Advertising

Twenty-five (25) words for $21. Each additional word 700. Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $6. Box numbers and special borders: $6 ea. Col. inch rate: $45 camera ready, $55 ifwe set the type. Names of advertisers using a box number cannot be released. Address replies to box number shown in ad in care of Building Products Digest, 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660. Make checks payable to Cutler Publishing, Inc. Mail copy to above address or call (714) 852-1990. Deadline for copy is the 15th of the month. PAYMENT MUST ACCOMPANY COPY unless you have established credit with us.

We are Hardwood and Softwood loo and lumber wholesalers with otfices in Clnada and the United States. We are seekino sincere, experienced lumber traders whd have a view towards the long term. Work from your part of he munfy, or from our olfices in thb Toronto area

This is an excellenl opportunity with a well-established comoanv.

We enjoy an outstanding financial and marketing reputation. For complete dehils, please phone or write Bob Wilson in slrict confidence.

You've Got Nothing To Lose By Talking To Me

"Recruiti ngfor the Forest Products Industry"

NATTONAL DISTRIBUTOR: Swaiclry lumber uader. Exetlent sahry. rgiroment, rofit q*ntg & insurance prcryr&{n. Muat have gd mill connetions A product knowbdge..'

INTERESTED IN WEST COAST CEDAR &

REDWOOD ITEMS?

For sidings call Doug Willis. For spa and sauna items contact Phil Heim or Doug Willis. Call Product Sales Co. (714) 9988680. Please see our ad on page 4.

How To Kill A Business

l. Don't Advertise! Assume everyone already knows what you sell.

2. Don't Advertise! Forget about new, potential customers who would do business with you if reminded and urged to.

3. Don't Advertisel Forget that you have competition trying to attract your customers away from you.

4. Don't Advertise! Never mind the fact that advertising is an investment in selling, not an expense.

5. Don't Advertise! Forget that you have to keep reminding your established customers thar you appreciate their business.