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JUNE 1999

Seruing building Q prgducts- retailers & wholesale distlibutors in 13 Southern states voLUME 18, NO.4 ls on end in dose to Sl billion to odd new new plonts ond expond existing focilities. But how long before the odded copocily hos on impocl?

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Melol roofing prcducers ore turning up the heot in the botile for o bigger slice of the residenfiol morket.

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Sell cootings for periodic mointenonce os well os fol lepoils.

- lIl-Unl*p'

@Whether cedot, hordboord, vinyl or fiber cemenf, oging siding moy nol hove to be replocd yet.

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How housewmps con implove the perfomonce of siding ond stucco.

IE Gerfilicolion inehes its woy around the world ond, while cuslomers increosingly coll for cedified products, they refuse to poy more for them.

Serving 13 Southern states

PUBUSHER David Culler (dailerOioc.nel)

SENIOR EDITOR David Koenig (dkoenig @ioc.net)

ASSOCIATE EDFOR Dave DelVal (ddelvalOioc,net)

COI{TRIBI TING EDITORS Dwighl Cunan, Gage McKinney, Ead Moore

AD SALES iIANAGER Chndr Casey

ART DIRECTOR Martha Emery

STAFF ARTIST Chas. Balun

CIRCULATION Autumn Schwanke

How to Advertise

Conlmt our advertirlng olllcer for ratet

U.S.A.: Chuck Casey, 4500 Campus Drive, Suile 480, Nev{porl B€adl, Ca. 92660-1872. Phone (9,19) E52-1990 FEx949{54O231

INTERNEI ADS: DavU Cuter, mwv.htlldittgproducts.com. Phone (919) 852-1900 Fax 94$852t231

How to Subscribe

Gall Autumn at (949) 852-19S0 or send a deck for he followhg amount lo BuibLB Producls Dig€st,4500 Campus Ddve, Suite 480, Ne$pod Beadr, Ca.9266G1872:

U.S.A.:One year (12 lssws), $25

Two yeats, 3,ll

Three years, $55

FOREIGN (Pr yeat pald in advanco h US tun6): Surfaco-Canada or Moxico, $37 Oher ounlries, 045

Ah rates also available.

Single copies. $ + shipphg

Back issues (wtren anlaue), $4.50 + shfryiu

CHANGE 0F ADDRESS Send address label from recenl lssue il possible, new address and nirdigll dp ode.

BUtLDlllc PRODUCTS DIGEST is published monhly at 45,00 Campus Dr., Ste. 1180, Nerwof &ad, Ca. 926601872, (949) 852-1990, FN( 9{9852.0231, wrw.hldttgptodtcb.om, by cut|g'Pub|ishing,|nc.(aCalifomhCorporation).|tisanindep€ndent|y.ownedpub|ication|o'h,i|dingproductslehfersandwho|esahGt'il,uto6hl3sotJ Cut|erPub|ishing'|nc.Cowandontirocontentsare|u|lyprotoctedandmustnotborep]oduc€dinanymanngrwihoutwrittenp€rmission.^|lRighhRoson,od.P| '8serves ths dght to acc€pt o1 Gject any editorial or adverlising maner, and assumos no liabitrty lor matedals fumish€d to it

OW, from Maxi, you have the greatest selection ever in durable, fiber cement lap siding.

Contemporary, rustic, colonial, fancy. All that you could ask for in a combination of quality, design and durability.

Bold Patterns

Without question - Maxi. The bold patterns and textures leave no question to the style you want to achieve. The look of wood and the strength of fiber cement.

Sizes Thai Work

All Maxi planks are sized with design and building considerations in mind. Attractive, solid and easy to work with.

Fiber Cement Lap

Because it is non-combustible, impervious to water, immune to termites and other pests and won't warp, twist or buckle are just more reasons to select MAXI's fiber cement planks. And available factory primed.

PLUS

These reliable, traditional favorites.

Old world charm with a contemporary accenr 12' X 8.25',

The character of New England and the South

X 8.25"

Gonstructions of the past

Let's fast forward five years to 2004. Now, from that vantage point, let's look back at the Eade shows for the distribution channel that were held in 199.

From our imaginary perch, we can see several things that have become obvious five years later. Most of the exhibiting companies and the huge majority of participants were woefully unprepared for the revolution in sales, marketing and distribution that occurred in the early years of the new millennium.

It wasn't as if the computer upheaval came without warning. Rather, experts real and selfproclaimed had been insisting that the revolution the computer initiated in the last two decades of the old century would accelerate tremendously in the new century.

When computers first appeared, perhaps 20Vo in our business plunged in and worked very hard to make the new technology work very hard for them. They initially learned that computers were nothing if not expensive, exasperating and time taking. But they also discovered the new machines could be dirt cheap for what they did, were marvels of efficiency and saved scads of time over old methods. Their investments in money, time and patience paid handsome dividends in terms of increased profitability, streamlined operations and competitive position. In short, it was worth it. ou've tried those trendv sidings. They made all sorts of promises, but none of them lived up to their words. It's time to come back to real redwood siding, the one the others try tcr imitate. Redwood is available toda,v ancl because we grow, harvest and replant trees on our own land, there rvill bc even more in thc future. Best of all, redwood is more affordable than vou think. foffistrodd news hr rr, rrrr

It seems obvious that most of the trade shows in 1999 were constructions of the past, not the future. Laptop computers were as scarce as lumbermen carrying lapdogs; modems in booths rare. Usually where there was commerce, it was paper and pen, not electronic. Both buyers and sellers operated in the comfortable old ways. Most displays were static, seldom animated. Closed circuit television was a rarity. Many had to stop momentarily to recall what e-commerce meant.

2004 is only five years away. Will our trade shows then be a wonderment of dazzling technology or merely a rehash, as they are today, of what went before?

PALCO has a rcdwood product for everv use. Choclse Rustic siding for knottexl.urt'd charm. ( .hoose fi nger-lointcd trim for Clear grade quality, iong lengths and stabilitv. Choose PALCO Prime to cut your finishing time in half. You knolv redwood holds up beautifully under all types of conditions. l'hat means fen'er callbacks, fewer hcadaches. Wouldn't that be nice for a change?

So, conle home to the affclrdable, time-tested qualit,v of redlr,ood. Your customers will thank you.

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@ 1999 fopstmrtr.com. im.

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