upscale homes, offices and other commercial structures add value and salability through innovative uses of moulding and millwork.

Do-it-yourselfers were quick to seize the opportunities inherent for decorating and plunged in to learn the mysteries of the mitre box and master the matching of moulding profiles. The increased advertising and promotion dollars that industry put towards marketing produced profitable fruit.

Alert dealers and wholesalers also seized upon moulding and millwork, aware that their better than average markup ensured a better than average return for their eneryies. New uses were found: creative wholesalers told their customers they could even make Christmas tree ornaments from moulding while dealers pushed moulding as a way to dress up walls, doors, cabinets, you name it. Millwork houses bolstered a return to fancier, more elaborate staircases as the public gained increased appreciation of them. Clever d-i-y products even allowed the homeowner to add hand rails, balusters and fancy newel posts to their stairs themselves.

The future of moulding and millwork looks very bright as the marketing efforts of today build upon the investments made earlier. In an increasingly competitive business environment, these high profit items warrant ongoing attention from those whose interest lies not in volume but in profits.

August 1987

Movers & Shakers To Confer

Home center retailing, wholesaling and manufacturing firms will exchange ideas at the 1988 Home Center Industry Conference, May l0-12, 1988, at the O'Hare Marriott. Chicago, Il.

The industry's strategic planners and decision makers will attend, according to William P. Farrell, executive director of the American Hardware Manufacturers Association, cosponsor of the leadership conference.

Among those serving on the steering committee are executive committee members Alec Beck. president, Stripling-Blake Lumber Co., Austin, Tx.; Arthur M. Blank, president, The Home Depot, Atlan-

Vou uont the highest quolitg ovoiloble in CCR TVpe C Pressvte Treot eeJ lumber, coll ta, Ga.; John Kiss, vice president, The Paty Co., Piney Flats, Tn.; David Shelton, vice president, Lowe's Companies, Inc., North Wilkesboro. N.C.

MLA's l OOth Products Show

Mid-America Lumbermens Association will be joined by the Western Retail Implement & Hardware Association in holding annual meetings in conjunction with the annual Mid-America Building Products Exposition, Feb. 1l-13, 1988. in Bartle Hall, Kansas City, Mo.

The show will mark the l00th anniversary of the association's annual building products exposition.

More than 4,000 lumber and hardware dealers from the organization's five state area including Oklahoma and Arkansas will attend. More than 300 exhibitors are expected.

Paul Harvey will head the list of speakers and program presenters during the show.

Louisville Lumber Wins Award c u R T, P,S,|!l!|,..} lJJF.nf ,0.,s^gr lNc.

Louisville Lumber & Millwork Co., Inc., Louisville, Ky., has received the 1987 award of excellence from the Architectural Woodwork Institute, Arlington, Va., for its outstanding work on the Kentuckv Home Murual Life Building in Louisville.

Frkonsos u,RTs t-(800) 4gz-23s2 Notionottu0Ts t-(Boo) 232-2326

Bltt HRRDII|G oUilDRpRtDDyo BOSS RRSilUSS€tl lue con.fill oll .vour treoted tumbor needs.. . londscope timbers, plyulood, oll dimensionol lumber, 4r4 through l2xl2. on 6x6 ond forger u,e hove lengths ronging up to s'feet. plus, ure nou, corrv in stock .60 FDN. tlje olso hove our oun fleet of trucks to help you sofv@ ony delivery problems vou moy hove. fll oui moteriol is TPI grode morked. lue feoture- Ehe RtupB quolitv mork on oll our treoted moteriol.

It's important to our customers to have the highest quality of sawn surfaces. At P&M we combine years of tooling experience with state-of-the-art techniques to assure you of accurate sizes and outstanding surface quality of our CedarPro products.

But machines are only part of the story. A mill still requires expert understanding to fit the right saw to the right job for excellent machinability, sharp clean edges. It's cost eflicient to cut cleanly and precisely.

Precision cuts for quality CedarPro products. That's what we take pride in.