Advertising

Twenty-five (25) words for $2 | Each additional word 700. Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $6. Box numbers and special borders: $6 ea. Col. inch rate: $45 camera ready, $55 if we set the typ€. Names of advertisers using a box number cannot be released. Address replies to box number shown in ad in care of Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Make checks payable to Cutler Publishing, Inc. Mail copy to above address or call (714) 852-1990. Deadline for copy is the 20th of the month. PAYMENT MUST ACCOMPANY COPY unless you have established credit with us.

Experienced Lumber Trader

We are Hardwood and Softwood loo and lumber wholesalers with offices in Cinada and the United States. We are seekino sincere, exDerienced lumber traders whd have a vieu/ towards the long term.

Woft from your pa4 of he ounty, o from our offices in the Toronto area. This is an excellent opportunity with a well-established compani.

We enjoy an outstanding linancial and marketing repulation.

For complete dehils, please phone or write Bob Wilson in slrlct confidence.

I

WE BIIY sutplus, salvage, buy back, odd lot, & misc. building matedals and flooting. Call John Kem, (904) 384-0057 or FAX 904-389-6614, in Jacksonville. Fl.

SLATWALL W 200 8rllam Road, Sh.boys 6?"4/b4?rCrcc .Full llne mtnutacturers, rslatwall oanels and tlxtures. 1-800-548-7528 u FAX {5?{111 HOW TO KILL A BUSINESS UMBER #$ $ 23500 MAIL ORDER FREE DEMO 800-523-0625 POCKET SIZE 3O3g Srare. Cotumbus, tN WAREHOUSE RADIO YARD RADIOS

WE'LL DYE FOR YOU!

Get an edge on your competition with 'Cedar Tone" dyed CCA products. We ptoduce "Cedar Tone" dyed CCA Fencing, Balusters, Roofing Shakes, Lattice, Decking, Landscape Timbers, or Whatever.

Savannah \ilood Preserving Co., Inc.

1-800-847-9663 : Fax I-9 12-236-2338.

EBt}CRTE$ l. Don't Advertise! Assume everyone already knows what you sell.

2. Don't Advertise! Forget about new, potential customers who would do business with you if reminded and urged to.

3. Don't Advertise! F-orget that you have competition trying to attract your customers away from you.

4. Don't Advertise! Never mind the fact that advertising is an investment in selling, not an exp€nse.

E |FECTIVE planning begins with E the perceptionby managementthat it is needed.

Pick any one or all of the leading home centers camped in your neighborhood. Do these indrstry leaders have

(1) a strategic plan; (2) a business plan;

(3) a marketing plan? Operating without a plan is like trying to play professional football in a tennis outfit. Ifyou think you can compete and survive withoutplanning,stay comfortable until your box is ready because they'll be coming for you.

A strategic plan has long range (beyond one year) goals, objectives, and positioning of the company with a methodology to achieve the desired results. A business plan is primarily devoted to operational budgets and cash flow management of goals, objectives and positioning for a fiscal year. A marketing plan has four main ingredi-