products

been moved from the separate East Building (a lengthy concourse walk away) to the main North Hall. Although the exhibits are positioned toward the rear of the hall, at least

(Please turn to Expo Preview page 6) nce relegated to the back of the least-trafficked hall, building products are finally getting their due at this year's National Hardware Show & Building Products Exposition Aug. 12-14 in Chicaeo.

The Hardware Show began courting building material buyers and suppfiers in 1992 by launching a concurrent sister show, the National Building Products Exposition & Convention. But attendance has been disappointing, due to factors such as beginning and ending the two shows on different days, temporarily moving the Expo to Navy Pier while McCormick Place was remodeled, and, later, poor positioning of building products exhibits at McCormick Place.

Consequently, show organizers each year have tried to tie the two shows more and more closely together-to the point of last year combining the names into the National Hardware Show & Building Products Exposition.

This year, building products have

Eno kvex is po&ned h conjunc-tjon wi$ Ihe Merchant Magazine ard &tilding Products Digest lo prornote he l,latioflal Bililding Prodjrle beosition. For questions about Expo PRavrEw or advertising in n€xt yaar's issue, call (949) 852-19$. Send materials to Epo Pf,EyrEU,4500 Carpus Dr,, Suits 4&, Nov{pon Beach, Ca. 92660; FAX 949-852-02lll.

Copyd$r@ 2001 by Cutler Publishing. Contents ar€ fully prot€cted and nust not bs reproduced in any manner wilhout writton pemission. The Merchant Mryazine ild Buildtng Pnfuds Aged as$.me no lhbility for matedals fumish€d. Afl dghts res6|v€d.

The National Hardrare Show & Building Produb Expo is an annual ev6nt sponsored by lhe Ame*)an Hardware Manufacturors Association. held in tandem with Intemational llardirare Wed(' This yeads show will be heb at th6 Mc0omick Place Comphx, Chicago, ll., Aug. 12-14. For more informalbn about he show or to recsive refistatbn toms, call (888) 42$932.

The Swan Secure distributor support package can be the KEY to opening up the protitproducing ootential oJ stainless

Floor Plan of Back of South Hall (Entrance at

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Readily available from our network of 120 building material distributors across North America, our custom-made accordion and roll-up doors come in a range of series and styles to meet your customers' needs, including residential, commercial, security or sound. An attractive in-store folding door display is available.

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fdord HJrr F|lidr br rd fchC rr*lr': SfE fLri

Sunday, Aug. 12.9 a.m.-5 p.m.

Monday, Aug. 13 .9 a.m.-5 p.m.

Tuesday, Aug. 14.9 a.m.-5 p.m.

OillrE[odfrrdlurr|g

Aug. 12-14 (openduring show hours). New hoducts Exposition, Packaging Exposition, Retail Concepts Center, Resource Center

Aug. 12. 6-8 p.m. Opening Reception, Hyatt Regency

Aug. 14 5-6:30 p.m. International Visitors' Reception, Grand Ballroom, McCormick Place South

(dl h Jordf luildrg lccnc l40l or Slo2l

Sunday, Aug. 12

1G.11 a.m. "New Trends & Winning Strategies for Exhibiting" (Dr. Allen Konopacki, Incomm Center; Doyal Marks, Marks Forest Products)

I I a.m.-12 Noon. "How to Sell to the Independent Retailerr' (Daniel Fesler, Lampert Yards; Tom Palmer, Genova Products; Scott Parker, Parker Lumber; Martin Powell, Guardian; Edward Zoller tr, Do it Best) l-2 p.m.. "How to Increase Profits for Everyone in the Channel by Managing POS" (William Dittrnan, LGMDAI

Stephen Bieszczat, CCI Triad)

2-3 p.m. "Defining Your Brand Strategy to Maximize Profif' (Steve Frawley, Emery-Waterhouse; Patrick Rodmell, Watt International)

3-4 p.m. "Peak-Performing Manufacturer-Distributor Relationships in the lnternet Age" (Richard Byrne, Hand Tools Institute; Robert Nadeau, Industrial Performance Group)

Monday, Aug. 13 l0-lI a.m.. "Marketplace MegaTrends & What to Do About Them" (Peter Rush, Builders Hardware Manufacturers Association; Mike Henry, Equitec) ll a.m'12 Noon "How Manufacturers Maximize Web Profits & Impact Retailers" (John Hammond, National Retail Hardware Association; Donald Belt, General Management Technologies; Linda S. Mayer, Moen)

2-3 p.m.. "Where Have All the Customers Gone? A Look at Consumer Shopping Habits & How Your Company Can Increase Customer Loyalty" (Kevin Hohman, Home Center Institute; Bradley Famsworth, Farnsworth Group; John Verhuizen, Ace Hardware; David Ziegler, Ziegler's Ace Hardware)

(Continuedfrom Expo Preview page 3) they now share quarters with the more complementary-and more congested-hardware exhibits.

"It's a way better location," said a show spokesman. "Our attendance research showed that visitors and exhibitors saw a close connection between building supplies and hardware. So that's what we did."

As a result of the shuffle, Paint & Decorating now occupy the entire upper floor of the East Building and all the international exhibits fill the lower floor.

The show also has been reduced from four days to three.

Organizers expect more than 65,000 industry professionals will tour the nearly 3,000 exhibits covering 1.3 million sq. ft. To encourage attendance at the series of free seminars (see schedule at top left), a drawing for a Personal Data Assistant (such as a Palm Pilot) will be held at the end ofeach session.

The Aug. l3 keynote address will be delivered by Robert Nardelli, president and c.e.o. of The Home Depot, while Ace Hardware Corp. president David Hodnik is the featured speaker at the American Hardware Manufacturers Association's annual meetins Aug. 14.